{"id":46461,"date":"2026-04-05T20:16:13","date_gmt":"2026-04-05T20:16:13","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/46461\/"},"modified":"2026-04-05T20:16:13","modified_gmt":"2026-04-05T20:16:13","slug":"hollywoodsky-sen-skoncil-openai-odpiskala-soru-kvuli-nakladum-a-byznysu","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/46461\/","title":{"rendered":"Hollywoodsk\u00fd sen skon\u010dil. OpenAI odp\u00edskala Soru kv\u016fli n\u00e1klad\u016fm a byznysu"},"content":{"rendered":"

Sora m\u011bla b\u00fdt pro OpenAI t\u00edm, \u010d\u00edm byl ChatGPT pro text: spot\u0159ebitelsk\u00fdm hitem, kter\u00fd AI posune z pracovn\u00edch n\u00e1stroj\u016f do popkultury. M\u00edsto toho se z projektu stal drah\u00fd experiment, jen\u017e polykal v\u00fdpo\u010detn\u00ed kapacity, nevyd\u011bl\u00e1val a nakonec doplatil na to, \u017ee se firma p\u0159ed pl\u00e1novan\u00fdm vstupem na burzu za\u010dala soust\u0159edit na byznysov\u011b p\u0159\u00edmo\u010da\u0159ej\u0161\u00ed produkty,\u00a0p\u00ed\u0161e Wall Street Journal<\/a>\u00a0(WSJ).\u00a0<\/p>\n

Je\u0161t\u011b za\u010d\u00e1tkem b\u0159ezna p\u0159itom nic nenasv\u011bd\u010dovalo tomu, \u017ee Sora kon\u010d\u00ed. Sam Altman dorazil do Los Angeles na oscarov\u00fd ve\u010d\u00edrek Vanity Fair v dob\u011b, kdy jeho firma podle listu dokon\u010dovala licen\u010dn\u00ed model pro hollywoodsk\u00e1 studia. Kl\u00ed\u010dov\u00fdm partnerem m\u011bl b\u00fdt Disney. Bob Iger, dnes ji\u017e b\u00fdval\u00fd \u0161\u00e9f Disney, m\u011bl podpo\u0159it p\u0159edstavu, \u017ee fanou\u0161ci dostanou mo\u017enost vytv\u00e1\u0159et videa s postavami z Marvelu, Pixaru a dal\u0161\u00edch zna\u010dek, zat\u00edmco Disney do OpenAI vlo\u017e\u00ed miliardu dolar\u016f a stane se v\u00fdznamn\u00fdm z\u00e1kazn\u00edkem.\u00a0<\/p>\n

Pr\u00e1v\u011b to m\u011blo b\u00fdt pro OpenAI d\u016fle\u017eit\u00e9 i symbolicky. V dob\u011b, kdy se z\u00e1bavn\u00ed pr\u016fmysl ob\u00e1v\u00e1 AI kv\u016fli autorsk\u00fdm pr\u00e1v\u016fm a znehodnocen\u00ed kreativn\u00ed pr\u00e1ce, by partnerstv\u00ed s Disney poslou\u017eilo jako pe\u010de\u0165 d\u016fv\u011bryhodnosti. Jen\u017ee m\u00edsto roz\u0161\u00ed\u0159en\u00ed p\u0159i\u0161el obrat. OpenAI se rozhodla Soru vypnout a podle WSJ to \u010d\u00e1st veden\u00ed Disney zjistila t\u011bsn\u011b p\u0159ed zve\u0159ejn\u011bn\u00edm.\u00a0<\/p>\n

