{"id":62905,"date":"2026-04-22T13:31:16","date_gmt":"2026-04-22T13:31:16","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/62905\/"},"modified":"2026-04-22T13:31:16","modified_gmt":"2026-04-22T13:31:16","slug":"e-shopy-jsou-pod-naporem-ai-botu-obchody-i-proto-aktivne-resi-jak-proniknout-do-vasich-konverzaci","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/62905\/","title":{"rendered":"E-shopy jsou pod n\u00e1porem AI bot\u016f. Obchody i\u00a0proto aktivn\u011b \u0159e\u0161\u00ed, jak proniknout do va\u0161ich konverzac\u00ed"},"content":{"rendered":"

E-shop Balistas<\/a>\u00a0z\u00a0Hlu\u010d\u00edna pat\u0159\u00ed ve sv\u00e9m oboru k\u00a0nejv\u011bt\u0161\u00edm v\u00a0Evrop\u011b. Je to specialista na voln\u011b prodejn\u00e9 zbran\u011b a na jeho webu najdete v\u0161echny znaky, kter\u00e9 mnoho z\u00e1kazn\u00edk\u016f utvrzuj\u00ed v\u00a0tom, \u017ee pokud chcete nakupovat, tady je jedna ze zaj\u00edmav\u00fdch mo\u017enost\u00ed\u00a0\u2013 od potvrzen\u00ed Heureky o\u00a0z\u00e1jmu z\u00e1kazn\u00edk\u016f p\u0159es rating Googlu a\u017e po ocen\u011bn\u00ed v\u00a0sout\u011b\u017ei WebTop100. Informac\u00ed o\u00a0sortimentu tu jde naj\u00edt hodn\u011b, a v\u011bd\u00ed to i\u00a0boti. Denn\u011b syst\u00e9my firmy blokuj\u00ed p\u0159es 600\u00a0tis\u00edc robotick\u00fdch dotaz\u016f na jej\u00ed e-shop. \u201eNov\u00e1 realita e-commerce,\u201c \u0159\u00edk\u00e1 jednodu\u0161e Marek Adamkovi\u010d, partner a CMO Balistas.<\/p>\n

Obchod m\u00e1 deset jazykov\u00fdch mutac\u00ed a t\u00fdm si v\u0161iml probl\u00e9mu, kdy\u017e neust\u00e1le se zhor\u0161uj\u00edc\u00ed rychlost mutac\u00ed nekorelovala s\u00a0n\u00e1v\u0161t\u011bvnost\u00ed. Zjistil, \u017ee web p\u0159et\u011b\u017euje AI bot od Mety. \u201eA\u017e 150\u00a0tis\u00edc dotaz\u016f denn\u011b jen na CZ mutaci. P\u0159ekvapiv\u011b n\u00e1s zat\u011b\u017eoval i\u00a0Bingbot,\u201c popisuje Adamkovi\u010d.<\/p>\n

Zat\u00edmco boti maj\u00ed d\u00edky AI tvo\u0159it polovinu provozu na internetu, jejich pod\u00edl na pohybu po e-shopech je je\u0161t\u011b v\u00fd\u0161. \u201eNa internetu a v\u00a0e-commerce nejsou boti nic nov\u00e9ho. B\u011b\u017en\u011b se pou\u017e\u00edvaj\u00ed k\u00a0monitoringu konkurence (cen, nab\u00eddky a tak podobn\u011b) a jsou na nich z\u00e1visl\u00e9 tak\u00e9 r\u016fzn\u00e9 srovn\u00e1va\u010de cen. Pomoc\u00ed crawler\u016f funguj\u00ed i\u00a0v\u0161echny vyhled\u00e1va\u010de, nap\u0159\u00edklad Google nebo Seznam. S\u00a0AI ov\u0161em po\u010det bot\u016f drastiicky narostl a zm\u011bnila se i\u00a0jejich aktivita,\u201c popisuje Gejza Nagy, CEO firmy\u00a0Luigi\u2019s\u00a0Box<\/a>.<\/p>\n

