{"id":61461,"date":"2026-04-21T07:07:12","date_gmt":"2026-04-21T07:07:12","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/61461\/"},"modified":"2026-04-21T07:07:12","modified_gmt":"2026-04-21T07:07:12","slug":"aston-martin-zaluje-sveho-cinskeho-akcionare-kvuli-podobnemu-logu","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/61461\/","title":{"rendered":"Aston Martin \u017ealuje sv\u00e9ho \u010d\u00ednsk\u00e9ho akcion\u00e1\u0159e kv\u016fli podobn\u00e9mu logu"},"content":{"rendered":"

V automobilov\u00e9m sv\u011bt\u011b b\u00fdv\u00e1 zvykem, \u017ee se firmy \u017ealuj\u00ed o\u00a0patenty \u010di designov\u00e9 prvky, ale m\u00e1lokdy se stane, \u017ee \u017ealobce a\u00a0\u017ealovan\u00fd sed\u00ed u\u00a0jednoho stolu v\u00a0dozor\u010d\u00ed rad\u011b. P\u0159esn\u011b to se v\u0161ak d\u011bje v\u00a0Brit\u00e1nii, kde Aston Martin pokra\u010duje v\u00a0boji proti nov\u00e9mu logu \u010d\u00ednsk\u00e9ho automobilov\u00e9ho koncernu Geely. A\u00a0to i\u00a0p\u0159esto, \u017ee je se 17% pod\u00edlem jedn\u00edm z\u00a0nejv\u00fdznamn\u011bj\u0161\u00edch akcion\u00e1\u0159\u016f Astonu Martin.<\/p>\n

P\u0159edm\u011btem sv\u00e1ru je nov\u00e9 ok\u0159\u00eddlen\u00e9 logo Geely, p\u00ed\u0161e web Carscoops<\/a>. Aston Martin ve sv\u00e9m logu pou\u017e\u00edv\u00e1 rozta\u017een\u00e1 k\u0159\u00eddla u\u017e t\u00e9m\u011b\u0159 stolet\u00ed a\u00a0nen\u00ed jedin\u00fd, nap\u0159. Bentley, Chrysler \u010di Mini tak\u00e9 maj\u00ed v\u00a0logu do ur\u010dit\u00e9 m\u00edry stylizovan\u00e1 k\u0159\u00eddla. Nyn\u00ed v\u0161ak Britov\u00e9 trvaj\u00ed na tom, \u017ee logo Geely p\u0159ekro\u010dilo hranici \u00fanosnosti.<\/p>\n

Foto: Aston Martin<\/p>\n

Logo Aston Martin na modelu Valhalla<\/p>\n

\u010c\u00ednsk\u00fd koncern toti\u017e p\u0159ed p\u00e1r lety navrhl novou identitu pro svou dce\u0159inou firmu London EV Company (LEVC), kter\u00e1 je zn\u00e1m\u00e1 v\u00fdrobou modern\u00edch elektrick\u00fdch verz\u00ed slavn\u00fdch lond\u00fdnsk\u00fdch \u010dern\u00fdch tax\u00edk\u016f. Nov\u00fd znak LEVC kombinuje hlavu kon\u011b s\u00a0dvojic\u00ed k\u0159\u00eddel, co\u017e podle pr\u00e1vn\u00edk\u016f Astonu Martin vytv\u00e1\u0159\u00ed a\u017e p\u0159\u00edli\u0161nou podobnost, kter\u00e1 by mohla u\u00a0z\u00e1kazn\u00edk\u016f vyvolat zmatek.<\/p>\n

<\/a><\/p>\n

Prvn\u00ed kolo bitvy u\u00a0britsk\u00e9ho \u00fa\u0159adu pro du\u0161evn\u00ed vlastnictv\u00ed, kter\u00e9 prob\u011bhlo v\u00a0roce 2023, v\u0161ak pro Aston Martin skon\u010dilo fiaskem a\u00a0na\u0159\u00edzen\u00edm nahradit n\u00e1klady \u0159\u00edzen\u00ed. Rozsudek toti\u017e uv\u00e1d\u011bl, \u017ee je prakticky vylou\u010deno, aby si n\u011bkdo, kdo si jde koupit luxusn\u00ed supersport za miliony, omylem odvezl dom\u016f elektrick\u00fd tax\u00edk jen proto, \u017ee maj\u00ed oba na kapot\u011b n\u011bco, co vypad\u00e1 jako pe\u0159\u00ed. \u00da\u0159ad p\u0159ipomn\u011bl i\u00a0to, \u017ee s\u00a0ostatn\u00edmi logy s\u00a0k\u0159\u00eddly Aston Martin probl\u00e9m nem\u00e1.<\/p>\n

Automobilka se proti tomuto rozhodnut\u00ed \u010derstv\u011b odvolala a\u00a0hodl\u00e1 svou identitu br\u00e1nit i\u00a0nad\u00e1le. Podle Astonu Martin je ochrana du\u0161evn\u00edho vlastnictv\u00ed prioritou, d\u00e1le to automobilka odm\u00edtla komentovat. Spole\u010dnost Geely, kter\u00e1 pod sv\u00fdmi k\u0159\u00eddly dr\u017e\u00ed tak\u00e9 zna\u010dky, jako je Volvo nebo Lotus, celou z\u00e1le\u017eitost komentuje s\u00a0ledov\u00fdm klidem jako rutinn\u00ed administrativn\u00ed spor.<\/p>\n

<\/a><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"V automobilov\u00e9m sv\u011bt\u011b b\u00fdv\u00e1 zvykem, \u017ee se firmy \u017ealuj\u00ed o\u00a0patenty \u010di designov\u00e9 prvky, ale m\u00e1lokdy se stane, \u017ee…\n","protected":false},"author":2,"featured_media":61462,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[4909,67,68,6715,21253,19390],"class_list":{"0":"post-61461","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-aston-martin","9":"tag-business","10":"tag-byznys","11":"tag-geely","12":"tag-levc-london-electric-vehicle-company","13":"tag-logo"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116441438302030525","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/61461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=61461"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/61461\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/61462"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=61461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=61461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=61461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}