{"id":53872,"date":"2026-04-13T17:19:28","date_gmt":"2026-04-13T17:19:28","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/53872\/"},"modified":"2026-04-13T17:19:28","modified_gmt":"2026-04-13T17:19:28","slug":"moderni-identita-s-historickym-kontextem-mestska-cast-praha-1-predstavuje-novou-vizualni-identitu-vychazejici-z-heraldickeho-znaku","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/53872\/","title":{"rendered":"Modern\u00ed identita s historick\u00fdm kontextem. M\u011bstsk\u00e1 \u010d\u00e1st Praha 1 p\u0159edstavuje novou vizu\u00e1ln\u00ed identitu vych\u00e1zej\u00edc\u00ed z heraldick\u00e9ho znaku"},"content":{"rendered":"

Z\u00e1kladn\u00edm prvkem nov\u00e9 vizu\u00e1ln\u00ed identity je logo vych\u00e1zej\u00edc\u00ed ze znaku m\u011bstsk\u00e9 \u010d\u00e1sti. Auto\u0159i znak zjednodu\u0161ili a\u00a0p\u0159evedli do sou\u010dasn\u00e9 podoby tak, aby byl i\u00a0p\u0159i zmen\u0161en\u00ed \u010diteln\u00fd a\u00a0funk\u010dn\u00ed nap\u0159\u00ed\u010d digit\u00e1ln\u00edmi i\u00a0ti\u0161t\u011bn\u00fdmi v\u00fdstupy. Zjednodu\u0161en\u00ed znaku do podoby nov\u00e9ho loga konzultovali auto\u0159i v\u00a0procesu navrhov\u00e1n\u00ed s\u00a0heraldikem Karlem M\u00fcllerem. Na logo navazuje syst\u00e9m ilustrac\u00ed, v\u00a0n\u011bm\u017e vystupuje maskot ryt\u00ed\u0159e jako personifikovan\u00fd symbol m\u011bstsk\u00e9 \u010d\u00e1sti.<\/p>\n

\"MaskotMaskot ryt\u00ed\u0159e pro Prahu 1 | Zdroj: Luk\u00e1\u0161 Kijonka<\/a><\/p>\n

Kl\u00ed\u010dovou roli hraje v\u00a0konceptu typografie, kter\u00e1 vyu\u017e\u00edv\u00e1 upraven\u00e9 p\u00edsmo \u010desk\u00e9ho p\u016fvodu BC Vega P1. V\u00a0identit\u011b se pracuje i\u00a0s latinsk\u00fdmi n\u00e1pisy podporuj\u00edc\u00edmi historick\u00fd n\u00e1dech a\u00a0d\u016fmyslnost vizu\u00e1ln\u00ed identity.\u00a0<\/p>\n

\"P\u00edsmoP\u00edsmo VEGA P1 od Brief Case Type | Zdroj: Brief Case Type a\u00a0Luk\u00e1\u0161 Kijonka<\/a><\/p>\n

Barevnost pracuje s\u00a0paletou t\u00f3n\u016f, kter\u00e9 vych\u00e1zej\u00ed z\u00a0m\u011bstsk\u00e9ho znaku a\u00a0dosavadn\u00edho loga a\u00a0z\u00e1rove\u0148 jsou dopln\u011bny dal\u0161\u00edmi barvami, je\u017e\u00a0umo\u017en\u00ed v\u011bt\u0161\u00ed variabilitu a\u00a0rozpoznatelnost p\u0159i dlouhodob\u00e9m pou\u017e\u00edv\u00e1n\u00ed.<\/p>\n

