{"id":45006,"date":"2026-04-04T05:14:09","date_gmt":"2026-04-04T05:14:09","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/45006\/"},"modified":"2026-04-04T05:14:09","modified_gmt":"2026-04-04T05:14:09","slug":"jako-jedno-espresso-cesi-maji-moc-levnou-dopravu-rika-sef-dpd","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/45006\/","title":{"rendered":"Jako jedno espresso. \u010ce\u0161i maj\u00ed moc levnou dopravu, \u0159\u00edk\u00e1 \u0161\u00e9f DPD"},"content":{"rendered":"

Z\u00e1silkovna, Bal\u00edkovna \u010cesk\u00e9 po\u0161ty, PPL, GLS a\u00a0DPD. P\u011bt firem si rozd\u011blilo \u010desk\u00fd bal\u00edkov\u00fd trh a\u00a0tuzemsk\u00e9 e-shopy nab\u00edzej\u00ed z\u00e1kazn\u00edk\u016fm doru\u010den\u00ed zbo\u017e\u00ed od v\u011bt\u0161\u00edho po\u010dtu dopravc\u016f ne\u017e nap\u0159\u00edklad v\u00a0N\u011bmecku.<\/p>\n

To se podle \u0159editele DPD pro \u010ceskou republiku Milo\u0161e Malan\u00edka projevuje v\u00a0tvrd\u00e9m konkuren\u010dn\u00edm boji dopravc\u016f. Do n\u011bj nav\u00edc vstupuj\u00ed zahrani\u010dn\u00ed online tr\u017ei\u0161t\u011b, kter\u00e1 maj\u00ed po\u017eadavky na velmi levn\u00e9 doru\u010den\u00ed zbo\u017e\u00ed. Z\u00a0expertn\u00edch odhad\u016f vypl\u00fdv\u00e1, \u017ee tato tr\u017ei\u0161t\u011b rychle rostou a\u00a0tvo\u0159\u00ed u\u017e p\u011btinu celkov\u00e9 e-commerce v\u00a0\u010cesku.<\/p>\n

\u201eKv\u016fli konkurenci je cena za doru\u010den\u00ed z\u00e1silky dom\u016f neskute\u010dn\u011b n\u00edzk\u00e1. Bal\u00edk se \u010dasto doru\u010duje do druh\u00e9ho dne p\u0159es celou \u010ceskou republiku za cenu espressa v\u00a0kav\u00e1rn\u011b, n\u011bkdy i\u00a0ni\u017e\u0161\u00ed. Cena je takto ust\u00e1len\u00e1 roky a\u00a0neroste,\u201c popsal Malan\u00edk v\u00a0rozhovoru pro Seznam Zpr\u00e1vy Byznys.<\/p>\n

Tlak na n\u00edzk\u00e9 ceny je pro dopravce je\u0161t\u011b citeln\u011bj\u0161\u00ed v\u00a0sou\u010dasn\u00e9 dob\u011b, kdy rostou n\u00e1klady za pohonn\u00e9 hmoty. Dopravci, v\u010detn\u011b DPD, u\u017e v\u00a0b\u0159eznu na situaci drah\u00fdch pohonn\u00fdch hmot zareagovali navy\u0161ov\u00e1n\u00edm palivov\u00fdch dolo\u017eek. Vl\u00e1da Andreje Babi\u0161e nyn\u00ed rozhodla o\u00a0zastropov\u00e1n\u00ed mar\u017e\u00ed u\u00a0pohonn\u00fdch hmot\u00a0sn\u00ed\u017een\u00edm spot\u0159ebn\u00ed dan\u011b<\/a> u\u00a0nafty, \u010d\u00edm\u017e m\u016f\u017ee ceny \u010d\u00e1ste\u010dn\u011b sn\u00ed\u017eit.<\/p>\n

Foto: Michal \u0160ula, Seznam Zpr\u00e1vy<\/p>\n

Milo\u0161 Malan\u00edk, \u0159editel p\u0159epravn\u00ed spole\u010dnosti DPD.<\/p>\n

Malan\u00edk ale tlak na n\u00edzk\u00e9 mar\u017ee dopravc\u016f ozna\u010dil za dlouhodob\u00fd probl\u00e9m. \u201eKdy\u017e srovn\u00e1m ceny dopravy s\u00a0Portugalskem, kter\u00e9 je velikost\u00ed ekonomiky, po\u010dtem obyvatel i\u00a0kupn\u00ed silou velmi podobn\u00e9 \u010cR, tak v\u00a0Portugalsku je pr\u016fm\u011brn\u00e1 cena bal\u00edku o\u00a0cca 60\u00a0procent vy\u0161\u0161\u00ed ne\u017e v\u00a0\u010cesk\u00e9 republice,\u201c \u0159\u00edk\u00e1. \u201eNemysl\u00edm, \u017ee je do budoucna udr\u017eiteln\u00e9, aby tady bylo p\u011bt velk\u00fdch hr\u00e1\u010d\u016f na trhu,\u201c dod\u00e1v\u00e1.<\/p>\n