Tato spole\u010dnost zpracov\u00e1v\u00e1 vyhled\u00e1vac\u00ed dotazy pro tis\u00edce e-shop\u016f a Nagy \u0159\u00edk\u00e1, \u017ee nen\u00ed jednoduch\u00e9 ur\u010dit, jak\u00fd pod\u00edl boti vlastn\u011b na proch\u00e1zen\u00ed e-shop\u016f maj\u00ed. \u201ePokud toti\u017e bot proch\u00e1z\u00ed str\u00e1nky, ani\u017e by interpretoval JavaScript, tak takov\u00fd traffic v\u016fbec nevid\u00edme. Pokud JavaScript interpretuje, tak to m\u00e1me v\u00a0datech, proto\u017ee si ukl\u00e1d\u00e1me user agent informaci v\u0161ech n\u00e1v\u0161t\u011bvn\u00edk\u016f, ze kter\u00e9 je poznat, zda jde o\u00a0\u010dlov\u011bka nebo bota,\u201c \u0159\u00edk\u00e1 Nagy a cituje posledn\u00ed zpr\u00e1vu Iperva. \u201eV\u00edce ne\u017e ka\u017ed\u00fd druh\u00fd \u201en\u00e1v\u0161t\u011bvn\u00edk\u201c e-shopu je podle tohoto pr\u016fzkumu software,\u201c popisuje.<\/p>\n

Aktu\u00e1ln\u00ed data t\u00e9to firmy z\u00a0p\u0159elomu b\u0159ezna a dubna hovo\u0159\u00ed o\u00a0ni\u017e\u0161\u00edch \u010d\u00edslech. U\u00a0jednotek procent klient\u016f d\u011blal nap\u0159\u00edklad crawler od firmy Meta v\u00a0pr\u016fm\u011bru necel\u00fdch 13\u00a0% trafficu, o\u00a0n\u011bco v\u00edce, t\u00e9m\u011b\u0159 18\u00a0%, pak spad\u00e1 pod bota nazvan\u00e9ho GoogleOther. U\u00a0n\u011bho ov\u0161em ve skute\u010dnosti nen\u00ed jist\u00e9, co na webech vlastn\u011b d\u011bl\u00e1. \u201eJde o\u00a0bota, kter\u00e9ho Google pou\u017e\u00edv\u00e1 patrn\u011b pro intern\u00ed pot\u0159eby,\u201c odhaduje Nagy. Crawlery vyhled\u00e1va\u010de i\u00a0pro AI technologie Googlu se toti\u017e jmenuj\u00ed\u00a0jinak.<\/p>\n

V\u011bt\u0161ina n\u00e1v\u0161t\u011bv nakupovat nehodl\u00e1<\/p>\n

Kdyby ka\u017ed\u00fd bot na e-shopu znamenal mo\u017en\u00fd p\u0159\u00edsun z\u00e1kazn\u00edka, obchody by pravd\u011bpodobn\u011b prost\u011b navy\u0161ovaly sv\u00e9 technologick\u00e9 kapacity a t\u011b\u0161ily se na vy\u0161\u0161\u00ed tr\u017eby\u00a0\u2013 i\u00a0kdy\u017e jak\u00a0pro Lupu ukazovala spole\u010dnost vshosting<\/a>, n\u00e1r\u016fsty se daj\u00ed v\u00a0podstat\u011b zam\u011bnit s\u00a0DDoS \u00fatoky.<\/p>\n

