{"id":65387,"date":"2026-04-24T18:42:21","date_gmt":"2026-04-24T18:42:21","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/65387\/"},"modified":"2026-04-24T18:42:21","modified_gmt":"2026-04-24T18:42:21","slug":"rekordni-milion-lidi-chtel-bezet-maraton-znovu-je-z-nej-skvely-byznys","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/65387\/","title":{"rendered":"Rekordn\u00ed milion lid\u00ed cht\u011bl b\u011b\u017eet maraton. Znovu je z\u00a0n\u011bj skv\u011bl\u00fd byznys"},"content":{"rendered":"

Lond\u00fdnsk\u00fd maraton<\/a>, jeden z\u00a0nejv\u011bt\u0161\u00edch na sv\u011bt\u011b, startuje v\u00a0ned\u011bli dopoledne, ale po\u0159adatel\u00e9 se u\u017e s\u00a0p\u0159edstihem mohou pochlubit nov\u00fdm rekordem – o\u00a0\u00fa\u010dast projevilo z\u00e1jem 1,1\u00a0milionu b\u011b\u017ec\u016f. Necel\u00e1 \u010dty\u0159i procenta z\u00a0nich m\u011bla \u0161t\u011bst\u00ed v\u00a0loterii a\u00a0spole\u010dn\u011b s\u00a0t\u011bmi, kdo si m\u00edsto koupili p\u0159es cestovn\u00ed kancel\u00e1\u0159e nebo charitativn\u00ed organizace, se mohou vydat do ulic anglick\u00e9 metropole.<\/p>\n

Historick\u00e9 statistiky se loni v\u00a0listopadu m\u011bnily tak\u00e9 v\u00a0New Yorku. C\u00edlem prob\u011bhlo rekordn\u00edch 59\u00a0226\u00a0maratonc\u016f a\u00a0zcela jist\u011b se bl\u00ed\u017e\u00ed doba, kdy padne magick\u00e1 hranice 60\u00a0tis\u00edc.<\/p>\n

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Maraton a\u00a0vytrvalostn\u00ed b\u011bh<\/a> v\u016fbec pro\u017e\u00edvaj\u00ed dal\u0161\u00ed vlnu boomu. A\u010dkoli startovn\u00e9 je st\u00e1le dra\u017e\u0161\u00ed (dnes stoj\u00ed v\u00a0podstat\u011b stejn\u011b jako nejlep\u0161\u00ed b\u011b\u017eeck\u00e9 boty), organiz\u00e1to\u0159i po cel\u00e9m sv\u011bt\u011b registruj\u00ed zv\u00fd\u0161en\u00fd z\u00e1jem. I\u00a0st\u0159edn\u011b velk\u00e9 maratony, jako je ten pra\u017esk\u00fd, b\u00fdvaj\u00ed vyprodan\u00e9 m\u011bs\u00edce p\u0159edem.<\/p>\n

P\u0159itom je\u0161t\u011b v\u00a0roce 2021\u00a0se masov\u00e9 m\u011bstsk\u00e9 b\u011bhy topily v\u00a0existen\u010dn\u00ed krizi. Covidov\u00e9 restrikce na n\u011b dopadly mimo\u0159\u00e1dn\u011b tvrd\u011b, velk\u00e1 \u010d\u00e1st z\u00e1vod\u016f musela jeden nebo i\u00a0dva ro\u010dn\u00edky zru\u0161it.<\/p>\n

Na druh\u00e9 stran\u011b pr\u00e1v\u011b tohle neradostn\u00e9 obdob\u00ed pomohlo sou\u010dasnou vlnu nastartovat, nebo\u0165 – jak ukazuj\u00ed pr\u016fzkumy – a\u017e 30\u00a0procent dnes aktivn\u00edch b\u011b\u017ec\u016f za\u010dalo pravideln\u011b sportovat pr\u00e1v\u011b v\u00a0dob\u011b lockdown\u016f a\u00a0dal\u0161\u00edch omezen\u00ed.<\/p>\n

