{"id":44318,"date":"2026-04-03T08:09:07","date_gmt":"2026-04-03T08:09:07","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/44318\/"},"modified":"2026-04-03T08:09:07","modified_gmt":"2026-04-03T08:09:07","slug":"oblibeny-retezec-v-cesku-rusi-pokladny-a-zavadi-platby-oblicejem","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/44318\/","title":{"rendered":"Obl\u00edben\u00fd \u0159et\u011bzec v \u010cesku ru\u0161\u00ed pokladny a zav\u00e1d\u00ed platby obli\u010dejem"},"content":{"rendered":"<p class=\"MsoNormal\">\u201e\u010ce\u0161i u\u017e p\u0159ed lety p\u0159ijali bezkontaktn\u00ed<br \/>\nplatby jako b\u011b\u017enou sou\u010d\u00e1st \u017eivota a dnes je p\u0159irozen\u00e9 platit digit\u00e1ln\u011b<br \/>\ni\u00a0u\u00a0men\u0161\u00edch obchodn\u00edk\u016f,\u201c uvedl vloni Marcel Gajdo\u0161, gener\u00e1ln\u00ed \u0159editel<br \/>\nspole\u010dnosti Visa pro \u010ceskou republiku.\u00a0Podle n\u011bj jsme takov\u00fd druh plateb<br \/>\np\u0159ijali rychleji ne\u017e v\u011bt\u0161ina Evropy. Tahle technologie se v\u0161ak<br \/>\nmo\u017en\u00e1 u\u017e brzy i\u00a0u\u00a0n\u00e1s posune na vy\u0161\u0161\u00ed level. Zaplatit v\u00a0restauraci \u010di<br \/>\nv\u00a0obchod\u011b jen pomoc\u00ed skenu obli\u010deje u\u017e toti\u017e v\u00a0sou\u010dasn\u00e9 dob\u011b nen\u00ed<br \/>\n\u017e\u00e1dn\u00e9 sci-fi.<\/p>\n<p>Placen\u00ed s\u00a0\u00fasm\u011bvem jako realita<\/p>\n<p class=\"MsoNormal\">Nikdo se nevzd\u00e1v\u00e1 pen\u011bz moc r\u00e1d. Nato\u017e aby se u\u00a0toho<br \/>\nsm\u00e1l. V\u00a0sou\u010dasn\u00e9 dob\u011b je ji\u017e ov\u0161em platba s\u00a0\u00fasm\u011bvem zcela b\u011b\u017en\u00e1.<br \/>\nU\u017e v\u00a0roce 2017\u00a0\u0161lo<br \/>\nv\u00a0restauraci v\u00a0\u010d\u00ednsk\u00e9m Chang-\u010dou platit obli\u010dejem. Bylo to<br \/>\npoprv\u00e9, co bylo rozpozn\u00e1n\u00ed tv\u00e1\u0159e pou\u017eito k\u00a0tomuto \u00fa\u010delu. Syst\u00e9m zvan\u00fd<br \/>\nSmile to Pay dodala restauraci KFC ve v\u00fdchodo\u010d\u00ednsk\u00e9m<br \/>\nm\u011bst\u011b spole\u010dnost Ant Financial, co\u017e je sestersk\u00e1 firma e-shopu Alibaba,<br \/>\ntedy jedn\u00e9 z\u00a0v\u016fbec\u00a0nejv\u011bt\u0161\u00edch sv\u011btov\u00fdch internetov\u00fdch<br \/>\nspole\u010dnost\u00ed.<\/p>\n<p class=\"MsoNormal\">Koncept restaurace, je\u017e umo\u017e\u0148uje \u201eplacen\u00ed<br \/>\ns\u00a0\u00fasm\u011bvem\u201c, spustila spole\u010dnost Yum China, co\u017e je provozovatel KFC<br \/>\nv\u00a0\u010c\u00edn\u011b, a to v\u00a0restauraci KPRO, kter\u00e1 je zam\u011b\u0159ena p\u0159edev\u0161\u00edm na mlad\u00e9<br \/>\nlidi a zdravou v\u00fd\u017eivu. Brzy<br \/>\nv\u0161ak stejnou technologii zavedlo tak\u00e9 samotn\u00e9 \u201ek\u00e1efc\u00e9\u010dko\u201c ve<br \/>\nfinan\u010dn\u00ed \u010dtvrti Pekingu, tedy v\u00a0\u010d\u00ednsk\u00e9m hlavn\u00edm m\u011bst\u011b.