\u201eN\u00e1\u0161 koncept vizu\u00e1ln\u00ed identity je n\u00e1vrhem pro dobu komplexn\u00ed spole\u010dnosti. Kombinujeme modern\u00ed tvaroslov\u00ed vhodn\u00e9 pro v\u0161echny tiskov\u00e9 i\u00a0online aplikace sou\u010dasnosti, ale vych\u00e1z\u00edme z\u00a0m\u011bstsk\u00e9ho znaku. Navazujeme tak na symboliku spjatou s\u00a0tradi\u010dn\u00edmi atributy v\u00fdznamn\u00e9ho historick\u00e9ho m\u00edsta glob\u00e1ln\u00edho v\u00fdznamu,\u201c p\u0159edstavuje Luk\u00e1\u0161 Kijonka.<\/p>\n

\"Typografick\u00e9Typografick\u00e9 kampan\u011b zahrnuj\u00edc\u00ed latinsk\u00e9 cit\u00e1ty a\u00a0aplikace loga | Zdroj: Luk\u00e1\u0161 Kijonka<\/a><\/p>\n

Inovovan\u00e1 vizu\u00e1ln\u00ed identita tak\u00e9 definuje syst\u00e9m pr\u00e1ce s\u00a0grafick\u00fdmi v\u00fdstupy od \u00fa\u0159edn\u00ed komunikace\u00a0p\u0159es extern\u00ed v\u00fdstupy, webov\u00e9 str\u00e1nky a\u00a0soci\u00e1ln\u00ed s\u00edt\u011b\u00a0a\u017e po merchandise m\u011bstsk\u00e9 \u010d\u00e1sti.\u00a0<\/p>\n

N\u00e1vrh zv\u00edt\u011bzil v\u00a0design\u00e9rsk\u00e9 sout\u011b\u017ei po\u0159\u00e1dan\u00e9 organizac\u00ed Czechdesign. Podle jej\u00ed \u0159editelky Jany Vin\u0161ov\u00e9 p\u016fsob\u00ed identita sv\u011b\u017ee a\u00a0sebev\u011bdom\u011b, p\u0159i\u010dem\u017e si zachov\u00e1v\u00e1 respekt k\u00a0historick\u00e9mu kontextu m\u011bstsk\u00e9 \u010d\u00e1sti.<\/p>\n

Porota ocenila p\u0159edev\u0161\u00edm siln\u00e9 koncep\u010dn\u00ed pojet\u00ed a\u00a0jasn\u011b definovan\u00fd syst\u00e9m, kter\u00fd je z\u00e1rove\u0148 variabiln\u00ed a\u00a0otev\u0159en\u00fd dal\u0161\u00edmu rozvoji. Kladn\u011b byly hodnoceny i\u00a0ilustrace s\u00a0ohledem na jejich potenci\u00e1l vzbudit emoce a\u00a0ztoto\u017enit celou identitu ob\u010dan\u016fm.<\/p>\n

\"Typografick\u00e9Typografick\u00e9 kampan\u011b zahrnuj\u00edc\u00ed latinsk\u00e9 cit\u00e1ty a\u00a0aplikace loga | Zdroj: Luk\u00e1\u0161 Kijonka<\/a><\/p>\n

Zvolen\u00e9 p\u00edsmo p\u016fsobilo na porotu jako jeden z\u00a0kl\u00ed\u010dov\u00fdch prvk\u016f, kter\u00fd d\u00e1v\u00e1 identit\u011b charakter a\u00a0sou\u010dasn\u011b funk\u010dn\u00ed stabilitu.\u00a0Z\u00e1kladn\u00edm prvkem dosavadn\u00ed vizu\u00e1ln\u00ed komunikace m\u011bstsk\u00e9 \u010d\u00e1sti bylo logo z\u00a0roku 2008, vytvo\u0159en\u00e9 v\u00a0r\u00e1mci design\u00e9rsk\u00e9 sout\u011b\u017ee Petrem \u0160ejdlem. Z\u00e1stupci m\u011bstsk\u00e9 \u010d\u00e1sti v\u00a0praxi ale nar\u00e1\u017eeli na probl\u00e9my s\u00a0aplikovatelnost\u00ed loga a\u00a0vizu\u00e1ln\u00edm syst\u00e9mem, kter\u00fd neodpov\u00eddal sou\u010dasn\u00fdm po\u017eadavk\u016fm na komunikaci \u00fa\u0159adu.\u00a0<\/p>\n