\u201eP\u0159ipom\u00ednali sp\u00ed\u0161e lidsk\u00e9 trosky a\u00a0ne z\u00e1vodn\u00edky\u201c<\/p>\n

Kupodivu a\u017e do roku 1972\u00a0byl maraton t\u00e9m\u011b\u0159 v\u00fdhradn\u011b discipl\u00ednou velmi ambici\u00f3zn\u00edch sportovc\u016f. Huben\u00fdch, \u0161lachovit\u00fdch superman\u016f, pro n\u011b\u017e c\u00edlov\u00fd \u010das hor\u0161\u00ed ne\u017e t\u0159i hodiny v\u00a0podstat\u011b znamenal ne\u00fasp\u011bch.<\/p>\n

Zm\u011bnil to a\u017e olympijsk\u00fd z\u00e1vod<\/a> v\u00a0Mnichov\u011b. Vyhr\u00e1l ho americk\u00fd vytrvalec Frank Shorter a\u00a0v z\u00e1mo\u0159\u00ed p\u0159\u00edm\u00fd p\u0159enos vys\u00edlala celost\u00e1tn\u00ed stanice ABC, s\u00a0koment\u00e1\u0159em spisovatele Ericha Segala.<\/p>\n

Shorter\u016fv \u00fasp\u011bch nastartoval v\u00a0USA vlnu z\u00e1jmu o\u00a0vytrvalostn\u00ed b\u011bh, zdaleka nejen mezi lidmi s\u00a0atletickou minulost\u00ed. D\u00edky tomu rostl po\u010det z\u00e1vod\u016f, vznikaly specializovan\u00e9 \u010dasopisy a\u00a0firmy vyr\u00e1b\u011bj\u00edc\u00ed sportovn\u00ed zbo\u017e\u00ed objevovaly obchodn\u00ed potenci\u00e1l b\u011b\u017eeck\u00fdch bot. Boom se n\u00e1sledn\u011b p\u0159elil do cel\u00e9ho sv\u011bta.<\/p>\n

Foto: Profimedia.cz<\/p>\n

Na sn\u00edmku jsou skoro v\u0161ichni \u00fa\u010dastn\u00edci \u00favodn\u00edho Newyorsk\u00e9ho maratonu v\u00a0roce 1970.\u00a0Bylo jich 127, startovn\u00e9 st\u00e1lo jeden dolar a\u00a0b\u011b\u017eelo se po okruz\u00edch v\u00a0Central Parku.<\/p>\n

Tak\u00e9 v\u00a0Evrop\u011b se za\u010daly po\u0159\u00e1dat masov\u00e9 maratony – by\u0165 k\u00a0takov\u00e9mu ozna\u010den\u00ed je\u0161t\u011b sta\u010dilo m\u00edt na startu pouh\u00fdch tis\u00edc b\u011b\u017ec\u016f.<\/p>\n

T\u0159eba tradi\u010dn\u00ed maraton v\u00a0Ko\u0161ic\u00edch, nejv\u011bt\u0161\u00ed z\u00e1vod tehdej\u0161\u00edho \u010ceskoslovenska<\/a>, pro\u0161el prom\u011bnou v\u00a0roce 1980, kdy se otev\u0159el \u017een\u00e1m a\u00a0tzv. kondi\u010dn\u00edm b\u011b\u017ec\u016fm. Ne ka\u017ed\u00fd to v\u0161ak v\u00edtal s\u00a0nad\u0161en\u00edm.<\/p>\n

