{"id":64155,"date":"2026-04-23T15:36:14","date_gmt":"2026-04-23T15:36:14","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/64155\/"},"modified":"2026-04-23T15:36:14","modified_gmt":"2026-04-23T15:36:14","slug":"swissotel-marianske-lazne-petihvezdickovy-hotel","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/64155\/","title":{"rendered":"Swiss\u00f4tel Mari\u00e1nsk\u00e9 L\u00e1zn\u011b: p\u011btihv\u011bzdi\u010dkov\u00fd hotel"},"content":{"rendered":"

Do Mari\u00e1nsk\u00fdch L\u00e1zn\u00ed vstoupila zna\u010dka Swiss\u00f4tel ze skupiny Accor a s n\u00ed i jin\u00fd pohled na l\u00e1ze\u0148stv\u00ed jako byznys. Nov\u00fd p\u011btihv\u011bzdi\u010dkov\u00fd hotel nes\u00e1z\u00ed na klasick\u00e9 l\u00e9\u010debn\u00e9 pobyty, ale na krat\u0161\u00ed n\u00e1v\u0161t\u011bvy, kvalitn\u00ed architekturu a modern\u00ed wellness. Projekt tak zapad\u00e1 do \u0161ir\u0161\u00ed prom\u011bny l\u00e1ze\u0148sk\u00fdch nemovitost\u00ed, kter\u00e9 se st\u00e1le v\u00edce orientuj\u00ed na n\u00e1ro\u010dn\u011bj\u0161\u00ed klientelu a vy\u0161\u0161\u00ed p\u0159idanou hodnotu slu\u017eeb.<\/p>\n

Do centra Mari\u00e1nsk\u00fdch L\u00e1zn\u00ed vstoupil projekt, kter\u00fd m\u00ed\u0159\u00ed jinam ne\u017e tradi\u010dn\u00ed l\u00e1ze\u0148sk\u00e9 domy. Swiss\u00f4tel Mari\u00e1nsk\u00e9 L\u00e1zn\u011b pracuje s konceptem, kter\u00fd stoj\u00ed na kombinaci pohybu, regenerace a stravy. Tedy na tom, co dnes hotely ozna\u010duj\u00ed jako \u017eivotn\u00ed styl, ne l\u00e9\u010dbu.<\/p>\n

To odpov\u00edd\u00e1 \u0161ir\u0161\u00edmu v\u00fdvoji. Zat\u00edmco d\u0159\u00edve dominovaly n\u011bkolikat\u00fddenn\u00ed pobyty zam\u011b\u0159en\u00e9 na zdravotn\u00ed p\u00e9\u010di, dnes roste popt\u00e1vka po krat\u0161\u00edch n\u00e1v\u0161t\u011bv\u00e1ch. Host\u00e9 p\u0159ij\u00ed\u017ed\u011bj\u00ed na v\u00edkend nebo n\u011bkolik dn\u00ed a o\u010dek\u00e1vaj\u00ed sp\u00ed\u0161 odpo\u010dinek, aktivitu a kvalitn\u00ed slu\u017eby ne\u017e l\u00e9ka\u0159sk\u00fd re\u017eim.<\/p>\n

Zna\u010dka, kter\u00e1 m\u00ed\u0159\u00ed na vy\u0161\u0161\u00ed segment<\/p>\n

Swiss\u00f4tel vznikl ve \u0160v\u00fdcarsku a dnes pat\u0159\u00ed do portfolia Accoru, jednoho z nejv\u011bt\u0161\u00edch hotelov\u00fdch hr\u00e1\u010d\u016f na sv\u011bt\u011b. V jeho r\u00e1mci p\u0159edstavuje pr\u00e9miovou kategorii, tedy hotely ve velk\u00fdch m\u011bstech a turistick\u00fdch centrech, kter\u00e9 kombinuj\u00ed komfort, funk\u010dnost a d\u016fraz na zdrav\u00fd \u017eivotn\u00ed styl.\u00a0Vstup do \u010ceska zapad\u00e1 do strategie zna\u010dky roz\u0161i\u0159ovat se do zaveden\u00fdch destinac\u00ed, kde je mo\u017en\u00e9 oslovit n\u00e1ro\u010dn\u011bj\u0161\u00ed klientelu.<\/p>\n

Mari\u00e1nsk\u00e9 L\u00e1zn\u011b pat\u0159\u00ed spolu s Karlov\u00fdmi\u00a0 Vary a Franti\u0161kov\u00fdmi L\u00e1zn\u011bmi k nejv\u00fdznamn\u011bj\u0161\u00edm l\u00e1ze\u0148sk\u00fdm m\u011bst\u016fm v zemi a jsou sou\u010d\u00e1st\u00ed seznamu UNESCO.\u00a0M\u011bsto vyrostlo na des\u00edtk\u00e1ch miner\u00e1ln\u00edch pramen\u016f a v 19. stolet\u00ed se stalo c\u00edlem evropsk\u00e9 aristokracie. Dnes si tuto historickou atmosf\u00e9ru dr\u017e\u00ed, ale z\u00e1rove\u0148 hled\u00e1 nov\u00fd model fungov\u00e1n\u00ed.\u00a0Prom\u011b\u0148uje se skladba host\u016f i d\u00e9lka pobyt\u016f. Ub\u00fdv\u00e1 dlouhodob\u00fdch l\u00e9\u010debn\u00fdch program\u016f, p\u0159ib\u00fdv\u00e1 krat\u0161\u00edch cest a individu\u00e1ln\u00edch n\u00e1v\u0161t\u011bv.<\/p>\n

