{"id":52157,"date":"2026-04-11T18:44:10","date_gmt":"2026-04-11T18:44:10","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/52157\/"},"modified":"2026-04-11T18:44:10","modified_gmt":"2026-04-11T18:44:10","slug":"blizi-se-doba-kdy-bude-cokolada-se-slevou","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/52157\/","title":{"rendered":"Bl\u00ed\u017e\u00ed se doba, kdy bude \u010dokol\u00e1da se slevou"},"content":{"rendered":"<p class=\"e_bV\">Kakao na komoditn\u00edm trhu po dvou letech rekordn\u00edch cen zlev\u0148uje. Jedna tuna v\u00a0sou\u010dasnosti vych\u00e1z\u00ed kolem 3200\u00a0dolar\u016f, \u010d\u00edm\u017e se vrac\u00ed k\u00a0hladin\u00e1m z\u00a0roku 2023.\u00a0Podle osloven\u00fdch odborn\u00edk\u016f ale v\u00a0dohledn\u00e9 dob\u011b k\u00a0v\u00fdrazn\u00e9mu zlev\u0148ov\u00e1n\u00ed v\u00a0obchodech nejsp\u00ed\u0161 nedojde, maloobchod reaguje se zpo\u017ed\u011bn\u00edm a\u00a0v\u00fdsledn\u00e9 ceny d\u00e1le ovliv\u0148uj\u00ed nap\u0159\u00edklad v\u00fdrobn\u00ed nebo obalov\u00e9 n\u00e1klady stejn\u011b jako v\u00fddaje na samotnou pr\u00e1ci.<\/p>\n<p class=\"e_bV\">\u201e\u010cokol\u00e1da, kterou si dnes kupujeme, byla vyrobena ze surovin nakoupen\u00fdch za lo\u0148sk\u00e9 vysok\u00e9 ceny. V\u00fdrobci cukrovinek nakupuj\u00ed surovinu prost\u0159ednictv\u00edm kontrakt\u016f s\u00a0p\u0159edstihem \u0161est a\u017e dvan\u00e1ct m\u011bs\u00edc\u016f,\u201c vysv\u011btluje tiskov\u00fd mluv\u010d\u00ed Potravin\u00e1\u0159sk\u00e9 komory \u010cR Marek Zem\u00e1nek.<\/p>\n<p class=\"e_bV\">Podle dat spole\u010dnosti Kupi.cz v\u00a0b\u0159eznu 100\u00a0gram\u016f holandsk\u00e9ho kakaa vych\u00e1zelo v\u00a0obchodech pr\u016fm\u011brn\u011b na 59,30\u00a0koruny. Meziro\u010dn\u011b tak zdra\u017eilo o\u00a03,5\u00a0procenta, zat\u00edmco mezim\u011bs\u00ed\u010dn\u011b cena klesla o\u00a06,9\u00a0procenta.<\/p>\n<p class=\"e_bV\">Klasick\u00e1 \u010dokol\u00e1da na va\u0159en\u00ed v\u00a0b\u0159eznu st\u00e1la pr\u016fm\u011brn\u011b 47,20\u00a0koruny. Analyti\u010dka spole\u010dnosti Monika Kop\u010dilov\u00e1 ale upozor\u0148uje, \u017ee jde o\u00a0cenu za 90gramov\u00e9 balen\u00ed. \u201eJe\u0161t\u011b loni v\u00a0b\u0159eznu se prod\u00e1vala v\u00a0balen\u00ed o\u00a0hmotnosti 100\u00a0gram\u016f a\u00a0b\u011b\u017en\u011b st\u00e1la v\u00a0pr\u016fm\u011bru 49,90\u00a0koruny, v\u00a0akci pak pr\u016fm\u011brn\u011b 28,90\u00a0koruny,\u201c uv\u00e1d\u00ed. V\u00a0p\u0159epo\u010dtu na 100\u00a0gram\u016f tak b\u011b\u017en\u00e1 cena \u010dokol\u00e1dy na va\u0159en\u00ed stoupla o\u00a05\u00a0procent. V\u00fdrobci nez\u0159\u00eddka kdy \u0159e\u0161ili rostouc\u00ed ceny tak\u00e9 zmen\u0161ov\u00e1n\u00edm tabulek.