{"id":47146,"date":"2026-04-06T16:24:11","date_gmt":"2026-04-06T16:24:11","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/47146\/"},"modified":"2026-04-06T16:24:11","modified_gmt":"2026-04-06T16:24:11","slug":"kdyz-v-hotelu-nezvedaji-telefon-nastoupi-ai-recepcni","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/47146\/","title":{"rendered":"Kdy\u017e v\u00a0hotelu nezvedaj\u00ed telefon, nastoup\u00ed AI recep\u010dn\u00ed"},"content":{"rendered":"

\u010cl\u00e1nek si tak\u00e9 m\u016f\u017eete poslechnout v\u00a0audioverzi.<\/p>\n

Technologick\u00e9 startupy cht\u011bj\u00ed zm\u011bnit hotely, kter\u00e9 t\u011b\u017eko sh\u00e1n\u011bj\u00ed person\u00e1l. Chystaj\u00ed automatick\u00e9 kiosky m\u00edsto recepce, nahrazen\u00ed recep\u010dn\u00edch roboty nebo \u0159\u00edzen\u00ed cenotvorby po\u010d\u00edta\u010dem. Na glob\u00e1ln\u00ed sc\u00e9n\u011b cht\u011bj\u00ed usp\u011bt i\u00a0\u010ce\u0161i.<\/p>\n

\u201eDnes prakticky p\u0159ij\u00edm\u00e1me kohokoliv, kdo doraz\u00ed na pohovor,\u201c popsal realitu hotelov\u00e9ho trhu Filip Linek. Pen\u00edze vyd\u011blal velkoobchodem s\u00a0obaly a\u00a0proto\u017ee se, jak s\u00e1m \u0159\u00edk\u00e1, trochu nudil, koupil a\u00a0za\u010dal \u0159\u00eddit dva hotely v\u00a0Peci pod Sn\u011b\u017ekou.<\/p>\n

Od covidu, kter\u00fd situaci v\u00a0cestovn\u00edm ruchu je\u0161t\u011b v\u00edc zkomplikoval, proto\u017ee nen\u00e1vratn\u011b ods\u00e1l \u010d\u00e1st person\u00e1lu do jin\u00fdch oblast\u00ed ekonomiky, se podnikatel posunul k\u00a0v\u00fdvoji technologick\u00fdch novinek vybaven\u00fdch\u00a0um\u011blou inteligenc\u00ed. Te\u010f m\u00e1 ambice zapojit se do glob\u00e1ln\u00edho z\u00e1vodu o\u00a0digitalizaci hotelov\u00e9ho trhu.<\/p>\n

Jak funguje AI recep\u010dn\u00ed BE-A.Video: Filip Hor\u00e1\u010dek, Seznam Zpr\u00e1vy<\/p>\n

V t\u00e9to sout\u011b\u017ei u\u017e usp\u011bla \u010desk\u00e1 spole\u010dnost Mews Richarda Valtra, jej\u00ed\u017e hodnota je dnes v\u00a0miliard\u00e1ch korun a\u00a0poskytuje sv\u00e9 slu\u017eby t\u00e9m\u011b\u0159 15\u00a0tis\u00edc\u016fm hotel\u016f po cel\u00e9m sv\u011bt\u011b. Zat\u00edmco Mews dod\u00e1v\u00e1 hotel\u016fm syst\u00e9m pro spr\u00e1vu rezervac\u00ed, plateb a\u00a0provozu, spole\u010dnost Flae Robotics Filipa Linka vyv\u00edj\u00ed AI agenta pro komunikaci s\u00a0hosty, pojmenovan\u00e9ho BE-A. Chce ho dot\u00e1hnout a\u017e do podoby humanoidn\u00edho robota, kter\u00fd bude st\u00e1t na recepci a\u00a0bude schopen zajistit rutinn\u00ed \u00fakoly, jako jsou rezervace, check-in, hotelov\u00e9 slu\u017eby nebo poradit s\u00a0aktivitami mimo hotel.<\/p>\n

V sou\u010dasnosti u\u017e des\u00edtky \u010desk\u00fdch hotel\u016f pou\u017e\u00edvaj\u00ed r\u016fzn\u00e9 modely BE-A ve zku\u0161ebn\u00edm provozu. Um\u00ed nap\u0159\u00edklad komunikovat s\u00a0klienty e-maily, skrze aplikaci WhatsApp, v\u010detn\u011b hlasov\u00fdch zpr\u00e1v, a\u00a0vy\u0159izovat telefony, v\u010detn\u011b rezervac\u00ed a\u00a0jejich zm\u011bn. Nejnov\u011bj\u0161\u00edm v\u00fdvojov\u00fdm stupn\u011bm je vizu\u00e1ln\u00ed BE-A, kdy je recep\u010dn\u00ed na displeji nebo v\u00a0holoboxu.<\/p>\n