C\u00edlem design\u00e9rsk\u00e9 sout\u011b\u017ee bylo naj\u00edt vizu\u00e1ln\u00ed syst\u00e9m, kter\u00fd nav\u00e1\u017ee na historii Prahy 1, udr\u017e\u00ed kontinuitu, bude nad\u010dasov\u00fd, jednoduch\u00fd a\u00a0srozumiteln\u00fd, pos\u00edl\u00ed komunikaci sm\u011brem k\u00a0ob\u010dan\u016fm a\u00a0podpo\u0159\u00ed v\u00a0nich pocit soun\u00e1le\u017eitosti s\u00a0m\u011bstskou \u010d\u00e1st\u00ed Praha 1.<\/p>\n

\"Typografick\u00e9Typografick\u00e9 kampan\u011b. | Zdroj: Luk\u00e1\u0161 Kijonka<\/a><\/p>\n

\u201ePot\u0159ebovali jsme vizu\u00e1ln\u00ed identitu, kter\u00e1 bude d\u016fstojn\u00e1 pro historick\u00e9 centrum Prahy, ale z\u00e1rove\u0148 bude fungovat v\u00a0ka\u017edodenn\u00ed komunikaci \u00fa\u0159adu. Nov\u00fd syst\u00e9m navazuje na tradici, ale p\u0159in\u00e1\u0161\u00ed srozumitelnost ajednotnost,\u201c \u0159\u00edk\u00e1 starostka Prahy 1 Terezie Radom\u011b\u0159sk\u00e1.<\/p>\n

\"Kampan\u011bKampan\u011b zahrnuj\u00edc\u00ed latinsk\u00e9 cit\u00e1ty a\u00a0ilustace maskota ryt\u00ed\u0159ky | Zdroj: Luk\u00e1\u0161 Kijonka<\/a><\/p>\n

Implementace vizu\u00e1ln\u00ed identity bude prob\u00edhat postupn\u011b. V\u00a0prvn\u00ed f\u00e1zi se ve\u0159ejnost bude moci s\u00a0novou identitou sezn\u00e1mit prost\u0159ednictv\u00edm v\u00fdstup\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch a\u00a0v komunikaci \u00fa\u0159adu. N\u00e1sledovat bude redesign webov\u00fdch str\u00e1nek.<\/p>\n

\"Typografick\u00e9Typografick\u00e9 kampan\u011b. | Zdroj: Luk\u00e1\u0161 Kijonka<\/a><\/p>\n

Kreativn\u00ed uskupen\u00ed Times New Realism vede art director Luk\u00e1\u0161 Kijonka<\/a>, kter\u00fd p\u016fsob\u00ed p\u0159edev\u0161\u00edm jako medi\u00e1tor proces\u016f navrhov\u00e1n\u00ed komplexn\u00edch vizu\u00e1ln\u00edch identit pro soukrom\u00e9 i\u00a0ve\u0159ejn\u00e9 subjekty. Spojuje teoreticky kritickou praxi s\u00a0\u0159emesln\u00fdm procesem tvorby. Pedagogicky p\u016fsob\u00ed na UMPRUM v\u00a0Praze v\u00a0Ateli\u00e9ru grafick\u00e9ho designu a\u00a0nov\u00fdch m\u00e9di\u00ed. Sou\u010d\u00e1st\u00ed autorsk\u00e9ho t\u00fdmu uskupen\u00ed je mal\u00ed\u0159 a\u00a0ilustr\u00e1tor Alexey Klyuykov a\u00a0grafick\u00e1 design\u00e9rka Kate\u0159ina Pravdov\u00e1.<\/p>\n

