{"id":53710,"date":"2026-04-13T14:04:09","date_gmt":"2026-04-13T14:04:09","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/53710\/"},"modified":"2026-04-13T14:04:09","modified_gmt":"2026-04-13T14:04:09","slug":"ze-zeme-na-pokraji-bankrotu-udelal-komarkuv-allwyn-svuj-klicovy-trh","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/53710\/","title":{"rendered":"Ze zem\u011b na pokraji bankrotu ud\u011blal Kom\u00e1rk\u016fv Allwyn sv\u016fj kl\u00ed\u010dov\u00fd trh"},"content":{"rendered":"

Loterijn\u00ed skupina Allwyn ze skupiny KKCG si burzu v \u0159eck\u00fdch Ath\u00e9n\u00e1ch nevybrala n\u00e1hodou. Zvolen\u00e9 m\u00edsto pro ned\u00e1vn\u00fd burzovn\u00ed debut m\u00e1 logick\u00fd, ale i symbolick\u00fd v\u00fdznam: tamn\u00ed trh byl prvn\u00ed, na kter\u00fd KKCG v roce 2013 expandovala v oblasti loterijn\u00edho byznysu, a to d\u00edky vstupu do zdej\u0161\u00ed nejv\u011bt\u0161\u00ed loterijn\u00ed firmy OPAP. Ta ned\u00e1vno\u00a0vytvo\u0159ila byznysovou kombinaci<\/a>\u00a0s Allwyn International AG. D\u00edky tomuto spojen\u00ed vznikl druh\u00fd nejv\u011bt\u0161\u00ed ve\u0159ejn\u011b obchodovan\u00fd loterijn\u00ed a hern\u00ed oper\u00e1tor na sv\u011bt\u011b \u2013 Allwyn AG. \u0158eck\u00e1 firma, kter\u00e1 v lednu zm\u011bnila n\u00e1zev na Allwyn Hellas, byla toti\u017e na ath\u00e9nsk\u00e9 burze zalistov\u00e1na u\u017e od roku 2001.\u00a0<\/p>\n

P\u0159ed t\u0159in\u00e1cti lety, kdy KKCG do OPAP poprv\u00e9 investovala, vkra\u010dovala z pohledu investor\u016f pravd\u011bpodobn\u011b na jeden z nejhor\u0161\u00edch trh\u016f v Evrop\u011b. Do zem\u011b, kter\u00e1 byla t\u0159i roky p\u0159edt\u00edm na pokraji bankrotu a st\u00e1le se zm\u00edtala ve v\u00e1\u017en\u00e9 dluhov\u00e9 krizi. \u201eKdy\u017e se vr\u00e1t\u00edm do roku 2013, kdy jsme sem poprv\u00e9 vstoupili, situace v \u0158ecku nebyla dobr\u00e1. Vzpom\u00edn\u00e1m si, jak si tehdy v Lond\u00fdn\u011b i v New Yorku ostatn\u00ed investo\u0159i klepali na \u010delo a ptali se, jestli jsme se nezbl\u00e1znili,\u201c vzpom\u00ednal po ned\u00e1vn\u00e9m uveden\u00ed Allwynu na ath\u00e9nskou burzu zakladatel KKCG\u00a0Karel Kom\u00e1rek<\/a>.\u00a0<\/p>\n

\"Tak<\/a>Tak trochu spln\u011bn\u00fd sen. Je to p\u0159irozen\u00fd krok, \u0159ekl Kom\u00e1rek po slavnostn\u00edm uveden\u00ed Allwynu na burzu<\/a><\/p>\n

OPAP, jeho\u017e historie sah\u00e1 a\u017e do roku 1958, m\u011bl v t\u00e9 dob\u011b na ath\u00e9nsk\u00e9 burze dv\u011b t\u0159etiny sv\u00fdch akci\u00ed. \u010ce\u0161i koupili zbylou t\u0159etinu spole\u010dnosti, kterou do t\u00e9 doby vlastnil \u0159eck\u00fd st\u00e1t.\u00a0<\/p>\n

\u201eFirma m\u011bla zdrav\u00e9 ekonomick\u00e9 z\u00e1klady a obrovskou pozici na trhu, kterou si dr\u017e\u00ed dodnes. Zna\u010dka OPAP m\u011b po p\u0159\u00edchodu p\u0159ekvapila. \u010cekal jsem, \u017ee je zn\u00e1m\u00e1, ale neuv\u011bdomil jsem si, jak\u00fd m\u00e1 pro celou \u0159eckou spole\u010dnost v\u00fdznam. P\u0159edstavte si, \u017ee byste spojili zna\u010dky jako \u0160koda, Prazdroj, Sazka a Budvar do jedn\u00e9 \u2013 tak siln\u00fd byl OPAP,\u201c p\u0159ibli\u017euje \u010desk\u00e9 za\u010d\u00e1tky v \u0158ecku Kamil Ziegler, kter\u00fd se po p\u0159evzet\u00ed kontroln\u00edho pod\u00edlu ve spole\u010dnosti stal jej\u00edm gener\u00e1ln\u00edm \u0159editelem a na postu p\u016fsobil do roku 2016. Nyn\u00ed je v ji\u017e p\u0159ejmenovan\u00e9 firm\u011b \u010dlenem jej\u00edho p\u0159edstavenstva.\u00a0<\/p>\n