<br \/>\nRovn\u011b\u017e tady z\u00e1kazn\u00edci mohli a st\u00e1le mohou za rychl\u00fdm ob\u010derstven\u00edm<br \/>\nvyrazit nalehko. Nepot\u0159ebuj\u00ed m\u00edt u\u00a0sebe pen\u00edze, platebn\u00ed kartu, mobiln\u00ed<br \/>\ntelefon ani chytr\u00e9 hodinky.<\/p>\n<p><a data-fancybox=\"gallery\" href=\"https:\/\/energozrouti.cz\/storage-webp\/3\/IX7WJOtrWEUEQU7Wch8vHGgd9E9H2aKquNnzCKxlmRU7MCHClU6haba4mNHyO6aEQCTerK5lldECszoy0divjtxIuKLGGy71iHRA_big.webp\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n            <img decoding=\"async\" loading=\"lazy\" class=\"img-responsive\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/04\/IX7WJOtrWEUEQU7Wch8vHGgd9E9H2aKquNnzCKxlmRU7MCHClU6haba4mNHyO6aEQCTerK5lldECszoy0divjtxIuKLGGy71iHRA.webp\" title=\"Placen\u00ed obli\u010dejem mo\u017en\u00e1 bude brzy b\u011b\u017en\u00e9 i mimo \u010c\u00ednu\"\/><br \/>\n            <\/a>Placen\u00ed obli\u010dejem mo\u017en\u00e1 bude brzy b\u011b\u017en\u00e9 i mimo \u010c\u00ednu<br \/>\n            , helloabc \/&#8230;<\/p>\n<p>Jak<br \/>\ncel\u00fd syst\u00e9m funguje?<\/p>\n<p class=\"MsoNormal\">V\u00a0\u010d\u00ednsk\u00fdch<br \/>\nrestaurac\u00edch si z\u00e1kazn\u00edci objednaj\u00ed j\u00eddlo u\u00a0samoobslu\u017en\u00e9ho termin\u00e1lu.<br \/>\nTen u\u017e b\u011bhem objedn\u00e1vky naskenuje jejich obli\u010dej. Pokud se shoduje s\u00a0obr\u00e1zkem ulo\u017een\u00fdm<br \/>\nv\u00a0syst\u00e9mu, sta\u010d\u00ed u\u017e jen zadat telefonn\u00ed \u010d\u00edslo a prob\u011bhne<br \/>\nplatba. Cel\u00e9 to funguje na platform\u011b Alipay, kter\u00e1 d\u00e1v\u00e1 mo\u017enost<br \/>\np\u0159ihl\u00e1\u0161en\u00ed i\u00a0za pomoci rozpozn\u00e1n\u00ed tv\u00e1\u0159e. V\u0161e usnad\u0148uje skute\u010dnost,<br \/>\n\u017ee v\u00a0\u010c\u00edn\u011b existuje velk\u00e1 st\u00e1tn\u00ed datab\u00e1ze doklad\u016f a fotografi\u00ed,<br \/>\np\u0159i\u010dem\u017e hodn\u011b sn\u00edmk\u016f shroma\u017e\u010fuj\u00ed i\u00a0jednotliv\u00e9\u00a0firmy.<\/p>\n<p class=\"MsoNormal\">Samotn\u00e1<br \/>\ntechnologie stoj\u00ed na tom, \u017ee syst\u00e9m analyzuje stovky rys\u016f tv\u00e1\u0159e.<br \/>\nNav\u00edc pou\u017e\u00edv\u00e1 3D kameru, kter\u00e1 br\u00e1n\u00ed pokus\u016fm o\u00a0oklam\u00e1n\u00ed<br \/>\nobr\u00e1zkem obli\u010deje. V\u00a0sou\u010dasn\u00e9 dob\u011b je u\u017e tahle technologie roz\u0161\u00ed\u0159en\u00e1<br \/>\nv\u00a0mnoha restaurac\u00edch a obchodech po cel\u00e9 \u201ezemi st\u0159edu\u201c. Co kdy\u017e se ale<br \/>\np\u0159esuneme z\u00a0D\u00e1ln\u00e9ho v\u00fdchodu bl\u00ed\u017ee k\u00a0na\u0161im hranic\u00edm, tedy<br \/>\nna\u00a0Z\u00e1pad?<\/p>\n<p class=\"MsoNormal\">\n<p>Praktick\u00e1<br \/>\ntechnologie s\u00a0otazn\u00edky<\/p>\n<p class=\"MsoNormal\">Jedin\u00e9, co z\u00e1kazn\u00edk k\u00a0nakupov\u00e1n\u00ed pomoc\u00ed<br \/>\nrozpozn\u00e1v\u00e1n\u00ed tv\u00e1\u0159e v\u00a0\u010c\u00edn\u011b pot\u0159ebuje, je \u00fa\u010det v\u00a0aplikaci Alipay.