{"id":57652,"date":"2026-04-17T10:27:08","date_gmt":"2026-04-17T10:27:08","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/57652\/"},"modified":"2026-04-17T10:27:08","modified_gmt":"2026-04-17T10:27:08","slug":"cesi-outdoor-miluji-sportisimo-po-ztratach-zrychluje-a-stavi-mensi-prodejny","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/57652\/","title":{"rendered":"\u010ce\u0161i outdoor miluj\u00ed. Sportisimo po ztr\u00e1t\u00e1ch zrychluje a\u00a0stav\u00ed men\u0161\u00ed prodejny"},"content":{"rendered":"

\u010cesko-slovensk\u00fd retailov\u00fd \u0159et\u011bzec Sportisimo, kter\u00fd podnik\u00e1 v\u00a0p\u011bti evropsk\u00fdch zem\u00edch, uzav\u0159el rok s\u00a0jedn\u00edm z\u00a0nejlep\u0161\u00edch v\u00fdsledk\u016f.<\/p>\n

V \u00fa\u010detn\u00edm obdob\u00ed od 1.\u00a0dubna 2025\u00a0do 31.\u00a0b\u0159ezna 2026\u00a0utr\u017eil t\u00e9m\u011b\u0159 12,4\u00a0miliardy korun. Meziro\u010dn\u011b tr\u017eby v\u00a0podstat\u011b stagnovaly, ale \u010dist\u00fd zisk vzrostl o\u00a0v\u00edce ne\u017e sto procent z\u00a0p\u0159ibli\u017en\u011b 200\u00a0milion\u016f korun na v\u00edce ne\u017e 450\u00a0milion\u016f korun. Zisk EBITDA p\u0159es\u00e1hl jednu miliardu korun.<\/p>\n

V rozhovoru pro SZ Byznys to \u0159ekl \u0159editel spole\u010dnosti Franti\u0161ek Gregor. Sportisimo vzniklo na p\u0159elomu mil\u00e9nia a\u00a0v\u011bt\u0161inov\u00fdm vlastn\u00edkem je slovensk\u00fd miliard\u00e1\u0159 Martin K\u00fa\u0161ik. Pod\u00edl ve firm\u011b maj\u00ed tak\u00e9 \u010de\u0161t\u00ed podnikatel\u00e9 vietnamsk\u00e9ho p\u016fvodu Thai Ngoc Nguyen a\u00a0Do Hong Son a\u00a0b\u00fdval\u00fd \u0161\u00e9f skupiny Pavel Vajskebr.<\/p>\n

V \u010cesku m\u00e1 Sportisimo p\u0159es sto prodejen se sportovn\u00edm vybaven\u00edm, oble\u010den\u00edm a\u00a0dopl\u0148ky a\u00a0v tomto ohledu je jasn\u00fdm l\u00eddrem trhu. P\u016fsob\u00ed tak\u00e9 na Slovensku, v\u00a0Ma\u010farsku, Rumunsku a\u00a0Bulharsku. Dohromady m\u00e1 235\u00a0obchod\u016f. V\u00a0minulosti m\u011blo tak\u00e9 \u010dty\u0159i prodejny v\u00a0Chorvatsku, odkud v\u0161ak v\u00a0roce 2024\u00a0ode\u0161lo.<\/p>\n

\u201eCht\u011bli jsme se v\u00edce soust\u0159edit na p\u011bt sou\u010dasn\u00fdch trh\u016f, kde p\u016fsob\u00edme. V\u00edce bych ne\u00fasp\u011bch p\u0159isuzoval v\u00fdb\u011bru lokalit ne\u017e samotn\u00e9mu konceptu,\u201c popsal Gregor\u00a0chorvatskou anab\u00e1zi. Te\u010f je pr\u00fd obecn\u011b firma p\u0159\u00edsn\u011bj\u0161\u00ed ve v\u00fdb\u011bru lokalit pro nov\u00e9 obchody.<\/p>\n

<\/a><\/p>\n

Ve dvou po sob\u011b jdouc\u00edch \u00fa\u010detn\u00edch letech od dubna 2022\u00a0do konce b\u0159ezna 2024\u00a0bylo Sportisimo celkov\u011b ve stamilionov\u00e9 ztr\u00e1t\u011b. D\u016fvodem nebyl ne\u00fasp\u011bch na chorvatsk\u00e9m trhu, ale p\u0159edev\u0161\u00edm n\u00e1kladn\u00e1 logistick\u00e1 transformace a\u00a0vysok\u00e9 finan\u010dn\u00ed n\u00e1klady.<\/p>\n

\u201eByla to asi kombinace dvou hlavn\u00edch faktor\u016f. Zaprv\u00e9 jsme se st\u011bhovali do \u00fapln\u011b nov\u00e9ho poloautomatizovan\u00e9ho logistick\u00e9ho centra v\u00a0Ostrav\u011b. Druh\u00fdm faktorem byl relativn\u011b vysok\u00fd objem zbo\u017e\u00ed a\u00a0vysok\u00e9 finan\u010dn\u00ed n\u00e1klady pro financov\u00e1n\u00ed toho zbo\u017e\u00ed,\u201c vysv\u011btlil Gregor.<\/p>\n

Uzav\u0159en\u00ed p\u016fvodn\u00edho skladu v\u00a0Rudn\u00e9 u\u00a0Prahy sn\u00ed\u017eilo n\u00e1klady za logistiku a\u00a0ve\u0161ker\u00e9 trhy nyn\u00ed Sportisimo odbavuje z\u00a0modern\u00edho skladu v\u00a0Ostrav\u011b, do n\u011bho\u017e ji\u017e spole\u010dnost investovala t\u00e9m\u011b\u0159 miliardu korun.<\/p>\n