\u201eNa trati jsme vid\u011bli i\u00a0jednotlivce, kte\u0159\u00ed sv\u00e9 s\u00edly p\u0159ecenili. Ji\u017e po \u010dtvrtin\u011b trati mleli z\u00a0posledn\u00edho, chv\u00edlemi si museli odpo\u010dinout tak, \u017ee \u0161li prost\u011b p\u011b\u0161ky,\u201c st\u00e1lo v\u00a0dobov\u00e9m novinov\u00e9m koment\u00e1\u0159i. \u201eA ti, kdo se p\u0159ece jen silou v\u016fle doplazili s\u00a0t\u00e9m\u011b\u0159 dvouhodinov\u00fdm zpo\u017ed\u011bn\u00edm za v\u00edt\u011bzem na stadion, p\u0159ipom\u00ednali sp\u00ed\u0161e lidsk\u00e9 trosky a\u00a0ne z\u00e1vodn\u00edky.\u201c<\/p>\n

P\u0159itom z\u00a01095\u00a0\u00fa\u010dastn\u00edk\u016f vzdalo pouh\u00fdch 61\u00a0a\u00a0jako posledn\u00ed prob\u011bhla c\u00edlem \u201elidsk\u00e1 troska\u201c s\u00a0\u010dasem 4:05:24.\u00a0Dnes by takov\u00fd v\u00fdkon \u0159adil doty\u010dn\u00e9ho n\u011bkam do st\u0159edu startovn\u00edho pole.<\/p>\n

Podobn\u00fd efekt jako Super Bowl<\/p>\n

Postupem doby si ale v\u0161ichni zvykli na to, \u017ee maratony b\u011bhaj\u00ed tak\u00e9 lid\u00e9 s\u00a0minim\u00e1ln\u00edmi sportovn\u00edmi ambicemi, \u010dasto v\u00a0oble\u010den\u00ed XL a\u00a0v\u00fd\u0161e.<\/p>\n

Ostatn\u011b oni jsou dnes hnac\u00edm motorem maratonsk\u00e9ho byznysu. Kdyby byly z\u00e1vody d\u00e1l vyhrazen\u00e9 borc\u016fm s\u00a0v\u00fdkony pod t\u0159i hodiny, nest\u00e1ly by na startu des\u00edtky tis\u00edc \u00fa\u010dastn\u00edk\u016f a\u00a0v\u00edt\u011bzov\u00e9 by nepob\u00edrali lukrativn\u00ed odm\u011bny.<\/p>\n

Startovn\u00e9 na maratonech | Sport SZ<\/p>\n

Praha: 1250\u00a0a\u017e 2100\u00a0K\u010d (podle po\u0159ad\u00ed v\u00a0registraci)<\/p>\n

Ko\u0161ice: 1200\u00a0a\u017e 1700\u00a0K\u010d (podle data registrace)<\/p>\n

Pokud maj\u00ed z\u00e1vody dvoj\u00ed ceny pro dom\u00e1c\u00ed a\u00a0zahrani\u010dn\u00ed \u00fa\u010dastn\u00edky, byla vybr\u00e1na \u010d\u00e1stka, kterou plat\u00ed \u010de\u0161t\u00ed b\u011b\u017eci.<\/p>\n

Nap\u0159\u00edklad lo\u0148sk\u00fd maraton v\u00a0Berl\u00edn\u011b b\u011b\u017eelo cca 50\u00a0tis\u00edc lid\u00ed a\u00a0startovn\u00e9 st\u00e1lo 205\u00a0eur, co\u017e souhrnn\u011b v\u00a0p\u0159epo\u010dtu d\u011bl\u00e1 zhruba \u010dtvrt miliardy korun. A\u00a0to jsou na sv\u011bt\u011b i\u00a0dra\u017e\u0161\u00ed a\u00a0v\u011bt\u0161\u00ed akce.<\/p>\n

\u201eMaraton v\u00a0New Yorku vygeneruje 934\u00a0milion\u016f dolar\u016f. To je dopad v\u00a0podstat\u011b srovnateln\u00fd se Super Bowlem<\/a>,\u201c tvrd\u00ed sportovn\u00ed publicista Joe Pompliano ve sv\u00e9m newsletteru<\/a>.<\/p>\n