\t\t\"Hotel<\/p>\n

\t\tREPORT\u00c1\u017d: L\u00e1zn\u011b jen pro d\u016fchodce? Omyl. Na dlouhov\u011bkosti za\u010d\u00ednaj\u00ed pracovat i mlad\u00ed
\n\t\tEnjoy<\/a><\/p>\n

Pobyt v\u00a0l\u00e1zn\u00edch si je\u0161t\u011b do ned\u00e1vna v\u011bt\u0161ina lid\u00ed spojovala hlavn\u011b s\u00a0d\u016fchodov\u00fdm v\u011bkem.\u00a0 A \u010dasto tedy s obdob\u00edm, kdy je t\u011blo u\u017e vy\u010derpan\u00e9 a trp\u00ed \u0159adou neduh\u016f.\u00a0Podle balneolog\u016f se ale tento p\u0159\u00edstup m\u011bn\u00ed. St\u00e1le v\u00edce lid\u00ed a mlad\u0161\u00edch za\u010d\u00edn\u00e1 jezdit do l\u00e1zn\u00ed i kv\u016fli zlep\u0161en\u00ed a prevenci du\u0161evn\u00ed i fyzick\u00e9 kondice. <\/p>\n

V\u011bra T\u016fmov\u00e1<\/p>\n

\tP\u0159e\u010d\u00edst \u010dl\u00e1nek<\/a><\/p>\n

Na pom\u011bry l\u00e1ze\u0148sk\u00e9ho m\u011bsta maj\u00ed Mari\u00e1nsk\u00e9 L\u00e1zn\u011b nezvykle \u0161irokou nab\u00eddku hotel\u016f. Vedle tradi\u010dn\u00edch l\u00e1ze\u0148sk\u00fdch dom\u016f zde funguj\u00ed i nov\u011bj\u0161\u00ed projekty zam\u011b\u0159en\u00e9 na wellness a krat\u0161\u00ed pobyty, nap\u0159\u00edklad Falkensteiner Spa Resort Mari\u00e1nsk\u00e9 L\u00e1zn\u011b, Nov\u00e9 L\u00e1zn\u011b nebo Esplanade Spa & Golf Resort.\u00a0Pr\u00e1v\u011b tato kombinace tradi\u010dn\u00edch a modern\u00edch hotel\u016f zvy\u0161uje tlak na kvalitu slu\u017eeb, \u00farove\u0148 z\u00e1zem\u00ed i celkov\u00fd standard pobytu.<\/p>\n

Design: historick\u00fd z\u00e1klad, modern\u00ed z\u00e1sah<\/p>\n

Swiss\u00f4tel Mari\u00e1nsk\u00e9 L\u00e1zn\u011b vznikl propojen\u00edm n\u011bkolika historick\u00fdch budov s novou p\u0159\u00edstavbou a centr\u00e1ln\u00edm atriem. Zachov\u00e1v\u00e1 tak charakter l\u00e1ze\u0148sk\u00e9ho m\u011bsta, ale dopl\u0148uje ho o sou\u010dasnou architekturu.\u00a0Interi\u00e9r pracuje s p\u0159\u00edrodn\u00edmi materi\u00e1ly a v\u00fdrazn\u00fdmi prvky. Dominantou je sklen\u011bn\u00fd lustr z tis\u00edc\u016f ru\u010dn\u011b foukan\u00fdch \u010d\u00e1st\u00ed a mramorov\u00e9 schodi\u0161t\u011b, ve kter\u00e9m jsou patrn\u00e9 fosilie. Prostor dopl\u0148uj\u00ed vodn\u00ed prvky a zele\u0148, kter\u00e9 odkazuj\u00ed na okoln\u00ed krajinu.<\/p>\n

Z\u00e1klad hotelu tvo\u0159\u00ed wellness z\u00f3na s baz\u00e9ny, saunami a procedurami, nab\u00eddka ale jde d\u00e1l ne\u017e u klasick\u00fdch l\u00e1ze\u0148sk\u00fdch dom\u016f. P\u0159izp\u016fsobuje se krat\u0161\u00edm pobyt\u016fm a \u0161ir\u0161\u00edm o\u010dek\u00e1v\u00e1n\u00edm host\u016f, dopl\u0148uje ji nap\u0159\u00edklad fitness vybaven\u00ed p\u0159\u00edmo na pokoj\u00edch, mo\u017enost v\u00fdb\u011bru pol\u0161t\u00e1\u0159\u016f pro kvalitn\u011bj\u0161\u00ed sp\u00e1nek, organizovan\u00e9 aktivity v okol\u00ed v\u010detn\u011b Slavkovsk\u00fd les nebo gastronomie postaven\u00e1 na lok\u00e1ln\u00edch surovin\u00e1ch.<\/p>\n

