{"id":44795,"date":"2026-04-03T19:14:07","date_gmt":"2026-04-03T19:14:07","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/44795\/"},"modified":"2026-04-03T19:14:07","modified_gmt":"2026-04-03T19:14:07","slug":"v-cesku-oblibeny-retezec-s-levnym-zbozim-je-v-insolvenci-kazda-ctvrta-pobocka-musi-zavrit","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/44795\/","title":{"rendered":"V \u010cesku obl\u00edben\u00fd \u0159et\u011bzec s levn\u00fdm zbo\u017e\u00edm je v insolvenci: Ka\u017ed\u00e1 \u010dtvrt\u00e1 pobo\u010dka mus\u00ed zav\u0159\u00edt"},"content":{"rendered":"

Ceny rostou a lid\u00e9 \u0161et\u0159\u00ed, kde se d\u00e1. Nejv\u00edce je to vid\u011bt na
\nspot\u0159ebn\u00edm zbo\u017e\u00ed, jako je oble\u010den\u00ed, bi\u017euterie, dom\u00e1c\u00ed pot\u0159eby a
\nd\u00e1rkov\u00e9 p\u0159edm\u011bty. Pro mnoho z\u00e1kazn\u00edk\u016f u\u017e d\u00e1vno nen\u00ed rozhoduj\u00edc\u00ed
\nzna\u010dka, ale cena. A\u00a0pr\u00e1v\u011b toho vyu\u017e\u00edvaj\u00ed diskontn\u00ed \u0159et\u011bzce, kter\u00e9
\nv\u00a0minul\u00fdch letech v\u00a0Evrop\u011b otev\u00edraly jednu prodejnu za druhou. Jen\u017ee je
\njich u\u017e moc. A\u00a0nav\u00edc \u010del\u00ed drsn\u00e9 konkurenci ze strany \u010d\u00ednsk\u00fdch tr\u017ei\u0161\u0165
\ntypu Temu a Shein, kter\u00e9 sv\u00e9 ceny nasadily proklat\u011b\u00a0n\u00edzko.<\/p>\n

V\u00a0N\u011bmecku p\u0161enka nekvete<\/p>\n

Loni v\u00a0l\u00e9t\u011b se stalo n\u011bco, co ne\u010dekali ani trhov\u00ed analytici. N\u011bmeck\u00e1
\npobo\u010dka popul\u00e1rn\u00edho \u0159et\u011bzce Pepco ozn\u00e1mila insolvenci a
\nuzav\u0159en\u00ed t\u00e9m\u011b\u0159 poloviny prodejen. A\u010dkoli se v\u00a0sou\u010dasn\u00e9 dob\u011b op\u011bt
\nsna\u017e\u00ed odrazit ode dna, byla nucena propustit \u0159ady zam\u011bstnanc\u016f a sm\u00ed\u0159it se
\ns\u00a0faktem, \u017ee j\u00ed n\u011bmeck\u00fd trh nebyl souzen\u00fd. Pepco p\u0159itom p\u016fvodn\u011b
\nv\u00a0N\u011bmecku pl\u00e1novalo a\u017e dv\u011b tis\u00edcovky prodejen. Nakonec jich otev\u0159elo jen
\nn\u011bco p\u0159es \u0161edes\u00e1t a ani ty se nesetkaly s\u00a0valn\u00fdm \u00fasp\u011bchem.\u00a0<\/p>\n

Je pozoruhodn\u00e9, \u017ee v\u00a0o\u00a0mnoho men\u0161\u00ed \u010cesk\u00e9 republice m\u00e1 Pepco prodejen
\np\u0159es t\u0159i stovky a da\u0159\u00ed se mu z\u016fstat v\u00a0zisku. Tuzemsk\u00e9 pobo\u010dce gigantu
\nproto zat\u00edm zav\u00edr\u00e1n\u00ed obchod\u016f nehroz\u00ed.\u00a0<\/p>\n