Z\u00e1vody se pl\u00e1nuj\u00ed d\u00e9le ne\u017e dovolen\u00e1<\/p>\n

Do byznysu spojen\u00e9ho s\u00a0maratonem ale nete\u010dou pen\u00edze pouze od z\u00e1vodn\u00edk\u016f. Pat\u0159\u00ed sem tak\u00e9 p\u0159\u00edjmy z\u00a0televizn\u00edch pr\u00e1v a\u00a0od sponzor\u016f, kte\u0159\u00ed vedle tradi\u010dn\u00edho pln\u011bn\u00ed ve form\u011b reklamy dost\u00e1vaj\u00ed dal\u0161\u00ed cenn\u00fd bonus – voln\u00e1 startovn\u00ed m\u00edsta.<\/p>\n

Ta mohou rozdat obchodn\u00edm partner\u016fm nebo nejv\u011brn\u011bj\u0161\u00edm z\u00e1kazn\u00edk\u016fm. V\u00a0posledn\u00edch letech je ov\u0161em v\u011bnuj\u00ed i\u00a0b\u011b\u017eeck\u00fdm influencer\u016fm<\/a>, kte\u0159\u00ed se jim pak odm\u011b\u0148uj\u00ed mimo\u0159\u00e1dn\u00fdm dosahem na soci\u00e1ln\u00edch s\u00edt\u00edch.<\/p>\n

T\u00edm se d\u00e1l zvy\u0161uje z\u00e1jem o\u00a0b\u011bh a\u00a0nejv\u011bt\u0161\u00ed z\u00e1vody. U\u017e n\u011bjakou dobu je tak obrovsk\u00fd, \u017ee \u00fa\u010dast na nejpresti\u017en\u011bj\u0161\u00edch akc\u00edch si m\u016f\u017eete zajistit jen prost\u0159ednictv\u00edm loterie. Funguje to jednodu\u0161e: ve vymezen\u00e9m \u010dasov\u00e9m oknu si pod\u00e1te \u017e\u00e1dost o\u00a0registraci a\u00a0potom n\u011bkolik t\u00fddn\u016f \u010dek\u00e1te na v\u00fdsledek.<\/p>\n

Zat\u00edmco je\u0161t\u011b v\u00a0roce 2022\u00a0v\u00a0New Yorku usp\u011blo 12\u00a0procent \u017eadatel\u016f, loni to byla m\u00e9n\u011b ne\u017e t\u0159i\u00a0procenta. \u201eTo u\u017e m\u00e1te v\u011bt\u0161\u00ed pravd\u011bpodobnost, \u017ee se dostanete na Harvard nebo Princeton,\u201c konstatoval v\u00a0lehk\u00e9 nads\u00e1zce Pompliano.<\/p>\n

Foto: Seznam Zpr\u00e1vy<\/p>\n

Autor tohoto textu m\u00e1 v\u00a0berl\u00ednsk\u00e9 loterii \u00fasp\u011b\u0161nost 1:2.\u00a0Co\u017e je vlastn\u011b dobr\u00fd v\u00fdsledek, ofici\u00e1ln\u00ed statistika uv\u00e1d\u00ed pravd\u011bpodobnost 16\u00a0procent.<\/p>\n

