{"id":45294,"date":"2026-04-04T10:39:10","date_gmt":"2026-04-04T10:39:10","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/45294\/"},"modified":"2026-04-04T10:39:10","modified_gmt":"2026-04-04T10:39:10","slug":"na-velikonoce-do-krytu-folimanka-jak-dan-brown-promenil-prazsky-turismus","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/45294\/","title":{"rendered":"Na Velikonoce do krytu Folimanka. Jak Dan Brown prom\u011bnil pra\u017esk\u00fd turismus"},"content":{"rendered":"

Praha vstupuje do hlavn\u00ed turistick\u00e9 \u010d\u00e1sti roku s\u00a0plnou kapacitou a\u00a0vysok\u00fdmi o\u010dek\u00e1v\u00e1n\u00edmi. Hotely se rychle pln\u00ed a\u00a0pam\u00e1tky posiluj\u00ed provoz. \u201eVelikonoce symbolicky zahajuj\u00ed turistickou sezonu a\u00a0my jsme na ni p\u0159ipraveni. B\u011bhem uplynul\u00fdch m\u011bs\u00edc\u016f prob\u00edhala \u0159ada \u0161kolen\u00ed pro na\u0161e pracovn\u00edky, a\u00a0to nejen v\u00a0klientsk\u00e9m servisu, ale i\u00a0v oblasti bezpe\u010dnosti,\u201c vysv\u011btlil p\u0159edseda p\u0159edstavenstva Prague City Tourism Franti\u0161ek Cipro. <\/p>\n

Podle odhad\u016f doraz\u00ed b\u011bhem velikono\u010dn\u00edho t\u00fddne do metropole p\u0159ibli\u017en\u011b 250\u00a0tis\u00edc n\u00e1v\u0161t\u011bvn\u00edk\u016f. Vedle tradi\u010dn\u00edch l\u00e1kadel, jako jsou velikono\u010dn\u00ed trhy nebo sakr\u00e1ln\u00ed pam\u00e1tky, Praha letos t\u011b\u017e\u00ed i\u00a0z nov\u00e9ho fenom\u00e9nu\u00a0\u2013 liter\u00e1rn\u00edho turismu spojen\u00e9ho se sv\u011btozn\u00e1m\u00fdm\u00a0americk\u00fdm spisovatelem Danem Brownem.<\/p>\n

Kulisa bestselleru<\/p>\n

Rom\u00e1n Tajemstv\u00ed v\u0161ech tajemstv\u00ed, kter\u00fd Brown zasadil do Prahy, p\u0159it\u00e1hl do m\u011bsta novou skupinu n\u00e1v\u0161t\u011bvn\u00edk\u016f. M\u011bstsk\u00e1 spole\u010dnost Prague City Tourism kr\u00e1tce po vyd\u00e1n\u00ed knihy loni v\u00a0z\u00e1\u0159\u00ed spustila prvn\u00ed tematickou trasu Star\u00fdm M\u011bstem.<\/p>\n

<\/a><\/p>\n

Z\u00e1jem byl okam\u017eit\u00fd. Term\u00edny se podle organiz\u00e1tor\u016f rychle vyprod\u00e1valy a\u00a0o vych\u00e1zky projevili z\u00e1jem \u010ce\u0161i i\u00a0zahrani\u010dn\u00ed n\u00e1v\u0161t\u011bvn\u00edci. Od t\u00e9 doby se uskute\u010dnilo zhruba 100\u00a0komentovan\u00fdch prohl\u00eddek, kter\u00fdch se z\u00fa\u010dastnilo p\u0159es 680\u00a0lid\u00ed.<\/p>\n

Jednou z\u00a0nich byla i\u00a0\u010dty\u0159icetilet\u00e1 turistka Elif z\u00a0Turecka. \u201ePrahu miluju. A\u00a0knihy Dana Browna tak\u00e9. Ta posledn\u00ed sice nebyla tak \u010dtiv\u00e1, jak jsem \u010dekala, ale proch\u00e1zku po tajemn\u00fdch m\u00edstech Prahy jsem si necht\u011bla nechat uj\u00edt,\u201c popsala Seznam Zpr\u00e1v\u00e1m. S\u00a0p\u011bti\u010dlennou skupinkou prozkoumala pra\u017esk\u00e9 Klementinum, stejn\u011b tak se vydala na obch\u016fzku tajemn\u00fdch m\u00edst Star\u00e9ho M\u011bsta, kde se rom\u00e1n odehr\u00e1v\u00e1.<\/p>\n