<\/p>\n<p>Kl\u00ed\u010dov\u00e1 je \u00faroda<\/p>\n<p class=\"e_bV\">Za v\u00fdrazn\u00fdm kol\u00eds\u00e1n\u00edm cen v\u00a0uplynul\u00fdch letech st\u00e1ly p\u0159edev\u0161\u00edm v\u00fdkyvy\u00a0po\u010das\u00ed kv\u016fli klimatick\u00e9 zm\u011bn\u011b. \u201eSucha a\u00a0s t\u00edm souvisej\u00edc\u00ed \u0161patn\u00e1 \u00faroda v\u00a0roce 2024\u00a0v\u00a0z\u00e1padn\u00ed Africe m\u011bla vliv na vysok\u00e9 ceny kakaa celosv\u011btov\u011b,\u201c vysv\u011btluje \u0159editel Fairtrade Lubom\u00edr Kadan\u011b. Nejv\u011bt\u0161\u00ed pod\u00edl na celosv\u011btov\u00e9 produkci maj\u00ed africk\u00e9 zem\u011b Ghana a\u00a0Pob\u0159e\u017e\u00ed slonoviny, kter\u00e9 tvo\u0159\u00ed zhruba 60\u00a0procent sv\u011btov\u00e9 sklizn\u011b.<\/p>\n<p class=\"e_bV\">\u201eTato vysok\u00e1 geografick\u00e1 koncentrace ve v\u00fdsledku znamen\u00e1, \u017ee ud\u00e1losti na relativn\u011b mal\u00e9m \u00fazem\u00ed promlouvaj\u00ed do cen celosv\u011btov\u011b,\u201c upozor\u0148uje Kadan\u011b. Krom\u011b extr\u00e9mn\u00edho sucha se n\u011bkter\u00e9 oblasti pot\u00fdkaj\u00ed i\u00a0s \u010dast\u00fdmi de\u0161ti, kter\u00e9 vedou k\u00a0\u0161\u00ed\u0159en\u00ed chorob kakaovn\u00edku. \u201eV Ghan\u011b kolegov\u00e9 loni vid\u011bli nap\u0159\u00edklad \u010dernou hnilobu plod\u016f, kter\u00e1 se tak\u00e9 podepisuje na ni\u017e\u0161\u00ed \u00farod\u011b,\u201c \u0159\u00edk\u00e1 Kadan\u011b.<\/p>\n<p><a data-dot=\"mol-article-card-media\" aria-hidden=\"true\" tabindex=\"-1\" href=\"https:\/\/www.seznamzpravy.cz\/clanek\/ekonomika-finance-kava-zlevnuje-salky-ne-ceny-v-kavarnach-zustavaji-vysoke-302181\" class=\"e_n f_lY\" rel=\"nofollow noopener\" target=\"_blank\"><img fetchpriority=\"high\" height=\"2304\"   width=\"4096\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/04\/latte-art-kava.jpeg\" loading=\"eager\" decoding=\"sync\" class=\"e_aa e_Z\"\/><\/a><\/p>\n<p class=\"e_bV\">Pro leto\u0161n\u00ed rok se ale o\u010dek\u00e1v\u00e1 \u00fasp\u011b\u0161n\u00e1 sklize\u0148. Analytik spole\u010dnosti XTB Ji\u0159\u00ed Tyle\u010dek tedy p\u0159edpokl\u00e1d\u00e1 sp\u00ed\u0161e ust\u00e1len\u00ed trhu s\u00a0\u010dokol\u00e1dou a\u00a0kakaem. \u201ePokud nedojde k\u00a0probl\u00e9m\u016fm se sklizn\u00ed, leto\u0161n\u00ed rok sp\u00ed\u0161 nahr\u00e1v\u00e1 stabilizaci nebo ni\u017e\u0161\u00edm cen\u00e1m kakaa ne\u017e loni,\u201c uvedl pro SZ. \u201eLetos tedy \u010dek\u00e1m sp\u00ed\u0161 m\u00edrn\u00e9 zlev\u0148ov\u00e1n\u00ed v\u00a0maloobchod\u011b, kter\u00e9 m\u016f\u017ee b\u00fdt viditeln\u00e9 nap\u0159\u00edklad nar\u016fstaj\u00edc\u00edm po\u010dtem akc\u00ed na v\u00fdrobky s\u00a0obsahem kakaa,\u201c vysv\u011btluje.