{"id":57584,"date":"2026-04-17T09:22:13","date_gmt":"2026-04-17T09:22:13","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/57584\/"},"modified":"2026-04-17T09:22:13","modified_gmt":"2026-04-17T09:22:13","slug":"cesi-vic-utraceji-za-krasu-narostly-prodeje-pletovych-masek-tvarenek-i-pripravku-na-akne","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/57584\/","title":{"rendered":"\u010ce\u0161i v\u00edc utr\u00e1cej\u00ed za kr\u00e1su. Narostly prodeje ple\u0165ov\u00fdch masek, tv\u00e1\u0159enek i\u00a0p\u0159\u00edpravk\u016f na akn\u00e9"},"content":{"rendered":"

\u201eZat\u00edm se ceny da\u0159\u00ed dr\u017eet pom\u011brn\u011b n\u00edzko, i\u00a0kdy\u017e tlak dodavatel\u016f roste,\u201c uvedl prezident Svazu obchodu a\u00a0cestovn\u00edho ruchu Tom\u00e1\u0161 Prouza. Pokud by ale krize na Bl\u00edzk\u00e9m v\u00fdchod\u011b trvala d\u00e9le, m\u016f\u017ee se podle n\u011bj tlak na zdra\u017eov\u00e1n\u00ed postupn\u011b prom\u00edtnout i\u00a0do cen pro z\u00e1kazn\u00edky.<\/p>\n

P\u0159esto lid\u00e9 d\u00e1l utr\u00e1cej\u00ed. N\u00e1lada spot\u0159ebitel\u016f z\u016fst\u00e1v\u00e1 velmi dobr\u00e1 a\u00a0pat\u0159\u00ed k\u00a0nejvy\u0161\u0161\u00edm v\u00a0Evrop\u011b. Dom\u00e1cnosti nav\u00edc o\u010dek\u00e1vaj\u00ed r\u016fst sv\u00fdch p\u0159\u00edjm\u016f, i\u00a0kdy\u017e u\u00a0v\u011bt\u0161\u00edch n\u00e1kup\u016f z\u016fst\u00e1vaj\u00ed sp\u00ed\u0161e opatrn\u00e9.<\/p>\n

Velk\u00fdm p\u0159ekvapen\u00edm posledn\u00edch dvan\u00e1cti m\u011bs\u00edc\u016f je r\u016fst drogerie. Tento segment roste rychleji ne\u017e cel\u00fd maloobchod\u00a0\u2013 a\u00a0to ne d\u00edky zdra\u017eov\u00e1n\u00ed, ale hlavn\u011b d\u00edky tomu, \u017ee lid\u00e9 nakupuj\u00ed.<\/p>\n

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\u010ce\u0161i \u010d\u00edm d\u00e1l v\u00edc investuj\u00ed do p\u00e9\u010de o\u00a0sebe. \u201eTam, kde je radost a\u00a0emoce, jsou lid\u00e9 ochotni utr\u00e1cet v\u00edc,\u201c popsal trend Prouza.<\/p>\n

Nejv\u00edc rostou produkty spojen\u00e9 s\u00a0kr\u00e1sou a\u00a0p\u00e9\u010d\u00ed o\u00a0ple\u0165. V\u00fdrazn\u011b p\u0159ib\u00fdv\u00e1 n\u00e1kup\u016f p\u0159\u00edpravk\u016f na akn\u00e9, ple\u0165ov\u00fdch masek nebo t\u0159eba tv\u00e1\u0159enek. Siln\u011b roste i\u00a0p\u00e9\u010de o\u00a0vlasy, ruce nebo celkov\u00e1 well-being kosmetika. Prodeje p\u0159\u00edpravk\u016f na akn\u00e9 stouply za posledn\u00ed rok o\u00a0v\u00edce ne\u017e 60\u00a0procent a\u00a0ple\u0165ov\u00fdch masek o\u00a040\u00a0procent.<\/p>\n

Z dat z\u00e1rove\u0148 vypl\u00fdv\u00e1, \u017ee lid\u00e9 sahaj\u00ed po kvalitn\u011bj\u0161\u00edch produktech a\u00a0\u010dasto si dop\u0159ej\u00ed i\u00a0n\u011bco nav\u00edc. \u201eZat\u00edmco u\u00a0b\u011b\u017en\u00e9ho zbo\u017e\u00ed pro dom\u00e1cnost se sna\u017e\u00ed \u0161et\u0159it, u\u00a0v\u011bc\u00ed, kter\u00e9 jim d\u011blaj\u00ed radost, jsou ochotni p\u0159iplatit,\u201c vysv\u011btlil Karel T\u00fdra, \u0159editel \u010desk\u00e9 pobo\u010dky spole\u010dnosti NielsenIQ.<\/p>\n

R\u016fst t\u00e1hnou jak zn\u00e1m\u00e9 zna\u010dky, tak priv\u00e1tn\u00ed produkty obchodn\u00edch \u0159et\u011bzc\u016f, kter\u00e9 v\u00a0drogerii rostou je\u0161t\u011b rychleji ne\u017e zbytek trhu.<\/p>\n

