{"id":57551,"date":"2026-04-17T08:38:08","date_gmt":"2026-04-17T08:38:08","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/57551\/"},"modified":"2026-04-17T08:38:08","modified_gmt":"2026-04-17T08:38:08","slug":"google-by-mel-sdilet-data-z-vyhledavacu-navrhla-ek","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/57551\/","title":{"rendered":"Google by m\u011bl sd\u00edlet data z\u00a0vyhled\u00e1va\u010d\u016f, navrhla EK"},"content":{"rendered":"<p class=\"c_bz\">Konkuren\u010dn\u00ed vyhled\u00e1va\u010de by tak m\u011bly m\u00edt p\u0159\u00edstup k\u00a0dat\u016fm z\u00a0vyhled\u00e1v\u00e1n\u00ed na Googlu, v\u010detn\u011b dat z\u00a0chatbot\u016f s\u00a0um\u011blou inteligenc\u00ed (AI), kter\u00e9 maj\u00ed vyhled\u00e1vac\u00ed funkce. Zainteresovan\u00e9 strany maj\u00ed \u010das do 1.\u00a0kv\u011btna, aby k\u00a0navrhovan\u00fdm opat\u0159en\u00edm p\u0159edlo\u017eily sv\u00e9 p\u0159ipom\u00ednky. Kone\u010dn\u00e9 rozhodnut\u00ed, kter\u00e9 bude pro Google z\u00e1vazn\u00e9, chce EK p\u0159ijmout do 27.\u00a0\u010dervence.<\/p>\n<p class=\"c_bz\">Google provozuje nejpou\u017e\u00edvan\u011bj\u0161\u00ed vyhled\u00e1va\u010d na sv\u011bt\u011b. Loni v\u00a0b\u0159eznu Evropsk\u00e1 komise firmu obvinila z\u00a0poru\u0161en\u00ed z\u00e1kona o\u00a0digit\u00e1ln\u00edch trz\u00edch. Google p\u0159edlo\u017eil vlastn\u00ed n\u00e1vrhy, kter\u00e9 maj\u00ed uklidnit konkurenty a\u00a0regul\u00e1tory v\u00a0EU, rivalov\u00e9 si ale st\u011b\u017euj\u00ed, \u017ee tato opat\u0159en\u00ed nejsou dostate\u010dn\u00e1. <\/p>\n<p class=\"c_bz\">Komise loni v\u00a0listopadu za\u010dala Google vy\u0161et\u0159ovat kv\u016fli podez\u0159en\u00ed, \u017ee firma ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed znev\u00fdhod\u0148uje internetov\u00e9 str\u00e1nky n\u011bkter\u00fdch m\u00e9di\u00ed, co\u017e by bylo v\u00a0rozporu s\u00a0DMA. Google podez\u0159en\u00ed EK u\u017e tehdy odm\u00edtl.<\/p>\n<p><a data-dot=\"atm-link\" target=\"_self\" href=\"https:\/\/www.novinky.cz\/clanek\/internet-a-pc-google-nabidl-ek-zmeny-v-oblasti-reklamy-prodej-casti-aktivit-vsak-neplanuje-40548969\" class=\"c_N\" rel=\"nofollow noopener\"><img fetchpriority=\"high\" height=\"1968\" width=\"3500\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/04\/4l6IM.jpeg\" loading=\"eager\" decoding=\"sync\" class=\"c_t c_r\"\/><\/a><\/p>\n<p class=\"c_bz\">Na\u0159\u00edzen\u00ed o\u00a0digit\u00e1ln\u00edch trz\u00edch je pravidlo Evropsk\u00e9 unie, kter\u00e9 m\u00e1 omezit moc velk\u00fdch technologick\u00fdch firem a\u00a0otev\u0159\u00edt digit\u00e1ln\u00ed trhy v\u011bt\u0161\u00ed konkurenci. Komise tyto velk\u00e9 firmy ozna\u010duje za tzv. str\u00e1\u017ece p\u0159\u00edstupu, anglicky gatekeepers. <\/p>\n<p class=\"c_bz\">Komise tak chce br\u00e1nit vytv\u00e1\u0159en\u00ed monopol\u016f a\u00a0d\u00e1t men\u0161\u00edm firm\u00e1m \u0161anci r\u016fst. Kdy\u017e str\u00e1\u017ece p\u0159\u00edstupu pravidla poru\u0161\u00ed, komise m\u016f\u017ee takov\u00e9 firm\u011b vym\u011b\u0159it pokutu a\u017e do deseti procent z\u00a0celosv\u011btov\u00e9ho ro\u010dn\u00edho obratu, p\u0159i opakov\u00e1n\u00ed probl\u00e9m\u016f a\u017e do 20\u00a0procent.