<\/p>\n<p>V\u00fdrobci \u010dokol\u00e1d si l\u00e1mou hlavu, jak u\u0161et\u0159it<\/p>\n<p class=\"e_bV\">P\u0159em\u011bna kakaov\u00fdch bob\u016f na \u010dokol\u00e1dovou hmotu je technologicky i\u00a0energeticky n\u00e1ro\u010dn\u00fd proces, proto ve v\u00fdsledn\u00fdch cen\u00e1ch hraj\u00ed z\u00e1sadn\u00ed roli tak\u00e9 n\u00e1klady na energie nebo dopravu. \u201eK tomu je nutn\u00e9 p\u0159ipo\u010d\u00edst ceny obalov\u00fdch materi\u00e1l\u016f, jako jsou pap\u00edr \u010di hlin\u00edkov\u00e9 f\u00f3lie, kter\u00e9 v\u00a0posledn\u00edch letech rostly o\u00a0des\u00edtky procent,\u201c dod\u00e1v\u00e1.<\/p>\n<p class=\"e_bV\">Negativn\u011b m\u016f\u017ee v\u00fdvoj cen ovlivnit tak\u00e9 konflikt na Bl\u00edzk\u00e9m v\u00fdchod\u011b, zvy\u0161uj\u00ed se toti\u017e n\u00e1klady na dopravu nebo ceny hnojiv.<\/p>\n<p class=\"e_bV\">Jak ji\u017e bylo zm\u00edn\u011bno, koncem b\u0159ezna se cena na komoditn\u00edm trhu pohybovala kolem 3200\u00a0americk\u00fdch dolar\u016f za tunu, co\u017e znamenalo meziro\u010dn\u00ed zlevn\u011bn\u00ed zhruba o\u00a060\u00a0procent. \u201eHistorick\u00e9ho maxima dos\u00e1hla komodita v\u00a0prosinci 2024\u00a0v\u00a0bl\u00edzkosti 13\u00a0000\u00a0USD za tunu,\u201c vysv\u011btluje Tyle\u010dek. Pr\u00e1v\u011b to vedlo ke zdra\u017eov\u00e1n\u00ed \u010dokol\u00e1dy a\u00a0kakaa v\u00a0minul\u00e9m roce. \u0158ada v\u00fdrobc\u016f v\u00a0reakci na to zmen\u0161ila tabulky \u010dokol\u00e1d z\u00a0klasick\u00fdch 100\u00a0gram\u016f na 90\u00a0a\u017e 85\u00a0gram\u016f. Jednou z\u00a0nich je nap\u0159\u00edklad i\u00a0\u010dokol\u00e1da Orion, kter\u00e1 pat\u0159\u00ed do koncernu Nestl\u00e9. <\/p>\n<p class=\"e_bV\">\u201eV lo\u0148sk\u00e9m roce jsme byli nuceni kv\u016fli r\u016fstu cen vstup\u016f sn\u00ed\u017eit trojici \u010dokol\u00e1d Orion\u00a0o\u00a0p\u011bt\u00a0gram\u016f.