<br \/>\nV\u00a0z\u00e1padn\u00edm sv\u011bt\u011b ka\u017edop\u00e1dn\u011b tahle technologie zat\u00edm p\u0159\u00edli\u0161<br \/>\nroz\u0161\u00ed\u0159en\u00e1 nen\u00ed. Skrze<br \/>\nbiometrick\u00e9 \u00fadaje u\u017e ov\u0161em v\u00a0n\u011bkter\u00fdch st\u00e1tech umo\u017e\u0148uje nakoupit<br \/>\nt\u0159eba spole\u010dnost Mastercard. Tenhle syst\u00e9m by se tedy mohl brzy<br \/>\nobjevit tak\u00e9 v\u00a0\u010cesk\u00e9 republice.<\/p>\n<p class=\"MsoNormal\">\u201ePodle<br \/>\ninformac\u00ed, kter\u00e9 sb\u00edr\u00e1me o\u00a0tuzemsk\u00e9m trhu za posledn\u00ed dobu, o\u010dek\u00e1v\u00e1me,<br \/>\n\u017ee \u010ce\u0161i novou formu placen\u00ed budou vyu\u017e\u00edvat. Nej\u010dast\u011bj\u0161\u00ed zp\u016fsob ov\u011b\u0159en\u00ed bude<br \/>\npravd\u011bpodobn\u011b za pomoci vlastn\u00edho obli\u010deje,\u201c<br \/>\nuvedl<br \/>\nu\u017e v\u00a0roce 2023\u00a0Tom\u00e1\u0161 Ve\u010derek, mana\u017eer pro vztahy s\u00a0obchodn\u00edky ve<br \/>\nspole\u010dnosti Mastercard.<\/p>\n<p class=\"MsoNormal\">Na<br \/>\nZ\u00e1pad\u011b panuje opatrnost kv\u016fli ochran\u011b soukrom\u00ed. Placen\u00ed<br \/>\nobli\u010dejem vyu\u017e\u00edv\u00e1 biometrick\u00e9 \u00fadaje, kter\u00e9 jsou nezciziteln\u00e9,<br \/>\nnezapomenuteln\u00e9 a neztratiteln\u00e9. Nav\u00edc to m\u016f\u017ee uspo\u0159it spoustu \u010dasu. Na<br \/>\ndruhou stranu tahle technologie vyvol\u00e1v\u00e1 obavy t\u00fdkaj\u00edc\u00ed se soukrom\u00ed<br \/>\nz\u00e1kazn\u00edk\u016f, ukl\u00e1d\u00e1n\u00ed dat nebo rizika kriminality. P\u0159esto se zd\u00e1, \u017ee<br \/>\ni\u00a0v\u00a0Evrop\u011b obl\u00edben\u00e9 \u0159et\u011bzce mo\u017en\u00e1 nakonec zru\u0161\u00ed klasick\u00e9<br \/>\npokladny.<\/p>\n","protected":false},"excerpt":{"rendered":"\u201e\u010ce\u0161i u\u017e p\u0159ed lety p\u0159ijali bezkontaktn\u00ed platby jako b\u011b\u017enou sou\u010d\u00e1st \u017eivota a dnes je p\u0159irozen\u00e9 platit digit\u00e1ln\u011b i\u00a0u\u00a0men\u0161\u00edch&hellip;\n","protected":false},"author":2,"featured_media":44319,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[67,68,5106,17165,1958],"class_list":{"0":"post-44318","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-business","9":"tag-byznys","10":"tag-obchody","11":"tag-placeni","12":"tag-restaurace"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/44318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=44318"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/44318\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/44319"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=44318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=44318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=44318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}