Za rozhodnut\u00edm nest\u00e1la jedin\u00e1 chyba, ale st\u0159et ambic\u00ed s ekonomikou provozu. Sora byla od za\u010d\u00e1tku v\u00fdpo\u010detn\u011b n\u00e1ro\u010dn\u00e1. Zat\u00edmco jazykov\u00e9 modely pracuj\u00ed s textem, video mus\u00ed skl\u00e1dat cel\u00e9 pohybliv\u00e9 sv\u011bty, co\u017e je v\u00fdrazn\u011b dra\u017e\u0161\u00ed p\u0159i v\u00fdvoji i p\u0159i b\u011b\u017en\u00e9m pou\u017e\u00edv\u00e1n\u00ed.\u00a0<\/p>\n

V dob\u011b, kdy OpenAI dokon\u010dovala nov\u00fd model s intern\u00edm ozna\u010den\u00edm Spud a pot\u0159ebovala \u010dipy pro k\u00f3dovac\u00ed a firemn\u00ed produkty, za\u010dala b\u00fdt Sora v o\u010d\u00edch veden\u00ed luxusem, kter\u00fd si firma nem\u016f\u017ee dovolit. Podle zdroj\u016f den\u00edku prod\u011bl\u00e1vala zhruba milion dolar\u016f denn\u011b.\u00a0<\/p>\n

\"OpenAI<\/a>OpenAI kon\u010d\u00ed se Sorou. Spolu s n\u00ed kon\u010d\u00ed i miliardov\u00e1 dohoda s Disneym<\/a>P\u0159ehnan\u00e1 o\u010dek\u00e1v\u00e1n\u00ed<\/p>\n

To samo o sob\u011b by je\u0161t\u011b nemuselo sta\u010dit ke konci projektu, kdyby aplikace rychle rostla a otev\u00edrala nov\u00fd trh. Jen\u017ee i tady se o\u010dek\u00e1v\u00e1n\u00ed nenaplnila. Po spu\u0161t\u011bn\u00ed loni na podzim sice Sora vyst\u0159elila na p\u0159edn\u00ed m\u00edsta App Storu a kolem n\u00e1stroje vznikla vlna nad\u0161en\u00ed. U\u017eivatel\u00e9 si generovali kr\u00e1tk\u00e1 videa s vlastn\u00ed tv\u00e1\u0159\u00ed, popkulturn\u00edmi postavami nebo absurdn\u00edmi sc\u00e9nami. Aplikace ale brzy narazila: z\u00e1jem se po \u00favodn\u00ed vln\u011b zastavil a po\u010det u\u017eivatel\u016f po startu klesl zhruba z milionu na m\u00e9n\u011b ne\u017e p\u016fl milionu.\u00a0<\/p>\n

Vedle slab\u0161\u00edho p\u0159ijet\u00ed aplikace se uk\u00e1zaly i jin\u00e9 probl\u00e9my. Intern\u011b vyvol\u00e1val projekt ot\u00e1zky, pro\u010d dost\u00e1v\u00e1 tolik \u010dip\u016f, kdy\u017e nep\u0159in\u00e1\u0161\u00ed odpov\u00eddaj\u00edc\u00ed v\u00fdnosy ani nepom\u00e1h\u00e1 p\u0159\u00edmo hlavn\u00edm jazykov\u00fdm model\u016fm. Sora nav\u00edc fungovala do zna\u010dn\u00e9 m\u00edry jako odd\u011blen\u00fd ostrov uvnit\u0159 OpenAI. N\u011bkte\u0159\u00ed b\u00fdval\u00ed zam\u011bstnanci ji podle WSJ popisovali jako startup uvnit\u0159 startupu. V prost\u0159ed\u00ed, kde se bojuje o talenty i o v\u00fdpo\u010detn\u00ed kapacitu, to vytv\u00e1\u0159elo nap\u011bt\u00ed.\u00a0<\/p>\n