Po \u00fatlumu a\u00a0zbaven\u00ed se \u010d\u00e1sti ztr\u00e1tov\u00fdch pobo\u010dek se nyn\u00ed vrac\u00ed k\u00a0expanzi a\u00a0v p\u0159\u00ed\u0161t\u00edch t\u0159ech letech m\u00e1 ambici otev\u0159\u00edt 30\u00a0a\u017e 40\u00a0nov\u00fdch obchod\u016f, to znamen\u00e1 tempo deset a\u017e 15\u00a0za rok. Prostory hled\u00e1 i\u00a0v \u010cesku. V\u00a0men\u0161\u00edch m\u011bstech se chce prosadit s\u00a0nov\u00fdmi, a\u017e o\u00a0t\u0159etinu men\u0161\u00edmi prodejnami o\u00a0rozloze 500\u00a0a\u017e 600\u00a0metr\u016f \u010dtvere\u010dn\u00edch. Prvn\u00ed u\u017e m\u00e1 v\u00a0Litom\u011b\u0159ic\u00edch a\u00a0v Kol\u00edn\u011b.<\/p>\n

\u201eCht\u011bli bychom se dostat nap\u0159\u00edklad do men\u0161\u00edch m\u011bst, o\u00a0kter\u00fdch jsme p\u016fvodn\u011b neuva\u017eovali. Chceme b\u00fdt pro z\u00e1kazn\u00edky bl\u00edzk\u00fdm sousedem. V\u00a0\u010cR a\u00a0na Slovensku jsme historicky cht\u011bli b\u00fdt s\u00a0prodejnami do 30\u00a0minut od ka\u017ed\u00e9ho z\u00e1kazn\u00edka. Te\u010f si mysl\u00edme, \u017ee se to d\u00e1 je\u0161t\u011b posunout,\u201c uvedl \u0159editel.<\/p>\n

<\/a><\/p>\n

\u0158et\u011bzec se sportovn\u00edm vybaven\u00edm je p\u0159ipraven r\u016fst tak\u00e9 p\u0159es n\u00e1kupy. Podle Gregora v\u0161ak akvizice maloobchodn\u00edch s\u00edt\u00ed zat\u00edm \u010dasto ned\u00e1valy ekonomick\u00fd smysl a\u00a0v\u00fdhodn\u011bj\u0161\u00ed bylo r\u016fst postupn\u011b a\u00a0p\u0159irozen\u011b. Firma se nicm\u00e9n\u011b poohl\u00ed\u017e\u00ed po p\u0159\u00edle\u017eitostech a\u00a0v\u00a0minulosti takto p\u0159evzala firmu Piccollo, v\u00fdrobce outdoorov\u00e9 zna\u010dky Loap, a\u00a0pozd\u011bji z\u00edskala v\u011bt\u0161inov\u00fd, osmdes\u00e1tiprocentn\u00ed pod\u00edl v\u00a0\u010desk\u00e9 zna\u010dce Klimatex.<\/p>\n

Dal\u0161\u00ed p\u0159\u00edle\u017eitost k\u00a0r\u016fstu \u0159et\u011bzec hled\u00e1 v\u00a0nov\u00e9m sortimentu a\u00a0tak\u00e9 pos\u00edlil management o\u00a0n\u011bkolik lid\u00ed, kte\u0159\u00ed budou m\u00edt za c\u00edl pr\u00e1v\u011b tuto ambici naplnit.<\/p>\n

\u010cesk\u00fd trh se sportovn\u00edm vybaven\u00edm je velmi konkuren\u010dn\u00ed s\u00a0\u0159adou specializovan\u00fdch obchod\u016f, proto\u017ee \u010ce\u0161i jsou zn\u00e1m\u00ed svoj\u00ed z\u00e1libou v\u00a0cestov\u00e1n\u00ed, kempov\u00e1n\u00ed a\u00a0no\u0161en\u00ed sportovn\u00edho oble\u010den\u00ed. <\/p>\n

Mezi hlavn\u00ed konkurenty Sportisima pat\u0159\u00ed zejm\u00e9na Decathlon, Intersport \u010di Sport Vision a\u00a0vedle nich i\u00a0men\u0161\u00ed hr\u00e1\u010di typu A3\u00a0Sport a\u00a0specializovan\u00e9 internetov\u00e9 obchody.<\/p>\n

Vedle hustoty prodejn\u00ed s\u00edt\u011b se na \u010desk\u00e9m trhu st\u0159et\u00e1vaj\u00ed i\u00a0r\u016fzn\u00e9 obchodn\u00ed modely. Decathlon stoj\u00ed hlavn\u011b na priv\u00e1tn\u00edch zna\u010dk\u00e1ch, Intersport v\u00edce na glob\u00e1ln\u00edch zna\u010dk\u00e1ch. Sportisimo se pak podle Gregora sna\u017e\u00ed kombinovat oboj\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"\u010cesko-slovensk\u00fd retailov\u00fd \u0159et\u011bzec Sportisimo, kter\u00fd podnik\u00e1 v\u00a0p\u011bti evropsk\u00fdch zem\u00edch, uzav\u0159el rok s\u00a0jedn\u00edm z\u00a0nejlep\u0161\u00edch v\u00fdsledk\u016f. V \u00fa\u010detn\u00edm obdob\u00ed od…\n","protected":false},"author":2,"featured_media":57653,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[5106,15025,94,917,93],"class_list":{"0":"post-57652","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sport","8":"tag-obchody","9":"tag-retail","10":"tag-sport","11":"tag-sportisimo","12":"tag-sports"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116419575635562286","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/57652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=57652"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/57652\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/57653"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=57652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=57652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=57652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}