{"id":48570,"date":"2026-04-08T04:44:09","date_gmt":"2026-04-08T04:44:09","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/48570\/"},"modified":"2026-04-08T04:44:09","modified_gmt":"2026-04-08T04:44:09","slug":"dotace-na-solary-jsou-pryc-a-firmy-se-snazi-zachranit-byznys-nabizeji-slevy","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/48570\/","title":{"rendered":"Dotace na sol\u00e1ry jsou pry\u010d a\u00a0firmy se sna\u017e\u00ed zachr\u00e1nit byznys. Nab\u00edzej\u00ed slevy"},"content":{"rendered":"

Slevy des\u00edtky a\u017e stovky tis\u00edc korun. To je l\u00e1kadlo, kter\u00e9 na dom\u00e1cnosti v\u00a0posledn\u00edch t\u00fddnech zkou\u0161ej\u00ed firmy instaluj\u00edc\u00ed fotovoltaick\u00e9 elektr\u00e1rny. Sna\u017e\u00ed se tak udr\u017eet byznys, kter\u00fd za\u010dal upadat po zru\u0161en\u00ed dotac\u00ed od st\u00e1tu. Pr\u00e1v\u011b dota\u010dn\u00ed pen\u00edze byly toti\u017e \u010dasto hlavn\u00edm motivem, pro\u010d se lid\u00e9 rozhodli mal\u00e9 elektr\u00e1rny na st\u0159echy instalovat. Kdy\u017e toto l\u00e1kadlo zmizelo, musely firmy naj\u00edt jin\u00e9. <\/p>\n

Mezi z\u00e1kazn\u00edky a\u00a0spole\u010dnostmi nyn\u00ed panuje nejistota a\u00a0zklam\u00e1n\u00ed, \u017ee \u00fasporn\u00e9 projekty u\u017e nedostanou dota\u010dn\u00ed podporu jako v\u00a0p\u0159edchoz\u00edch letech.<\/p>\n

P\u0159\u00edm\u00e9 dotace se maj\u00ed transformovat na syst\u00e9m bez\u00faro\u010dn\u00fdch p\u016fj\u010dek, kdy st\u00e1t nab\u00eddne zv\u00fdhodn\u011bn\u00e9 \u00fav\u011bry p\u0159es banky, kde za klienty zaplat\u00ed \u00faroky. Dotace z\u016fstanou prim\u00e1rn\u011b pro n\u00edzkop\u0159\u00edjmov\u00e9 skupiny.<\/p>\n

Nap\u0159\u00edklad spole\u010dnost \u010cEZ Prodej, kter\u00e1 se krom\u011b prodeje energi\u00ed zam\u011b\u0159uje na instalace energetick\u00fdch zdroj\u016f pro dom\u00e1cnosti, za\u010dala nab\u00edzet sol\u00e1rn\u00ed syst\u00e9m s\u00a0bateri\u00ed se slevou a\u017e 107\u00a0tis\u00edc K\u010d. Sn\u00ed\u017een\u00ed ceny zd\u016fvod\u0148uje t\u00edm, \u017ee chce z\u00e1kazn\u00edk\u016fm pomoct s\u00a0prvotn\u00edmi n\u00e1klady na instalaci dom\u00e1c\u00ed fotovoltaick\u00e9 elektr\u00e1rny.<\/p>\n

Investice do fotovoltaiky bez dotace m\u016f\u017ee j\u00edt a\u017e do p\u016fl milionu K\u010d, ale v\u011bt\u0161inou se pohybuje v\u00a0rozmez\u00ed od 200\u00a0tis\u00edc K\u010d u\u00a0nejjednodu\u0161\u0161\u00ed instalace po 450\u00a0tis\u00edc K\u010d u\u00a0propracovan\u011bj\u0161\u00edch \u0159e\u0161en\u00ed. Pr\u00e1v\u011b vysok\u00e9 po\u010d\u00e1te\u010dn\u00ed n\u00e1klady \u0159adu lid\u00ed dok\u00e1\u017eou odradit.<\/p>\n