\n\t\t\t\tAnketa\n\t\t\t<\/p>\n

\n\t\t\t\tPou\u017eili jste alespo\u0148 jednou aplikaci Sora?\n\t\t\t<\/p>\n

Pro Sama Altmana p\u0159itom m\u011bla Sora i strategickou a symbolickou hodnotu. Necht\u011bl, aby OpenAI byla jen firmou pro kancel\u00e1\u0159skou produktivitu. Cht\u011bl, aby zasahovala i do kultury, z\u00e1bavy a soci\u00e1ln\u00edch s\u00edt\u00ed. I proto se vedle Sory v OpenAI objevovaly \u00favahy o dal\u0161\u00edch spot\u0159ebitelsk\u00fdch projektech. Jen\u017ee mezit\u00edm konkurence za\u010dala tla\u010dit jinam. Google posiloval s Gemini, Anthropic z\u00edsk\u00e1val pozici mezi v\u00fdvoj\u00e1\u0159i d\u00edky n\u00e1stroj\u016fm pro psan\u00ed k\u00f3du a OpenAI podle v\u0161eho st\u00e1le v\u00edce c\u00edtila, \u017ee j\u00ed uj\u00ed\u017ed\u00ed vlak v produktech, kter\u00e9 firmy um\u011bj\u00ed rychleji zaplatit a nasadit.\u00a0<\/p>\n

Priorita le\u017e\u00ed jinde<\/p>\n

Zlom tak p\u0159i\u0161el ve chv\u00edli, kdy firma za\u010dala nemilosrdn\u011b rozhodovat, kam pos\u00edlat omezen\u00e9 v\u00fdpo\u010detn\u00ed zdroje. Prioritu dostaly n\u00e1stroje pro psan\u00ed softwaru, anal\u00fdzu dat a dal\u0161\u00ed takzvan\u00e9 \u201eAI agent\u201c produkty, tedy syst\u00e9my, kter\u00e9 samostatn\u011b pln\u00ed \u00fakoly za u\u017eivatele.\u00a0<\/p>\n

Mluv\u010d\u00ed OpenAI \u0159ekla, \u017ee firma \u201etvrd\u011b up\u0159ednost\u0148uje\u201c ty oblasti, kter\u00e9 maj\u00ed nejv\u011bt\u0161\u00ed dlouhodobou ekonomickou hodnotu. Altman pak zam\u011bstnanc\u016fm vysv\u011btloval, \u017ee jde o nezbytn\u00e9 \u201eobt\u00ed\u017en\u00e9 kompromisy\u201c ve prosp\u011bch \u0161ir\u0161\u00edch c\u00edl\u016f firmy.\u00a0<\/p>\n

Sora p\u0159itom vznikala jako jeden z nejambici\u00f3zn\u011bj\u0161\u00edch projekt\u016f firmy. St\u00e1li za n\u00ed v\u00fdzkumn\u00edci Tim Brooks a Bill Peebles, kte\u0159\u00ed model ve\u0159ejn\u011b p\u0159edstavili v roce 2024 a okam\u017eit\u011b vzbudili pozornost realistick\u00fdmi i fantaskn\u00edmi videi. Projekt ale zas\u00e1hla i talentov\u00e1 v\u00e1lka v Silicon Valley. Meta se sna\u017eila p\u0159etahovat \u0161pi\u010dkov\u00e9 lidi z OpenAI a Peebles pat\u0159il mezi ty, o kter\u00e9 m\u011bla z\u00e1jem. OpenAI si ho nakonec udr\u017eela vy\u0161\u0161\u00ed odm\u011bnou a v\u011bt\u0161\u00ed odpov\u011bdnost\u00ed, z\u00e1rove\u0148 v\u0161ak Sora d\u00e1l spot\u0159ebov\u00e1vala zdroje v dob\u011b, kdy veden\u00ed za\u010dalo b\u00fdt mnohem p\u0159\u00edsn\u011bj\u0161\u00ed.\u00a0<\/p>\n

\"Souboj<\/a>Souboj o nejlep\u0161\u00ed um\u011blou inteligenci: novinky od OpenAI a\u00a0Anthropicu a\u00a0co p\u0159ijde d\u00e1l?<\/a><\/p>\n

