{"id":514,"date":"2026-02-18T16:33:45","date_gmt":"2026-02-18T16:33:45","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/514\/"},"modified":"2026-02-18T16:33:45","modified_gmt":"2026-02-18T16:33:45","slug":"evropska-komise-vysetruje-shein-prodaval-eroticke-panny-s-detskym-vzhledem","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/514\/","title":{"rendered":"Evropsk\u00e1 komise vy\u0161et\u0159uje Shein, prod\u00e1val erotick\u00e9 panny s\u00a0d\u011btsk\u00fdm vzhledem"},"content":{"rendered":"

\u010cl\u00e1nek si tak\u00e9 m\u016f\u017eete poslechnout v\u00a0audioverzi.<\/p>\n

Shein se dostal do hled\u00e1\u010dku Evropsk\u00e9 komise kv\u016fli nab\u00eddce sexu\u00e1ln\u00edch panen p\u0159ipom\u00ednaj\u00edc\u00edch d\u011bti a\u00a0zbran\u00ed, a\u00a0to mimo jin\u00e9 ve Francii.<\/p>\n

Francouzsk\u00e1 vl\u00e1da u\u017e za\u010d\u00e1tkem listopadu ozn\u00e1mila, \u017ee zahajuje \u0159\u00edzen\u00ed o\u00a0pozastaven\u00ed \u010dinnosti m\u00edstn\u00ed pobo\u010dky Shein pot\u00e9, co prokuratura uvedla, \u017ee firmu vy\u0161et\u0159uje kv\u016fli erotick\u00fdm pann\u00e1m s\u00a0d\u011btsk\u00fdm vzhledem, kter\u00e9 se prod\u00e1valy na jej\u00edch str\u00e1nk\u00e1ch. Shein n\u00e1sledn\u011b zbo\u017e\u00ed z\u00a0nab\u00eddky st\u00e1hl a\u00a0sl\u00edbil plnou spolupr\u00e1ci s\u00a0francouzsk\u00fdmi \u00fa\u0159ady.<\/p>\n

U\u017e v\u00a0listopadu Komise v\u00a0souvislosti s\u00a0t\u00edmto p\u0159\u00edpadem vyslovila podez\u0159en\u00ed, \u017ee Shein nedodr\u017euje evropsk\u00fd z\u00e1kon o\u00a0digit\u00e1ln\u00edch slu\u017eb\u00e1ch (Digital Services Act\u00a0\u2013 DSA), jeho\u017e c\u00edlem je mimo jin\u00e9 br\u00e1nit online prodeji neleg\u00e1ln\u00edho zbo\u017e\u00ed.<\/p>\n

\u201eKomise nyn\u00ed platformu form\u00e1ln\u011b vyz\u00fdv\u00e1, aby poskytla podrobn\u00e9 informace a\u00a0intern\u00ed dokumenty o\u00a0tom, jak zaji\u0161\u0165uje, aby nezletil\u00ed nebyli vystaveni v\u011bkov\u011b nevhodn\u00e9mu obsahu\u00a0\u2013 zejm\u00e9na prost\u0159ednictv\u00edm opat\u0159en\u00ed pro ov\u011b\u0159ov\u00e1n\u00ed v\u011bku\u00a0\u2013, a\u00a0tak\u00e9 jak br\u00e1n\u00ed \u0161\u00ed\u0159en\u00ed neleg\u00e1ln\u00edch produkt\u016f na sv\u00e9 platform\u011b. Komise se rovn\u011b\u017e dotazuje na \u00fa\u010dinnost t\u011bchto zm\u00edr\u0148uj\u00edc\u00edch opat\u0159en\u00ed, kter\u00e1 Shein zavedl,\u201c uvedla instituce v\u00a0listopadu.<\/p>\n

Vy\u0161et\u0159ov\u00e1n\u00ed m\u016f\u017ee trvat roky, jak uvedl bruselsk\u00fd server Politico. V\u00a0p\u0159\u00edpad\u011b, \u017ee by se provin\u011bn\u00ed Sheinu potvrdilo, hrozila by firm\u011b pokuta a\u017e do v\u00fd\u0161e \u0161esti procent jej\u00edch ro\u010dn\u00edch glob\u00e1ln\u00edch p\u0159\u00edjm\u016f. To p\u0159edstavuje \u010d\u00e1stku v\u00a0des\u00edtk\u00e1ch miliard korun.<\/p>\n

<\/a><\/p>\n

Krom\u011b poru\u0161en\u00ed pravidel DSA se nyn\u00ed Komise zab\u00fdv\u00e1 tak\u00e9 n\u00e1vykov\u00fdm designem platformy, kter\u00e1 nab\u00edz\u00ed bonusov\u00e9 bodov\u00e9 programy za aktivitu u\u017eivatel\u016f a\u00a0vytv\u00e1\u0159\u00ed t\u00edm z\u00a0n\u00e1kupu hern\u00ed prost\u0159ed\u00ed. To ov\u0161em m\u016f\u017ee m\u00edt negativn\u00ed dopad na psychick\u00e9 i\u00a0fyzick\u00e9 zdrav\u00ed spot\u0159ebitele.<\/p>\n