Boti na e-shopech ale v\u011bt\u0161inou neznamenaj\u00ed pro dan\u00e9 dan\u00e9 obchody p\u0159\u00edsun z\u00e1kazn\u00edk\u016f. Alespo\u0148 to ukazuj\u00ed data Cloudflare<\/a>, kter\u00e9 hodnot\u00ed, \u017ee 80\u00a0% ve\u0161ker\u00e9ho AI crawlingu slou\u017e\u00ed k\u00a0tr\u00e9ninku model\u016f, 18\u00a0% k\u00a0vyhled\u00e1v\u00e1n\u00ed a pouh\u00e1 2\u00a0% zastupuj\u00ed skute\u010dn\u00e9 akce u\u017eivatel\u016f. Neboli: drtiv\u00e1 v\u011bt\u0161ina vyslan\u00fdch bot\u016f nic nekupuje a ani nic kupovat nepl\u00e1nuje.<\/p>\n

A\u00a0pro weby jsou jejich n\u00e1v\u0161t\u011bvy drah\u00e9. Reakce tak jsou v\u00a0n\u011bkter\u00fdch p\u0159\u00edpadech blokov\u00e1n\u00ed. Jen za posledn\u00ed rok narostl po\u010det web\u016f blokuj\u00edc\u00edch AI crawlery o\u00a0336\u00a0%<\/a>. A\u00a0pod\u00edl bot\u016f ignoruj\u00edc\u00edch robots.txt vzrostl z\u00a03\u00a0% ve \u010dtvrt\u00e9m \u010dtvrtlet\u00ed 2024\u00a0na 13,26\u00a0% ve druh\u00e9m \u010dtvrtlet\u00ed 2025, ukazuj\u00ed stejn\u00e1 data, na kter\u00e1 odkazuje tak\u00e9\u00a0Nagy.<\/p>\n

\u010cesk\u00fd internetov\u00fd gigant\u00a0Alza<\/a>\u00a0hl\u00e1s\u00ed pod\u00edl bot\u016f na celkov\u00e9 n\u00e1v\u0161t\u011bvnosti v\u00a0hodnot\u00e1ch okolo 10\u00a0%. \u201eAktivity AI bot\u016f dlouhodob\u011b sledujeme,\u201c potvrzuje Eli\u0161ka \u010ce\u0159ovsk\u00e1, PR mana\u017eerka\u00a0firmy.<\/p>\n

Alza pou\u017e\u00edv\u00e1 pokro\u010dil\u00e9 n\u00e1stroje, aby rozli\u0161ila mezi jednotliv\u00fdmi typy bot\u016f podle jejich chov\u00e1n\u00ed. Pro ka\u017ed\u00fd typ m\u00e1 nastaven\u00e1 specifick\u00e1 pravidla a odpov\u00eddaj\u00edc\u00ed \u00farovn\u011b zabezpe\u010den\u00ed. \u201eObecn\u011b plat\u00ed, \u017ee problematick\u00e1 je pro n\u00e1s takov\u00e1 n\u00e1v\u0161t\u011bvnost, kter\u00e1 nep\u0159in\u00e1\u0161\u00ed \u017e\u00e1dnou p\u0159idanou hodnotu,\u201c vysv\u011btluje \u010ce\u0159ovsk\u00e1 a hovo\u0159\u00ed o\u00a0crawling robotech, kte\u0159\u00ed vyu\u017e\u00edvaj\u00ed pro vlastn\u00ed \u00fa\u010dely obsah, jako jsou nap\u0159\u00edklad texty, parametry nebo ceny, ale ti, za kter\u00e9 se d\u00edvaj\u00ed, tu nakupovat nehodlaj\u00ed.\u00a0<\/p>\n