Zm\u011bna \u0159\u00edzen\u00ed<\/p>\n

Restrukturalizace OPAP ale i p\u0159esto zpo\u010d\u00e1tku nebyla jednoduch\u00e1. \u201eZa\u010d\u00e1tky byly samoz\u0159ejm\u011b t\u011b\u017ek\u00e9. Na investorsk\u00e9m poli to ob\u010das vyvolalo p\u0159ekvapen\u00ed \u2013 v\u017edy\u0165 \u0161lo o tradi\u010dn\u00ed st\u00e1tn\u00ed \u0159eckou firmu a najednou tam p\u0159ijdou n\u011bjac\u00ed \u010ce\u0161i,\u201c \u0159\u00edk\u00e1 nyn\u011bj\u0161\u00ed gener\u00e1ln\u00ed \u0159editel Allwyn Hellas Jan Karas.\u00a0<\/p>\n

Probl\u00e9m podle n\u011bj p\u0159edstavovala zejm\u00e9na s\u00ed\u0165 pobo\u010dek. \u201eTehdy jsme jich tu m\u011bli \u010dty\u0159i tis\u00edce. Za dob st\u00e1tn\u00edho podniku to fungovalo tak, \u017ee agenti, kte\u0159\u00ed ty pobo\u010dky vlastnili, firmu de facto sami \u0159\u00eddili. Jedna z prvn\u00edch velk\u00fdch revoluc\u00ed spo\u010d\u00edvala v tom, \u017ee jsme jim museli vysv\u011btlit, \u017ee firmu odte\u010f \u0159\u00edd\u00ed top management. Tehdy vznikaly pom\u011brn\u011b velk\u00e9 tenze mezi \u0158eky a \u010cechy, tam ta jin\u00e1 n\u00e1rodnost zpo\u010d\u00e1tku nar\u00e1\u017eela,\u201c dod\u00e1v\u00e1.\u00a0<\/p>\n

Krom\u011b \u0159\u00edzen\u00ed firmy ale nastal posun i v jej\u00edch slu\u017eb\u00e1ch. \u201ePosunuli jsme se od pom\u011brn\u011b jednoduch\u00e9ho portfolia her k modern\u00ed a komplexn\u00ed nab\u00eddce pro v\u0161echny typy z\u00e1kazn\u00edk\u016f. Z\u00e1sadn\u00ed posun nastal v digitalizaci, po cest\u011b samoz\u0159ejm\u011b p\u0159i\u0161el online gaming, ve kter\u00e9m jsme dnes siln\u011b zastoupeni,\u201c uv\u00e1d\u00ed Karas. OPAP, dnes Allwyn Hellas, kter\u00fd p\u016fsob\u00ed krom\u011b \u0158ecka tak\u00e9 na Kypru, vyk\u00e1zal<\/a>\u00a0loni tr\u017eby p\u0159es 2,4 miliardy eur (58,5 miliardy korun), co\u017e znamenalo oproti roku 2024 r\u016fst o t\u00e9m\u011b\u0159 p\u011bt procent. EBITDA spole\u010dnosti \u010dinila 824,5 milionu eur (20 miliard korun), o rok d\u0159\u00edve byla p\u0159ibli\u017en\u011b o sedm milion\u016f eur vy\u0161\u0161\u00ed.\u00a0<\/p>\n

\u0158eck\u00fd trh je pro cel\u00fd Allwyn z hlediska tr\u017eeb druh\u00fdm nejd\u016fle\u017eit\u011bj\u0161\u00edm hned po Velk\u00e9 Brit\u00e1nii, kter\u00e1 mu jich vytv\u00e1\u0159\u00ed t\u00e9m\u011b\u0159 polovinu. Pro srovn\u00e1n\u00ed: \u010cesko je v tomto m\u011b\u0159\u00edtku v porovn\u00e1n\u00ed s \u0158eckem asi \u010dty\u0159ikr\u00e1t men\u0161\u00ed. Skupina Allwyn\u00a0vyk\u00e1zala<\/a>\u00a0za minul\u00fd rok celkov\u00e9 tr\u017eby necel\u00fdch dev\u011bt miliard eur (220 miliard korun), \u010dist\u00e9 tr\u017eby \u010dinily 4,1 miliardy eur, co\u017e p\u0159edstavovalo \u010dty\u0159procentn\u00ed n\u00e1r\u016fst oproti p\u0159edchoz\u00edmu roku. Stejn\u00fdm tempem vzrostl i upraven\u00fd ukazatel EBITDA na 1,58 miliardy eur (cca 39 miliard korun).\u00a0<\/p>\n