Dal\u0161\u00ed slabinou byly reputa\u010dn\u00ed a pr\u00e1vn\u00ed komplikace. Aplikace umo\u017e\u0148ovala vytv\u00e1\u0159et videa s vlastn\u00edmi obli\u010deji i s kulturn\u00edmi ikonami a hranice vkusu i autorsk\u00fdch pr\u00e1v se rychle testovaly v praxi. WSJ p\u0159ipom\u00edn\u00e1, \u017ee se ve feedu objevoval nap\u0159\u00edklad Martin Luther King Jr. v bizarn\u00edch nebo komer\u010dn\u011b lad\u011bn\u00fdch sc\u00e9n\u00e1ch, co\u017e vyvolalo protest jeho poz\u016fstalosti. I uvnit\u0159 OpenAI proto zazn\u00edvaly obavy, zda firma nechce p\u0159\u00edli\u0161 riskovat kv\u016fli produktu, kter\u00fd zat\u00edm nen\u00ed z\u00e1sadn\u00ed ani technologicky, ani finan\u010dn\u011b.\u00a0<\/p>\n

V\u00fdsledkem je, \u017ee z n\u011bkdej\u0161\u00edho hollywoodsk\u00e9ho snu zbylo jen minimum. Miliardov\u00e1 investice Disney do OpenAI se neuskute\u010dnila, vztah mezi ob\u011bma firmami podle den\u00edku prakticky usnul a nov\u00fd \u0161\u00e9f Disney Josh D\u2019Amaro jedn\u00e1 o nasazen\u00ed AI s \u0159adou jin\u00fdch partner\u016f.\u00a0<\/p>\n

Disney k tomu uvedl, \u017ee respektuje rozhodnut\u00ed OpenAI opustit oblast generov\u00e1n\u00ed videa a zm\u011bnit priority. Samotn\u00fd t\u00fdm Sory se s projektem rozlou\u010dil stru\u010dn\u00fdm pod\u011bkov\u00e1n\u00edm u\u017eivatel\u016fm, kte\u0159\u00ed kolem aplikace vytvo\u0159ili komunitu.\u00a0<\/p>\n

Pro OpenAI je to ale hlavn\u011b sign\u00e1l zm\u011bny. Firma, kter\u00e1 se dlouho sna\u017eila sou\u010dasn\u011b dob\u00fdvat kancel\u00e1\u0159e, mobily i popkulturu, nyn\u00ed zjevn\u011b vol\u00ed pragmati\u010dt\u011bj\u0161\u00ed cestu. M\u00edsto wow efektu chce s\u00e1zet na produkty, kter\u00e9 l\u00e9pe prod\u00e1 firm\u00e1m, v\u00fdvoj\u00e1\u0159\u016fm a investor\u016fm. Sora tak z\u016fstane sp\u00ed\u0161 p\u0159ipom\u00ednkou toho, \u017ee v AI nesta\u010d\u00ed vyrobit technologii, kter\u00e1 ohrom\u00ed. Mus\u00ed tak\u00e9 d\u00e1vat ekonomick\u00fd smysl.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Sora m\u011bla b\u00fdt pro OpenAI t\u00edm, \u010d\u00edm byl ChatGPT pro text: spot\u0159ebitelsk\u00fdm hitem, kter\u00fd AI posune z pracovn\u00edch…\n","protected":false},"author":2,"featured_media":46462,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[67,68,125,17669,12472,465,17670,476,17668,6091,17667,17666],"class_list":{"0":"post-46461","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-business","9":"tag-byznys","10":"tag-disney","11":"tag-martin-luther-king","12":"tag-marvel","13":"tag-openai","14":"tag-pixar","15":"tag-projekt","16":"tag-robert-iger","17":"tag-sam-altman","18":"tag-sor","19":"tag-sora"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116353943655806697","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/46461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=46461"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/46461\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/46462"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=46461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=46461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=46461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}