{"id":61432,"date":"2026-04-21T06:30:10","date_gmt":"2026-04-21T06:30:10","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/61432\/"},"modified":"2026-04-21T06:30:10","modified_gmt":"2026-04-21T06:30:10","slug":"apple-bude-mit-nove-vedeni-tim-cook-po-15-letech-opusti-kreslo-sefa","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/61432\/","title":{"rendered":"Apple bude m\u00edt nov\u00e9 veden\u00ed. Tim Cook po 15\u00a0letech opust\u00ed k\u0159eslo \u0161\u00e9fa"},"content":{"rendered":"

Americk\u00fd technologick\u00fd gigant Apple \u010dek\u00e1 letos v\u00fdrazn\u00e1 person\u00e1ln\u00ed zm\u011bna. Dlouholet\u00fd gener\u00e1ln\u00ed \u0159editel Tim Cook po patn\u00e1cti letech kon\u010d\u00ed ve sv\u00e9 funkci a\u00a0od 1.\u00a0z\u00e1\u0159\u00ed ho vyst\u0159\u00edd\u00e1 dosavadn\u00ed \u0161\u00e9f hardwarov\u00e9 divize John Ternus. Firma to ozn\u00e1mila v\u00a0ofici\u00e1ln\u00edm prohl\u00e1\u0161en\u00ed s\u00a0t\u00edm, \u017ee Cook se p\u0159esune do role p\u0159edsedy p\u0159edstavenstva.<\/p>\n

Cook stoj\u00ed v\u00a0\u010dele Applu od roku 2011, kdy nav\u00e1zal na odkaz spoluzakladatele Steva Jobse. B\u011bhem jeho \u00e9ry se spole\u010dnost d\u00e1l rozv\u00edjela jako jeden z\u00a0l\u00eddr\u016f technologick\u00e9ho sv\u011bta\u00a0\u2013 od po\u010d\u00edta\u010d\u016f Mac p\u0159es iPady a\u017e po iPhony \u010di chytr\u00e9 hodinky Apple Watch.<\/p>\n

\u201eB\u00fdt gener\u00e1ln\u00edm \u0159editelem spole\u010dnosti Apple a\u00a0dostat d\u016fv\u011bru v\u00e9st takovou mimo\u0159\u00e1dnou spole\u010dnost bylo nejv\u011bt\u0161\u00ed poctou m\u00e9ho \u017eivota,\u201c uvedl Cook. V\u00a0nov\u00e9 roli se m\u00e1 soust\u0159edit mimo jin\u00e9 na strategick\u00e1 jedn\u00e1n\u00ed s\u00a0politick\u00fdmi l\u00eddry po cel\u00e9m sv\u011bt\u011b.<\/p>\n

Foto: Stephen Lam, Reuters<\/p>\n

John Ternus<\/p>\n

<\/a>Cesta na\u00a0technologick\u00fd Olymp <\/p>\n

Cook, rod\u00e1k z\u00a0tepl\u00e9 a\u00a0pomal\u00e9 Alabamy, si cestu na technologick\u00fd Olymp vy\u0161lapal s\u00a0p\u0159esnost\u00ed pr\u016fmyslov\u00e9ho in\u017een\u00fdra, kter\u00fdm tak\u00e9 p\u016fvodn\u011b je. Po studi\u00edch na Auburn University a\u00a0presti\u017en\u00ed Dukeov\u011b univerzit\u011b zam\u00ed\u0159il do IBM, tehdej\u0161\u00edho obra sv\u011bta po\u010d\u00edta\u010d\u016f. <\/p>\n

Dvan\u00e1ctilet\u00e1 zku\u0161enost v\u00a0korpor\u00e1tn\u00edm kolosu mu dala to, co pozd\u011bji pot\u0159eboval nejv\u00edc: schopnost uko\u010d\u00edrovat gigantickou v\u00fdrobu i\u00a0glob\u00e1ln\u00ed dodavatelsk\u00e9 \u0159et\u011bzce. Kr\u00e1tce pot\u00e9, co na chv\u00edli zakotvil v\u00a0Compaqu, p\u0159i\u0161el telefon\u00e1t, kter\u00fd mu prom\u011bnil \u017eivot\u00a0– nab\u00eddka z\u00a0Applu.<\/p>\n

Do cupertinsk\u00e9 firmy nastoupil v\u00a0roce 1998\u00a0a\u00a0brzy se uk\u00e1zalo, \u017ee Jobs na\u0161el p\u0159esn\u011b toho, koho pot\u0159eboval. Tich\u00e9ho, analytick\u00e9ho l\u00eddra, jen\u017e stoj\u00ed v\u00a0protikladu k\u00a0jeho vlastn\u00ed bou\u0159liv\u00e9 genialit\u011b. Cook se staral o\u00a0provoz, v\u00fdrobu a\u00a0logistiku\u00a0– zkr\u00e1tka o\u00a0v\u0161echno, co mus\u00ed dokonale klapat, aby Apple mohl ud\u00e1vat tempo cel\u00e9mu odv\u011btv\u00ed. <\/p>\n