Nav\u00edc si Brusel vy\u017e\u00e1dal i\u00a0podrobnosti o\u00a0algoritmech, kter\u00e9 u\u017eivatel\u016fm doporu\u010duj\u00ed personalizovan\u00fd v\u00fdb\u011br zbo\u017e\u00ed.<\/p>\n

Shein zav\u00e1d\u00ed kontroly<\/p>\n

Podle mluv\u010d\u00edho Sheinu Martina Reidyho platforma bere povinnost dodr\u017eovat unijn\u00ed z\u00e1kony v\u00e1\u017en\u011b. V\u00a0posledn\u00edch m\u011bs\u00edc\u00edch podle n\u011bj spole\u010dnost investovala nap\u0159\u00edklad do pos\u00edlen\u00ed ochrany mladistv\u00fdch a\u00a0bezpe\u010dn\u00e9ho u\u017eivatelsk\u00e9ho prost\u0159ed\u00ed.<\/p>\n

Shein v\u00a0lednu ozn\u00e1mil, \u017ee zav\u00e1d\u00ed kontrolu v\u011bku, aby se nezletil\u00ed u\u017eivatel\u00e9 nedostali k\u00a0nevhodn\u00e9mu zbo\u017e\u00ed. Komise nyn\u00ed sleduje, jak Shein postupuje. Zat\u00edm ale nem\u00e1 dostatek d\u016fkaz\u016f pro zah\u00e1jen\u00ed samostatn\u00e9ho vy\u0161et\u0159ov\u00e1n\u00ed ohledn\u011b mo\u017en\u00e9ho poru\u0161en\u00ed pravidel ochrany nezletil\u00fdch.<\/p>\n

V sou\u010dasnosti prob\u00edhaj\u00ed v\u00a0souvislosti se z\u00e1konem o\u00a0digit\u00e1ln\u00edch slu\u017eb\u00e1ch i\u00a0dal\u0161\u00ed \u0161et\u0159en\u00ed. Podle webu France 24\u00a0Evropsk\u00e1 komise vy\u0161et\u0159uje tak\u00e9 \u010d\u00ednsk\u00e9 online tr\u017ei\u0161t\u011b AliExpress a\u00a0soci\u00e1ln\u00ed s\u00edt\u011b Facebook, Instagram, X a\u00a0TikTok.<\/p>\n

V reakci na prodej erotick\u00fdch panen s\u00a0d\u011btsk\u00fdm vzhledem na podzim n\u011bkte\u0159\u00ed europoslanci volali po mo\u017enosti snaz\u0161\u00edho \u00fapln\u00e9ho z\u00e1kazu \u010dinnosti internetov\u00e9ho tr\u017ei\u0161t\u011b na evropsk\u00e9m trhu v\u00a0p\u0159\u00edpad\u011b, \u017ee z\u00e1va\u017en\u011b poru\u0161\u00ed unijn\u00ed pravidla.<\/p>\n

Vyj\u00e1d\u0159ili tak\u00e9 obavu z\u00a0n\u00e1r\u016fstu po\u010dtu mal\u00fdch z\u00e1silek se z\u00e1vadn\u00fdm obsahem koupen\u00fdch jak na Sheinu, tak na dal\u0161\u00edch \u010d\u00ednsk\u00fdch online tr\u017ei\u0161t\u00edch jako Temu, AliExpress nebo Wish, je\u017e podle nich poh\u00e1n\u00ed obchodn\u00ed model zam\u011b\u0159en\u00fd na rychlost, maximalizaci zisku a\u00a0nadm\u011brnou spot\u0159ebu. Upozornili tak\u00e9 na n\u00edzk\u00e9 platy pracovn\u00edk\u016f tov\u00e1ren, kter\u00e9 zbo\u017e\u00ed vyr\u00e1b\u00ed, \u010di na neleg\u00e1ln\u00ed kop\u00edrov\u00e1n\u00ed n\u00e1vrh\u00e1\u0159sk\u00fdch d\u011bl.<\/p>\n","protected":false},"excerpt":{"rendered":"\u010cl\u00e1nek si tak\u00e9 m\u016f\u017eete poslechnout v\u00a0audioverzi. Shein se dostal do hled\u00e1\u010dku Evropsk\u00e9 komise kv\u016fli nab\u00eddce sexu\u00e1ln\u00edch panen p\u0159ipom\u00ednaj\u00edc\u00edch…\n","protected":false},"author":2,"featured_media":515,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[67,68,249,662],"class_list":{"0":"post-514","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-business","9":"tag-byznys","10":"tag-evropska-komise","11":"tag-shein"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=514"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/514\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/515"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}