{"id":57254,"date":"2026-04-16T23:32:08","date_gmt":"2026-04-16T23:32:08","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/57254\/"},"modified":"2026-04-16T23:32:08","modified_gmt":"2026-04-16T23:32:08","slug":"bata-chce-nakopnout-cesky-trh-predelal-boty-z-konce-19-stoleti","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/57254\/","title":{"rendered":"Ba\u0165a chce nakopnout \u010desk\u00fd trh. P\u0159ed\u011blal boty z konce 19. stolet\u00ed"},"content":{"rendered":"<p>V\u00fdrobce bot Ba\u0165a nedosahoval v uplynul\u00fdch letech na \u010desk\u00e9m trhu takov\u00fdch v\u00fdsledk\u016f, jak\u00fdch by si p\u0159\u00e1l. Podle posledn\u00ed zve\u0159ejn\u011bn\u00e9 uz\u00e1v\u011brky firmy za rok 2023 skon\u010dil p\u0159i tr\u017eb\u00e1ch 1,2 miliardy korun ve ztr\u00e1t\u011b zhruba 165 milion\u016f. \u201eV z\u00e1sad\u011b budou ty finance podobn\u00e9 i v roce 2024 a 2025. Faktem je, \u017ee zde nejsme ziskov\u00ed. D\u016fle\u017eit\u00e9 ale je \u0159\u00edct si: co s t\u00edm te\u010f ud\u011bl\u00e1me?\u201c konstatoval\u00a0<a href=\"https:\/\/www.e15.cz\/rozhovory\/batu-znovu-nastartujeme-chceme-byt-synonymem-pro-boty-rika-sef-spolecnosti-1432169\" target=\"_blank\" rel=\"noopener nofollow\">v\u00a0rozhovoru pro e15.cz<\/a>\u00a0gener\u00e1ln\u00ed \u0159editel spole\u010dnosti Panos Mytaros, kter\u00fd stoj\u00ed v jej\u00edm \u010dele od lo\u0148sk\u00e9ho roku.\u00a0<\/p>\n<p>Pod jeho veden\u00edm za\u010d\u00edn\u00e1 firma, kter\u00e1 dnes p\u016fsob\u00ed v 56 zem\u00edch a provozuje asi 6000 prodejen, budovat novou strategii, kterou popisuje jako \u201eznovuza\u017eehnut\u00ed\u201c. \u201eNechceme nov\u00e9ho Ba\u0165u, chceme jen o\u017eivit jeho p\u016fvodn\u00edho ducha a vr\u00e1tit ho zp\u011bt na mapu v segmentu cenov\u011b dostupn\u00e9 masov\u00e9 obuvi,\u201c vysv\u011btluje Mytaros.\u00a0<\/p>\n<p>Prom\u011bna portfolia<\/p>\n<p>Jedn\u00edm z hlavn\u00edch pil\u00ed\u0159\u016f nov\u00e9 strategie m\u00e1 b\u00fdt prom\u011bna produktov\u00e9ho portfolia, kter\u00e9 se v posledn\u00ed dob\u011b stalo podle Mytarose slo\u017eit\u00fdm a nerelevantn\u00edm pro dne\u0161n\u00ed dobu. Prvn\u00ed novinku, zat\u00edm c\u00edlenou zejm\u00e9na na \u010cesko, uvedla spole\u010dnost ve \u010dtvrtek. Jde o reedici boty zvan\u00e9 ba\u0165ovka \u2013 modelu, kter\u00fd Ba\u0165a za\u010dal vyr\u00e1b\u011bt v roce 1897, tedy t\u0159i roky po zalo\u017een\u00ed zl\u00ednsk\u00e9 firmy. P\u0159edstaven\u00ed nov\u00e9 kolekce z\u00e1rove\u0148 souvis\u00ed se 150. v\u00fdro\u010d\u00edm narozen\u00ed\u00a0<a href=\"https:\/\/www.e15.cz\/byznys\/tomas-bata-chteli-bychom-odpovedet-na-otazku-co-to-vlastne-bylo-za-cloveka-rikaji-tvurci-chystaneho-filmu-1425632\" target=\"_blank\" rel=\"noopener nofollow\">Tom\u00e1\u0161e Bati<\/a>.\u00a0<\/p>\n<p>Nov\u00e1 Ba\u0165ovka &#8211; reedice p\u016fvodn\u00edch bot vyroben\u00e1 p\u0159i p\u0159\u00edle\u017eitost\u00ed 150. v\u00fdro\u010d\u00ed narozen\u00ed Tom\u00e1\u0161e Bati | Zdroj: Ba\u0165a<\/p>\n<p>\u201eBa\u0165ovka je pro n\u00e1s nesm\u00edrn\u011b zaj\u00edmav\u00e1, proto\u017ee p\u0159esn\u011b symbolizuje ducha zna\u010dky Ba\u0165a. Spojuje v sob\u011b t\u0159i kl\u00ed\u010dov\u00e9 prvky: jednoduchost, funk\u010dnost a dostupnost. Ko\u017een\u00e1 \u0161pi\u010dka poskytovala ochranu, textilie dod\u00e1vala lehkost a celek byl cenov\u011b dostupn\u00fd pro ka\u017edodenn\u00ed no\u0161en\u00ed,\u201c popisuje Mytaros.\u00a0<\/p>\n<p>Sou\u010dasn\u00e1 novinka je teniskovou verz\u00ed p\u016fvodn\u00ed boty, co\u017e podle \u0161\u00e9fa spole\u010dnosti souvis\u00ed s t\u00edm, \u017ee lid\u00e9 dnes na ka\u017edodenn\u00ed no\u0161en\u00ed preferuj\u00ed pr\u00e1v\u011b tenisky, proto\u017ee jsou pohodln\u00e9 a odpov\u00eddaj\u00ed aktu\u00e1ln\u00edm trend\u016fm. \u201eSt\u00e1le zachov\u00e1v\u00e1me kombinaci textilu a k\u016f\u017ee a dr\u017e\u00edme se jednoduchosti, funk\u010dnosti a dostupnosti, ale posouv\u00e1me ji do dne\u0161n\u00ed doby. Necht\u011bli jsme vyrobit jen p\u0159esnou kopii a s\u00e1zet na nostalgii, z\u00e1kazn\u00edk se toti\u017e posunul,\u201c komentuje Mytaros.