{"id":6657,"date":"2026-02-25T00:11:12","date_gmt":"2026-02-25T00:11:12","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/6657\/"},"modified":"2026-02-25T00:11:12","modified_gmt":"2026-02-25T00:11:12","slug":"za-prevenci-by-lide-mohli-dostavat-penize-rika-novy-sef-vzp-s-titulem-z-oxfordu","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/6657\/","title":{"rendered":"Za prevenci by lid\u00e9 mohli dost\u00e1vat pen\u00edze, \u0159\u00edk\u00e1 nov\u00fd \u0161\u00e9f VZP s titulem z Oxfordu"},"content":{"rendered":"<p>V pond\u011bl\u00ed byl po rychl\u00e9m p\u00e1du Zde\u0148ka Kab\u00e1tka zvolen spr\u00e1vn\u00ed radou VZP nov\u00fdm \u0159editelem nejv\u011bt\u0161\u00ed \u010desk\u00e9 zdravotn\u00ed poji\u0161\u0165ovny. V \u00fater\u00fd se dosavadn\u00ed n\u00e1m\u011bstek \u0159editele pro slu\u017eby klient\u016fm Ivan Du\u0161kov ujal funkce. Do \u010dela VZP p\u0159ich\u00e1z\u00ed mu\u017e s dlouholetou kari\u00e9rou ve zdravotnictv\u00ed, kter\u00fd v minulosti p\u016fsobil tak\u00e9 jako \u0161\u00e9f strategick\u00e9 sekce pra\u017esk\u00e9ho Institutu pl\u00e1nov\u00e1n\u00ed a rozvoje (IPR) a nadto m\u00e1 je\u0161t\u011b pom\u011brn\u011b \u010derstv\u00fd titul z Oxfordu.\u00a0<\/p>\n<p>Du\u0161kov nastupuje s ambici\u00f3zn\u00ed viz\u00ed: \u00fahradu nav\u00e1zat v\u00edce na v\u00fdsledky zdravotn\u00ed p\u00e9\u010de, nikoli na samotn\u00e9 zdravotn\u00ed v\u00fdkony. Pokud se to nov\u00e9mu \u0159editeli VZP poda\u0159\u00ed prosadit, p\u016fjde o zm\u011bnu paradigmatu, proto\u017ee dosud to poji\u0161\u0165ovna zkou\u0161ela jen v pilotn\u00edch projektech.\u00a0<\/p>\n<p>V zahrani\u010d\u00ed b\u00fdv\u00e1 tento p\u0159\u00edstup ozna\u010dov\u00e1n jako value-based healthcare \u010di value-based care. To podle Du\u0161kova s sebou p\u0159in\u00e1\u0161\u00ed l\u00e9pe vyu\u017e\u00edvat data o kvalit\u011b p\u00e9\u010de a sledovat, jak\u00fd typ v\u00fdkonu u jak\u00e9ho pacienta a u jak\u00e9ho poskytovatele p\u0159in\u00e1\u0161\u00ed lep\u0161\u00ed pr\u016fb\u011bh l\u00e9\u010dby i n\u00e1sledn\u00e9 p\u00e9\u010de. Pr\u00e1v\u011b tudy nov\u00e9ho \u0161\u00e9fa VZP vede cesta, jak za\u010d\u00edt syst\u00e9m m\u011bnit bez jednor\u00e1zov\u00e9 revoluce.\u00a0<\/p>\n<p><a class=\"article-card__image\" data-ac-image=\"\" href=\"https:\/\/www.e15.cz\/domaci\/kabatek-konci-jako-reditel-vzp-ztratil-moji-duveru-rekl-ministr-zdravotnictvi-vojtech-1431020\" title=\"Kab\u00e1tek kon\u010d\u00ed jako \u0159editel VZP. Ztratil moji d\u016fv\u011bru, \u0159ekl ministr zdravotnictv\u00ed Vojt\u011bch\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" alt=\"Kab\u00e1tek kon\u010d\u00ed jako \u0159editel VZP. Ztratil moji d\u016fv\u011bru, \u0159ekl ministr zdravotnictv\u00ed Vojt\u011bch\" title=\"Kab\u00e1tek kon\u010d\u00ed jako \u0159editel VZP. Ztratil moji d\u016fv\u011bru, \u0159ekl ministr zdravotnictv\u00ed