Vliv soci\u00e1ln\u00edch s\u00edt\u00ed i\u00a0trend\u016f ze sv\u011bta<\/p>\n

Za boomem kosmetiky nestoj\u00ed jen vy\u0161\u0161\u00ed ochota utr\u00e1cet, ale i\u00a0nov\u00e9 trendy. Jedn\u00edm z\u00a0hlavn\u00edch motor\u016f jsou soci\u00e1ln\u00ed s\u00edt\u011b, kter\u00e9 z\u00e1sadn\u011b m\u011bn\u00ed zp\u016fsob, jak lid\u00e9 kosmetiku vyb\u00edraj\u00ed i\u00a0nakupuj\u00ed.<\/p>\n

Velk\u00fd vliv m\u00e1 i\u00a0n\u00e1stup takzvan\u00e9 \u201esocial commerce\u201c, tedy n\u00e1kup\u016f p\u0159\u00edmo p\u0159es platformy jako Instagram nebo TikTok. Trendy se \u0161\u00ed\u0159\u00ed rychleji ne\u017e d\u0159\u00edv a\u00a0z\u00e1kazn\u00edci o\u010dek\u00e1vaj\u00ed, \u017ee novinky uvid\u00ed v\u00a0obchodech t\u00e9m\u011b\u0159 okam\u017eit\u011b. Rychle roste tak\u00e9 popularita korejsk\u00e9 kosmetiky.<\/p>\n

<\/a><\/p>\n

Siln\u00fd r\u016fst beauty segmentu je patrn\u00fd i\u00a0glob\u00e1ln\u011b. \u201eSv\u011btov\u011b jde o\u00a0ro\u010dn\u00ed n\u00e1r\u016fst zhruba o\u00a0deset procent,\u201c \u0159ekl T\u00fdra s\u00a0t\u00edm, \u017ee nejv\u011bt\u0161\u00ed z\u00e1jem je patrn\u00fd v\u00a0Africe a\u00a0Asii. <\/p>\n

O kosmetiku se nav\u00edc zaj\u00edmaj\u00ed \u010d\u00edm d\u00e1l mlad\u0161\u00ed ro\u010dn\u00edky. B\u011b\u017en\u011b ji kupuj\u00ed a\u00a0pou\u017e\u00edvaj\u00ed i\u00a0t\u0159in\u00e1ctilet\u00e9 d\u011bti.<\/p>\n

Lid\u00e9 m\u00e9n\u011b \u0159e\u0161\u00ed slevy<\/p>\n

Zm\u011bny jsou vid\u011bt i\u00a0v celkov\u00e9m n\u00e1kupn\u00edm chov\u00e1n\u00ed. \u010ce\u0161i u\u017e m\u00e9n\u011b obj\u00ed\u017ed\u011bj\u00ed v\u00edce obchod\u016f kv\u016fli slev\u00e1m a\u00a0\u010dast\u011bji nakoup\u00ed v\u0161e na jednom m\u00edst\u011b. Z\u00e1rove\u0148 ale \u010dast\u011bji p\u0159idaj\u00ed do ko\u0161\u00edku i\u00a0n\u011bco, co p\u016fvodn\u011b nepl\u00e1novali.<\/p>\n

V\u00edce ne\u017e 70\u00a0procent lid\u00ed si sice st\u00e1le p\u0159ipravuje n\u00e1kupn\u00ed seznam, ale roste pod\u00edl t\u011bch, kte\u0159\u00ed si b\u011bhem n\u00e1kupu dop\u0159ej\u00ed n\u011bco nav\u00edc.<\/p>\n

Po slab\u0161\u00edm obdob\u00ed se za\u010d\u00edn\u00e1 zvedat i\u00a0prodej elektroniky a\u00a0dal\u0161\u00edho zbo\u017e\u00ed dlouhodob\u00e9 spot\u0159eby. Tr\u017eby se vracej\u00ed do r\u016fstu, lid\u00e9 maj\u00ed pocit vy\u0161\u0161\u00edch p\u0159\u00edjm\u016f a\u00a0dovol\u00ed si v\u011bt\u0161\u00ed n\u00e1kupy.<\/p>\n

Z\u00e1rove\u0148 ale z\u016fst\u00e1vaj\u00ed opatrn\u00ed. Velk\u00e9 v\u00fddaje si v\u00edce rozm\u00fd\u0161lej\u00ed a\u00a0\u010dasto je odkl\u00e1daj\u00ed. Podle obchodn\u00edk\u016f tak maloobchod d\u00e1l stoj\u00ed hlavn\u011b na ochot\u011b lid\u00ed utr\u00e1cet. Pr\u00e1v\u011b spot\u0159eba dom\u00e1cnost\u00ed je kl\u00ed\u010dov\u00e1 pro celou ekonomiku.<\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"\u201eZat\u00edm se ceny da\u0159\u00ed dr\u017eet pom\u011brn\u011b n\u00edzko, i\u00a0kdy\u017e tlak dodavatel\u016f roste,\u201c uvedl prezident Svazu obchodu a\u00a0cestovn\u00edho ruchu Tom\u00e1\u0161…\n","protected":false},"author":2,"featured_media":57585,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[67,68,15515,1137],"class_list":{"0":"post-57584","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-business","9":"tag-byznys","10":"tag-kosmetika","11":"tag-prodej"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116419320035459598","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/57584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=57584"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/57584\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/57585"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=57584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=57584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=57584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}