<\/a><\/p>\n

Podle n\u011bj se v\u00a0\u010cesku vyskytuj\u00ed dva cenov\u00e9 extr\u00e9my. N\u011bkter\u00e9 e-shopy cenu dopravy dotuj\u00ed a\u00a0z\u00e1kazn\u00edk\u016fm v\u00a0r\u00e1mci n\u00e1kup\u016f nab\u00edzej\u00ed rozvoz pod n\u00e1klady nebo dokonce zdarma. Pokud si za dopravu e-shopy \u00fa\u010dtuj\u00ed 30\u00a0korun a\u00a0m\u00e9n\u011b, je to pro n\u011b ztr\u00e1tov\u00e9.<\/p>\n

\u201eN\u011bkter\u00e9 e-shopy naopak cenu od n\u00e1s nav\u00fd\u0161\u00ed o\u00a060\u00a0procent, n\u011bkdy i\u00a0sto procent, a\u00a0na doprav\u011b vyd\u011bl\u00e1vaj\u00ed. Je to tedy hodn\u011b o\u00a0velikosti e-shopu, nab\u00eddce zbo\u017e\u00ed a\u00a0mar\u017ei,\u201c vysv\u011btluje.<\/p>\n

Byl obrovsk\u00fd tlak na n\u00edzkou cenu, loni jsme velk\u00fd objem \u010d\u00ednsk\u00e9ho zbo\u017e\u00ed p\u0159estali vozit.<\/p>\n

Milo\u0161 Malan\u00edk, \u0159editel DPD<\/p>\n

N\u011bkolik e-shop\u016f redakci ji\u017e d\u0159\u00edve potvrdilo, \u017ee nab\u00edzely na webu dopravu za cenu, kter\u00e1 by se jim dlouhodob\u011b ekonomicky nevyplatila. Vysv\u011btlovaly, \u017ee se jedn\u00e1 o\u00a0marketingov\u00e9 akce, na nich\u017e se \u010dasto pod\u00edlej\u00ed dopravci i\u00a0e-shopy a\u00a0na trhu jde o\u00a0b\u011b\u017enou praxi. Cenov\u00e1 politika funguje podobn\u011b jako slevy v\u00a0obchodn\u00edch \u0159et\u011bzc\u00edch.<\/p>\n

Tlak na cenu doru\u010den\u00ed roste podle Malan\u00edka ze strany zahrani\u010dn\u00edch online tr\u017ei\u0161\u0165, jejich\u017e role s\u00edl\u00ed v\u00a0cel\u00e9 Evrop\u011b. Nap\u0159\u00edklad v\u00a0Ma\u010farsku, kter\u00e9 v\u00a0posledn\u00edch letech tr\u00e1p\u00ed vy\u0161\u0161\u00ed inflace ne\u017e \u010cesko a\u00a0tamn\u00ed trh \u010d\u00ednsk\u00e1 tr\u017ei\u0161t\u011b v\u00e1lcuj\u00ed levn\u00fdm zbo\u017e\u00edm, ji\u017e DPD ze spolupr\u00e1ce s\u00a0\u010d\u00ednsk\u00fdmi online tr\u017ei\u0161ti vycouvalo.<\/p>\n

\u201eV roce 2024\u00a0jsme m\u011bli na m\u00edstn\u00edm trhu velk\u00e9 zak\u00e1zky pro \u010d\u00ednsk\u00e9 e-shopy, ale proto\u017ee to nen\u00ed stabiln\u00ed byznys a\u00a0byl obrovsk\u00fd tlak na n\u00edzkou cenu, loni jsme velk\u00fd objem \u010d\u00ednsk\u00e9ho zbo\u017e\u00ed p\u0159estali vozit,\u201c ohl\u00ed\u017e\u00ed se \u0161\u00e9f DPD, kter\u00fd do za\u010d\u00e1tku leto\u0161n\u00edho roku \u0159\u00eddil tak\u00e9 trh v\u00a0Ma\u010farsku a\u00a0na Slovensku.<\/p>\n

Ani v\u00a0\u010cesk\u00e9 republice se, na rozd\u00edl od jin\u00fdch dopravc\u016f, DPD na online tr\u017ei\u0161t\u011b nezam\u011b\u0159uje.<\/p>\n

