{"id":60055,"date":"2026-04-20T01:54:11","date_gmt":"2026-04-20T01:54:11","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/60055\/"},"modified":"2026-04-20T01:54:11","modified_gmt":"2026-04-20T01:54:11","slug":"popularni-odevni-znacka-miri-do-kauflandu-cena-jejiho-obleceni-zacina-na-90-korunach","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/60055\/","title":{"rendered":"Popul\u00e1rn\u00ed od\u011bvn\u00ed zna\u010dka m\u00ed\u0159\u00ed do Kauflandu. Cena jej\u00edho oble\u010den\u00ed za\u010d\u00edn\u00e1 na 90 korun\u00e1ch"},"content":{"rendered":"

Mo\u017en\u00e1 jste nev\u011bd\u011bli, \u017ee Lidl a Kaufland pat\u0159\u00ed pod jednu
\nst\u0159echu. Oba spadaj\u00ed pod n\u011bmeckou skupinu Schwarz. Kaufland
\nv\u00a0\u010cesku p\u016fsob\u00ed od roku 1998\u00a0a Lidl od roku 2003.\u00a0V\u00a0\u010cesk\u00e9 republice m\u00e1
\nLidl 326\u00a0prodejen a Kaufland 147.\u00a0Spole\u010dn\u011b ovl\u00e1daj\u00ed p\u0159ibli\u017en\u011b polovinu
\n\u010desk\u00e9ho trhu supermarket\u016f.<\/p>\n

Schwarz Group je zn\u00e1m\u00e1 hlavn\u011b potravinami, ale priv\u00e1tn\u00ed zna\u010dky
\nv\u00a0nepotravin\u00e1\u0159sk\u00e9m segmentu jsou \u010d\u00edm d\u00e1l d\u016fle\u017eit\u011bj\u0161\u00ed
\nsou\u010d\u00e1st\u00ed jej\u00edho byznysu. Za\u010dalo to v\u00a0roce 2023\u00a0spoluprac\u00ed se zna\u010dkou
\nParkside specializovanou na hobby n\u00e1\u0159ad\u00ed. Parkside byla prvn\u00edm testem tohoto
\nmodelu. Zna\u010dku znali z\u00e1kazn\u00edci ji\u017e z\u00a0Lidlu. Ti si pak jej\u00ed produkty rychle
\nobl\u00edbili i\u00a0v\u00a0Kauflandu. A\u00a0proto se spole\u010dnost rozhodla roz\u0161\u00ed\u0159it
\nspolupr\u00e1ci i\u00a0na dal\u0161\u00ed priv\u00e1tn\u00ed zna\u010dky\u2026<\/p>\n

Kter\u00e9 zna\u010dky p\u0159ich\u00e1zej\u00ed do Kauflandu<\/p>\n

\u201ePostupn\u011b budeme do na\u0161ich ak\u010dn\u00edch nab\u00eddek za\u0159azovat i\u00a0dal\u0161\u00ed
\nzna\u010dky, jako jsou Crivit, Livarno, Lupilu a Esmara. S\u00a0t\u011bmito zna\u010dkami
\np\u0159ineseme na\u0161im z\u00e1kazn\u00edk\u016fm jasn\u011b strukturovanou nab\u00eddku, kter\u00e1 spln\u00ed
\njejich pot\u0159eby,\u201c ozn\u00e1mila mluv\u010d\u00ed Kauflandu Renata Maierl.<\/p>\n


\n
\n <\/a>Obl\u00edben\u00e1 zna\u010dka sportovn\u00edch kousk\u016f v Lidlu
\n , …<\/p>\n

Nov\u011b z\u00e1kazn\u00edky \u010dek\u00e1 sportovn\u00ed oble\u010den\u00ed a vybaven\u00ed
\nzna\u010dky Crivit<\/a> a spot\u0159ebi\u010de
\nod SilverCrest<\/a>. Ty budou dostupn\u00e9 trvale. Po nich bude n\u00e1sledovat n\u00e1bytek
\na textil od Livarno, obl\u00edben\u00e1 d\u00e1msk\u00e1 m\u00f3da Esmara i\u00a0d\u011btsk\u00e9 a
\nkojeneck\u00e9 zbo\u017e\u00ed zna\u010dky Lupilu. P\u0159esn\u00e9 term\u00edny uveden\u00ed
\nv\u00a0obchodech je\u0161t\u011b nejsou\u00a0zn\u00e1m\u00e9.<\/p>\n

Naopak Kaufland ru\u0161\u00ed spolupr\u00e1ci s\u00a0dosavadn\u00ed d\u011btskou m\u00f3dou Kuniboo a
\ns\u00a0m\u00f3dou Oyanda. Zda budou Esmara a dal\u0161\u00ed v\u00a0\u0159et\u011bzci Kaufland trvale, nebo
\njen jako ak\u010dn\u00ed nab\u00eddka, je\u0161t\u011b nen\u00ed\u00a0jist\u00e9.<\/p>\n

Pro\u010d je Esmara tak obl\u00edben\u00e1<\/p>\n

Kdo n\u011bkdy p\u0159i\u0161el do Lidlu o\u00a0den pozd\u011bji, ne\u017e m\u011bl, v\u00ed, o\u00a0\u010dem
\nmluv\u00edme. Nov\u00e9 kousky Esmary rychle miz\u00ed z\u00a0reg\u00e1l\u016f i\u00a0z\u00a0e-shopu. Obl\u00edben\u00e9
\nmodely b\u00fdvaj\u00ed vyprodan\u00e9 b\u011bhem prvn\u00edch dn\u016f platnosti let\u00e1kov\u00e9
\nnab\u00eddky. A\u00a0je k\u00a0tomu\u00a0d\u016fvod.<\/p>\n

