{"id":64010,"date":"2026-04-23T13:18:13","date_gmt":"2026-04-23T13:18:13","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/64010\/"},"modified":"2026-04-23T13:18:13","modified_gmt":"2026-04-23T13:18:13","slug":"zakaznik-nechal-u-dealera-za-moderni-marnost-protiuctem-legendarni-model-od-lidi-schytal-takovou-bidu-ze-uz-se-tim-honda-radsi-nechlubi","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/64010\/","title":{"rendered":"Z\u00e1kazn\u00edk nechal u dealera za modern\u00ed marnost proti\u00fa\u010dtem legend\u00e1rn\u00ed model. Od lid\u00ed schytal takovou b\u00eddu, \u017ee u\u017e se t\u00edm Honda rad\u0161i nechlub\u00ed"},"content":{"rendered":"

Z\u00e1kazn\u00edk nechal u dealera za modern\u00ed marnost proti\u00fa\u010dtem legend\u00e1rn\u00ed model. Od lid\u00ed schytal takovou b\u00eddu, \u017ee u\u017e se t\u00edm Honda rad\u0161i nechlub\u00ed <\/p>\n

v\u010dera | Petr Miler<\/a><\/p>\n

\"Z\u00e1kazn\u00edk<\/a><\/p>\n

<\/a> \/ <\/p>\n

Foto: Honda<\/p>\n

Tohle je jen uk\u00e1zka toho, jak moc dob\u0159e jsou lid\u00e9 v\u011bdomi nep\u0159esv\u011bd\u010divosti modern\u00edch aut p\u0159esn\u011b v t\u011bch ohledech, ve kter\u00fdch by m\u011bla excelovat. Vym\u011bnit star\u00fd model za nov\u00fd by mohlo b\u00fdt kr\u00e1snou uk\u00e1zkou loajality, to by ale ten nov\u00fd musel za n\u011bco st\u00e1t.<\/p>\n

Chcete definovat hlavn\u00ed sou\u010dasn\u00fd probl\u00e9m zejm\u00e9na, ne v\u0161ak v\u00fdlu\u010dn\u011b evropsk\u00fdch automobilek? D\u00e1 se shrnout jedn\u00edm slovem: Produkt. Anebo sedmi: Neschopnost vygenerovat atraktivn\u00ed v\u016fz prakticky jak\u00e9hokoli typu. Chcete oby\u010dejn\u00e9 dostupn\u00e9 auto, kter\u00e9 poslou\u017e\u00ed, vydr\u017e\u00ed a nest\u00e1hne v\u00e1s z k\u016f\u017ee? Nem\u00e1me. Chcete kvalitn\u00ed pr\u00e9miov\u00fd v\u016fz st\u0159edn\u00ed t\u0159\u00eddy, kter\u00fd opravdu t\u011b\u0161\u00ed t\u00edm, za co jste si p\u0159iplatili p\u016fl milionu korun? Nem\u00e1me. Chcete spor\u0165\u00e1k, kter\u00fd v\u00e1m u\u010daruje tak, a\u017e se tup\u011b tlem\u00edte, i kdy\u017e m\u00e1te IQ 150? Nem\u00e1me.<\/p>\n

\u010cest v\u00fdjimk\u00e1m, p\u00e1r jich existuje, jsou to ale opravdu jen v\u00fdjimky potvrzuj\u00edc\u00ed v\u00fd\u0161e popsan\u00e9 pravidlo. Dobr\u00e1 auta do\u0161la, proto\u017ee regulace p\u0159ekro\u010dily \u00fanosnou mez a automobilky si vesm\u011bs zastr\u010dily hlavu do zadnice tak hluboko, \u017ee se s nimi nejen\u017ee nesna\u017e\u00ed bojovat, ale je\u0161t\u011b d\u011blaj\u00ed v\u00edc, ne\u017e mus\u00ed. Vi\u010f, Hondo<\/a>?<\/p>\n