Co to je holobox<\/p>\n

Holobox je velk\u00e1 zobrazovac\u00ed sk\u0159\u00ed\u0148 nebo box s\u00a0pr\u016fhlednou p\u0159edn\u00ed plochou, ve kter\u00e9m se \u010dlov\u011bk nebo digit\u00e1ln\u00ed postava prom\u00edt\u00e1 tak, \u017ee p\u016fsob\u00ed jako \u201ehologram\u201c v\u00a0\u017eivotn\u00ed velikosti. Hologram je prostorov\u00fd obraz, kter\u00fd vytv\u00e1\u0159\u00ed dojem, \u017ee p\u0159ed sebou vid\u00edte skute\u010dn\u00fd trojrozm\u011brn\u00fd objekt ve vzduchu nebo v\u00a0prostoru.<\/p>\n

Podle Linka se od jin\u00fdch syst\u00e9m\u016f BE-A li\u0161\u00ed t\u00edm, \u017ee nen\u00ed jen asistentkou, ale je napojena na b\u011b\u017en\u011b pou\u017e\u00edvan\u00e9 hotelov\u00e9 syst\u00e9my, m\u00e1 p\u0159ehled o\u00a0pokoj\u00edch, \u00faklidech i\u00a0specifick\u00fdch pot\u0159eb\u00e1ch host\u016f, jako jsou diety, a\u00a0dok\u00e1\u017ee rezervace bez \u010dlov\u011bka skute\u010dn\u011b vytvo\u0159it, zm\u011bnit i\u00a0zru\u0161it.<\/p>\n

\u201eP\u0159es e-mail a\u00a0telefon komunikuje okam\u017eit\u011b, tak\u017ee neztr\u00e1c\u00ed hotelov\u00e9 rezervace. Ztr\u00e1ta rezervac\u00ed je dnes obrovsk\u00fdm probl\u00e9mem. Nejsme schopni v\u010das zvednout telefon a\u00a0odpov\u011bd\u011bt rychle, jak host\u00e9 o\u010dek\u00e1vaj\u00ed,\u201c uv\u00e1d\u00ed mana\u017eer, podle n\u011bho\u017e v\u0161ak nen\u00ed c\u00edlem BE-A nahradit hotelov\u00fd person\u00e1l. \u201eHotelov\u00fd byznys je a\u00a0bude o\u00a0lidech, bude o\u00a0tom, \u017ee lid\u00e9 pe\u010duj\u00ed o\u00a0sv\u00e9 hosty. Na druhou stranu, AI m\u016f\u017ee na recepci v\u00fdznamn\u011b pomoci.\u201c<\/p>\n

<\/a><\/p>\n

Do v\u00fdvoje zakladatel s\u00a0and\u011blsk\u00fdmi investory vlo\u017eil t\u00e9m\u011b\u0159 sto milion\u016f korun a\u00a0te\u010f vstupuje do prvn\u00ed v\u011bt\u0161\u00ed investi\u010dn\u00ed f\u00e1ze, v\u00a0n\u00ed\u017e za pod\u00edl deseti\u00a0procent pl\u00e1nuje na\u010derpat p\u0159ibli\u017en\u011b jeden milion eur k\u00a0expanzi na britsk\u00fd trh, kam firma vstoupila p\u0159ed m\u011bs\u00edcem.<\/p>\n

Brit\u00e1nii pova\u017euje za kl\u00ed\u010dov\u00fd odrazov\u00fd m\u016fstek, proto\u017ee m\u00e1 velk\u00e9 probl\u00e9my s\u00a0nedostatkem hotelov\u00e9ho person\u00e1lu, ale hlavn\u00edm c\u00edlem z\u016fst\u00e1v\u00e1 dostat se do Spojen\u00fdch st\u00e1t\u016f. Tento krok pl\u00e1nuje v\u00a0roce 2027\u00a0a\u00a0neobejde se bez siln\u00e9ho extern\u00edho financov\u00e1n\u00ed.<\/p>\n

Automatizace je v\u00a0cestovn\u00edm ruchu u\u017e n\u011bkolik let velk\u00fdm t\u00e9matem. Zahrani\u010dn\u00ed technologick\u00e9 firmy, jako Canary Technologies, HiJiffy a\u00a0Polydom.AI, se p\u0159edh\u00e1n\u011bj\u00ed s\u00a0\u0159e\u0161en\u00edmi, kter\u00e1 pomohou p\u0159evz\u00edt \u010d\u00e1st rutinn\u00ed pr\u00e1ce. Mnoh\u00e9 hotelov\u00e9 s\u00edt\u011b u\u017e nab\u00edzej\u00ed syst\u00e9my pro automatizovanou komunikaci, mobiln\u00ed check-in, check-out, samoobslu\u017en\u00e9 kiosky, digit\u00e1ln\u00ed pr\u016fvodce nebo aplikace pro komunikaci s\u00a0hosty a\u00a0dal\u0161\u00ed syst\u00e9my.<\/p>\n

