{"id":58219,"date":"2026-04-17T22:59:08","date_gmt":"2026-04-17T22:59:08","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/58219\/"},"modified":"2026-04-17T22:59:08","modified_gmt":"2026-04-17T22:59:08","slug":"maso-zdrazuje-a-vegetarianske-nahrazky-nechutnaji-na-svete-je-hybridni-maso","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/58219\/","title":{"rendered":"Maso zdra\u017euje a\u00a0vegetari\u00e1nsk\u00e9 n\u00e1hra\u017eky nechutnaj\u00ed. Na sv\u011bt\u011b je hybridn\u00ed maso"},"content":{"rendered":"

Vypad\u00e1 jako prav\u00fd hov\u011bz\u00ed burger, ale ve skute\u010dnosti jde o\u00a0takzvan\u00e9ho hybrida, tedy sm\u011bs masa a\u00a0rostlinn\u00e9 slo\u017eky. Chu\u0165ov\u011b por\u00e1\u017e\u00ed b\u011b\u017en\u00e9 vegetari\u00e1nsk\u00e9 produkty a\u00a0z\u00e1rove\u0148 v\u00fd\u017eivovou hodnotou a\u00a0cenou tak\u00e9 prav\u00e9 maso. A\u00a0na to s\u00e1z\u00ed startup Novameat ze \u0160pan\u011blska, kter\u00fd s\u00a0novinkou p\u0159i\u0161el<\/a>.<\/p>\n

\u201eV\u011b\u0159\u00edme, \u017ee kv\u016fli n\u011bkolika faktor\u016fm\u00a0\u2013 v\u010detn\u011b ceny masa, hlavn\u011b vep\u0159ov\u00e9ho, kter\u00e9 v\u00a0posledn\u00ed dek\u00e1d\u011b zdra\u017euje dramaticky\u00a0\u2013 je tady velk\u00e1 p\u0159\u00edle\u017eitost vyzkou\u0161et a\u00a0d\u00e1le inovovat sektor vyv\u00e1\u017een\u00fdch protein\u016f, a\u00a0v tom jsme pr\u016fkopn\u00edci,\u201c vysv\u011btluje Giuseppe Scionti, zakladatel a\u00a0CEO Novameat.<\/p>\n

\u201eKdy\u017e tohle sm\u00edch\u00e1te, tak do fin\u00e1ln\u00edho v\u00fdrobku dostanete v\u00edce b\u00edlkovin, vl\u00e1kniny a\u00a0m\u00e9n\u011b nasycen\u00fdch tuk\u016f. A\u00a0z\u00e1rove\u0148 je to mimochodem dobr\u00e9 pro \u017eivotn\u00ed prost\u0159ed\u00ed a\u00a0spole\u010dnost, co se t\u00fd\u010de obecn\u011b zdrav\u00ed,\u201c dod\u00e1v\u00e1.<\/p>\n

\u010ce\u0161i op\u011bt mezi nejhor\u0161\u00edmi<\/p>\n

To, \u017ee maso skute\u010dn\u011b zdra\u017euje, potvrzuje i\u00a0Eurostat, kter\u00fd v\u00a0b\u0159eznu vydal novou statistiku za rok 2025.<\/p>\n

Informace a\u00a0z\u00e1b\u011bry si m\u016f\u017eete poslechnout i\u00a0prohl\u00e9dnout v\u00a0\u00favodn\u00ed videoreport\u00e1\u017ei.<\/p>\n

Cena ku\u0159ec\u00edho v\u00a0pr\u016fm\u011bru vzrostla o\u00a04,4\u00a0procenta, ale v\u00a0\u010cesku o\u00a09,7\u00a0procenta, tak\u017ee skon\u010dilo \u010dtvrt\u00e9 za Loty\u0161skem, Estonskem a\u00a0Polskem. A\u00a0hov\u011bz\u00ed zdra\u017eilo v\u00a0pr\u016fm\u011bru o\u00a0deset procent, ale v\u00a0\u010cesku o\u00a018,4\u00a0procenta, p\u0159i\u010dem\u017e op\u011bt skon\u010dilo \u010dtvrt\u00e9\u00a0\u2013 tentokr\u00e1t za Nizozemskem, Chorvatskem a\u00a0Loty\u0161skem.<\/p>\n