Vojt\u011bch\" class=\"\" data-magazine=\"\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/02\/9055853.jpg\" loading=\"lazy\" style=\"aspect-ratio: 328 \/ 184\"\/><\/a><a class=\"article-card__title-link line-limit-3\" data-ac-title=\"\" href=\"https:\/\/www.e15.cz\/domaci\/kabatek-konci-jako-reditel-vzp-ztratil-moji-duveru-rekl-ministr-zdravotnictvi-vojtech-1431020\" title=\"Kab\u00e1tek kon\u010d\u00ed jako \u0159editel VZP. Ztratil moji d\u016fv\u011bru, \u0159ekl ministr zdravotnictv\u00ed Vojt\u011bch\" rel=\"nofollow noopener\" target=\"_blank\">Kab\u00e1tek kon\u010d\u00ed jako \u0159editel VZP. Ztratil moji d\u016fv\u011bru, \u0159ekl ministr zdravotnictv\u00ed Vojt\u011bch<\/a><\/p>\n<p>Podle Du\u0161kova \u010dek\u00e1 \u010cesko debata o \u0161ir\u0161\u00ed prom\u011bn\u011b financov\u00e1n\u00ed a organizace cel\u00e9ho zdravotnick\u00e9ho syst\u00e9mu. Kl\u00ed\u010dov\u00e1 je mnohem v\u011bt\u0161\u00ed pozornost prevenci. VZP na ni chce u\u017e letos rozd\u011blit rekordn\u00edch 2,26 miliardy korun, rozpo\u010det fondu tedy op\u011bt roste. P\u0159ibudou nov\u00e9 p\u0159\u00edsp\u011bvky, nap\u0159\u00edklad na eduka\u010dn\u00ed pobyty pro diabetiky nebo vy\u0161\u0161\u00ed podpora o\u010dkov\u00e1n\u00ed proti ch\u0159ipce.\u00a0<\/p>\n<p>Poji\u0161\u0165ovna chce klienty motivovat k prevenci, zdrav\u00e9mu \u017eivotn\u00edmu stylu i \u00fa\u010dasti na screeningov\u00fdch programech. A tento sm\u011br m\u00e1 s p\u0159\u00edchodem Du\u0161kova do jej\u00edho \u010dela je\u0161t\u011b pos\u00edlit. Nicm\u00e9n\u011b nov\u00fd \u0159editel upozor\u0148uje, \u017ee ve\u0159ejn\u00e1 debata \u010dasto sm\u011b\u0161uje skute\u010dnou prevenci s \u201ebenefity\u201c zdravotn\u00edch poji\u0161\u0165oven.\u00a0<\/p>\n<p>Pen\u00edze ve fondu prevence rostou, ale samy o sob\u011b probl\u00e9m ne\u0159e\u0161\u00ed. Fond sice obsahuje \u0159adu u\u017eite\u010dn\u00fdch polo\u017eek, nap\u0159\u00edklad p\u0159\u00edsp\u011bvky na o\u010dkov\u00e1n\u00ed, z\u00e1rove\u0148 je ale \u010d\u00e1st v\u00fddaj\u016f sp\u00ed\u0161e spot\u0159ebn\u011b-benefitn\u00edho charakteru. \u201eFond prevence je bohu\u017eel ob\u010das pr\u00e1vem kritiky naz\u00fdv\u00e1n jako benefitn\u00ed program pro poji\u0161t\u011bnce,\u201c \u0159\u00edk\u00e1 Du\u0161kov.\u00a0<\/p>\n<p>U n\u011bkter\u00fdch polo\u017eek nav\u00edc chyb\u00ed p\u0159esn\u00e9 d\u016fkazy o dlouhodob\u00e9m dopadu. Jako p\u0159\u00edklad zmi\u0148uje p\u0159\u00edsp\u011bvek na pohybov\u00e9 aktivity: \u201eJe\u0161t\u011b nikdo neprok\u00e1zal, \u017ee p\u011bt set korun na podporu pohybov\u00e9 aktivity m\u00e1 razantn\u00ed vliv na va\u0161e zdrav\u00ed.