Foto: Unsplash<\/p>\n

Zv\u00fd\u0161en\u00fd z\u00e1jem turist\u016f za\u017e\u00edv\u00e1 i\u00a0knihovna pra\u017esk\u00e9ho Klementina. <\/p>\n

Z p\u016fvodn\u011b dopl\u0148kov\u00e9 nab\u00eddky se nyn\u00ed podle Prague City Tourism st\u00e1v\u00e1 jeden z\u00a0nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edch turistick\u00fdch produkt\u016f m\u011bsta. \u201eKniha Dana Browna podporuje bezpochyby liter\u00e1rn\u00ed turismus a\u00a0z\u00e1rove\u0148 p\u0159iv\u00e1d\u00ed n\u00e1v\u0161t\u011bvn\u00edky na m\u00edsta, kter\u00e1 se v\u00a0d\u00edle zmi\u0148uj\u00ed. Jsem r\u00e1d, \u017ee se n\u00e1m poda\u0159ilo roz\u0161\u00ed\u0159it trasy i\u00a0o lokality, kter\u00e9 nejsou b\u011b\u017en\u011b p\u0159\u00edstupn\u00e9 a\u00a0le\u017e\u00ed mimo historick\u00e9 centrum,\u201c dodal Cipro. Dal\u0161\u00ed turist\u00e9 rom\u00e1nov\u00e1 m\u00edsta nav\u0161t\u011bvuj\u00ed sami bez pr\u016fvodce.<\/p>\n

Nov\u011b i\u00a0do laborato\u0159e <\/p>\n

Na rostouc\u00ed popt\u00e1vku proto m\u011bsto reaguje roz\u0161\u00ed\u0159en\u00edm nab\u00eddky. Od dubna p\u0159ib\u00fdv\u00e1 nov\u00e1 vych\u00e1zka s\u00a0n\u00e1zvem Praha Dana Browna: Skryt\u00e1 laborato\u0159 v\u00a0srdci Evropy. Odhal\u00ed, kde se na bastionu U\u00a0Bo\u017e\u00edch muk skr\u00fdvala rom\u00e1nov\u00e1 laborato\u0159 PR\u00c1H a\u00a0kde postavy profesora Roberta Langdona a\u00a0Katherine Solomonov\u00e9 za\u017e\u00edvaly nap\u00ednav\u00e9 a\u00a0dramatick\u00e9 chv\u00edle.<\/p>\n

Sou\u010d\u00e1st\u00ed t\u00e9to trasy je i\u00a0vstup do podzemn\u00edho krytu Folimanka, kter\u00fd se stal jedn\u00edm z\u00a0nejv\u011bt\u0161\u00edch l\u00e1kadel. Z\u00e1jem o\u00a0n\u011bj po vyd\u00e1n\u00ed knihy v\u00fdrazn\u011b vzrostl. \u201eTento \u00fakryt civiln\u00ed ochrany s\u00a0rozlohou p\u0159ibli\u017en\u011b 1332\u00a0metr\u016f \u010dtvere\u010dn\u00edch a\u00a0kapacitou a\u017e 1300\u00a0osob pat\u0159\u00ed k\u00a0nejv\u011bt\u0161\u00edm podzemn\u00edm stavb\u00e1m na \u00fazem\u00ed m\u011bstsk\u00e9 \u010d\u00e1sti Praha 2\u00a0a\u00a0p\u0159edstavuje v\u00fdznamnou technickou pam\u00e1tku z\u00a0obdob\u00ed studen\u00e9 v\u00e1lky,\u201c poznamenal \u0159editel Spr\u00e1vy slu\u017eeb hlavn\u00edho m\u011bsta Prahy Dalibor Sadovsk\u00fd.<\/p>\n

