{"id":53620,"date":"2026-04-13T12:24:15","date_gmt":"2026-04-13T12:24:15","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/53620\/"},"modified":"2026-04-13T12:24:15","modified_gmt":"2026-04-13T12:24:15","slug":"pet-firem-vladne-trhu-nealko-napoju-prirazky-jsou-az-120-procent","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/53620\/","title":{"rendered":"P\u011bt firem vl\u00e1dne trhu nealko n\u00e1poj\u016f. P\u0159ir\u00e1\u017eky jsou a\u017e 120\u00a0procent"},"content":{"rendered":"

\u00da\u0159ad pro ochranu hospod\u00e1\u0159sk\u00e9 sout\u011b\u017ee (\u00daOHS) po letech zve\u0159ejnil v\u00fdsledky detailn\u00edho \u0161et\u0159en\u00ed trhu s\u00a0nealkoholick\u00fdmi n\u00e1poji. Anal\u00fdza vznikla pod tlakem\u00a0Ministerstva zem\u011bd\u011blstv\u00ed v\u00a0dob\u011b vysok\u00e9 inflace. V\u00a0minulosti u\u017e stejn\u00fd \u00fa\u0159ad zji\u0161\u0165oval, zda \u0159et\u011bzce, potravin\u00e1\u0159i \u010di distributo\u0159i nezneu\u017e\u00edvali situace a\u00a0nep\u0159ifukovali ceny u\u00a0ml\u00e9ka, mouky, cukru a\u00a0dal\u0161\u00edch potravin. Nic skand\u00e1ln\u00edho nezjistil a\u00a0stejn\u00e9 je to i\u00a0nyn\u00ed.<\/p>\n

\u201e\u00da\u0159ad konstatuje, \u017ee v\u00a0r\u00e1mci sektorov\u00e9ho \u0161et\u0159en\u00ed nebyly shled\u00e1ny v\u00fdrazn\u00e9 indicie nasv\u011bd\u010duj\u00edc\u00ed naru\u0161en\u00ed hospod\u00e1\u0159sk\u00e9 sout\u011b\u017ee,\u201c vypl\u00fdv\u00e1 ze z\u00e1v\u011br\u016f \u0161et\u0159en\u00ed. Zkr\u00e1tka \u017e\u00e1dn\u00e9 odhalen\u00ed v\u00a0podob\u011b kartel\u016f ani zneu\u017eit\u00ed tr\u017en\u00ed dominance. Z\u00e1rove\u0148 se neuk\u00e1zalo, \u017ee by n\u011bkdo parazitoval na nav\u00fd\u0161en\u00ed DPH od ledna 2024\u00a0u\u00a0nealkoholick\u00fdch n\u00e1poj\u016f, p\u0159esto\u017ee do\u0161lo ke zdra\u017een\u00ed n\u00e1poj\u016f pro koncov\u00e9 spot\u0159ebitele.<\/p>\n

Reg\u00e1ly zab\u00edr\u00e1 p\u011btice hr\u00e1\u010d\u016f<\/p>\n

\u00da\u0159ad v\u0161ak p\u0159ipou\u0161t\u00ed, \u017ee trh je sev\u0159en\u00fd n\u011bkolika m\u00e1lo n\u00e1poj\u00e1\u0159i, kte\u0159\u00ed maj\u00ed \u0159\u00e1dov\u011b des\u00edtky procent tr\u017en\u00edho pod\u00edlu a\u00a0dohromady prodaj\u00ed a\u017e 95\u00a0procent objemu n\u00e1poj\u016f na cel\u00e9m trhu. Ani to nen\u00ed podle hl\u00edda\u010de sout\u011b\u017ee zn\u00e1mkou nezdrav\u00e9ho prost\u0159ed\u00ed a\u00a0konkurence funguje.<\/p>\n