\n
\n <\/a>Pepco v N\u011bmecku neusp\u011blo.
\n , …<\/p>\n

N\u00e1vrh na insolvenci v\u00a0prosinci lo\u0148sk\u00e9ho roku podal tak\u00e9
\nv\u00fdchodon\u011bmeck\u00fd Groschen Markt, do jeho\u017e prodejen za levn\u00fdm
\nzbo\u017e\u00edm p\u0159es hranice r\u00e1di m\u00ed\u0159\u00ed i\u00a0\u010de\u0161t\u00ed z\u00e1kazn\u00edci. Nov\u011b budou ale
\nzklaman\u00ed; podle dosavadn\u00edch jedn\u00e1n\u00ed s\u00a0potenci\u00e1ln\u00edmi investory to vypad\u00e1,
\n\u017ee do budoucna p\u0159e\u017eije jen \u010dtvrtina pobo\u010dek, kter\u00e9 nav\u00edc ponesou nov\u00e9
\njm\u00e9no. N\u00e1zev Groschen Markt nejsp\u00ed\u0161 zcela zanikne.\u00a0<\/p>\n

Prodejny ru\u0161\u00ed i\u00a0Kik\u00a0<\/p>\n

Ur\u010dit\u00e9 pot\u00ed\u017ee za\u010d\u00edn\u00e1 poci\u0165ovat rovn\u011b\u017e diskontn\u00ed \u0159et\u011bzec
\nKik. Jeho z\u00e1stupci sice nehovo\u0159\u00ed p\u0159\u00edmo o\u00a0insolvenci, av\u0161ak
\nozn\u00e1mili pl\u00e1n \u201eoptimalizace\u201c, v\u00a0jej\u00edm\u017e r\u00e1mci v\u00a0Evrop\u011b uzav\u0159ou t\u0159i
\nsta prodejen a otev\u0159ou jen 75\u00a0nov\u00fdch. Hlavn\u00edm z\u00e1jmem \u0159et\u011bzce m\u00e1 b\u00fdt
\nnap\u0159\u00ed\u0161t\u011b ziskovost, a nikoli expanze. Kik tak nep\u0159\u00edmo nazna\u010dil, \u017ee mnoho
\nprodejen zkr\u00e1tka nevyd\u011bl\u00e1valo a jejich dal\u0161\u00ed provoz se spole\u010dnosti
\nnevyplat\u00ed.\u00a0<\/p>\n

Probl\u00e9m se nicm\u00e9n\u011b op\u011bt net\u00fdk\u00e1 \u010ceska. Tuzemsk\u00fdch prodejen by se
\noptimalizace m\u011bla dotknout jen omezen\u011b. \u201eV\u00a0leto\u0161n\u00edm roce
\npl\u00e1nujeme sn\u00ed\u017eit po\u010det prodejen jen v\u00a0\u0159\u00e1du jednotek, p\u0159i\u010dem\u017e \u017e\u00e1dn\u00e9
\nhromadn\u00e9 propou\u0161t\u011bn\u00ed zam\u011bstnanc\u016f se nechyst\u00e1,\u201c citoval
\nserver Novinky jednatele Kik v\u00a0\u010cesku a na Slovensku Martina \u0160atn\u00e9ho.<\/p>\n

Tr\u017ei\u0161t\u011b pohlcuj\u00ed men\u0161\u00ed ryby<\/p>\n

Jakkoli jsme zvykl\u00ed na velk\u00e9 evropsk\u00e9 \u0159et\u011bzce pohl\u00ed\u017eet jako na
\ngiganty, kter\u00e9 hned tak n\u011bco neohroz\u00ed, n\u00e1stup ob\u0159\u00edch online tr\u017ei\u0161\u0165
\nv\u00a0posledn\u00edch letech zam\u00edchal kartami, nebo p\u0159esn\u011bji \u0159e\u010deno, cenami. Posun
\npozorujeme i\u00a0na \u010desk\u00e9m trhu. Prvn\u00ed v\u00fdznamn\u00e1 krize p\u0159i\u0161la v\u00a0obdob\u00ed
\npandemie Covidu, kdy se pozornost z\u00e1kazn\u00edk\u016f up\u0159ela k\u00a0online nakupov\u00e1n\u00ed a
\nn\u011bkter\u00e9 kamenn\u00e9 obchody zkrachovaly. Chv\u00edli to vypadalo, \u017ee se \u0159et\u011bzc\u016fm
\nbude da\u0159it alespo\u0148 v\u00a0prodej\u00edch na internetu, ale nakonec jen zab\u0159edly do
\ncenov\u00e9 v\u00e1lky, kde vyhr\u00e1v\u00e1 levn\u011bj\u0161\u00ed.\u00a0<\/p>\n