D\u016fvodem je \u00fabytek dobytka v\u00a0chovech, za kter\u00fd mohou i\u00a0n\u011bkter\u00e9 nemoci, a\u00a0z\u00e1rove\u0148 rostouc\u00ed popt\u00e1vka. Spot\u0159eba podle anal\u00fdz OECD a\u00a0OSN roste, a\u00a0to glob\u00e1ln\u011b o\u00a00,9\u00a0kilogramu na \u010dlov\u011bka za rok<\/a>.<\/p>\n

\u201eProdejci cht\u011bj\u00ed od zpracovatel\u016f masa, aby vyr\u00e1b\u011bli produkty, kter\u00e9 dok\u00e1\u017eou udr\u017eet cenu, ale z\u00e1rove\u0148 i\u00a0kvalitu struktury, chuti a\u00a0\u017eivin. My navrhujeme n\u011bco, co \u0159e\u0161\u00ed v\u0161e, proto\u017ee je to levn\u011bj\u0161\u00ed na v\u00fdrobu, tak\u017ee hospod\u00e1rn\u011bj\u0161\u00ed pro zpracovatele, kte\u0159\u00ed mohou koupit na\u0161e proteinov\u00e9 bloky z\u00a0na\u0161ich tov\u00e1ren a\u00a0sm\u00edchat s\u00a0masem v\u00a0pom\u011bru tak, aby vyr\u00e1b\u011bli produkty, kter\u00e9 v\u00a0na\u0161em p\u0159\u00edpad\u011b maj\u00ed nutri\u010dn\u00ed sk\u00f3re A,\u201c vysv\u011btluje Giuseppe Scionti za Novameat.<\/p>\n

Z \u010deho je \u0161pan\u011blsk\u00e1 novinka?<\/p>\n

Tyto proteinov\u00e9 bloky vyr\u00e1b\u00ed \u0161pan\u011blsk\u00e1 firma z\u00a0hr\u00e1\u0161kov\u00e9ho proteinu, vody, slune\u010dnicov\u00e9ho oleje, extraktu z\u00a0mo\u0159sk\u00fdch \u0159as a\u00a0p\u0159\u00edrodn\u00edch aromat. A\u00a0p\u0159im\u00edchat je lze t\u0159eba do sm\u011bs\u00ed na burgery, masov\u00e9 koule a\u00a0obecn\u011b mlet\u00e9 maso, co\u017e tak\u00e9 za\u010dala u\u017e testovat u\u00a0n\u011bkolika evropsk\u00fdch zpracovatel\u016f. V\u00a0druh\u00e9 polovin\u011b roku pl\u00e1nuje \u0161ir\u0161\u00ed pr\u016fmyslov\u00e9 nasazen\u00ed.<\/p>\n

\u201eV\u011b\u0159\u00edm, \u017ee toto je budoucnost proteinu. Budoucnost je o\u00a0proteinov\u00e9 diverzifikaci. My v\u011b\u0159\u00edme na\u0161emu \u0159e\u0161en\u00ed\u00a0\u2013 kdy\u017e jej porovn\u00e1me s\u00a0ochutn\u00e1vkami, kter\u00e9 d\u011blali kucha\u0159i nebo experti z\u00a0oboru naslepo, tak jsme v\u00a0ka\u017ed\u00e9 t\u00e9to ochutn\u00e1vce v\u00a0porovn\u00e1n\u00ed s\u00a0jin\u00fdmi vyhr\u00e1li,\u201c dod\u00e1v\u00e1 CEO startupu ze \u0160pan\u011blska.<\/p>\n

<\/a><\/p>\n

Giuseppe Scionti zalo\u017eil Novameat v\u00a0Barcelon\u011b v\u00a0roce 2018, a\u00a0to z\u00e1rove\u0148 jako prvn\u00ed na sv\u011bt\u011b vyrobil prototyp rostlinn\u00e9ho steaku s\u00a0pomoc\u00ed 3D tisku. Technologii potom upravil na takzvan\u00fd \u201emicroforce\u201c \u010dili tkan\u00ed vl\u00e1ken za n\u00edzk\u00fdch teplot i\u00a0tlaku, a\u00a0n\u00e1sledn\u011b se zam\u011b\u0159il na alternativu pro trhan\u00e9 vep\u0159ov\u00e9 a\u00a0ku\u0159ec\u00ed kousky.<\/p>\n