Celosv\u011btov\u00fd trend pochopiteln\u011b dorazil i\u00a0do Prahy.<\/p>\n

Leto\u0161n\u00ed maraton<\/a>, kter\u00fd se b\u011b\u017e\u00ed v\u00a0ned\u011bli 3.\u00a0kv\u011btna a\u00a0m\u00e1 kapacitu 9500\u00a0m\u00edst, byl vyprodan\u00fd kr\u00e1tce po V\u00e1noc\u00edch. Pro srovn\u00e1n\u00ed: kdy\u017e z\u00e1vod slavil v\u00a0roce 2004\u00a0des\u00e1t\u00e9 v\u00fdro\u010d\u00ed, rozhodli se po\u0159adatel\u00e9 dop\u0159\u00e1t nov\u00e1\u010dk\u016fm start zdarma (a slevu 42\u00a0procent na boty Adidas), aby vyk\u00e1zali co nejv\u011bt\u0161\u00ed \u00fa\u010dast. I\u00a0tak c\u00edlem prob\u011bhlo \u201ejen\u201c 3433\u00a0maratonc\u016f.<\/p>\n

Je\u0161t\u011b v\u011bt\u0161\u00ed z\u00e1jem b\u00fdv\u00e1 o\u00a0dubnov\u00fd p\u016flmaraton<\/a>. Ten posledn\u00ed byl vyprod\u00e1n p\u0159esn\u011b za dv\u011b\u00a0hodiny a\u00a023\u00a0minut.<\/p>\n

Pro p\u0159\u00ed\u0161t\u00ed rok proto po\u0159adatel\u00e9 uva\u017euj\u00ed o\u00a0zm\u011bn\u011b. \u201eChyst\u00e1me se to \u0159e\u0161it na b\u00e1zi loterie. Mysl\u00edm, \u017ee je to jedin\u00e1 objektivn\u00ed metoda, kdy d\u00e1te v\u0161em stejnou \u0161anci,\u201c p\u0159iznal<\/a> Ji\u0159\u00ed Ne\u010d\u00e1sek, \u0159editel komunikace spole\u010dnosti RunCzech.<\/p>\n

Start na velk\u00e9m z\u00e1vod\u011b tak mus\u00edte ob\u010das pl\u00e1novat s\u00a0v\u011bt\u0161\u00edm p\u0159edstihem ne\u017e dovolenou. P\u0159ihl\u00e1sit se do loterie na Lond\u00fdnsk\u00fd maraton 2027\u00a0je nutn\u00e9 rok p\u0159edem – mimochodem, cel\u00fd proces za\u010d\u00edn\u00e1 pr\u00e1v\u011b dnes.<\/p>\n

<\/a><\/p>\n

Probl\u00e9mem pochopiteln\u011b je, \u017ee i\u00a0v p\u0159\u00edpad\u011b \u00fasp\u011bchu v\u00e1m \u00fa\u010dast m\u016f\u017ee zhatit spousta v\u011bc\u00ed. Zdravotn\u00ed probl\u00e9my, rodinn\u00e9 z\u00e1le\u017eitosti, pracovn\u00ed povinnosti atd.<\/p>\n

N\u011bkde bohu\u017eel v\u00a0takov\u00e9m p\u0159\u00edpad\u011b startovn\u00e9 propadne. Jinde dostanete aspo\u0148 \u0161anci vyu\u017e\u00edt ho pro dal\u0161\u00ed rok nebo prost\u0159ednictv\u00edm ofici\u00e1ln\u00ed aplikace p\u0159eprodat dal\u0161\u00edm z\u00e1jemc\u016fm. P\u0159\u00edpadn\u011b se proti ne\u00fa\u010dasti m\u016f\u017eete prost\u0159ednictv\u00edm po\u0159adatel\u016f nechat pojistit, stoj\u00ed to p\u00e1r eur nav\u00edc.<\/p>\n

Maratony p\u0159in\u00e1\u0161ej\u00ed pen\u00edze i\u00a0muze\u00edm<\/p>\n

Na maratonech ov\u0161em nevyd\u011bl\u00e1vaj\u00ed pouze organiz\u00e1to\u0159i a\u00a0sponzo\u0159i. Velk\u00fd profit p\u0159in\u00e1\u0161ej\u00ed tak\u00e9 po\u0159adatelsk\u00fdm m\u011bst\u016fm.<\/p>\n