\u00a0Vedle toho jsme v\u00a0na\u0161\u00ed \u010dokol\u00e1dovn\u011b upravili form\u00e1ty kv\u016fli zm\u011bn\u011b v\u00fdrobn\u00edch linek,\u201c vysv\u011btluje tiskov\u00e1 mluv\u010d\u00ed pro Nestl\u00e9 \u010cesko a\u00a0Slovensko Tereza Proch\u00e1zkov\u00e1. Jejich klasick\u00e1 tabulka ml\u00e9\u010dn\u00e9 \u010dokol\u00e1dy tak v\u00e1\u017e\u00ed 85\u00a0gram\u016f. \u201ePokud nedojde k\u00a0neo\u010dek\u00e1van\u00e9mu v\u00fdvoji, m\u016f\u017eeme potvrdit, \u017ee v\u00a0n\u00e1sleduj\u00edc\u00edch m\u011bs\u00edc\u00edch nepl\u00e1nujeme zvy\u0161ovat doporu\u010den\u00e9 ceny na\u0161eho standardn\u00edho \u010dokol\u00e1dov\u00e9ho portfolia,\u201c uji\u0161\u0165uje Proch\u00e1zkov\u00e1.<\/p>\n<p>Jak to vid\u00ed men\u0161\u00ed v\u00fdrobci<\/p>\n<p class=\"e_bV\">Men\u0161\u00ed \u010de\u0161t\u00ed v\u00fdrobci \u010dokol\u00e1d uv\u00e1d\u00ed, \u017ee zm\u011bnu velikost\u00ed balen\u00ed nikdy nezva\u017eovali. Nicm\u00e9n\u011b jejich \u010dokol\u00e1dy pat\u0159\u00ed k\u00a0t\u011bm dra\u017e\u0161\u00edm na trhu, cena za jednu tabulku se v\u011bt\u0161inou pohybuje nad hranic\u00ed 100\u00a0korun.<\/p>\n<p class=\"e_bV\">Za vy\u0161\u0161\u00ed cenou krom\u011b ru\u010dn\u00ed v\u00fdroby stoj\u00ed tak\u00e9 kvalitn\u011bj\u0161\u00ed vstupn\u00ed surovina, obzvl\u00e1\u0161\u0165 u\u00a0tzv. bean to bar tabulek, tedy tabulek, kter\u00e9 v\u00fdrobce s\u00e1m zpracuje od samotn\u00fdch bob\u016f a\u017e po fin\u00e1ln\u00ed produkt. V\u00a0jejich slo\u017een\u00ed tak nefiguruj\u00ed p\u0159\u00eddatn\u00e9 suroviny jako palmov\u00fd tuk. Podobn\u011b jako u\u00a0v\u00fdb\u011brov\u00e9 k\u00e1vy si u\u00a0\u201ebean to bar\u201c \u010dokol\u00e1dy mohou lid\u00e9 vybrat podle p\u016fvodu kakaov\u00fdch bob\u016f, kter\u00e9 v\u00fdrobci nakupuj\u00ed p\u0159\u00edmo od farm\u00e1\u0159\u016f nebo konkr\u00e9tn\u00edch import\u00e9r\u016f.<\/p>\n<p class=\"e_bV\">\u201eVyb\u00edr\u00e1me si konkr\u00e9tn\u00ed farm\u00e1\u0159e nebo fermenta\u010dn\u00ed dru\u017estva z\u00a0oblast\u00ed, jako je Belize, Nikaragua, Ekv\u00e1dor, Tanzanie nebo Uganda a\u00a0dal\u0161\u00ed. Zat\u00edmco burza te\u010f krv\u00e1c\u00ed a\u00a0pad\u00e1 dol\u016f, na\u0161e n\u00e1kupn\u00ed ceny se nesni\u017euj\u00ed. My toti\u017e farm\u00e1\u0159\u016fm plat\u00edme stabiln\u00ed pr\u00e9miov\u00e9 ceny, kter\u00e9 jsou dlouhodob\u011b v\u00fdrazn\u011b nad t\u011bmi burzovn\u00edmi i\u00a0nad standardy b\u011b\u017en\u00e9ho Fairtrade,\u201c vysv\u011btluje nap\u0159\u00edklad Filip Tepl\u00fd, zakladatel brn\u011bnsk\u00e9 manufaktury \u0159emesln\u00e9 \u010dokol\u00e1dy Ajala. <\/p>\n<p><a data-dot=\"mol-article-card-media\" aria-hidden=\"true\" tabindex=\"-1\" href=\"https:\/\/www.seznamzpravy.cz\/clanek\/ekonomika-byznys-trendy-analyzy-inflace-jako-pred-covidem-ale-nektere-potraviny-skacou-o-desitky-korun-293725\" class=\"e_n