Do alternativ se investuj\u00ed stamiliony. A\u00a0vyr\u00e1b\u00ed se i\u00a0v \u010cesku<\/p>\n

Startup v\u00a0roce 2022\u00a0dostal bezm\u00e1la 1,9\u00a0milionu eur i\u00a0z programu Evropsk\u00e9 rady pro inovace<\/a> (EIC) a\u00a0v roce 2024\u00a0dal\u0161\u00edch 17,4\u00a0milionu eur od investor\u016f<\/a> na roz\u0161\u00ed\u0159en\u00ed v\u00fdroby a\u00a0nab\u00eddky sv\u00fdch produkt\u016f. V\u00a0leto\u0161n\u00edm roce tak up\u0159ednostnil pr\u00e1v\u011b zdra\u017euj\u00edc\u00ed hov\u011bz\u00ed a\u00a0sm\u011bs pro hybridn\u00ed maso.<\/p>\n

\u201eMysl\u00edm, \u017ee to \u0159e\u0161\u00ed hlavn\u00ed probl\u00e9my alternativn\u00edch protein\u016f, a\u00a0to je samoz\u0159ejm\u011b chu\u0165, textura a\u00a0cena. To je to, co zaj\u00edm\u00e1 spot\u0159ebitele nejv\u00edc. A\u00a0d\u00edky tomuto hybridn\u00edmu mezikroku si troufnu \u0159\u00edct, \u017ee se fin\u00e1ln\u00ed hybridn\u00ed produkty mohou chu\u0165ov\u011b a\u00a0texturou p\u0159ibli\u017eovat klasick\u00e9mu masu,\u201c komentuje novinku v\u00a0\u00favodn\u00ed videoreport\u00e1\u017ei Roman Lau\u0161, zakladatel a\u00a0CEO brn\u011bnsk\u00e9ho startupu Mewery, kter\u00fd vyv\u00edj\u00ed laboratorn\u00ed maso.<\/p>\n

\u201eJe to hodn\u011b podobn\u00e9 t\u0159eba elektromobil\u016fm a\u00a0hybrid\u016fm, kde tak\u00e9 kombinujete star\u00fd a\u00a0nov\u00fd p\u0159\u00edstup, sni\u017eujete emise nebo dopady, ale jste po\u0159\u00e1d z\u00e1visl\u00ed na hybridn\u00edm syst\u00e9mu, co\u017e, si mysl\u00edm, \u017ee jako mezikrok je spr\u00e1vn\u011b. Ale my v\u00a0Mewery se sna\u017e\u00edme vyv\u00edjet takov\u00e1 elektroauta,\u201c dod\u00e1v\u00e1 pro SZ Byznys.<\/p>\n

V \u010cesku pracuj\u00ed na rapidn\u00edm zlevn\u011bn\u00ed<\/p>\n

\u010cesk\u00fd startup Mewery z\u00a0Brna, kter\u00fd Roman Lau\u0161 zalo\u017eil v\u00a0roce 2019, pracuje na v\u00fdrob\u011b kultivovan\u00e9ho masa z\u00a0laborato\u0159e tak, \u017ee v\u00a0bioreaktoru rozmno\u017euje kombinaci zv\u00ed\u0159ec\u00edch bun\u011bk a\u00a0mikro\u0159as, kter\u00e9 udr\u017euje v\u00a0symbi\u00f3ze\u00a0\u2013 co\u017e m\u00e1 hned n\u011bkolik v\u00fdhod.<\/p>\n

\u201eNa\u0161e biomasa Omnio m\u00e1 v\u00edce protein\u016f ne\u017e klasick\u00e9 maso. V\u00a0na\u0161ich intern\u00edch testech jsme schopni vyprodukovat a\u017e o\u00a080\u00a0procent v\u00edce protein\u016f, m\u00e1me o\u00a090\u00a0procent m\u00e9n\u011b nasycen\u00fdch tuk\u016f a\u00a0m\u00e1me mnohem v\u00edc mikronutrient\u016f nebo vitam\u00edn\u016f, ne\u017e je klasicky v\u00a0mase,\u201c \u0159\u00edk\u00e1 zakladatel firmy. A\u00a0pou\u017eit\u00ed mikro\u0159as z\u00e1rove\u0148 vede i\u00a0k v\u00fdrazn\u011b efektivn\u011bj\u0161\u00ed v\u00fdrob\u011b.<\/p>\n