Na trhu vl\u00e1dne p\u011bt hr\u00e1\u010d\u016f, kte\u0159\u00ed vyr\u00e1b\u011bj\u00ed \u0161irokou paletu n\u00e1pojov\u00fdch zna\u010dek: Mattoni, Kofola, Maspex, Veseta a\u00a0Coca-Cola. Podle \u00daOHS spole\u010dn\u011b vygeneruj\u00ed 75\u00a0a\u017e 85\u00a0procent tuzemsk\u00fdch p\u0159\u00edjm\u016f z\u00a0prodeje nealko n\u00e1poj\u016f, kter\u00e9 v\u00a0roce 2023\u00a0dos\u00e1hly p\u0159es 22\u00a0miliard korun. Objemov\u011b pokryj\u00ed 85\u00a0a\u017e 95\u00a0procent prodej\u016f v\u00a0\u010cR.<\/p>\n

Kdo ovl\u00e1d\u00e1 nealko trh?Mattoni: l\u00eddr trhu, zn\u00e1m\u00fd \u0159adou zna\u010dek v\u010detn\u011b Mattoni, Magnesia, Aquila, Dobr\u00e1 voda, Pod\u011bbradka, z licen\u010dn\u00edch zna\u010dek tak\u00e9 Pepsi, 7Up, Mirinda, Mountain Dew a v d\u017eusech t\u0159eba Toma nebo Granini.Kofola: vedle stejnojmenn\u00e9 limon\u00e1dy m\u00e1 nap\u0159\u00edklad zna\u010dky Rajec, Korunn\u00ed, Ondr\u00e1\u0161ovka, Vinea, Top Topic a Jup\u00edk. Vyr\u00e1b\u00ed tak\u00e9 \u010daje Leros.Coca-Cola: krom\u011b zna\u010dek Coca-Cola, Fanta a Sprite vyr\u00e1b\u00ed nap\u0159\u00edklad d\u017eusy Cappy a vody Natura a Glaceau.Maspex: je siln\u00fd hlavn\u011b v d\u017eusech, ochucen\u00fdch vod\u00e1ch a energetick\u00fdch n\u00e1poj\u00edch. Spot\u0159ebitel\u00e9 si ho spoj\u00ed hlavn\u011b se zna\u010dkami Relax, Caprio, Kub\u00edk a Tiger.Veseta: m\u00e9n\u011b zn\u00e1m\u00e9 jm\u00e9no pro b\u011b\u017en\u00e9ho z\u00e1kazn\u00edka, ale d\u016fle\u017eit\u00fd dodavatel priv\u00e1tn\u00edch zna\u010dek vod obchodn\u00edch \u0159et\u011bzc\u016f. <\/p>\n

Z v\u00fdrobc\u016f dominuje p\u0159edev\u0161\u00edm skupina Mattoni, u\u00a0n\u00ed\u017e \u00fa\u0159ad zjistil tr\u017en\u00ed pod\u00edl z\u00a0hlediska v\u00fd\u0161e tr\u017eeb mezi 25\u00a0a\u00a035\u00a0procenty. Dvojkou a\u00a0trojkou jsou skupiny Kofola a\u00a0Coca-Cola s\u00a0pod\u00edlem 15\u00a0a\u017e 25\u00a0procent. Skupina Maspex, kter\u00e1 stoj\u00ed nap\u0159\u00edklad za zna\u010dkami d\u017eus\u016f a\u00a0sirup\u016f Relax nebo energetick\u00fdmi n\u00e1poji Tiger, obhospoda\u0159uje 5\u00a0a\u017e 15\u00a0procent trhu. Do p\u011bti procent m\u00e1 Veseta, v\u00fdrobce vod Bonny.<\/p>\n

<\/a><\/p>\n

V jednotliv\u00fdch produktov\u00fdch kategori\u00edch maj\u00ed l\u00edd\u0159i trhu i\u00a0vysoko nad 50\u00a0procenty. P\u0159esto kontroln\u00ed \u00fa\u0159ad ne\u0159\u00edk\u00e1, \u017ee by velc\u00ed v\u00fdrobci, o\u00a0jejich\u017e s\u00edle mnohdy mluv\u00ed i\u00a0supermarkety, sout\u011b\u017e \u201evyp\u00ednali\u201c.<\/p>\n