<\/a><\/p>\n

Dal\u0161\u00ed nov\u00e1 trasa zavede n\u00e1v\u0161t\u011bvn\u00edky od 26.\u00a0dubna do Vald\u0161tejnsk\u00e9 zahrady, Vladislavsk\u00e9ho s\u00e1lu Pra\u017esk\u00e9ho hradu a\u00a0ke katedr\u00e1le svat\u00e9ho V\u00edta. Zam\u011b\u0159uje se p\u0159edev\u0161\u00edm na symboliku a\u00a0mystiku t\u011bchto m\u00edst, kter\u00e1 v\u00a0Brownov\u011b rom\u00e1nu hraj\u00ed d\u016fle\u017eitou roli. V\u00a0nab\u00eddce nicm\u00e9n\u011b z\u016fst\u00e1v\u00e1 i\u00a0p\u016fvodn\u00ed okruh vedouc\u00ed p\u0159es Klementinum, Staronovou synagogu nebo Karl\u016fv most.<\/p>\n

Mimo centrum. A\u00a0pro movit\u011bj\u0161\u00ed<\/p>\n

Roz\u0161i\u0159ov\u00e1n\u00ed tras m\u00e1 podle Prague City Tourism i\u00a0strategick\u00fd v\u00fdznam. Pom\u00e1h\u00e1 odv\u00e1d\u011bt turisty z\u00a0p\u0159et\u00ed\u017een\u00e9ho historick\u00e9ho j\u00e1dra a\u00a0ukazuje Prahu i\u00a0v m\u00e9n\u011b zn\u00e1m\u00fdch souvislostech. Z\u00e1rove\u0148 odpov\u00edd\u00e1 snaze m\u011bsta zm\u011bnit profil n\u00e1v\u0161t\u011bvn\u00edk\u016f. \u201eC\u00edl\u00edme na star\u0161\u00ed, movit\u011bj\u0161\u00ed turisty, kte\u0159\u00ed se zaj\u00edmaj\u00ed o\u00a0kulturu a\u00a0historii,\u201c zd\u016fraznila pro Seznam Zpr\u00e1vy m\u00edstop\u0159edsedkyn\u011b p\u0159edstavenstva Prague City Tourism Jana Adamcov\u00e1.<\/p>\n

<\/a><\/p>\n

Podle n\u00ed zapadaj\u00ed Brownovy vych\u00e1zky p\u0159esn\u011b do t\u00e9to strategie. Nab\u00edzej\u00ed tematick\u00fd z\u00e1\u017eitek, pracuj\u00ed s\u00a0p\u0159\u00edb\u011bhem a\u00a0oslovuj\u00ed publikum, kter\u00e9 nehled\u00e1 jen rychlou n\u00e1v\u0161t\u011bvu centra. Tomu odpov\u00edd\u00e1 i\u00a0cenov\u00e1 politika. Skupinov\u00e1 vych\u00e1zka vyjde na 666\u00a0korun v\u010detn\u011b vstup\u016f, individu\u00e1ln\u00ed prohl\u00eddku lze objednat za 4900\u00a0korun a\u017e pro dvacet osob, a\u00a0to ve 28\u00a0sv\u011btov\u00fdch jazyc\u00edch.<\/p>\n

Efekt p\u0159ijde s\u00a0filmem<\/p>\n

P\u0159esto\u017ee u\u017e nyn\u00ed jsou vych\u00e1zky \u00fasp\u011b\u0161n\u00e9, hlavn\u00ed vlna z\u00e1jmu m\u00e1 podle odborn\u00edk\u016f teprve p\u0159ij\u00edt. \u201eVn\u00edm\u00e1me, \u017ee se produkty nav\u00e1zan\u00e9 na Dana Browna prod\u00e1vaj\u00ed, co\u017e je prvn\u00ed indikace. V\u00fdrazn\u00e9 zv\u00fd\u0161en\u00ed ale p\u0159ich\u00e1z\u00ed a\u017e po zfilmov\u00e1n\u00ed,\u201c \u0159ekla Adamcov\u00e1.<\/p>\n