Malan\u00edk popsal, \u017ee spole\u010dnost v\u00a0roce 2025\u00a0velmi dynamicky rostla v\u00a0oblasti mezin\u00e1rodn\u00ed p\u0159epravy. Export z\u00e1silek z\u00a0\u010cesk\u00e9 republiky meziro\u010dn\u011b pos\u00edlil o\u00a0p\u0159ibli\u017en\u011b dvacet procent. P\u0159i\u010d\u00edt\u00e1 to tak\u00e9 vlivu tr\u017ei\u0161\u0165. \u201eExport net\u00e1hnou jen velk\u00e1 jm\u00e9na, ale i\u00a0st\u0159edn\u00ed e-shopy, kter\u00e9 vid\u00ed tlaky levn\u00fdch \u010d\u00ednsk\u00fdch tr\u017ei\u0161\u0165 a\u00a0jsou pod tlakem cenov\u00e9 konkurence z\u00a0\u010c\u00edny. Sna\u017e\u00ed se proto v\u00edc expandovat do zahrani\u010d\u00ed,\u201c \u0159ekl.<\/p>\n

<\/a><\/p>\n

Pokra\u010duj\u00edc\u00edm trendem na trhu je v\u00fdstavba v\u00fddejn\u00edch box\u016f. P\u0159edev\u0161\u00edm v\u00a0posledn\u00edch letech obliba doru\u010dov\u00e1n\u00ed do box\u016f s\u00edl\u00ed a\u00a0vlastn\u00ed s\u00ed\u0165 stav\u00ed nejen v\u0161ichni dopravci, ale tak\u00e9 n\u011bkte\u0159\u00ed online hr\u00e1\u010di jako Alza.cz, Allegro, OX Point, WE|DO, l\u00e9k\u00e1rny Dr. Max a\u00a0dal\u0161\u00ed.<\/p>\n

Podle Malan\u00edka v\u0161ak stavebn\u00ed aktivita oproti minul\u00fdm rok\u016fm u\u017e sl\u00e1bne. Ve\u0159ejn\u00fd prostor se plechov\u00fdmi sk\u0159\u00edn\u011bmi pln\u00ed a\u00a0n\u011bkter\u00e9 obce tento byznys ji\u017e reguluj\u00ed. Boxy jsou povoleny jen na n\u011bkter\u00fdch m\u00edstech, p\u0159\u00edpadn\u011b pro n\u011b plat\u00ed estetick\u00e1 pravidla. Jako nap\u0159\u00edklad v\u00a0Roztok\u00e1ch, kde mus\u00ed ladit s\u00a0okoln\u00ed z\u00e1stavbou, p\u0159\u00edpadn\u011b mus\u00ed b\u00fdt \u0161ed\u00e9. Vyu\u017eiteln\u00fdch m\u00edst pro v\u00fddejn\u00ed boxy ub\u00fdv\u00e1 a\u00a0pron\u00e1jmy v\u00a0atraktivn\u00edch lokalit\u00e1ch zdra\u017eily.<\/p>\n

\u201eDnes u\u017e je box\u016f tolik, \u017ee jsou v\u011bt\u0161inu roku nevyt\u00ed\u017een\u00e9. Tak\u017ee tempo v\u00fdstavby box\u016f trochu zpomaluje. Na druhou stranu funguje sd\u00edlen\u00ed a\u00a0na trhu se o\u00a0n\u011bm v\u00edce mluv\u00ed,\u201c popsal. DPD loni dot\u00e1hla sv\u00e9 pl\u00e1ny na \u201eintegraci\u201c a\u00a0za\u010dala vyu\u017e\u00edvat s\u00ed\u0165 v\u0161ech konkurent\u016f, s\u00a0v\u00fdjimkou PPL. D\u00edky tomu m\u00e1 od konce lo\u0148sk\u00e9ho roku nejv\u011bt\u0161\u00ed s\u00ed\u0165 v\u00fddejn\u00edch box\u016f a\u00a0v\u00fddejn\u00edch m\u00edst v\u00a0\u010cesku. Ta \u010d\u00edt\u00e1 p\u0159ibli\u017en\u011b 15\u00a0tis\u00edc m\u00edst, z\u00a0toho ale jen 800\u00a0vlastn\u00edch box\u016f.<\/p>\n","protected":false},"excerpt":{"rendered":"Z\u00e1silkovna, Bal\u00edkovna \u010cesk\u00e9 po\u0161ty, PPL, GLS a\u00a0DPD. P\u011bt firem si rozd\u011blilo \u010desk\u00fd bal\u00edkov\u00fd trh a\u00a0tuzemsk\u00e9 e-shopy nab\u00edzej\u00ed z\u00e1kazn\u00edk\u016fm…\n","protected":false},"author":2,"featured_media":45007,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[17322,67,68,2407,17321,5103,5102],"class_list":{"0":"post-45006","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-balikovi-dopravci","9":"tag-business","10":"tag-byznys","11":"tag-dopravci","12":"tag-dpd","13":"tag-e-commerce","14":"tag-e-shopy"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116344734663098098","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/45006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=45006"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/45006\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/45007"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=45006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=45006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=45006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}