Mattoni dr\u017eela v\u00a0miner\u00e1lk\u00e1ch v\u00a0roce 2020\u00a0zhruba 75\u00a0a\u017e 85\u00a0procent trhu a\u00a0jej\u00ed Magnesia byla z\u00a0vybran\u00fdch produkt\u016f nejdra\u017e\u0161\u00ed i\u00a0s nejvy\u0161\u0161\u00ed p\u0159ir\u00e1\u017ekou. Z\u00e1rove\u0148 ale jej\u00ed pozice nebyla nedotknuteln\u00e1, proto\u017ee podle \u00fa\u0159adu ji \u010d\u00e1st trhu v\u00a0posledn\u00edch letech ukusoval dovoz ze Slovenska a\u00a0v miner\u00e1lk\u00e1ch jej\u00ed pod\u00edl klesl na 65\u00a0a\u017e 75\u00a0procent.<\/p>\n

V kategorii energetick\u00fdch n\u00e1poj\u016f byla jedn\u00edm z\u00a0nejsiln\u011bj\u0161\u00edch hr\u00e1\u010d\u016f na trhu polsk\u00e1 spole\u010dnost Maspex, kter\u00e1 je v\u00fdrobcem a\u00a0distributorem zna\u010dky Tiger. Podle objemu je v\u00a0t\u00e9to kategorii l\u00eddrem s\u00a0tr\u017en\u00edm pod\u00edlem 25\u00a0a\u017e 35\u00a0procent. P\u0159esto \u00daOHS uv\u00e1d\u00ed, \u017ee Maspex prod\u00e1val za nejni\u017e\u0161\u00ed ceny, zat\u00edmco nejvy\u0161\u0161\u00ed cenu m\u011bl Red Bull. Siln\u00e1 pozice tak sama o\u00a0sob\u011b neznamenala, \u017ee by v\u00fdrobce tla\u010dil na trh nejvy\u0161\u0161\u00ed ceny.<\/p>\n

Antimonopoln\u00ed \u00fa\u0159ad nazna\u010dil, \u017ee v\u00a0n\u011bkter\u00fdch kategori\u00edch m\u016f\u017ee m\u00edt l\u00eddr potenci\u00e1ln\u011b dominantn\u00ed postaven\u00ed, pokud by dan\u00e1 kategorie byla samostatn\u00fdm relevantn\u00edm trhem. Jenom\u017ee z\u00e1rove\u0148 v\u00a0publikovan\u00e9m sektorov\u00e9m \u0161et\u0159en\u00ed tyto trhy nevymezil, ani nedo\u0161el k\u00a0z\u00e1v\u011bru, \u017ee by na\u0161el v\u00fdrazn\u00e9 indicie naru\u0161en\u00ed sout\u011b\u017ee.<\/p>\n

\u201e\u00da\u0159ad se mo\u017en\u00fdm dominantn\u00edm postaven\u00edm sout\u011b\u017eitel\u016f v\u00a0n\u011bkter\u00fdch produktov\u00fdch kategori\u00edch v\u00a0r\u00e1mci sektorov\u00e9ho \u0161et\u0159en\u00ed zab\u00fdval velice podrobn\u011b, av\u0161ak vzhledem k\u00a0tomu, \u017ee jejich pod\u00edly v\u00a0pr\u016fb\u011bhu \u010dasu klesaly a\u00a0\u017ee v\u00a0dan\u00fdch kategori\u00edch p\u016fsob\u00ed dal\u0161\u00ed konkurenti s\u00a0nezanedbateln\u00fdmi tr\u017en\u00edmi pod\u00edly, dosp\u011bl k\u00a0z\u00e1v\u011bru, \u017ee i\u00a0kdyby dominantn\u00ed postaven\u00ed existovalo, tak nedoch\u00e1z\u00ed k\u00a0jeho zneu\u017eit\u00ed. P\u0159i zneu\u017eit\u00ed dominantn\u00edho postaven\u00ed by na trhu nedoch\u00e1zelo k\u00a0oslabov\u00e1n\u00ed dominanta, ale k\u00a0opa\u010dn\u00e9mu v\u00fdvoji,\u201c vysv\u011btlil redakci mluv\u010d\u00ed \u00daOHS Martin \u0160vanda.<\/p>\n