\u201eChceme podpo\u0159it z\u00e1jem na\u0161ich z\u00e1kazn\u00edk\u016f o\u00a0st\u0159e\u0161n\u00ed fotovoltaick\u00e9 elektr\u00e1rny. P\u0159esto\u017ee vid\u00edme, \u017ee v\u00a0posledn\u00ed dob\u011b se popt\u00e1vka po dom\u00e1c\u00edch st\u0159e\u0161n\u00edch fotovoltaik\u00e1ch op\u011bt zved\u00e1, tak chceme dal\u0161\u00ed z\u00e1kazn\u00edky motivovat k\u00a0jejich n\u00e1kupu,\u201c \u0159\u00edk\u00e1 mluv\u010d\u00ed \u010cEZ Ond\u0159ej Svoboda.<\/p>\n

<\/a><\/p>\n

Tak\u00e9 spole\u010dnost E.ON nab\u00edz\u00ed fotovoltaiku se slevou, zde konkr\u00e9tn\u011b 81\u00a0950\u00a0K\u010d. \u201eBaterii v\u00a0hodnot\u011b 52\u00a0763\u00a0K\u010d dostanou zdarma v\u0161ichni. Ale jen prvn\u00edch 200\u00a0z\u00e1kazn\u00edk\u016f z\u00edsk\u00e1 nav\u00edc slevu 25\u00a0000\u00a0K\u010d a\u00a0servis fotovoltaiky za 1\u00a0K\u010d,\u201c uv\u00e1d\u00ed firma na webu. Z\u00e1rove\u0148 zlevnila i\u00a0tepeln\u00e1 \u010derpadla o\u00a050\u00a0tis\u00edc K\u010d.<\/p>\n

Spole\u010dnost Schlieger nab\u00edz\u00ed sr\u00e1\u017eku 74\u00a0000\u00a0K\u010d na fotovoltaiku, a\u017e 100\u00a0000\u00a0korun na tepeln\u00e9 \u010derpadlo a\u00a0300\u00a0K\u010d na m\u00b2 u\u00a0zateplen\u00ed. \u201eSchlieger prov\u00e1d\u00ed tis\u00edce instalac\u00ed ro\u010dn\u011b. D\u00edky tomu dosahujeme mno\u017estevn\u00edch slev a\u00a0m\u016f\u017eeme do\u010dasn\u011b sn\u00ed\u017eit mar\u017ei p\u0159i zachov\u00e1n\u00ed kvality a\u00a0stability firmy. Sleva je limitovan\u00e1 pr\u00e1v\u011b pro toto p\u0159eklenovac\u00ed obdob\u00ed s\u00a0c\u00edlem udr\u017eet z\u00e1jem z\u00e1kazn\u00edk\u016f,\u201c vysv\u011btluje Pavel Mat\u011bjovi\u010d, provozn\u00ed \u0159editel Schlieger.<\/p>\n

Takto vysok\u00e9 slevy mohou p\u0159edstavovat zhruba \u010dtvrtinu kone\u010dn\u00e9 ceny fotovoltaiky, proto si je nem\u016f\u017ee dovolit ka\u017ed\u00e1 firma. Nap\u0159\u00edklad zmi\u0148ovan\u00e9 spole\u010dnosti E.ON a\u00a0\u010cEZ pat\u0159\u00ed mezi velk\u00e9 hr\u00e1\u010de na trhu. \u201eMohou si to dovolit sp\u00ed\u0161 v\u011bt\u0161\u00ed firmy ne\u017e men\u0161\u00ed. Konkuren\u010dn\u00ed boj a\u00a0popt\u00e1vka je siln\u011bj\u0161\u00ed, popohnala ji krize na Bl\u00edzk\u00e9m v\u00fdchod\u011b, ale zdaleka nen\u00ed takov\u00e1 jako p\u0159ed dv\u011bma lety. Nyn\u00ed jsou firmy r\u00e1dy za ka\u017ed\u00e9ho z\u00e1kazn\u00edka,\u201c \u0159\u00edk\u00e1 v\u00fdkonn\u00fd \u0159editel Sol\u00e1rn\u00ed asociace Jan Kr\u010dm\u00e1\u0159.<\/p>\n