V p\u0159\u00edpad\u011b nejv\u011bt\u0161\u00edch z\u00e1vod\u016f toti\u017e doraz\u00ed nejen cca 50\u00a0tis\u00edc \u00fa\u010dastn\u00edk\u016f, ale \u010dasto i\u00a0partne\u0159i, rodina, kamar\u00e1di. Minimem je jeden nocleh, ide\u00e1lem dva.<\/p>\n

Berl\u00edn dokonce ke startovn\u00edmu \u010d\u00edslu d\u00e1v\u00e1 zdarma \u010dty\u0159denn\u00ed j\u00edzdn\u00e9 na MHD. Podle jedn\u00e9 studie z\u00a0t\u011bsn\u011b p\u0159edcovidov\u00fdch \u010das\u016f zajist\u00ed maraton tamn\u00edm podnikatel\u016fm p\u0159\u00edm\u00fd zisk ve v\u00fd\u0161i 141\u00a0milion\u016f eur. Za ubytov\u00e1n\u00ed, dopravu, j\u00eddlo, suven\u00fdry atd.<\/p>\n

Boston jen pro rychl\u00e9 | Sport SZ<\/p>\n

Jedin\u00fdm z\u00e1vodem mezi nejpresti\u017en\u011bj\u0161\u00edmi maratony, kde o\u00a0startovn\u00edch m\u00edstech nerozhoduje loterie, je ten v\u00a0Bostonu. U\u017e tradi\u010dn\u011b je nutn\u00e9 se tam kvalifikovat v\u00fdkony.<\/p>\n

Nap\u0159\u00edklad te\u010f musej\u00ed mu\u017ei v\u00a0kategorii 18-34\u00a0let um\u011bt maraton pod 2:55, u\u00a0\u017een je la\u0165ka nastavena na v\u00fdkon 3:25.<\/p>\n

Ani zab\u011bhnut\u00ed limitu v\u0161ak nezaru\u010duje \u00fa\u010dast. Pokud je b\u011b\u017ec\u016f spl\u0148uj\u00edc\u00edch kvalifika\u010dn\u00ed krit\u00e9ria v\u00edc ne\u017e m\u00edst na trati, vstupuje do hry tzv. cut-off time. Tedy se ur\u010d\u00ed \u010das, jen\u017e se ode\u010dte od limitu. Loni to byly 4\u00a0minuty a\u00a034\u00a0vte\u0159in. U\u00a0v\u00fd\u0161e zm\u00edn\u011bn\u00e9ho p\u0159\u00edkladu tak bylo nutn\u00e9 m\u00edt maraton za 2:50:26, resp. 3:20:26.<\/p>\n

Letos kv\u016fli p\u0159evisu kvalitn\u00edch \u010das\u016f bylo vy\u0159azeno t\u00e9m\u011b\u0159 12\u00a0tis\u00edc b\u011b\u017ec\u016f, a\u010dkoli m\u011bli spln\u011bn\u00fd limit pro nejslavn\u011bj\u0161\u00ed maraton.<\/p>\n

New York m\u00e1 k\u00a0dispozici nov\u011bj\u0161\u00ed \u010d\u00edsla a\u00a0podle nich si m\u011bsto jen na dan\u00edch p\u0159ijde za maratonsk\u00fd v\u00edkend na 94\u00a0milion\u016f dolar\u016f. Hoteli\u00e9\u0159i vykazuj\u00ed tr\u017eby 178\u00a0milion\u016f, obchody v\u0161eho druhu 51\u00a0milion\u016f a\u00a0dokonce i\u00a0muzea, galerie a\u00a0provozovatel\u00e9 v\u0161elijak\u00fdch atrakc\u00ed si polep\u0161\u00ed o\u00a029\u00a0milion\u016f.<\/p>\n