Prudce zdra\u017eily stoln\u00ed vody<\/p>\n

Pandemick\u00e9 a\u00a0v\u00e1le\u010dn\u00e9 roky p\u0159edstavovaly v\u00fdrazn\u00fd infla\u010dn\u00ed \u0161ok pro spot\u0159ebitele. To se podepsalo i\u00a0na rostouc\u00edch cen\u00e1ch nealko n\u00e1poj\u016f. \u0160et\u0159en\u00ed zjistilo, \u017ee maloobchod v\u00a0letech 2020\u00a0a\u017e 2024\u00a0zdra\u017eil trochu v\u00edc ne\u017e velkoobchod (38\u00a0procent vs. 35\u00a0procent).<\/p>\n

Tento rozd\u00edl je sice pom\u011brn\u011b mal\u00fd, ale v\u00a0detailech produkt\u016f u\u017e jsou rozd\u00edly zna\u010dn\u00e9. V\u00a0dev\u00edti kategori\u00edch rostly rychleji ceny v\u00a0maloobchodu, v\u00a0p\u011bti naopak ve velkoobchodu. Nejv\u011bt\u0161\u00ed rozd\u00edl byl u\u00a0stoln\u00edch vod, kde je velk\u00e1 p\u0159evaha priv\u00e1tn\u00edch zna\u010dek: velkoobchodn\u00ed ceny v\u00a0dan\u00e9m obdob\u00ed vzrostly o\u00a027,8\u00a0procenta, zat\u00edmco maloobchodn\u00ed o\u00a061,5\u00a0procenta.<\/p>\n

Naopak u\u00a0sportovn\u00edch n\u00e1poj\u016f \u0161ly velkoobchodn\u00ed ceny nahoru o\u00a010,5\u00a0procenta, ale maloobchodn\u00ed dokonce o\u00a01,1\u00a0procenta klesly. T\u0159eba u\u00a0miner\u00e1ln\u00edch vod byl rozd\u00edl minim\u00e1ln\u00ed (21,9\u00a0procenta vs. 20,3\u00a0procenta). Podobn\u011b vy\u0161ly d\u017eusy.<\/p>\n

Ani r\u016fst koncov\u00fdch cen automaticky neznamenal r\u016fst obchodn\u00edch p\u0159ir\u00e1\u017eek. U\u00a0sledovan\u00fdch energetick\u00fdch n\u00e1poj\u016f ceny v\u011bt\u0161inou rostly, ale maloobchodn\u00ed p\u0159ir\u00e1\u017eky z\u00e1rove\u0148 klesaly. Red Bull m\u011bl p\u0159ir\u00e1\u017eku 29\u00a0a\u017e 60\u00a0procent, Tiger 26\u00a0a\u017e 70\u00a0procent.<\/p>\n

<\/a><\/p>\n

Kontroln\u00ed \u00fa\u0159ad z\u00e1rove\u0148 \u0159\u00edk\u00e1, \u017ee maloobchodn\u00ed p\u0159ir\u00e1\u017eka obchodn\u00edch \u0159et\u011bzc\u016f na v\u0161ech nealko n\u00e1poj\u00edch za cel\u00e9 sledovan\u00e9 obdob\u00ed pr\u016fm\u011brn\u011b klesla o\u00a05\u00a0procentn\u00edch bod\u016f, tak\u017ee zdra\u017een\u00ed nelze rozhodn\u011b ch\u00e1pat tak, \u017ee si \u0159et\u011bzce p\u0159ifoukly mar\u017ee.<\/p>\n