\u00a0<\/p>\n<p>P\u016fvodn\u00ed Ba\u0165ovka poprv\u00e9 vyroben\u00e1 v roce 1897 | Zdroj: Foto Aha! \u2013 D. Kol\u00e1\u0159ov\u00e1, M. Hykl, \u010cesk\u00e1 televize\/Martin Froyda, Jerry H\u00e1\u0161a, Profimedia, ara<\/p>\n<p>Nov\u00e9 boty nab\u00edz\u00ed Ba\u0165a v n\u011bkolika barevn\u00fdch variant\u00e1ch a jejich cena se pohybuje kolem 2000 korun. Firma je z\u00e1rove\u0148 bude vyr\u00e1b\u011bt ve sv\u00e9 \u010desk\u00e9 tov\u00e1rn\u011b v Doln\u00edm N\u011bm\u010d\u00ed nedaleko Uhersk\u00e9ho Hradi\u0161t\u011b.\u00a0<\/p>\n<p>Pl\u00e1ny na p\u0159\u00ed\u0161t\u00ed rok<\/p>\n<p>Do budoucna se m\u00e1 zm\u011bnit velk\u00e1 \u010d\u00e1st Ba\u0165ovy kolekce, kter\u00e1 bude pragmati\u010dt\u011bj\u0161\u00ed, s d\u016frazem na pohodl\u00ed a kvalitu. V p\u0159\u00ed\u0161t\u00edm roce spole\u010dnost pl\u00e1nuje uv\u00e9st dal\u0161\u00ed nov\u00e9 boty, kter\u00e9 budou vych\u00e1zet z historick\u00fdch model\u016f Bati. \u201eGlob\u00e1ln\u00ed spu\u0161t\u011bn\u00ed nov\u00fdch kolekc\u00ed a ikonick\u00fdch model\u016f pl\u00e1nujeme na za\u010d\u00e1tek roku 2027, konkr\u00e9tn\u011b na \u00fanor,\u201c p\u0159ibli\u017euje Mytaros.\u00a0<\/p>\n<p>Vedle toho se maj\u00ed za\u010d\u00edt vizu\u00e1ln\u011b m\u011bnit i prodejny. V \u010cesku jich m\u00e1 firma kolem pades\u00e1ti, co\u017e pova\u017euje za ide\u00e1ln\u00ed po\u010det, jejich modernizace je v\u0161ak nutn\u00e1. \u201eNa\u0161e prodejny se za\u010dnou vizu\u00e1ln\u011b m\u011bnit u\u017e od druh\u00e9 poloviny tohoto roku. Pokud k n\u00e1m p\u0159ijdete dnes a pak znovu za dvan\u00e1ct m\u011bs\u00edc\u016f, uvid\u00edte jasn\u00e9 zlep\u0161en\u00ed a ur\u010dit\u011b si \u0159eknete, \u017ee u\u017e tu dok\u00e1\u017eete naj\u00edt boty, kter\u00e9 v\u00e1m skute\u010dn\u011b vyhovuj\u00ed,\u201c dopl\u0148uje \u0159editel firmy.\u00a0<\/p>\n<p>Sou\u010dasn\u00e9 zm\u011bny maj\u00ed tradi\u010dn\u00edmu v\u00fdrobci bot s \u010desk\u00fdmi ko\u0159eny vr\u00e1tit relevanci. Tu podle Mytarose zna\u010dka v posledn\u00ed dob\u011b ztr\u00e1cela a v\u00fdjimkou nebyl ani tuzemsk\u00fd trh. \u201ePov\u011bdom\u00ed o zna\u010dce sice st\u00e1le je, lid\u00e9 k n\u00e1m chod\u00ed, ale k samotn\u00e9mu n\u00e1kupu \u010dasto nedojde, proto\u017ee n\u00e1m chyb\u00ed ten spr\u00e1vn\u00fd mix relevantn\u00ed zna\u010dky, dobr\u00e9 prodejny a kvalitn\u00edho produktu. Na tom mus\u00edme pracovat,\u201c uv\u00e1d\u00ed.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"V\u00fdrobce bot Ba\u0165a nedosahoval v uplynul\u00fdch letech na \u010desk\u00e9m trhu takov\u00fdch v\u00fdsledk\u016f, jak\u00fdch by si p\u0159\u00e1l. Podle posledn\u00ed&hellip;\n","protected":false},"author":2,"featured_media":57255,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[7464,980,67,68,42,6975,965,6110],"class_list":{"0":"post-57254","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-bata","9":"tag-boty","10":"tag-business","11":"tag-byznys","12":"tag-cesko","13":"tag-obuv","14":"tag-strategie","15":"tag-tomas-bata"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116417000001897825","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/57254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=57254"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/57254\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/57255"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=57254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=57254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=57254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}