\u201eNa druhou stranu n\u00e1v\u0161t\u011bvnost spojenou s\u00a0vyu\u017e\u00edv\u00e1n\u00edm AI n\u00e1stroj\u016f vn\u00edm\u00e1me jako smysluplnou. Dlouhodob\u011b toti\u017e vid\u00edme, \u017ee z\u00e1kazn\u00edci, kte\u0159\u00ed vyu\u017e\u00edvaj\u00ed AI p\u0159i v\u00fdb\u011bru produkt\u016f, dosahuj\u00ed velmi dobr\u00e9ho konverzn\u00edho pom\u011bru. Plat\u00ed, \u017ee \u010d\u00edm kvalitn\u011bj\u0161\u00ed data maj\u00ed AI modely k\u00a0dispozici, t\u00edm l\u00e9pe dok\u00e1\u017e\u00ed doporu\u010dovat vhodn\u00e9 produkty, co\u017e se n\u00e1sledn\u011b pozitivn\u011b odr\u00e1\u017e\u00ed ve spokojenosti z\u00e1kazn\u00edk\u016f,\u201c chv\u00e1l\u00ed si \u010ce\u0159ovsk\u00e1.<\/p>\n

Jak tato \u010d\u00e1st propojen\u00ed um\u011bl\u00e9 inteligence a e-commerce m\u016f\u017ee vypadat, ukazuje projekt Ranketta<\/a>. O\u00a0zm\u011bn\u00e1ch pou\u017e\u00edv\u00e1n\u00ed AI na n\u00e1kupn\u00ed chov\u00e1n\u00ed lid\u00ed se pro Lupu \u0161iroce vyjad\u0159oval Vojt\u011bch Oravec<\/a>, kter\u00fd na propojen\u00ed obou vytvo\u0159il zm\u00edn\u011bn\u00fd projekt, jen\u017e po dvou m\u011bs\u00edc\u00edch fungov\u00e1n\u00ed dos\u00e1hl na dvac\u00edtku evropsk\u00fdch klient\u016f. Jeho byznysmodel stoj\u00ed na skute\u010dnosti, \u017ee dok\u00e1\u017ee pomoct firm\u00e1m, aby byly vid\u011bny v\u00a0odpov\u011bd\u00edch jazykov\u00fdch model\u016f jako ChatGPT nebo Google Gemini.<\/p>\n

A\u00a0nyn\u00ed? \u201eKlient\u016f si n\u00e1s v\u0161imlo hned n\u011bkolik,\u201c reaguje Oravec na dotaz na nov\u00e9 e-shopov\u00e9 z\u00e1jemce, kte\u0159\u00ed se cht\u011bli nen\u00e1siln\u011b prodrat do konverzac\u00ed s\u00a0chatboty. Hovo\u0159\u00ed o\u00a0velk\u00fdch a zn\u00e1m\u00fdch brandech nap\u0159\u00edklad ze sv\u011bta drogeri\u00ed \u010di n\u00e1bytku.<\/p>\n

Nejde ale jen o\u00a0e-shopy s\u00a0velk\u00fdm zbo\u017e\u00edm nebo elektronikou, spot\u0159ebi\u010di a vybaven\u00edm, kde by boti hledali porovn\u00e1v\u00e1n\u00ed cen a technik\u00e1li\u00ed. V\u00fdrazn\u00fd r\u016fst aktivit AI bot\u016f vn\u00edmaj\u00ed t\u0159eba i\u00a0na Ko\u0161\u00edku<\/a>. \u201eJejich podrobnou statistiku zat\u00edm nevedeme, ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f pro n\u00e1s v\u00a0b\u011b\u017en\u00e9m provozu nep\u0159edstavuj\u00ed sebemen\u0161\u00ed probl\u00e9m,\u201c komentuje Ji\u0159\u00ed Sloup, kter\u00fd \u0161\u00e9fuje architektu\u0159e a AI v\u00a0Ko\u0161\u00edk.cz. \u201eP\u0159istupujeme k\u00a0nim proto individu\u00e1ln\u011b a p\u0159\u00edstup principieln\u011b neblokujeme. Samoz\u0159ejm\u011b pokud vyhodnot\u00edme jejich aktivitu jako \u0161kodlivou, pracujeme na jejich blokaci. Typicky m\u016f\u017ee j\u00edt o\u00a0boty, kte\u0159\u00ed maj\u00ed za \u00fakol p\u0159et\u00ed\u017eit n\u00e1\u0161 e-shop,\u201c rozv\u00e1d\u00ed\u00a0v\u0161ak.<\/p>\n