f_lY\" rel=\"nofollow noopener\" target=\"_blank\"><img height=\"559\"   width=\"994\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/03\/potraviny-penny.jpeg\" loading=\"eager\" decoding=\"sync\" class=\"e_aa e_Z\"\/><\/a><\/p>\n<p class=\"e_bV\">Jejich cenotvorba je tak podle n\u011bj mnohem stabiln\u011bj\u0161\u00ed. Samotn\u00e9 zmen\u0161ov\u00e1n\u00ed tabulek podle n\u011bj nen\u00ed v\u00a0pl\u00e1nu, pova\u017euje to za neup\u0159\u00edmn\u00fd trik na z\u00e1kazn\u00edka, jejich tabulky tak maj\u00ed pevnou gram\u00e1\u017e 45\u00a0gram\u016f. Nap\u0159\u00edklad jedna 57procentn\u00ed ml\u00e9\u010dn\u00e1 \u010dokol\u00e1da vyjde na 149\u00a0korun.<\/p>\n<p class=\"e_bV\">Podobn\u011b na velikosti tabulek \u010dokol\u00e1d nahl\u00ed\u017e\u00ed i\u00a0jednatel spole\u010dnosti \u010cokol\u00e1dovna Janek V\u00e1clav Dur\u010f\u00e1k. \u201ePokud zdra\u017e\u00ed surovina nebo jin\u00fd vstup, tak zdra\u017e\u00edme v\u00fdrobek. Nechceme ho vyr\u00e1b\u011bt z\u00a0levn\u011bj\u0161\u00edch v\u011bc\u00ed nebo ho zmen\u0161it. Samoz\u0159ejm\u011b te\u010f t\u00edm trp\u00ed na\u0161e ceny, kter\u00e9 jsou vy\u0161\u0161\u00ed. Z\u00a0dlouhodob\u00e9ho hlediska ale tomuto p\u0159\u00edstupu v\u011b\u0159\u00edme,\u201c uv\u00e1d\u00ed. Pokud by se ceny kakaa dlouhodob\u011b udr\u017eely n\u00ed\u017e, zlevn\u011bn\u00ed jejich produkt\u016f nevylu\u010duje.<\/p>\n","protected":false},"excerpt":{"rendered":"Kakao na komoditn\u00edm trhu po dvou letech rekordn\u00edch cen zlev\u0148uje. Jedna tuna v\u00a0sou\u010dasnosti vych\u00e1z\u00ed kolem 3200\u00a0dolar\u016f, \u010d\u00edm\u017e se&hellip;\n","protected":false},"author":2,"featured_media":52158,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[67,68,3544,9902,17138],"class_list":{"0":"post-52157","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-business","9":"tag-byznys","10":"tag-ceny-potravin","11":"tag-cokolada","12":"tag-kakao"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116387555867167638","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/52157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=52157"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/52157\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/52158"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=52157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=52157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=52157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}