Zn\u00ed to absurdn\u011b, ale je to tak. Jsem nad\u0161enec, chci vid\u011bt kr\u00e1sn\u00e1 a l\u00e1kav\u00e1 auta, jsem ochoten p\u0159ehl\u00e9dnout kdeco, abych je vid\u011bl, ale u\u017e to nejde, u\u017e to prost\u011b nejde, u\u017e se to ned\u00e1 sn\u00e1\u0161et. A nen\u00ed to tak, \u017ee se to neda\u0159\u00ed jen mn\u011b. Tento t\u00fdden jsem s kolegou kupoval nov\u00e9 auto, cht\u011bl nov\u00e9 Audi A5. Byli jsme u dealera, m\u011bl tam hezky naspecifikovan\u00fd skladov\u00fd Avant 2,0 TDI za velmi slu\u0161n\u00e9 pen\u00edze. Cht\u011bl ho koupit, man\u017eelka by ho pochv\u00e1lila, m\u00e1 r\u00e1da \u201emodern\u00ed v\u011bci\u201d. Ale prost\u011b to ne\u0161lo, to auto uvnit\u0159 vypadalo h\u016f\u0159 ne\u017e VW Golf p\u0159ed 10 roky, a to byla u\u017e docela vysok\u00e1 verze se t\u0159emi displeji uvnit\u0159. Vzal rad\u0161i starou p\u0159edv\u00e1d\u011bc\u00ed A5 Sportback, i kdy\u017e ho st\u00e1la skoro stejn\u00e9 pen\u00edze – na nov\u00e9 auto byl dealer schopen nab\u00eddnout obrovskou slevu. P\u0159esto to prost\u011b ne\u0161lo a j\u00e1 mu rozum\u00edm. Jestli p\u0159e\u017eil ve\u010dern\u00ed n\u00e1vrat dom\u016f, jsem se rad\u011bji neptal.<\/p>\n

Jsou to hlavn\u011b tyto d\u016fvody, kter\u00e9 d\u00e1vaj\u00ed star\u00fdm aut\u016fm hodnotu, j\u00ed\u017e d\u0159\u00edve nem\u011bla. V\u00fdvoj se nezastavil, ale ud\u011blal v n\u011bkter\u00fdch ohledech krok zp\u011bt a v jin\u00fdch dva vzad. A lid\u00ed, kte\u0159\u00ed to vid\u00ed, je v\u00edc a v\u00edc. Z r\u010den\u00ed \u201enov\u00e9 a lep\u0161\u00ed\u201d se stalo kli\u0161\u00e9 a docela tragikomicky to ukazuje p\u0159\u00edpad, kter\u00fd se odehr\u00e1l zejm\u00e9na na soci\u00e1ln\u00edch s\u00edt\u00edch. Jeden z dealer\u016f Hondy v Severn\u00edm Irsku se toti\u017e tiskovou zpr\u00e1vou a dal\u0161\u00edmi sv\u00fdmi kan\u00e1ly pochlubil t\u00edm, \u017ee dok\u00e1zal dlouholet\u00e9mu majiteli Hondy S2000 prodat nov\u00fd Prelude. B\u00fdvaj\u00ed, no sp\u00ed\u0161 b\u00fdvaly to popul\u00e1rn\u00ed \u201ez\u00e1\u0159ezy\u201d, uk\u00e1zka p\u00e9\u010de automobilky i dealera, d\u016fkaz skoro \u017eivotn\u00ed loajality atp. Tady bylo v\u0161echno naopak.<\/p>\n

S2000 je toti\u017e jedna z nejv\u011bt\u0161\u00edch legend zna\u010dky<\/a>, nekompromisn\u00ed \u0159idi\u010dsk\u00e9 n\u00e1\u0159ad\u00ed s hyperto\u010div\u00fdm dvoulitrem, jedn\u00edm z nejlep\u0161\u00edch atmosf\u00e9ricky pln\u011bn\u00fdch motor\u016f historie. Kde\u017eto nov\u00fd Prelude<\/a> je podivn\u00fd hybridn\u00ed bazmek, kter\u00fd ani po\u0159\u00e1dn\u011b nejede<\/a>, vedle S200 vypad\u00e1 jako nafukovac\u00ed hrad a stoj\u00ed nesmysln\u00e9 pen\u00edze<\/a>. Asi nic proti tomu m\u00edt jedno vedle druh\u00e9ho. Ale vym\u011bnit jedno za druh\u00e9? To lidi \u201enedali\u201d.<\/p>\n

V reakci na p\u0159\u00edsp\u011bvek firmy se na Facebooku strhla takov\u00e1 mela, \u017ee firma Donnelly Group rad\u011bji v\u0161echny prezenta\u010dn\u00ed materi\u00e1ly st\u00e1hla. Na Facebooku p\u016fvodn\u011b psala: \u201ePry\u010d se star\u00fdm a dom\u016f s nov\u00fdm pro pana… Nahrazuje sv\u016fj v\u016fz S2000 vozem Honda Prelude v z\u00e1vodn\u00ed modr\u00e9 barv\u011b. Pot\u00e9, co \u0159\u00eddil jeden z nejikoni\u010dt\u011bj\u0161\u00edch sportovn\u00edch voz\u016f Hondy, je skv\u011bl\u00e9 vid\u011bt, \u017ee u zna\u010dky z\u016fst\u00e1v\u00e1 i v dal\u0161\u00ed kapitole.\u201d Stovky reakc\u00ed byly ale t\u00e9m\u011b\u0159 bezv\u00fdhradn\u011b negativn\u00ed.<\/p>\n