<\/p>\n<p class=\"c_bz\">Evropsk\u00e1 rada vydavatel\u016f (EPC) v\u00a0\u00fanoru p\u0159edlo\u017eila Evropsk\u00e9 komisi st\u00ed\u017enost na Google kv\u016fli jeho slu\u017eb\u011b AI Overviews, kter\u00e1 p\u0159i vyhled\u00e1v\u00e1n\u00ed na internetu zobrazuje shrnut\u00ed informac\u00ed ze zpravodajsk\u00fdch server\u016f, vytvo\u0159en\u00e1 pomoc\u00ed um\u011bl\u00e9 inteligence. Komise u\u017e v\u00a0prosinci ozn\u00e1mila, \u017ee v\u00a0souvislosti s\u00a0touto slu\u017ebou za\u010dala Google vy\u0161et\u0159ovat. Google obvin\u011bn\u00ed odm\u00edtl. <\/p>\n<p>Co je DSA a\u00a0DMA?<\/p>\n<p class=\"c_bz\">V roce 2023\u00a0za\u010daly platit dva nov\u00e9 z\u00e1kony, kter\u00e9 jsou ozna\u010dov\u00e1ny jako bi\u010d na internetov\u00e9 giganty. Jde jmenovit\u011b o\u00a0akt o\u00a0digit\u00e1ln\u00edch slu\u017eb\u00e1ch (Digital Services Act; DSA) a\u00a0akt o\u00a0digit\u00e1ln\u00edch trz\u00edch (Digital Markets Act; DMA).<\/p>\n<p class=\"c_bz\">Zat\u00edmco c\u00edlem DSA je zajistit transparentnost, bezpe\u010dnost u\u017eivatel\u016f a\u00a0odpov\u011bdnost pro on-line platformy, DMA je z\u00e1kon o\u00a0hospod\u00e1\u0159sk\u00e9 sout\u011b\u017ei ur\u010duj\u00edc\u00ed jasn\u00e1 pravidla, podle kter\u00fdch mohou velk\u00e9 on-line platformy fungovat.<\/p>\n<p class=\"c_bz\">Oba pr\u00e1vn\u00ed p\u0159edpisy pochopiteln\u011b budou m\u00edt zna\u010dn\u00fd dopad na podnik\u00e1n\u00ed v\u00a0cel\u00e9 Evrop\u011b a\u00a0pravd\u011bpodobn\u011b i\u00a0ve sv\u011bt\u011b, nebo\u0165 stanov\u00ed nov\u00e9 standardy pro digit\u00e1ln\u00ed spot\u0159ebitelsk\u00e9 podnik\u00e1n\u00ed.<\/p>\n<p><a data-dot=\"atm-link\" target=\"_self\" href=\"https:\/\/www.novinky.cz\/clanek\/internet-a-pc-meta-a-google-vytvareji-navykove-platformy-nesou-za-to-zodpovednost-rozhodl-soud-40569947\" class=\"c_N\" rel=\"nofollow noopener\"><img height=\"1012\" width=\"1800\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/04\/lanier-meta-google.jpeg\" loading=\"eager\" decoding=\"sync\" class=\"c_t c_r\"\/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Konkuren\u010dn\u00ed vyhled\u00e1va\u010de by tak m\u011bly m\u00edt p\u0159\u00edstup k\u00a0dat\u016fm z\u00a0vyhled\u00e1v\u00e1n\u00ed na Googlu, v\u010detn\u011b dat z\u00a0chatbot\u016f s\u00a0um\u011blou inteligenc\u00ed (AI), kter\u00e9&hellip;\n","protected":false},"author":2,"featured_media":57552,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[249,991,466,54,20414,20413,53,52],"class_list":{"0":"post-57551","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-svet","8":"tag-evropska-komise","9":"tag-evropska-unie-eu","10":"tag-google","11":"tag-svet","12":"tag-vyhledavac","13":"tag-vyhledavani","14":"tag-world","15":"tag-world-news"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116419147086399911","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/57551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=57551"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/57551\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/57552"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=57551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=57551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=57551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}