Kari\u00e9rn\u00ed \u017eeb\u0159\u00ed\u010dek pak stoupal rychle: v\u00fdkonn\u00fd viceprezident, provozn\u00ed \u0159editel, a\u00a0nakonec, v\u00a0roce 2011, p\u0159evzet\u00ed nejvy\u0161\u0161\u00ed pozice. <\/p>\n

A\u010dkoli byl tehdy sv\u011bt zahlcen obavami, co s\u00a0Applem ud\u011bl\u00e1 odchod jeho ikonick\u00e9ho zakladatele, Cook dok\u00e1zal nemo\u017en\u00e9: firmu nejen udr\u017eet, ale i\u00a0prom\u011bnit. Pod jeho veden\u00edm dorazily dal\u0161\u00ed generace iPhon\u016f i\u00a0iPad\u016f a\u00a0p\u0159edev\u0161\u00edm \u00fapln\u011b nov\u00fd produkt, na kter\u00fd si sv\u011bt rychle zvykl\u00a0– chytr\u00e9 hodinky Apple Watch. Kdy\u017e byly v\u00a0roce 2014\u00a0p\u0159edstaveny, m\u00e1lokdo tu\u0161il, \u017ee se z\u00a0nich stanou nejprod\u00e1van\u011bj\u0161\u00ed hodinky sv\u011bta. <\/p>\n

Foto: Kimberly White, Reuters<\/p>\n

Tim Cook (vlevo) a\u00a0Steve Jobs na archivn\u00edm sn\u00edmku<\/p>\n

Odhalil svou sexualitu<\/p>\n

Cookova tv\u00e1\u0159 je spojen\u00e1 nejen s\u00a0technologi\u00ed, ale i\u00a0hodnotami. O\u00a0rok pozd\u011bji po uveden\u00ed hodinek ve\u0159ejn\u011b ozn\u00e1mil, \u017ee je gay, a\u00a0stal se tak jedn\u00edm z\u00a0nejv\u00fdrazn\u011bj\u0161\u00edch otev\u0159en\u011b homosexu\u00e1ln\u00edch l\u00eddr\u016f glob\u00e1ln\u00edho byznysu. <\/p>\n

Stejn\u011b otev\u0159en\u011b mluv\u00ed i\u00a0o filantropii: v\u00a0roce 2015\u00a0prohl\u00e1sil, \u017ee sv\u016fj majetek, dnes odhadovan\u00fd na miliardy dolar\u016f, pl\u00e1nuje postupn\u011b v\u011bnovat charit\u011b. <\/p>\n

Tim Cook nen\u00ed showman. Je to mu\u017e, jen\u017e vede Apple klidn\u011b, s\u00a0rozvahou a\u00a0v rytmu, kter\u00fd je mo\u017en\u00e1 m\u00e9n\u011b dramatick\u00fd ne\u017e ten Jobs\u016fv\u00a0– ale nem\u00e9n\u011b \u00fa\u010dinn\u00fd. A\u00a0v\u00fdsledky na burze i\u00a0rostouc\u00ed portfolio produkt\u016f dokazuj\u00ed, \u017ee pr\u00e1v\u011b tato stabilita dnes Applu slu\u0161\u00ed.<\/p>\n

Firmu Apple zalo\u017eili Steve Jobs, Steve Wozniak a\u00a0Ronald Gerald Wayne v\u00a0roce 1976\u00a0v\u00a0oby\u010dejn\u00e9 gar\u00e1\u017ei sv\u00fdch rodi\u010d\u016f. Od po\u010d\u00e1tku p\u016fsobil Steve Jobs jako duchovn\u00ed v\u016fdce cel\u00e9 firmy. Wozniak se staral p\u0159edev\u0161\u00edm o\u00a0technick\u00e9 n\u00e1vrhy a\u00a0konstrukci jednotliv\u00fdch produkt\u016f.<\/p>\n

Foto: Reuters<\/p>\n

Steve Wozniak a\u00a0Steve Jobs v\u00a0dob\u011b vzniku Applu<\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Americk\u00fd technologick\u00fd gigant Apple \u010dek\u00e1 letos v\u00fdrazn\u00e1 person\u00e1ln\u00ed zm\u011bna. Dlouholet\u00fd gener\u00e1ln\u00ed \u0159editel Tim Cook po patn\u00e1cti letech kon\u010d\u00ed…\n","protected":false},"author":2,"featured_media":61433,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[127,67,68,21235],"class_list":{"0":"post-61432","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-apple","9":"tag-business","10":"tag-byznys","11":"tag-tim-cook"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116441292814211693","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/61432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=61432"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/61432\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/61433"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=61432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=61432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=61432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}