Stejn\u011b jako boti m\u016f\u017eou b\u00fdt \u0161kodliv\u00ed, je tak\u00e9 mo\u017en\u00e9, \u017ee e-shop\u016fm zrovna ten, kter\u00fd na web pr\u00e1v\u011b vstupuje, p\u0159in\u00e1\u0161\u00ed pen\u00edze. \u201eAno, na\u0161i klienti tuto problematiku \u0159e\u0161\u00ed. A\u00a0pr\u00e1v\u011b z\u00a0toho byznysov\u00e9ho pohledu\u00a0\u2013 tedy jak m\u00e1m sv\u016fj web optimalizovat pro tyto roboty, abych dos\u00e1hl v\u00edce n\u00e1v\u0161t\u011bv, n\u00e1kup\u016f a konverz\u00ed,\u201c komentuje Ond\u0159ej Zapletal, seniorn\u00ed analytik Etnetera Core<\/a>.<\/p>\n

\u201eObjem n\u00e1v\u0161t\u011bv z\u00a0ChatGPT vzrostl v\u00a0roce 2025\u00a0o\u00a0v\u00edce ne\u017e tis\u00edc procent. Vznik\u00e1 nov\u00fd obor analogick\u00fd k\u00a0SEO, ozna\u010dovan\u00fd jako GEO, tedy Generative Engine Optimization. Pro e-shopy je to z\u00e1sadn\u00ed, proto\u017ee z\u00e1kazn\u00edci, kte\u0159\u00ed p\u0159ijdou z\u00a0ChatGPT, konvertuj\u00ed p\u0159ibli\u017en\u011b o\u00a031\u00a0% l\u00e9pe ne\u017e n\u00e1v\u0161t\u011bvn\u00edci z\u00a0b\u011b\u017en\u00e9ho organick\u00e9ho vyhled\u00e1v\u00e1n\u00ed. Jedn\u00edm z\u00a0d\u016fvod\u016f je fakt, \u017ee takov\u00fdm z\u00e1kazn\u00edk\u016fm u\u017e n\u011bjak\u00e1 slu\u017eba pomohla s\u00a0p\u0159edv\u00fdb\u011brem, a oni jdou v\u00edc na jistotu,\u201c p\u0159ibli\u017euje\u00a0Nagy.<\/p>\n

\u201eKdo to \u0159e\u0161\u00ed aktivn\u011b, pracuje na GEO. Jde o\u00a0to zajistit, aby AI n\u00e1stroje o\u00a0zna\u010dce m\u011bly co \u0159\u00edct a \u0159\u00edkaly to spr\u00e1vn\u011b. Tedy publikovat obsah, kter\u00fd odpov\u00edd\u00e1 na ot\u00e1zky, kter\u00e9 z\u00e1kazn\u00edci AI n\u00e1stroj\u016fm pokl\u00e1daj\u00ed, b\u00fdt p\u0159\u00edtomn\u00fd na autoritativn\u00edch zdroj\u00edch, kter\u00e9 AI cituje, a sledovat, jak a kde se zna\u010dka v\u00a0AI odpov\u011bd\u00edch zobrazuje. Pasivn\u00ed p\u0159\u00edstup, kdy firma douf\u00e1, \u017ee ji AI sama najde, nesta\u010d\u00ed,\u201c varuje Zapletal.<\/p>\n