\u201ePokles maloobchodn\u00edch p\u0159ir\u00e1\u017eek o\u00a0p\u011bt procentn\u00edch bod\u016f p\u0159i sou\u010dasn\u00e9m r\u016fstu cen o\u00a038\u00a0procent nazna\u010duje, \u017ee \u0159et\u011bzce \u010d\u00e1st cenov\u00e9ho tlaku sp\u00ed\u0161e absorbovaly. Z\u00e1rove\u0148 je t\u0159eba dodat, \u017ee ziskov\u00e9 mar\u017ee v\u00fdrobc\u016f nealko n\u00e1poj\u016f jsou dlouhodob\u011b p\u0159ibli\u017en\u011b dvojn\u00e1sobn\u00e9 oproti mar\u017e\u00edm obchodn\u00edch \u0159et\u011bzc\u016f,\u201c komentoval v\u00fdsledky \u0161et\u0159en\u00ed Michael Fanta, hlavn\u00ed analytik Centra ekonomick\u00fdch a\u00a0tr\u017en\u00edch anal\u00fdz (CETA).<\/p>\n

P\u0159esto je nealko segment pro obchodn\u00edky pom\u011brn\u011b zaj\u00edmav\u00fdm zdrojem zisk\u016f, vyd\u011bl\u00e1vaj\u00ed na n\u011bm toti\u017e v\u00edce ne\u017e na jin\u00e9m zbo\u017e\u00ed. \u201eNealkoholick\u00e9 n\u00e1poje jsou prod\u00e1v\u00e1ny s\u00a0vy\u0161\u0161\u00ed obchodn\u00ed p\u0159ir\u00e1\u017ekou, ne\u017e jak\u00e9 dosahuj\u00ed obchodn\u00ed \u0159et\u011bzce pr\u016fm\u011brn\u011b p\u0159i sv\u00e9 \u010dinnosti,\u201c popsala anal\u00fdza.<\/p>\n

\u010cesk\u00fd v\u00fdvoj cen nealko n\u00e1poj\u016f v\u00a0dan\u00e9m obdob\u00ed sp\u00ed\u0161e kop\u00edroval evropsk\u00fd pr\u016fm\u011br, p\u0159esto\u017ee zpo\u010d\u00e1tku prodejci nasadili vy\u0161\u0161\u00ed infla\u010dn\u00ed tempo. V\u00a0lednu 2023\u00a0byly ceny nealka v\u00a0\u010cR o\u00a0t\u00e9m\u011b\u0159 27\u00a0procent v\u00fd\u0161 ne\u017e v\u00a0lednu 2020, zat\u00edmco pr\u016fm\u011br EU byl 18\u00a0procent. Srovn\u00e1n\u00ed do roku 2024\u00a0ale ukazuje, \u017ee se \u010cesko dramaticky \u201eneutrhlo\u201c od Evropy\u00a0\u2013 zdra\u017eilo o\u00a031,7\u00a0procenta, zat\u00edmco EU o\u00a031\u00a0procent.<\/p>\n

U limon\u00e1d je \u010desk\u00fd odskok viditeln\u011bj\u0161\u00ed. Tato kategorie v\u00a0EU zdra\u017eila o\u00a037\u00a0procent, ale v\u00a0tuzemsku o\u00a050\u00a0procent. Mezi limon\u00e1dy pat\u0159\u00ed nap\u0159\u00edklad Coca-Cola, Kofola, Pepsi, Fanta, Mirinda, Vinea a\u00a0dal\u0161\u00ed n\u00e1poje.<\/p>\n