V\u00a0sortimentu priv\u00e1tn\u00ed zna\u010dky Esmara najdete prakticky v\u0161e. Od tri\u010dek a
\nleg\u00edn p\u0159es letn\u00ed \u0161aty a\u017e po nepromokav\u00e9 kab\u00e1ty, business kalhoty nebo
\nplavky. Esmara m\u00e1 i\u00a0vlastn\u00ed kolekci obuvi: koza\u010dky,
\ntenisky, mokas\u00edny nebo boty na doma. A\u00a0k\u00a0tomu dopl\u0148ky jako \u0161\u00e1ly, \u010depice
\nnebo kabelky. V\u011bt\u0161ina jej\u00edho oble\u010den\u00ed se pohybuje kolem
\n200\u00a0K\u010d. Levn\u011bj\u0161\u00ed kousky jako jsou trika nebo topy za\u010d\u00ednaj\u00ed ale
\ni\u00a0na 90\u00a0K\u010d, maximum je 600\u00a0K\u010d.<\/p>\n


\n
\n <\/a>Reg\u00e1ly s oble\u010den\u00edm v Lidlu
\n , …<\/p>\n

Nov\u00e9 kolekce vych\u00e1zej\u00ed ka\u017ed\u00fd t\u00fdden, v\u011bt\u0161inou
\nv\u00a0pond\u011bl\u00ed, n\u011bkdy ve \u010dtvrtek. Obl\u00edben\u00e1 je zejm\u00e9na t\u011bhotensk\u00e1
\nm\u00f3da, leg\u00edny, tepl\u00e1ky, letn\u00ed \u0161aty a spodn\u00ed pr\u00e1dlo. Tyto produkty jsou
\nv\u00a0kurzu pr\u00e1v\u011b proto, \u017ee jsou cenov\u011b dostupn\u00e9 a
\npraktick\u00e9. V\u00a0roce 2017\u00a0kolekci Esmary propagovala Heidi Klum.
\nObl\u00edbenost se zvedla a zbo\u017e\u00ed se vyprodalo b\u011bhem n\u011bkolika dn\u00ed. D\u00edky tomu
\nkolekci Lidl roz\u0161\u00ed\u0159il a okam\u017eit\u011b znovu naskladnil. A\u00a0k\u00a0tomu vznikly
\nje\u0161t\u011b dv\u011b navazuj\u00edc\u00ed kolekce.<\/p>\n

Podobnou zku\u0161enost zn\u00e1 i\u00a0lecjak\u00e1 maminka na mate\u0159sk\u00e9. Do Lidlu jezd\u00ed
\nnepravideln\u011b, proto\u017ee ho nem\u00e1 p\u0159i cest\u011b. T\u011bhotensk\u00e9 leg\u00edny Esmara
\nhledala t\u0159ikr\u00e1t, dvakr\u00e1t byl reg\u00e1l pr\u00e1zdn\u00fd. Nakonec koupila dra\u017e\u0161\u00ed
\nalternativu jinde. Te\u010f by to vy\u0159e\u0161ila v\u00a0Kauflandu, kam chod\u00ed na b\u011b\u017en\u00fd
\nt\u00fddenn\u00ed\u00a0n\u00e1kup.<\/p>\n

Co se zm\u011bn\u00ed pro z\u00e1kazn\u00edky Kauflandu<\/p>\n

Vyprodan\u00e9 oble\u010den\u00ed te\u010f m\u016f\u017ee vy\u0159e\u0161it p\u0159\u00edtomnost zna\u010dky
\nv\u00a0Kauflandu. V\u00edce prodejen znamen\u00e1 v\u00edce \u0161anc\u00ed koupit to, co jste
\ncht\u011bli. Kaufland m\u00e1 pobo\u010dky v\u00a0ka\u017ed\u00e9m velk\u00e9m m\u011bst\u011b a nav\u00edc m\u00e1
\nv\u011bt\u0161\u00ed prodejn\u00ed plochu ne\u017e Lidl. Sledujte aktu\u00e1ln\u00ed let\u00e1ky Kauflandu.
\nZa\u0159azov\u00e1n\u00ed bude prob\u00edhat postupn\u011b a pravd\u011bpodobn\u011b p\u0159es ak\u010dn\u00ed
\nnab\u00eddky.<\/p>\n

Co bude s\u00a0Esmarou v\u00a0Lidlu? \u201ePro st\u00e1vaj\u00edc\u00ed z\u00e1kazn\u00edky Lidlu se nic
\nnem\u011bn\u00ed: I\u00a0nad\u00e1le jim budeme nab\u00edzet \u0161irok\u00fd v\u00fdb\u011br kvalitn\u00edch produkt\u016f
\nna\u0161ich vlastn\u00edch zna\u010dek,\u201c zm\u00edrnila obavy mluv\u010d\u00ed Lidlu Iveta
\nBarab\u00e1\u0161ov\u00e1.<\/p>\n","protected":false},"excerpt":{"rendered":"Mo\u017en\u00e1 jste nev\u011bd\u011bli, \u017ee Lidl a Kaufland pat\u0159\u00ed pod jednu st\u0159echu. Oba spadaj\u00ed pod n\u011bmeckou skupinu Schwarz. Kaufland…\n","protected":false},"author":2,"featured_media":60056,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[67,68,13398,3268,12586],"class_list":{"0":"post-60055","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-business","9":"tag-byznys","10":"tag-kaufland","11":"tag-lidl","12":"tag-obleceni"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116434545125939139","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/60055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=60055"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/60055\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/60056"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=60055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=60055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=60055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}