Pr\u00e1v\u011b seri\u00e1lov\u00e1 adaptace pro Netflix by se m\u011bla za\u010d\u00edt nat\u00e1\u010det u\u017e letos na podzim. \u201eO\u010dek\u00e1v\u00e1me, \u017ee v\u00a0pr\u016fb\u011bhu roku 2027\u00a0to bude viditeln\u011bj\u0161\u00ed,\u201c dodala. M\u011bsto proto vyu\u017e\u00edv\u00e1 sou\u010dasn\u00e9 obdob\u00ed k\u00a0testov\u00e1n\u00ed a\u00a0lad\u011bn\u00ed nab\u00eddky. \u201eUd\u011blali jsme to v\u00a0p\u0159edstihu, aby si pr\u016fvodci navykli a\u00a0vyladili v\u00fdklad pro r\u016fzn\u00e9 n\u00e1rodnosti,\u201c popsala Adamcov\u00e1.<\/p>\n

Praha podle dat \u010cesk\u00e9ho statistick\u00e9ho \u00fa\u0159adu v\u00a0lo\u0148sk\u00e9m roce p\u0159il\u00e1kala 8\u00a0271\u00a0962\u00a0turist\u016f, co\u017e bylo o\u00a0t\u0159i procenta v\u00edce ne\u017e v\u00a0p\u0159ede\u0161l\u00e9m roce. Nejv\u00edce zahrani\u010dn\u00edch n\u00e1v\u0161t\u011bvn\u00edk\u016f p\u0159ijelo z\u00a0N\u011bmecka (981\u00a0817), Spojen\u00fdch st\u00e1t\u016f americk\u00fdch (507\u00a0117) a\u00a0Velk\u00e9 Brit\u00e1nie (500\u00a0645). Pokra\u010doval i\u00a0rostouc\u00ed trend po\u010dtu cestovatel\u016f z\u00a0Asie.<\/p>\n

Zabodoval p\u0159edev\u0161\u00edm advent, prosincov\u00e1 obsazenost hotel\u016f dos\u00e1hla 86\u00a0procent, co\u017e byla nejvy\u0161\u0161\u00ed hodnota v\u00a0pr\u016fb\u011bhu cel\u00e9ho roku. Pr\u016fm\u011brn\u00e1 cena ubytov\u00e1n\u00ed v\u00a0Praze \u010dinila loni t\u00e9m\u011b\u0159 123\u00a0eur (asi 3000\u00a0korun) za pokoj a\u00a0noc, v\u00a0centru m\u011bsta dokonce kolem 170\u00a0eur (bezm\u00e1la 4200\u00a0korun). M\u00edrn\u011b tak p\u0159ekonala v\u00fd\u0161i cen v\u00a0centru V\u00eddn\u011b nebo Budape\u0161ti a\u00a0v\u00fdrazn\u011b p\u0159ed\u010dila cenu ubytov\u00e1n\u00ed v\u00a0centru Berl\u00edna nebo Var\u0161avy. Pr\u016fm\u011brn\u00e1 d\u00e9lka pobytu turist\u016f v\u00a0Praze se pohybovala kolem 2,3\u00a0noci, shrnuje Prague City Tourism.<\/p>\n","protected":false},"excerpt":{"rendered":"Praha vstupuje do hlavn\u00ed turistick\u00e9 \u010d\u00e1sti roku s\u00a0plnou kapacitou a\u00a0vysok\u00fdmi o\u010dek\u00e1v\u00e1n\u00edmi. Hotely se rychle pln\u00ed a\u00a0pam\u00e1tky posiluj\u00ed provoz.…\n","protected":false},"author":2,"featured_media":45295,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[43,42,5067,41,40,358,7965,99,1364,6532],"class_list":{"0":"post-45294","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cesko","8":"tag-ceska-republika","9":"tag-cesko","10":"tag-cestovni-ruch","11":"tag-czech-republic","12":"tag-czechia","13":"tag-dan-brown","14":"tag-prague-city-tourism","15":"tag-praha","16":"tag-turismus","17":"tag-turiste"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116346012592157505","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/45294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=45294"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/45294\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/45295"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=45294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=45294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=45294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}