\u201c\u00a0<\/p>\n<p>Prevenci nen\u00ed mo\u017en\u00e9 odb\u00fdt jen p\u0159\u00edsp\u011bvky<\/p>\n<p>Du\u0161kov zd\u016fraz\u0148uje, \u017ee je pot\u0159eba ji rozli\u0161ovat na prim\u00e1rn\u00ed, sekund\u00e1rn\u00ed a terci\u00e1rn\u00ed \u2013 a \u017ee \u010cesko m\u00e1 rezervy ve v\u0161ech t\u0159ech \u00farovn\u00edch. Nejv\u011bt\u0161\u00ed \u00fakol vid\u00ed v prevenci prim\u00e1rn\u00ed, tedy v tom, co se d\u011bje d\u00e1vno p\u0159ed prvn\u00ed diagn\u00f3zou: ve stravovac\u00edch n\u00e1vyc\u00edch, pohybu, denn\u00edm re\u017eimu a prost\u0159ed\u00ed rodiny a \u0161koly.\u00a0<\/p>\n<p>Podle Du\u0161kova se zdrav\u00e9 chov\u00e1n\u00ed ned\u00e1 v dosp\u011blosti snadno \u201ep\u0159epsat\u201c. \u201eKdy\u017e se d\u00edt\u011b nau\u010d\u00ed od mali\u010dka v pravideln\u00e9m re\u017eimu h\u00fdbat, ze zvyku se stane celo\u017eivotn\u00ed n\u00e1vyk,\u201c \u0159\u00edk\u00e1. Pr\u00e1v\u011b tady lze podle n\u011bj ovlivnit budouc\u00ed zdravotn\u00ed stav populace.\u00a0<\/p>\n<p>Du\u0161kov je ale skeptick\u00fd k s\u00edle kr\u00e1tk\u00fdch kampan\u00ed. Zmi\u0148uje v\u00fdzkumy, podle nich\u017e komunika\u010dn\u00ed kampan\u011b bez dlouhodobosti a robustn\u00edho proveden\u00ed syst\u00e9mov\u011b t\u00e9m\u011b\u0159 nic nezm\u011bn\u00ed. Prevence podle n\u011bj mus\u00ed b\u00fdt \u201e\u010derven\u00e1 linka\u201c, kter\u00e1 b\u011b\u017e\u00ed trvale, a ne jen reakce na moment\u00e1ln\u00ed t\u00e9ma. To je ale z\u00e1rove\u0148 politicky i rozpo\u010dtov\u011b n\u00e1ro\u010dn\u00e9: takov\u00fd p\u0159\u00edstup vy\u017eaduje koordinaci v\u00edce akt\u00e9r\u016f a nep\u0159in\u00e1\u0161\u00ed okam\u017eit\u00fd efekt, kter\u00fd by se dal snadno p\u0159edv\u00e9st.\u00a0<\/p>\n<p>V r\u00e1mci sekund\u00e1rn\u00ed prevence se chce VZP posouvat p\u0159edev\u0161\u00edm v oblasti onkologick\u00fdch screening\u016f. Op\u00edr\u00e1 se p\u0159itom o digitalizaci kontaktu s klienty. Kdy\u017e Du\u0161kov p\u0159ed \u0161esti lety nastupoval do VZP, aplikace Moje VZP m\u011bla podle n\u011bj zhruba 200 tis\u00edc u\u017eivatel\u016f. Dnes mluv\u00ed o p\u0159ibli\u017en\u011b 2,5 milionu.\u00a0<\/p>\n<p>VZP m\u00e1 kolem \u0161esti milion\u016f poji\u0161t\u011bnc\u016f, \u010d\u00e1st z nich jsou d\u011bti, tak\u017ee digit\u00e1ln\u00ed dosah pova\u017euje za v\u00fdrazn\u00fd. Z jeho pohledu m\u00e1 poji\u0161\u0165ovna fungovat podobn\u011b jako modern\u00ed banka: klienta aktivn\u011b oslovovat a zjednodu\u0161ovat mu kroky, kter\u00e9 vedou k vyu\u017eit\u00ed slu\u017eby.\u00a0<\/p>\n<p>Jeho n\u00e1vrh pro screeningy je jednoduch\u00fd v principu, ale n\u00e1ro\u010dn\u00fd na koordinaci. Nesta\u010d\u00ed podle n\u011bj poslat modern\u011bj\u0161\u00ed verzi zvac\u00edho dopisu v podob\u011b SMS nebo notifikace. Chce odstranit i dal\u0161\u00ed bari\u00e9ru: samotn\u00e9 objedn\u00e1n\u00ed. Ide\u00e1ln\u00ed model podle n\u011bj vypad\u00e1 tak, \u017ee poji\u0161t\u011bnec dostane upozorn\u011bn\u00ed a z\u00e1rove\u0148 n\u011bkolik konkr\u00e9tn\u00edch term\u00edn\u016f od poskytovatele, mezi nimi\u017e si jen vybere m\u00edsto a \u010das. C\u00edlem je, aby odpadlo odkl\u00e1d\u00e1n\u00ed a nejistota, kter\u00e1 \u010dasto vznik\u00e1 u\u017e ve chv\u00edli, kdy si \u010dlov\u011bk mus\u00ed s\u00e1m vyhledat, kam zaj\u00edt, a teprve pak \u0159e\u0161it objedn\u00e1n\u00ed.