Slevy se odr\u00e1\u017eej\u00ed v\u00a0ziskovosti samotn\u00e9ho projektu, kter\u00fd se mus\u00ed i\u00a0za ni\u017e\u0161\u00ed \u010d\u00e1stku firm\u011b je\u0161t\u011b vyplatit. Doufaj\u00ed proto, \u017ee s\u00a0ni\u017e\u0161\u00ed cenou prodaj\u00ed v\u00edce elektr\u00e1ren. \u201eNa mar\u017ei a\u00a0zisk projektu m\u00e1 sleva velk\u00fd dopad. Nejsme firma, kter\u00e1 m\u00e1 velk\u00e9 firemn\u00ed n\u00e1klady. Tud\u00ed\u017e t\u00edmto vzorcem Energie ze slunce s.r.o. p\u0159e\u017eije. Jen je pot\u0159eba prodat v\u00edce projekt\u016f,\u201c \u0159\u00edk\u00e1 jednatel firmy Energie ze slunce Miroslav Tou\u0161ek, kter\u00e1 slevila z\u00a0koncov\u00e9 ceny instalace 70\u00a0tis\u00edc K\u010d.<\/p>\n

\u010ci\u0161t\u011bn\u00ed sklad\u016f od levn\u00fdch panel\u016f<\/p>\n

N\u011bkter\u00e9 spole\u010dnosti p\u0159\u00edmo \u0159\u00edkaj\u00ed, \u017ee za sni\u017eov\u00e1n\u00edm cen stoj\u00ed konec \u0161t\u011bdr\u00e9 dota\u010dn\u00ed podpory v\u00a0\u010cesku, kterou maj\u00ed nahradit bez\u00faro\u010dn\u00e9 p\u016fj\u010dky. \u201eDistributo\u0159i v\u00a0\u010cesku sni\u017euj\u00ed ceny, aby mohli prodat z\u00e1soby, i\u00a0my na to reagujeme ni\u017e\u0161\u00ed cenou,\u201c \u0159\u00edk\u00e1 Tou\u0161ek.<\/p>\n

Je\u0161t\u011b za\u010d\u00e1tkem roku se zd\u00e1lo, \u017ee cena sol\u00e1r\u016f p\u016fjde nahoru. Samotn\u00e9 dod\u00e1vky panel\u016f i\u00a0bateri\u00ed z\u00a0\u010c\u00edny za\u010daly v\u00a0prvn\u00edch m\u011bs\u00edc\u00edch zdra\u017eovat a\u017e o\u00a0\u010dtvrtinu oproti konci roku 2025, proto\u017ee tamn\u00ed vl\u00e1da stopla podporu jejich v\u00fdvozu a\u00a0z\u00e1rove\u0148 stanovila p\u0159\u00edsn\u011bj\u0161\u00ed emisn\u00ed c\u00edle pro jejich v\u00fdrobu. Podniky se te\u010f sna\u017e\u00ed rozprodat z\u00e1soby, kter\u00e9 naskladnily je\u0161t\u011b za ni\u017e\u0161\u00ed ceny.<\/p>\n

Schlieger chce slevou z\u00e1kazn\u00edky motivovat k\u00a0investici je\u0161t\u011b p\u0159ed zdra\u017een\u00edm panel\u016f. \u201eD\u00edky tomu, \u017ee nakupujeme ve velk\u00fdch objemech a\u00a0dlouhodob\u011b spolupracujeme s\u00a0v\u00fdrobci, t\u011b\u017e\u00edme ze zlep\u0161en\u00ed dostupnosti komponent. Nap\u0159. z\u00e1kladn\u00ed sestava o\u00a0velikosti 3,85\u00a0kWp zlevnila oproti roku 2023\u00a0o\u00a037\u00a0000\u00a0K\u010d. \u010c\u00e1st t\u011bchto \u00faspor p\u0159ed\u00e1v\u00e1me z\u00e1kazn\u00edk\u016fm,\u201c uvedl Mat\u011bjovi\u010d. Do budoucna o\u010dek\u00e1v\u00e1, \u017ee se ceny komponent\u016f zv\u00fd\u0161\u00ed.<\/p>\n

<\/a><\/p>\n

D\u0159\u00edv\u011bj\u0161\u00ed ak\u010dn\u00ed nab\u00eddky n\u011bkdy sp\u00ed\u0161 kop\u00edrovaly dotace. Instala\u010dn\u00ed firma, kter\u00e1 v\u0161e za\u0159izovala a\u00a0mohla tedy i\u00a0\u010derpat st\u00e1tn\u00ed dotaci m\u00edsto dom\u00e1cnosti, pak stejnou \u010d\u00e1stku prezentovala jako \u201eslevu\u201c.<\/p>\n