Komunitn\u00ed z\u00e1le\u017eitost<\/p>\n

I kdy\u017e se hern\u00ed byznys p\u0159esouv\u00e1 st\u00e1le v\u00edce do online prost\u0159ed\u00ed, v \u0158ecku si po\u0159\u00e1d dr\u017e\u00ed i silnou fyzickou podobu. Allwyn Hellas m\u00e1 dnes v zemi v\u00edce ne\u017e 3 000 kamenn\u00fdch pobo\u010dek. K tomu m\u00e1 je\u0161t\u011b p\u0159es 300 takzvan\u00fdch Play Stores, co\u017e jsou pouze automatov\u00e9 herny. \u201eOPAP je hodn\u011b spole\u010densk\u00e1 a komunitn\u00ed z\u00e1le\u017eitost. Na pobo\u010dce si d\u00e1te kafe, zahrajete si Keno nebo rychl\u00e9 hry, sed\u00edte, kouk\u00e1te s p\u0159\u00e1teli na televizi, fand\u00edte Panathinaikosu nebo Olympiakosu a u toho s\u00e1z\u00edte,\u201c popisuje Luk\u00e1\u0161 Anto\u0161, kter\u00fd je marketingov\u00fdm \u0159editelem Allwyn Hellas.\u00a0<\/p>\n

Pr\u00e1v\u011b to podle n\u011bj p\u0159edstavuje jist\u00fd rozd\u00edl mezi \u010ceskem a \u0158eckem, tedy p\u016fvodn\u00edmi spole\u010dnostmi Sazka a OPAP. \u201eSazka (dnes Allwyn \u010cesko, pozn. aut.) m\u00e1 tro\u0161ku jin\u00fd distribu\u010dn\u00ed model. Z pohledu p\u0159\u00edm\u00e9ho kontaktu se z\u00e1kazn\u00edkem je hodn\u011b online a pak m\u00e1 \u0161irokou s\u00ed\u0165 klasick\u00fdch kiosk\u016f, trafik nebo \u010derpac\u00edch stanic, kde lid\u00e9 funguj\u00ed sp\u00ed\u0161e transak\u010dn\u011b,\u201c vysv\u011btluje Anto\u0161.\u00a0<\/p>\n

\"Evropsk\u00fd<\/a>Evropsk\u00fd hazard se konsoliduje, r\u016fst hled\u00e1 v\u00a0USA. Jak do s\u00e1zka\u0159sk\u00e9 mapy zapad\u00e1 Kom\u00e1rk\u016fv Allwyn?<\/a><\/p>\n

Co naopak oba trhy spojuje, je proces rebrandingu, kter\u00fdm si v posledn\u00edch m\u011bs\u00edc\u00edch pro\u0161ly. T\u00fdmy v \u010cesku a \u0158ecku na nich spolupracovaly. \u201eZ pohledu strategie, f\u00e1zov\u00e1n\u00ed a z\u00e1kladn\u00edch sd\u011blen\u00ed je to v podstat\u011b 1:1 stejn\u00e9. Kdy\u017e si z reklamn\u00edho spotu vyjmete \u010desk\u00e9 re\u00e1lie a dosad\u00edte \u0159eck\u00e9, je to toto\u017en\u00e9,\u201c \u0159\u00edk\u00e1 Anto\u0161.\u00a0<\/p>\n

Mezin\u00e1rodn\u00ed skupina Allwyn, jej\u00ed\u017e sou\u010d\u00e1st\u00ed je Allwyn Hellas i Allwyn \u010cesko, je nyn\u00ed obchodovan\u00e1 na ath\u00e9nsk\u00e9 burze. Z\u00e1rove\u0148 se poohl\u00ed\u017e\u00ed i po mo\u017enosti sekund\u00e1rn\u00edho listingu na n\u011bkter\u00e9 z hlavn\u00edch sv\u011btov\u00fdch burz v Lond\u00fdn\u011b \u010di v New Yorku. To bude ale z\u00e1le\u017eet na cel\u00e9 \u0159ad\u011b faktor\u016f, v\u010detn\u011b v\u00fdvoje geopolitick\u00e9 situace.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Loterijn\u00ed skupina Allwyn ze skupiny KKCG si burzu v \u0159eck\u00fdch Ath\u00e9n\u00e1ch nevybrala n\u00e1hodou. Zvolen\u00e9 m\u00edsto pro ned\u00e1vn\u00fd burzovn\u00ed…\n","protected":false},"author":2,"featured_media":53711,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[19358,19360,17761,623,67,68,42,19359,5003,5002,2111,7600,7526],"class_list":{"0":"post-53710","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-allwyn-cesko","9":"tag-allwyn-international","10":"tag-atheny","11":"tag-burza","12":"tag-business","13":"tag-byznys","14":"tag-cesko","15":"tag-jan-karas","16":"tag-karel-komarek","17":"tag-kkcg","18":"tag-londyn","19":"tag-opap","20":"tag-recko"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116397779391811214","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/53710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=53710"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/53710\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/53711"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=53710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=53710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=53710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}