\u201eNepot\u0159ebujeme \u017e\u00e1dn\u00e9 nosi\u010de, na kter\u00fdch bu\u0148ky rostou, a\u00a0d\u00edky kultivaci m\u00e1me velice n\u00edzk\u00e9 produk\u010dn\u00ed n\u00e1klady a\u00a0obrovskou v\u00fdt\u011b\u017enost. To je jeden z\u00a0posledn\u00edch miln\u00edk\u016f na\u0161\u00ed technologie, kdy jsme ohl\u00e1sili v\u00fdt\u011b\u017enost 300\u00a0gram\u016f na litr, co\u017e pro laika znamen\u00e1, \u017ee jsme schopni z\u00a0t\u011bch kultiv\u00e1tor\u016f sklidit v\u011bt\u0161\u00ed mno\u017estv\u00ed biomasy a\u00a0to znamen\u00e1, \u017ee se n\u00e1m sni\u017euj\u00ed n\u00e1klady,\u201c dopl\u0148uje Roman Lau\u0161.<\/p>\n

<\/a><\/p>\n

A zat\u00edmco cena b\u011b\u017en\u00e9ho masa roste, tak Mewery cenu zase naopak sni\u017euje.<\/p>\n

\u201eDnes jsme schopni se dostat v\u00a0p\u0159\u00edm\u00fdch v\u00fdrobn\u00edch n\u00e1kladech na 17\u00a0eur na kilogram v\u00a0pilotn\u00ed f\u00e1zi. Ve f\u00e1zi \u0161k\u00e1lov\u00e1n\u00ed s\u00a0v\u00fdrobn\u00edmi partnery jsme n\u011bkde okolo p\u011bti a\u017e \u0161esti eur. A\u00a0v pr\u016fmyslov\u00e9 v\u00fdrob\u011b, kde pl\u00e1nujeme vlastn\u00ed pr\u016fmyslovou produkci, jsme schopni se dostat n\u011bkam okolo dvou a\u017e dvou a\u00a0p\u016fl eura za kilogram,\u201c vy\u010d\u00edsluje a\u00a0odhaduje v\u00fdrobn\u00ed n\u00e1klady CEO brn\u011bnsk\u00e9ho startupu.<\/p>\n

Loni z\u00edskal Mewery nav\u00edc grant ve v\u00fd\u0161i 2,5\u00a0milionu eur, tedy 60\u00a0milion\u016f korun, od Technologick\u00e9 agentury \u010cesk\u00e9 republiky (TA \u010cR) a\u00a0te\u010f jedn\u00e1 o\u00a0dal\u0161\u00edm kole financov\u00e1n\u00ed s\u00a0investory. O\u00a0jeho technologii a\u00a0biomasu u\u017e tak\u00e9 projevily z\u00e1jem jak \u010desk\u00e9 masokombin\u00e1ty, tak i\u00a0zahrani\u010dn\u00ed koncerny. Do um\u011bl\u00e9ho masa investuje t\u0159eba i\u00a0Nestl\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"Vypad\u00e1 jako prav\u00fd hov\u011bz\u00ed burger, ale ve skute\u010dnosti jde o\u00a0takzvan\u00e9ho hybrida, tedy sm\u011bs masa a\u00a0rostlinn\u00e9 slo\u017eky. Chu\u0165ov\u011b por\u00e1\u017e\u00ed…\n","protected":false},"author":2,"featured_media":58220,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[43,42,41,40,5751,20583,20582,11499,4388,882,20581],"class_list":{"0":"post-58219","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cesko","8":"tag-ceska-republika","9":"tag-cesko","10":"tag-czech-republic","11":"tag-czechia","12":"tag-maso","13":"tag-mewery","14":"tag-novameat","15":"tag-rostlinne-stravovani","16":"tag-startup","17":"tag-technologie","18":"tag-umele-maso"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116422532350385196","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/58219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=58219"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/58219\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/58220"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=58219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=58219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=58219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}