\u201eV\u0161echny z\u00e1jemce upozor\u0148ujeme na to, \u017ee nov\u00e9 podm\u00ednky NZ\u00da zat\u00edm nejsou zn\u00e1m\u00e9 a\u00a0\u017ee pokud maj\u00ed z\u00e1jem o\u00a0dotaci, mus\u00ed si po\u010dkat na ofici\u00e1ln\u00ed vyhl\u00e1\u0161en\u00ed v\u00fdzvy ze strany NZ\u00da. Tedy nab\u00eddky klient\u016fm vystavujeme a\u00a0komunikujeme bez dotace a\u00a0je na nich, zda cht\u011bj\u00ed \u010dekat na nov\u00e9 podm\u00ednky NZ\u00da, nebo ne,\u201c popisuje Michal Kr\u010dm\u00e1\u0159, marketingov\u00fd a\u00a0IT \u0159editel firmy Energosolar. \u010c\u00e1st jej\u00edch klient\u016f \u010dek\u00e1, jin\u00ed se rozhodli financov\u00e1n\u00ed \u0159e\u0161it bez dotace.<\/p>\n

Naopak Schlieger pr\u00fd slevu nevn\u00edm\u00e1 jako n\u00e1hradu za dotaci, sleva tak\u00e9 nen\u00ed podm\u00edn\u011bna podporou st\u00e1tu. \u201eMy slevu poskytujeme jako sou\u010d\u00e1st dlouhodob\u00e9 obchodn\u00ed strategie a\u00a0sou\u010dasn\u011b upozor\u0148ujeme na bl\u00ed\u017e\u00edc\u00ed se zdra\u017een\u00ed komponent,\u201c tvrd\u00ed Mat\u011bjovi\u010d.<\/p>\n

Podle \u0161\u00e9fa Sol\u00e1rn\u00ed asociace by si z\u00e1kazn\u00edci m\u011bli d\u00e1t pozor na to, jestli je firma ekonomicky siln\u00e1. \u201eFirmy se bij\u00ed o\u00a0to, kdo z\u00edsk\u00e1 zak\u00e1zku. N\u011bco podep\u00ed\u0161e, postav\u00ed a\u00a0pak dostane od z\u00e1kazn\u00edka zaplaceno, aby mohla udr\u017eet firmu v\u00a0b\u011bhu. Kdy\u017e z\u00e1kazn\u00edci st\u00e1le \u010dekaj\u00ed na to, zda bude vypsan\u00e1 n\u011bjak\u00e1 dotace, je to pro firmy ta nejhor\u0161\u00ed situace, kter\u00e1 m\u016f\u017ee nastat,\u201c popisuje Kr\u010dm\u00e1\u0159.<\/p>\n

Ekonomick\u00e9 z\u00e1zem\u00ed spole\u010dnosti jde odhadnout i\u00a0z v\u00fd\u0161e z\u00e1lohy, kterou si za fotovoltaiku na\u00fa\u010dtuje. V\u011bt\u0161ina z\u00a0nich vyb\u00edr\u00e1 z\u00e1lohy p\u0159edem a\u00a0nyn\u00ed jsou pom\u011brn\u011b n\u00edzk\u00e9, pohybuj\u00ed se v\u011bt\u0161inou kolem 10\u00a0procent.<\/p>\n","protected":false},"excerpt":{"rendered":"Slevy des\u00edtky a\u017e stovky tis\u00edc korun. To je l\u00e1kadlo, kter\u00e9 na dom\u00e1cnosti v\u00a0posledn\u00edch t\u00fddnech zkou\u0161ej\u00ed firmy instaluj\u00edc\u00ed fotovoltaick\u00e9…\n","protected":false},"author":2,"featured_media":15259,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[67,68,254,3495,667,1516,3434],"class_list":{"0":"post-48570","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-business","9":"tag-byznys","10":"tag-dotace","11":"tag-fotovoltaika","12":"tag-nova-zelena-usporam-nzu","13":"tag-sleva","14":"tag-solarni-elektrarna"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116367265770821221","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/48570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=48570"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/48570\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/15259"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=48570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=48570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=48570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}