\t\t\"Hotel<\/p>\n

\t\tMarcel Soural koupil oce\u0148ovan\u00fd butikov\u00fd hotel Perk v \u0160umperku
\n\t\tReality<\/a><\/p>\n

Spole\u010dnost Trigema Marcela Sourala, jednoho z nejv\u011bt\u0161\u00edch pra\u017esk\u00fdch developer\u016f, vstupuje do hotelov\u00e9ho byznysu. Koupila butikov\u00fd hotel Perk v \u0160umperku. Chce ho za\u0159adit do sv\u00e9ho investi\u010dn\u00edho fondu.<\/p>\n

nst<\/p>\n

\tP\u0159e\u010d\u00edst \u010dl\u00e1nek<\/a><\/p>\n

\t\t\"Kotva\"<\/p>\n

\t\tSocialistick\u00fd luxus nahrad\u00ed italsk\u00fd. Kotva po rekonstrukci vsad\u00ed na sv\u011btov\u00e9 zna\u010dky
\n\t\tReality<\/a><\/p>\n

Kotva m\u00e1 proj\u00edt radik\u00e1ln\u00ed prom\u011bnou a st\u00e1t se nov\u00fdm centrem luxusu v Praze. S\u00e1z\u00ed p\u0159itom na silnou italskou stopu i sv\u011btov\u00e9 zna\u010dky.<\/p>\n

pej<\/p>\n

\tP\u0159e\u010d\u00edst \u010dl\u00e1nek<\/a><\/p>\n

Vych\u00e1z\u00ed jarn\u00ed Realitn\u00ed CLUB<\/p>\n

Zbourat, nebo zachovat a d\u00e1t nov\u00fd smysl? Pr\u00e1v\u011b na tuto ot\u00e1zku hled\u00e1 odpov\u011bdi jarn\u00ed vyd\u00e1n\u00ed magaz\u00ednu Realitn\u00ed CLUB, kter\u00e9 se v\u011bnuje fenom\u00e9nu rekonstrukc\u00ed a adaptac\u00ed st\u00e1vaj\u00edc\u00edch budov pro sou\u010dasn\u00e9 vyu\u017eit\u00ed. Hv\u011bzdou magaz\u00ednu je Fancesco Kinsk\u00fd dal Borgo.<\/p>\n

Magaz\u00edn ukazuje rekonstrukce v cel\u00e9 jejich \u0161\u00ed\u0159i: od historick\u00fdch objekt\u016f prom\u011bn\u011bn\u00fdch v modern\u00ed restaurace p\u0159es revitalizace brownfield\u016f a\u017e po projekty, kter\u00e9 d\u00e1vaj\u00ed vzniknout nov\u00fdm reziden\u010dn\u00edm \u010dtvrt\u00edm. Nechyb\u00ed ani pohledy v\u00fdznamn\u00fdch osobnost\u00ed realitn\u00edho trhu.<\/p>\n

Rozhovory s\u00a0Janem Sadilem, \u0161\u00e9fem spole\u010dnosti JRD, \u010di architektem\u00a0Janem Kla\u0161kou, kter\u00fd p\u016fsob\u00ed v americk\u00e9 pobo\u010dce ateli\u00e9ru d\u00e1nsk\u00e9ho studia BIG (Bjarke Ingels Group), p\u0159in\u00e1\u0161ej\u00ed zku\u0161enosti z praxe i vhled do toho, jak se prom\u011b\u0148uje uva\u017eov\u00e1n\u00ed investor\u016f a developer\u016f.<\/p>\n

Magaz\u00edn Realitn\u00ed CLUB<\/a> s Francescem Kinsk\u00fdm dal Borgo na ob\u00e1lce vych\u00e1z\u00ed pr\u00e1v\u011b nyn\u00ed. Digit\u00e1ln\u00ed verzi magaz\u00ednu si m\u016f\u017eete objednat na str\u00e1nk\u00e1ch newstream.cz<\/a>, distribuci ti\u0161t\u011bn\u00e9ho magaz\u00ednu zaji\u0161\u0165uje Send<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Do Mari\u00e1nsk\u00fdch L\u00e1zn\u00ed vstoupila zna\u010dka Swiss\u00f4tel ze skupiny Accor a s n\u00ed i jin\u00fd pohled na l\u00e1ze\u0148stv\u00ed jako…\n","protected":false},"author":2,"featured_media":64156,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[67,68,21922,617,12480,13323,21921,671],"class_list":{"0":"post-64155","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-business","9":"tag-byznys","10":"tag-hotelnictvi","11":"tag-hotely","12":"tag-komercni-reality","13":"tag-longevity","14":"tag-marianske-lazne","15":"tag-realitni-club"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116454764474411837","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/64155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=64155"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/64155\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/64156"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=64155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=64155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=64155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}