\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"Nov\u00fd \u0159editel VZP Ivan Du\u0161kov.\" title=\"Nov\u00fd \u0159editel VZP Ivan Du\u0161kov.\" class=\"lazyload \" data-magazine=\"\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/02\/9759315.jpg\" style=\"aspect-ratio: auto\"\/>Nov\u00fd \u0159editel VZP Ivan Du\u0161kov. | Zdroj: e15 Michaela Szkanderov\u00e1<\/p>\n<p>Sou\u010d\u00e1st\u00ed n\u00e1vrhu m\u00e1 b\u00fdt i pozitivn\u00ed motivace. Pokud klient screening absolvuje, mohl by dostat vy\u0161\u0161\u00ed p\u0159\u00edsp\u011bvek \u2013 Du\u0161kov zmi\u0148uje nap\u0159\u00edklad tis\u00edc korun \u2013 kter\u00fd by \u0161lo vyu\u017e\u00edt na wellness nebo jin\u00e9 zdrav\u00ed podporuj\u00edc\u00ed aktivity. Nejde mu jen o jednor\u00e1zovou odm\u011bnu, ale o test, zda kombinace jednoduch\u00e9ho objedn\u00e1n\u00ed a atraktivn\u00edho bonusu zvedne \u00fa\u010dast.\u00a0<\/p>\n<p>Tvrd\u00ed, \u017ee \u201epr\u00e1v\u011b tahle kombinace m\u016f\u017ee v\u00fdrazn\u011b pos\u00edlit adherenci ke screening\u016fm\u201c. A i kdyby \u0161lo \u201ejen\u201c o citeln\u00e9 zv\u00fd\u0161en\u00ed \u00fa\u010dasti, pova\u017euje to za krok, kter\u00fd d\u00e1v\u00e1 smysl z medic\u00ednsk\u00e9ho i ekonomick\u00e9ho hlediska.\u00a0<\/p>\n<p>St\u00e1le se hledaj\u00ed d\u016fvody, pro\u010d to nejde<\/p>\n<p>Na ot\u00e1zku, jestli podobn\u00e9 modely funguj\u00ed v zahrani\u010d\u00ed, odpov\u00edd\u00e1 opatrn\u011b: se screeningy se podle n\u011bj \u201ebojuje plus minus v\u0161ude\u201c. Z\u00e1rove\u0148 ale zmi\u0148uje seversk\u00e9 zem\u011b a zejm\u00e9na D\u00e1nsko, kde je elektronizace zdravotnictv\u00ed v\u00fdrazn\u011b d\u00e1l. \u010cesk\u00fd probl\u00e9m vid\u00ed nejen v technologii, ale i v nastaven\u00ed syst\u00e9mu a v neochot\u011b k praktick\u00e9mu postupu. \u201eMn\u011b p\u0159ijde, \u017ee se st\u00e1le hledaj\u00ed probl\u00e9my, pro\u010d to nejde,\u201c \u0159\u00edk\u00e1. V p\u0159\u00edpad\u011b VZP v\u0161ak v\u011b\u0159\u00ed, \u017ee p\u0159i dobr\u00e9 motivaci pacient\u016f lze \u010d\u00e1st zm\u011bn ud\u011blat relativn\u011b rychle.\u00a0<\/p>\n<p>Pr\u00e1v\u011b motivace pacient\u016f je pro n\u011bj z\u00e1sadn\u00ed. V debat\u011b o n\u00ed se proto hl\u00e1s\u00ed sp\u00ed\u0161 k bonus\u016fm ne\u017e k sankc\u00edm. P\u0159ipom\u00edn\u00e1 \u010deskou politickou citlivost na regula\u010dn\u00ed z\u00e1sahy a nevid\u00ed realistickou cestu v \u201emalusech\u201c. Naopak pozitivn\u00ed motivace mu d\u00e1v\u00e1 smysl \u2013 nejprve v jednodu\u0161\u0161\u00edch form\u00e1ch, pozd\u011bji t\u0159eba i p\u0159es virtu\u00e1ln\u00ed \u00fa\u010det s body, kter\u00e9 by \u0161lo \u010derpat na aktivity podporuj\u00edc\u00ed zdrav\u00ed nebo zdravou v\u00fd\u017eivu. \u201eJ\u00e1 jsem jednozna\u010dn\u011b pro. Mysl\u00edm si, \u017ee cesta bonus\u016f smysl d\u00e1v\u00e1,\u201c \u0159\u00edk\u00e1. Bonus za screening, o kter\u00e9m mluv\u00ed, bere jako prvn\u00ed krok, nikoli kone\u010dn\u00e9 \u0159e\u0161en\u00ed.