\"Zleva:Zleva: Luk\u00e1\u0161 Kijonka, Alexey Klyuykov, Kate\u0159ina Pravdov\u00e1 (TIMES NEW REALISM) | Foto: Eda Bab\u00e1k<\/a><\/p>\n

Sout\u011b\u017e prob\u011bhla jako uzav\u0159en\u00e1, dvouf\u00e1zov\u00e1 a\u00a0na z\u00e1klad\u011b re\u0161er\u0161e do n\u00ed byly vyzv\u00e1no p\u011bt design\u00e9r\u016f\/studi\u00ed, v\u010detn\u011b autora dosavadn\u00edho loga:<\/p>\n

\tAle\u0161 Mi\u010dka,
\n\tDigital First Marketing Group a\u00a0Little Greta,
\n\tDSS. design\u2014studio\u2014sejdl,
\n\tTimes New Realism,\u00a0
\n\tTom\u00e1\u0161 Cik\u00e1n.<\/p>\n

Krom\u011b grafick\u00e9ho konceptu identity navrhovali \u00fa\u010dastn\u00edci v\u00a0sout\u011b\u017ei t\u00e9\u017e syst\u00e9m podzna\u010dek, grafickou podobu webu, tiskovin nebo komunikace na soci\u00e1ln\u00edch s\u00edt\u00edch.\u00a0<\/p>\n

Do druh\u00e9ho kola sout\u011b\u017ee postoupil Ale\u0161 Mi\u010dka, Tom\u00e1\u0161 Cik\u00e1n a\u00a0Times New Realism.\u00a0<\/p>\n

V\u0161ichni \u00fa\u010dastn\u00edci za sv\u016fj sout\u011b\u017en\u00ed n\u00e1vrh obdr\u017eeli skicovn\u00e9, v\u00edt\u011bz pak zak\u00e1zku na dopracov\u00e1n\u00ed sv\u00e9ho n\u00e1vrhu, jeho implementaci a\u00a0tvorbu grafick\u00e9ho manu\u00e1lu vizu\u00e1ln\u00ed identity Prahy 1.<\/p>\n

Porota sout\u011b\u017ee<\/p>\n

Nez\u00e1visl\u00e1 \u010d\u00e1st poroty:<\/p>\n

\tMgr. Filip Bla\u017eek,
\n\tMgA. Roman \u010cernohous,
\n\tM. A. Filip Heyduk.<\/p>\n

Z\u00e1visl\u00e1 \u010d\u00e1st poroty:<\/p>\n

\tPetr Hejma \u2013 B\u00fdval\u00fd starosta a\u00a0m\u00edstostarosta M\u010c Praha 1, sou\u010dasn\u00fd zastupitel a\u00a0\u010dlen STAN,
\n\tTerezie Radom\u011b\u0159sk\u00e1 \u2013 Sou\u010dasn\u00e1 starostka M\u010c Praha 1 (TOP09).<\/p>\n

N\u00e1hradn\u00edk z\u00e1visl\u00e9 \u010d\u00e1sti poroty:<\/p>\n

\tRichard Bure\u0161 \u2013 Radn\u00ed M\u010c Praha 1 (ODS).<\/p>\n","protected":false},"excerpt":{"rendered":"Z\u00e1kladn\u00edm prvkem nov\u00e9 vizu\u00e1ln\u00ed identity je logo vych\u00e1zej\u00edc\u00ed ze znaku m\u011bstsk\u00e9 \u010d\u00e1sti. Auto\u0159i znak zjednodu\u0161ili a\u00a0p\u0159evedli do sou\u010dasn\u00e9…\n","protected":false},"author":2,"featured_media":53873,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[19390,98,99,19389],"class_list":{"0":"post-53872","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-praha","8":"tag-logo","9":"tag-prague","10":"tag-praha","11":"tag-vizualni-identita"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116398546275282107","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/53872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=53872"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/53872\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/53873"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=53872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=53872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=53872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}