Odborn\u00edci se shodnou na tom, \u017ee z\u00e1kladem jsou strukturovan\u00e1 data, aby AI dok\u00e1zala spr\u00e1vn\u011b interpretovat cenu, dostupnost a parametry produkt\u016f. \u201ePokud e-shop nem\u00e1 kvalitn\u011b strukturovan\u00e1 data, agent ho jednodu\u0161e p\u0159esko\u010d\u00ed a doporu\u010d\u00ed konkurenci, kter\u00e1 je m\u00e1. Chov\u00e1 se v\u00a0tomto trochu jako \u010dlov\u011bk\u00a0\u2013 nebude se tr\u00e1pit na nep\u0159ehledn\u00e9m webu, kdy\u017e m\u016f\u017ee j\u00edt na n\u011bjak\u00fd mnohem p\u0159\u00edjemn\u011bj\u0161\u00ed,\u201c vysv\u011btluje\u00a0Nagy.<\/p>\n

AI modely ale \u010derpaj\u00ed tak\u00e9 z\u00a0diskus\u00ed, Redditu, YouTube, recenzn\u00edch port\u00e1l\u016f, soci\u00e1ln\u00edch s\u00edt\u00ed a z\u00a0\u010dl\u00e1nk\u016f v\u00a0m\u00e9di\u00edch. \u201eTak\u017ee prodejci investuj\u00ed i\u00a0do u\u017eivatelsk\u00e9ho obsahu a recenz\u00ed na extern\u00edch platform\u00e1ch,\u201c komentuje zakladatel Luigi`s\u00a0Box. Zapletal z\u00a0Etnetery dod\u00e1v\u00e1, \u017ee ned\u00edlnou sou\u010d\u00e1st\u00ed je pr\u00e1v\u011b pr\u00e1ce s\u00a0obsahem mimo web dan\u00e9 firmy. \u201eKde si AI modely \u010dasto ov\u011b\u0159uj\u00ed informace, kter\u00e9 u\u00a0v\u00e1s najdou, a to t\u0159eba na diskuzn\u00edch f\u00f3rech nebo soci\u00e1ln\u00edch s\u00edt\u00edch,\u201c souhlas\u00ed. \u201eM\u00edt optimalizovan\u00fd web je za\u010d\u00e1tek, do hry ale vstupuje spousta faktor\u016f. Z\u00e1kladem je dob\u0159e vysv\u011btlit, co va\u0161e firma d\u011bl\u00e1, jak\u00e9 produkty a slu\u017eby nab\u00edz\u00ed,\u201c rad\u00ed tak\u00e9 Sv\u00e1tek z\u00a0\u010cMIS.<\/p>\n

Od chatbota k\u00a0n\u00e1kupn\u00edmu agentovi<\/p>\n

Z\u00e1kazn\u00edci p\u0159ich\u00e1zej\u00edc\u00ed z\u00a0AI n\u00e1stroj\u016f konvertuj\u00ed o\u00a031\u00a0% l\u00e9pe<\/a> ne\u017e n\u00e1v\u0161t\u011bvn\u00edci z\u00a0b\u011b\u017en\u00e9ho organick\u00e9ho vyhled\u00e1v\u00e1n\u00ed, tr\u00e1v\u00ed na webu<\/a> o\u00a041\u00a0% v\u00edce \u010dasu a maj\u00ed o\u00a023\u00a0% ni\u017e\u0161\u00ed m\u00edru okam\u017eit\u00e9ho odchodu. Podle dat Adobe<\/a> narostl v\u00a0listopadu 2025\u00a0AI traffic na retailov\u00e9 str\u00e1nky meziro\u010dn\u011b o\u00a0769\u00a0%.<\/p>\n

\u201ePokro\u010dilej\u0161\u00ed hr\u00e1\u010di d\u00e1le AI vych\u00e1zej\u00ed vst\u0159\u00edc t\u00edm, \u017ee se napojuj\u00ed na nov\u00e9 protokoly, jako jsou OpenAI ACP (Agentic Commerce Protocol) a Google UCP (Universal Commerce Protocol), kter\u00e9 umo\u017e\u0148uj\u00ed p\u0159\u00edmou komunikaci mezi AI agentem a e-shopem,\u201c \u0159\u00edk\u00e1 Nagy.<\/p>\n