Pak je tu je\u0161t\u011b dlouhodob\u00fd efekt. Maraton se stal kulturn\u011b-sportovn\u00edm fenom\u00e9nem a\u00a0zejm\u00e9na v\u00a0o\u010d\u00edch cizinc\u016f posiluje pozitivn\u00ed image doty\u010dn\u00fdch m\u011bst.<\/p>\n

Ch\u00e1ra, Str\u00fdcov\u00e1 i\u00a0Styles<\/p>\n

Ka\u017edou z\u00a0p\u0159edchoz\u00edch vln b\u011b\u017eeck\u00e9ho boomu poh\u00e1n\u011bl trochu jin\u00fd impuls. Obvykle hlavn\u00ed roli hr\u00e1li z\u00e1stupci popula\u010dn\u011b siln\u00fdch ro\u010dn\u00edk\u016f, kte\u0159\u00ed p\u0159ekro\u010dili t\u0159ic\u00edtku a\u00a0zjistili, \u017ee u\u017e maj\u00ed skoro v\u0161echno, kari\u00e9ru, d\u011bti i\u00a0vlastn\u00ed bydlen\u00ed, ale co z\u00e1sadn\u011b postr\u00e1daj\u00ed, je fyzick\u00e1 kondice. Proto za\u010dali b\u011bhat.<\/p>\n

Nejd\u0159\u00edv podle knih a\u00a0\u010dasopis\u016f. Pak p\u0159i\u0161la \u00e9ra blog\u016f a\u00a0b\u011b\u017eeck\u00fdch web\u016f, dnes motivaci nov\u00fdm adept\u016fm dod\u00e1vaj\u00ed soci\u00e1ln\u00ed s\u00edt\u011b. Tren\u00e9\u0159i i\u00a0\u201etren\u00e9\u0159i\u201c v\u00e1m porad\u00ed s\u00a0p\u0159\u00edpravou, jste dokonale informov\u00e1ni o\u00a0nejnov\u011bj\u0161\u00edch modelech bot a\u00a0pe\u010dliv\u011b vytvo\u0159en\u00e1 videa v\u00e1s nadchnou pro atraktivn\u00ed z\u00e1vody doma i\u00a0v cizin\u011b.<\/p>\n

B\u011b\u017eeck\u00e9 z\u00e1\u017eitky tam rovn\u011b\u017e sd\u00edlej\u00ed popul\u00e1rn\u00ed sportovci – v\u00a0posledn\u00ed dob\u011b nap\u0159\u00edklad Zdeno Ch\u00e1ra, Karel Poborsk\u00fd<\/a> nebo Barbora Str\u00fdcov\u00e1<\/a>. Ale tak\u00e9 osobnosti kultury a\u00a0\u0161oubyznysu.<\/p>\n

V posledn\u00edch letech maratonu propadl anglick\u00fd zp\u011bv\u00e1k Harry Styles<\/a>, dokonce ho loni v\u00a0Berl\u00edn\u011b zvl\u00e1dl pod t\u0159i hodiny (po dohod\u011b s\u00a0po\u0159adateli startoval pod smy\u0161len\u00fdm jm\u00e9nem). U\u017e dlouho b\u011bh\u00e1 japonsk\u00fd spisovatel Haruki Murakami<\/a> a\u00a0v b\u0159eznov\u00e9m \u010d\u00edsle magaz\u00ednu Runner’s World svoji v\u00e1\u0161e\u0148 prob\u00edral pr\u00e1v\u011b s\u00a0o 45\u00a0let mlad\u0161\u00edm Stylesem.<\/p>\n

Foto: Profimedia.cz<\/p>\n

B\u011b\u017eci v\u00a0r\u016fzn\u00fdch kost\u00fdmech a\u00a0oblec\u00edch u\u017e jsou p\u0159irozenou sou\u010d\u00e1st\u00ed velk\u00fdch maraton\u016f. V\u017edycky v\u0161ak nejde o\u00a0exhibici, mnoz\u00ed se tak sna\u017e\u00ed zviditelnit d\u016fle\u017eit\u00e9 charitativn\u00ed projekty. Jako v\u00a0tomto lond\u00fdnsk\u00e9m p\u0159\u00edpad\u011b v\u00fdzkum Alzheimerovy choroby.<\/p>\n