Lid\u00e9 obvykle nech\u00e1pali rozhodnut\u00ed vym\u011bnit vysokoot\u00e1\u010dkov\u00fd roadster s manu\u00e1lem a pohonem zadn\u00edch kol za hybridn\u00ed kup\u00e9 s automatem a p\u0159edn\u00edm pohonem. A do\u0161lo i na \u0159adu vtip\u016f v\u010detn\u011b toho, \u017ee z\u00e1kazn\u00edk u\u017e sv\u00e9ho rozhodnut\u00ed lituje a po f\u00f3rech se marn\u011b sna\u017e\u00ed z\u00edskat sv\u00e9 auto zp\u011bt. V\u0161echny p\u0159\u00edsp\u011bvky v\u010detn\u011b p\u016fvodn\u00edho z\u00e1hy zmizely, ale to v\u00edte, internet m\u00e1 pam\u011b\u0165 jako slon…<\/p>\n

Nechceme se nikomu sm\u00e1t a u\u017e v\u016fbec nikomu sahat do sv\u011bdom\u00ed – ka\u017ed\u00fd, a\u0165 si koup\u00ed, co chce, n\u011bkdo m\u00e1 r\u00e1d holky a jin\u00fd vdolky a nikomu po tom nic nen\u00ed. Je to a\u017e krut\u00e1 reakce publika, co je tu podstatou v\u011bci – lid\u00e9 jsou na\u0161tvan\u00ed na to, co automobilky pou\u0161t\u00ed do sv\u011bta, d\u00e1vaj\u00ed to najevo tis\u00edci zp\u016fsoby a stejn\u011b se ni\u010deho nedo\u010dkaj\u00ed. To se pak takov\u00e9 necitliv\u00e9 chluben\u00ed snadno stane fackovac\u00edm pan\u00e1kem. Norm\u00e1ln\u00ed firma by se pou\u010dila, Honda… Mysl\u00edm, \u017ee nen\u00ed t\u0159eba \u0159\u00edkat u\u017e v\u016fbec nic dal\u0161\u00edho<\/a>.<\/p>\n

\"Z\u00e1kazn\u00edk<\/a>
Dob\u0159e m\u00edn\u011bn\u00e1 aktivita dealera se se zlou pot\u00e1zala. Foto: Donnelly Group Honda, tiskov\u00e9 materi\u00e1ly <\/p>\n

\"Z\u00e1kazn\u00edk<\/a>\"Z\u00e1kazn\u00edk<\/a>\"Z\u00e1kazn\u00edk<\/a>\"Z\u00e1kazn\u00edk<\/a>\"Z\u00e1kazn\u00edk<\/a>\"Z\u00e1kazn\u00edk<\/a>
Popravd\u011b \u0159e\u010deno si ani my nedok\u00e1\u017eeme p\u0159edstavit v\u00fdm\u011bnu Hondy S2000… Foto: Honda<\/p>\n

\"Z\u00e1kazn\u00edk<\/a>\"Z\u00e1kazn\u00edk<\/a>\"Z\u00e1kazn\u00edk<\/a>\"Z\u00e1kazn\u00edk<\/a>\"Z\u00e1kazn\u00edk<\/a>\"Z\u00e1kazn\u00edk<\/a>
…za nov\u00fd Prelude. Ale o to tu vlastn\u011b nejde, reakce publika je tu podstatou v\u011bci. Foto: Honda<\/p>\n

Zdroj: Donnelly Group Honda<\/p>\n

Petr Miler<\/a><\/p>\n

\nV\u0161echny \u010dl\u00e1nky na Autoforum.cz jsou koment\u00e1\u0159e vyjad\u0159uj\u00edc\u00ed stanovisko redakce \u010di autora. Vyjma \u010dl\u00e1nk\u016f ozna\u010den\u00fdch jako inzerce nen\u00ed obsah sponzorov\u00e1n ani jinak obdobn\u011b ovlivn\u011bn t\u0159et\u00edmi stranami.<\/p>\n","protected":false},"excerpt":{"rendered":"Z\u00e1kazn\u00edk nechal u dealera za modern\u00ed marnost proti\u00fa\u010dtem legend\u00e1rn\u00ed model. Od lid\u00ed schytal takovou b\u00eddu, \u017ee u\u017e se…\n","protected":false},"author":2,"featured_media":64011,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[67,68,435,181,434,433,436,432,431,437],"class_list":{"0":"post-64010","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-business","9":"tag-byznys","10":"tag-fascinace","11":"tag-novinky","12":"tag-predstaveni","13":"tag-prvni-dojmy","14":"tag-reportaze","15":"tag-srovnavaci-testy-aut","16":"tag-testy-aut","17":"tag-zajimavosti"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116454221848250413","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/64010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=64010"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/64010\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/64011"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=64010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=64010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=64010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}