\n
\n <\/a>Polsk\u00e9 tr\u017ei\u0161t\u011b Allegro pohltilo hned dv\u011b \u010desk\u00e9 platformy.
\n , …<\/p>\n

Zbankrotoval tak nap\u0159\u00edklad \u0159et\u011bzec s\u00a0elektronikou Okay a skon\u010dily tak\u00e9
\njeho konkurenti Electro World a Euronics, kter\u00e9 spolkl siln\u011bj\u0161\u00ed Datart.
\nPolsk\u00e1 komer\u010dn\u00ed platforma Allegro pak pohltila men\u0161\u00ed tr\u017ei\u0161t\u011b CZC a
\nMall.\u00a0<\/p>\n

E-shopy bojuj\u00ed o\u00a0p\u0159e\u017eit\u00ed<\/p>\n

Nejh\u016f\u0159e jsou na tom mal\u00e9 \u010desk\u00e9 e-shopy, kter\u00e9 n\u00edzk\u00fdm cen\u00e1m
\ndiskontn\u00edch \u0159et\u011bzc\u016f a \u010d\u00ednsk\u00fdch tr\u017ei\u0161\u0165 nedok\u00e1\u017eou konkurovat.
\n\u201eNa Temu lze nakoupit konkuren\u010dn\u00ed zbo\u017e\u00ed s\u00a0dopravou zdarma za
\nceny, za kter\u00e9 my je ani nenakoup\u00edme. Nap\u0159\u00edklad tri\u010dka renomovan\u00fdch
\nsv\u011btov\u00fdch kapel za ceny od 110\u00a0do 300\u00a0K\u010d,\u201c uvedl pro Seznam
\nZpr\u00e1vy majitel obchodu Musicwear.cz V\u00edt\u011bzslav Tome\u0161. Z\u00e1kazn\u00edk\u016fm p\u0159itom
\nnevad\u00ed, \u017ee nakupuj\u00ed nelicencovan\u00e9 zbo\u017e\u00ed, kter\u00e9 by \u010desk\u00fdm obchod\u016fm
\nu\u00a0inspekce nepro\u0161lo.\u00a0<\/p>\n

Odborn\u00edci se shoduj\u00ed, \u017ee tlak velk\u00fdch spole\u010dnost\u00ed roste a pro mnoho
\nmen\u0161\u00edch firem bude v\u00a0budoucnu zabij\u00e1ck\u00fd. \u201eNa trhu budou
\nschopni p\u0159e\u017e\u00edt pouze velc\u00ed hr\u00e1\u010di s\u00a0odpov\u00eddaj\u00edc\u00ed kupn\u00ed
\nsilou,\u201c uvedl pro server Fr.de \u0159editel n\u011bmeck\u00e9 pobo\u010dky
\npoji\u0161\u0165ovny Atradius Frank Liebold.<\/p>\n

Mnoh\u00e9 \u010desk\u00e9 e-shopy tak mo\u017en\u00e1 \u010dek\u00e1 z\u00e1nik, zat\u00edmco v\u00a0dom\u00e1cnostech
\nse budou hromadit lacin\u00e9 a mnohdy pad\u011blan\u00e9 v\u00fdrobky z\u00a0\u010d\u00ednsk\u00fdch tov\u00e1ren.
\nByznys je byznys. A\u00a0z\u00e1kazn\u00edci mu honbou za n\u00edzk\u00fdmi cenami hraj\u00ed na
\nruku.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Ceny rostou a lid\u00e9 \u0161et\u0159\u00ed, kde se d\u00e1. Nejv\u00edce je to vid\u011bt na spot\u0159ebn\u00edm zbo\u017e\u00ed, jako je oble\u010den\u00ed,…\n","protected":false},"author":2,"featured_media":44796,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[67,68,17263,14689,17264],"class_list":{"0":"post-44795","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-business","9":"tag-byznys","10":"tag-diskontni-retezce","11":"tag-kik","12":"tag-pepco"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116342375398286751","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/44795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=44795"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/44795\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/44796"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=44795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=44795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=44795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}