I\u00a0v\u00a0t\u00e9to oblasti nyn\u00ed nast\u00e1v\u00e1 z\u00e1vod s\u00a0\u010dasem. Pr\u00e1v\u011b Google ned\u00e1vno ozn\u00e1mil partnerstv\u00ed s\u00a0firmou Unilever, jeho\u017e sou\u010d\u00e1st\u00ed je mimo jin\u00e9 \u201ebudov\u00e1n\u00ed marketingov\u00fdch funkc\u00ed nov\u00e9 generace v\u00a0oblasti objevov\u00e1n\u00ed zna\u010dek, konverz\u00ed a m\u011b\u0159en\u00ed\u201c.<\/p>\n

\"AI<\/a><\/p>\n

O\u00a0UCP a nov\u00e9 z\u00e1kaznick\u00e9 zku\u0161enosti hovo\u0159\u00ed pro Lupu jako o\u00a0zlomov\u00e9 z\u00e1le\u017eitosti Jan \u0160merhovsk\u00fd, kter\u00fd v\u00a0Google Cloud vede nasazov\u00e1n\u00ed generativn\u00ed AI ve st\u0159edoevropsk\u00e9m regionu. \u201eProto\u017ee vytv\u00e1\u0159\u00ed otev\u0159en\u00fd jazyk, kter\u00fd umo\u017e\u0148uje AI agent\u016fm hladce \u201emluvit\u201c s\u00a0r\u016fzn\u00fdmi e-shopy. Bez toho by byl v\u00e1\u0161 osobn\u00ed n\u00e1kupn\u00ed agent \u201euzam\u010den\u201c mimo jak\u00fdkoli e-shop, kter\u00fd nen\u00ed na jeho vlastn\u00ed platfom\u011b,\u201c p\u0159ibli\u017euje.<\/p>\n

\u201eFirmy s\u00a0n\u00e1mi spolupracuj\u00ed na tom, aby se posunuly od chatbot\u016f\u00a0k\u00a0takzvan\u00fdm digit\u00e1ln\u00edm concierge, kte\u0159\u00ed p\u0159in\u00e1\u0161ej\u00ed re\u00e1lnou n\u00e1vratnost investic d\u00edky ni\u017e\u0161\u00ed m\u00ed\u0159e opu\u0161t\u011bn\u00ed ko\u0161\u00edku a vy\u0161\u0161\u00ed pr\u016fm\u011brn\u00e9 hodnot\u011b objedn\u00e1vky,\u201c popisuje. Partnerstv\u00ed s\u00a0Unileverem je podle n\u011bj p\u0159\u00edkladem toho, kam cel\u00fd obor sm\u011b\u0159uje: \u201eJde o\u00a0vybudov\u00e1n\u00ed digit\u00e1ln\u00edho \u201enervov\u00e9ho syst\u00e9mu\u201c, kter\u00fd zvl\u00e1dne tyto komplexn\u00ed, v\u00edce\u00farov\u0148ov\u00e9 \u00fakoly nap\u0159\u00ed\u010d cel\u00fdm jejich glob\u00e1ln\u00edm portfoliem,\u201c\u00a0\u0159\u00edk\u00e1.<\/p>\n","protected":false},"excerpt":{"rendered":"E-shop Balistas\u00a0z\u00a0Hlu\u010d\u00edna pat\u0159\u00ed ve sv\u00e9m oboru k\u00a0nejv\u011bt\u0161\u00edm v\u00a0Evrop\u011b. Je to specialista na voln\u011b prodejn\u00e9 zbran\u011b a na jeho…\n","protected":false},"author":2,"featured_media":62906,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[67,68],"class_list":["post-62905","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-business","tag-byznys"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116448610539679925","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/62905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=62905"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/62905\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/62906"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=62905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=62905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=62905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}