Obchodn\u00ed p\u0159ir\u00e1\u017eky v\u00fdrobc\u016f byly hodn\u011b rozkol\u00edsan\u00e9 a\u00a0li\u0161ily se podle v\u00fdrobc\u016f, kategori\u00ed i\u00a0konkr\u00e9tn\u00edch produkt\u016f. Pohybovaly se od z\u00e1porn\u00fdch hodnot do vy\u0161\u0161\u00edch des\u00edtek procent. Nebylo v\u00fdjimkou, \u017ee n\u011bkter\u00e9 v\u00fdrobky se n\u011bkolik m\u011bs\u00edc\u016f prod\u00e1valy se z\u00e1pornou obchodn\u00ed p\u0159ir\u00e1\u017ekou. Alespo\u0148 jeden v\u00fdrobek se z\u00e1pornou p\u0159ir\u00e1\u017ekou se prod\u00e1val v\u00a0t\u00e9m\u011b\u0159 ka\u017ed\u00e9 produktov\u00e9 kategorii.<\/p>\n

V anal\u00fdze \u00daOHS jsou obchodn\u00ed p\u0159ir\u00e1\u017eky \u010dasto za\u010dern\u011bn\u00e9 jako obchodn\u00ed tajemstv\u00ed. Z\u00a0publikovan\u00fdch dat se p\u0159ir\u00e1\u017eky na velkoobchodn\u00ed \u00farovni vy\u0161plhaly do v\u00fd\u0161e a\u017e 119\u00a0procent u\u00a0sportovn\u00edch n\u00e1poj\u016f. Naopak u\u00a0stoln\u00edch vod se pohybovaly okolo dvaceti procent.<\/p>\n

Anal\u00fdza tak\u00e9 p\u0159in\u00e1\u0161\u00ed data, kter\u00e1 ukazuj\u00ed, pro\u010d jsou pro \u0159et\u011bzce tak zaj\u00edmav\u00e9 priv\u00e1tn\u00ed zna\u010dky. T\u0159eba\u017ee jejich cena je ni\u017e\u0161\u00ed, mohou m\u00edt pro obchod srovnatelnou, n\u011bkdy dokonce vy\u0161\u0161\u00ed obchodn\u00ed p\u0159ir\u00e1\u017eku ne\u017e zn\u00e1m\u00e9 zna\u010dky.<\/p>\n

Na maloobchodn\u00edm trhu se a\u017e 75\u00a0procent n\u00e1poj\u016f (m\u011b\u0159eno v\u00a0tr\u017eb\u00e1ch) prod\u00e1 v\u00a0p\u011bti obchodn\u00edch \u0159et\u011bzc\u00edch, v\u010detn\u011b Albertu, Lidlu, Kauflandu a\u00a0Penny. N\u011bkolik m\u00e1lo hr\u00e1\u010d\u016f m\u00e1 tedy vliv na cel\u00fd trh. \u0158et\u011bzec Penny v\u00a0n\u011bkter\u00fdch kategori\u00edch v\u00fdrazn\u011b pos\u00edlil. U\u00a0pramenit\u00fdch vod se v\u00a0roce 2024\u00a0za rok posunul z\u00a0tr\u017en\u00edho pod\u00edlu 15\u201325\u00a0procent na 25\u201335\u00a0procent, a\u00a0t\u00edm v\u00fdrazn\u011b odsko\u010dil ostatn\u00edm retailer\u016fm. Podobn\u011b pos\u00edlil Lidl v\u00a0ovocn\u00fdch \u0161\u0165\u00e1v\u00e1ch.<\/p>\n","protected":false},"excerpt":{"rendered":"\u00da\u0159ad pro ochranu hospod\u00e1\u0159sk\u00e9 sout\u011b\u017ee (\u00daOHS) po letech zve\u0159ejnil v\u00fdsledky detailn\u00edho \u0161et\u0159en\u00ed trhu s\u00a0nealkoholick\u00fdmi n\u00e1poji. Anal\u00fdza vznikla pod…\n","protected":false},"author":2,"featured_media":53621,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[67,68,5324,880,850,8113],"class_list":{"0":"post-53620","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-business","9":"tag-byznys","10":"tag-marze","11":"tag-nealkoholicke-napoje","12":"tag-potraviny","13":"tag-urad-pro-ochranu-hospodarske-souteze-uohs"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116397386219980805","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/53620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=53620"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/53620\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/53621"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=53620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=53620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=53620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}