Ne v\u0161echna \u0159e\u0161en\u00ed vyu\u017e\u00edvaj\u00ed um\u011blou inteligenci, ta se v\u0161ak stejn\u011b rychle za\u010d\u00edn\u00e1 prosazovat i\u00a0v hotelov\u00e9m \u201ez\u00e1zem\u00ed\u201c, jak\u00fdm je cenotvorba a\u00a0oblast \u0159\u00edzen\u00ed p\u0159\u00edjm\u016f, kter\u00e9 z\u00e1kazn\u00edk nevid\u00ed.<\/p>\n

<\/a><\/p>\n

\u201eNa\u0161\u00edm c\u00edlem je m\u00edt chyt\u0159ej\u0161\u00ed telefonn\u00ed centr\u00e1lu. Um\u011blou inteligenci vyu\u017e\u00edv\u00e1me i\u00a0pro generov\u00e1n\u00ed marketingov\u00fdch text\u016f, optimalizaci kampan\u00ed p\u0159es Google Ads, \u0159\u00edzen\u00ed p\u0159\u00edjm\u016f a\u00a0cenotvorbu,\u201c uv\u00e1d\u00ed Gabriela Zmekov\u00e1, \u0159editelka rozvoje obchodu s\u00edt\u011b Jan Hotels. V\u00a0cenotvorb\u011b AI nap\u0159\u00edklad navrhuje ceny podle online konkurence i\u00a0predikce popt\u00e1vky v\u00a0dan\u00e9 lokalit\u011b, co\u017e b\u011b\u017en\u011b um\u00ed syst\u00e9my Duetto, IDeaS,\u00a0Atomize a\u00a0dal\u0161\u00ed.<\/p>\n

Mana\u017eerka rovn\u011b\u017e zd\u016fraz\u0148uje, \u017ee lidsk\u00fd kontakt je nenahraditeln\u00fd a\u00a0z hotel\u016f nezmiz\u00ed. \u201eNap\u0159\u00edklad jsme ne\u0161li do check-in kiosk\u016f. Klient\u016fm sta\u010d\u00ed, \u017ee si markuj\u00ed n\u00e1kup v\u00a0supermarketech,\u201c sd\u011blila. Hotely t\u00e9to s\u00edt\u011b vyu\u017e\u00edvaj\u00ed komunika\u010dn\u00ed syst\u00e9m Duve, pomoc\u00ed kter\u00e9ho host\u00e9 provedou check-in na d\u00e1lku. Pokud si st\u00e1hnou aplikaci, mohou si otev\u00edrat mobilem dve\u0159e do pokoje. \u201eTrochu n\u00e1m to otev\u0159elo o\u010di. Mysleli jsme si, \u017ee to vyu\u017eije v\u00edc lid\u00ed, ale n\u011bkte\u0159\u00ed host\u00e9 k\u00a0tomu nemaj\u00ed d\u016fv\u011bru nebo necht\u011bj\u00ed poskytovat osobn\u00ed informace online,\u201c popsala.<\/p>\n

Zm\u00edn\u011bn\u00fd syst\u00e9m nevyu\u017e\u00edv\u00e1 autonomn\u00ed um\u011blou inteligenci, ale komunikuje se z\u00e1kaznick\u00fdm odd\u011blen\u00edm hotelu.<\/p>\n

\u201eMyslela jsem si, \u017ee se host\u00e9 nebudou cht\u00edt zdr\u017eovat na recepci, ale n\u011bkdy to tak nen\u00ed. N\u011bkte\u0159\u00ed klienti maj\u00ed r\u00e1di kontakt s\u00a0recepc\u00ed, cht\u011bj\u00ed prov\u00e9st check-in osobn\u011b a\u00a0kdy\u017e jim chyb\u00ed na pokoji ru\u010dn\u00edk nebo si cht\u011bj\u00ed post\u011b\u017eovat na hluk ve vedlej\u0161\u00edm pokoji, necht\u011bj\u00ed to \u0159e\u0161it skrze aplikaci,\u201c uvedla mana\u017eerka.<\/p>\n","protected":false},"excerpt":{"rendered":"\u010cl\u00e1nek si tak\u00e9 m\u016f\u017eete poslechnout v\u00a0audioverzi. Technologick\u00e9 startupy cht\u011bj\u00ed zm\u011bnit hotely, kter\u00e9 t\u011b\u017eko sh\u00e1n\u011bj\u00ed person\u00e1l. Chystaj\u00ed automatick\u00e9 kiosky…\n","protected":false},"author":2,"featured_media":47147,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[43,42,5067,41,40,617,126],"class_list":{"0":"post-47146","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cesko","8":"tag-ceska-republika","9":"tag-cesko","10":"tag-cestovni-ruch","11":"tag-czech-republic","12":"tag-czechia","13":"tag-hotely","14":"tag-umela-inteligence-ai"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116358693725118454","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/47146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=47146"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/47146\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/47147"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=47146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=47146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=47146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}