Negativn\u00edm jevem popularity maratonu v\u0161ak je, \u017ee nejv\u011bt\u0161\u00ed z\u00e1vody u\u017e jsou p\u0159ecpan\u00e9 a\u00a0b\u011bh n\u011bkdy p\u0159ipom\u00edn\u00e1 sp\u00ed\u0161 kontaktn\u00ed sport. T\u00edm v\u00edc, \u010d\u00edm \u010dast\u011bji se na trati mus\u00edte prod\u00edrat p\u0159es majitele selfie ty\u010d\u00ed nebo b\u011b\u017ece, co n\u00e1hle zastav\u00ed, aby si ud\u011blali hezkou fotku. P\u0159\u00edpadn\u011b si pot\u0159ebuj\u00ed pl\u00e1cnout s\u00a0kamar\u00e1dem stoj\u00edc\u00edm na druh\u00e9 stran\u011b silnice.<\/p>\n

V Lond\u00fdn\u011b proto zva\u017euj\u00ed, \u017ee p\u0159\u00ed\u0161t\u00ed rok by maraton rozlo\u017eili do dvou dn\u016f. Mohlo by ho tak b\u011b\u017eet p\u0159es 100\u00a0tis\u00edc lid\u00ed. Z\u00e1rove\u0148 by elitn\u00ed \u017eeny z\u00e1vodily u\u017e v\u00a0sobotu a\u00a0do\u010dkaly by se v\u011bt\u0161\u00ed medi\u00e1ln\u00ed pozornosti ne\u017e p\u0159i klasick\u00e9m jednodenn\u00edm modelu.<\/p>\n

Souhlasit by ov\u0161em muselo m\u011bsto i\u00a0televizn\u00ed stanice BBC<\/a>, kter\u00e1 je vlastn\u00edkem televizn\u00edch pr\u00e1v. \u201eV\u011b\u0159\u00edme, \u017ee pro Lond\u00fdn by to znamenalo ekonomick\u00fd profit 400\u00a0milion\u016f liber,\u201c \u0159\u00edk\u00e1 \u0159editel z\u00e1vodu Hugh Brasher. \u201eDal\u0161\u00edch 130\u00a0milion\u016f by se mohlo vybrat na charitu.\u201c<\/p>\n

Podle n\u011bj by ale m\u011blo j\u00edt o\u00a0jednor\u00e1zov\u00fd experiment. P\u0159eci jen nechce riskovat pov\u011bst, kterou si z\u00e1vod za 45\u00a0let z\u00edskal u\u00a0b\u011b\u017ec\u016f i\u00a0obyvatel Lond\u00fdna.<\/p>\n","protected":false},"excerpt":{"rendered":"Lond\u00fdnsk\u00fd maraton, jeden z\u00a0nejv\u011bt\u0161\u00edch na sv\u011bt\u011b, startuje v\u00a0ned\u011bli dopoledne, ale po\u0159adatel\u00e9 se u\u017e s\u00a0p\u0159edstihem mohou pochlubit nov\u00fdm rekordem…\n","protected":false},"author":2,"featured_media":65388,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[3503,1723,13285,13934,13935,22231,15291,10239,94,93],"class_list":{"0":"post-65387","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sport","8":"tag-atletika","9":"tag-beh","10":"tag-bezci","11":"tag-maraton","12":"tag-maratonsky-beh","13":"tag-prazsky-maraton","14":"tag-prazsky-pulmaraton","15":"tag-pulmaraton","16":"tag-sport","17":"tag-sports"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116461158004565680","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/65387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=65387"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/65387\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/65388"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=65387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=65387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=65387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}