\u00a0<\/p>\n<p><a class=\"article-card__image\" data-ac-image=\"\" href=\"https:\/\/www.e15.cz\/finexpert\/servis\/vzp-planuje-na-rok-2026-deficit-12-7-miliard-uhradi-ho-z-rezerv-1429029\" title=\"VZP pl\u00e1nuje na rok 2026 deficit 12,7 miliard. Uhrad\u00ed ho z rezerv\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" alt=\"VZP pl\u00e1nuje na rok 2026 deficit 12,7 miliard. Uhrad\u00ed ho z rezerv\" title=\"VZP pl\u00e1nuje na rok 2026 deficit 12,7 miliard. Uhrad\u00ed ho z rezerv\" class=\"\" data-magazine=\"\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/02\/7094024.jpg\" loading=\"lazy\" style=\"aspect-ratio: 328 \/ 184\"\/><\/a><a class=\"article-card__title-link line-limit-3\" data-ac-title=\"\" href=\"https:\/\/www.e15.cz\/finexpert\/servis\/vzp-planuje-na-rok-2026-deficit-12-7-miliard-uhradi-ho-z-rezerv-1429029\" title=\"VZP pl\u00e1nuje na rok 2026 deficit 12,7 miliard. Uhrad\u00ed ho z rezerv\" rel=\"nofollow noopener\" target=\"_blank\">VZP pl\u00e1nuje na rok 2026 deficit 12,7 miliard. Uhrad\u00ed ho z rezerv<\/a><\/p>\n<p>Smysl prevence a v\u010dasn\u00e9ho z\u00e1chytu vysv\u011btluje pragmaticky i lidsky z\u00e1rove\u0148. U \u010d\u00e1sti onkologick\u00fdch onemocn\u011bn\u00ed podle n\u011bj zachycen\u00ed v prvn\u00edm a druh\u00e9m stadiu dramaticky m\u011bn\u00ed vyhl\u00eddky pacienta. \u201eKdy\u017e chyt\u00edm karcinom prsu v 1. stadiu, uzdraven\u00ed je stra\u0161n\u011b vysok\u00e9,\u201c \u0159\u00edk\u00e1.\u00a0<\/p>\n<p>Naopak t\u0159et\u00ed a \u010dtvrt\u00e9 stadium \u010dasto znamenaj\u00ed v\u00fdrazn\u011b hor\u0161\u00ed progn\u00f3zu. V\u010dasn\u00fd z\u00e1chyt proto nen\u00ed jen etick\u00e9 nebo zdravotnick\u00e9 t\u00e9ma, ale tak\u00e9 t\u00e9ma rozpo\u010dtov\u00e9 udr\u017eitelnosti: syst\u00e9m vyd\u00e1 pen\u00edze d\u0159\u00edve a c\u00edlen\u011bji, m\u00edsto aby pozd\u011bji nesl v\u00fdrazn\u011b vy\u0161\u0161\u00ed n\u00e1klady na komplikovanou l\u00e9\u010dbu s hor\u0161\u00edm v\u00fdsledkem.\u00a0<\/p>\n<p>K dat\u016fm je v\u0161ak st\u0159\u00edzliv\u00fd. Otev\u0159en\u011b p\u0159izn\u00e1v\u00e1, \u017ee VZP dnes nem\u00e1 detailn\u00ed cost-benefit anal\u00fdzy jednotliv\u00fdch p\u0159\u00edsp\u011bvk\u016f z fondu prevence. Neznamen\u00e1 to ale, \u017ee by \u0161lo jen o pocitov\u00e1 rozhodnut\u00ed. U n\u011bkter\u00fdch polo\u017eek, nap\u0159\u00edklad dent\u00e1ln\u00ed hygieny, podle n\u011bj existuje siln\u00e1 shoda odborn\u00edk\u016f, \u017ee pravidelnost d\u00e1v\u00e1 smysl. Sou\u010dasn\u011b ale zd\u016fraz\u0148uje, \u017ee syst\u00e9m by m\u011bl za\u010d\u00edt data o dopadech benefit\u016f sledovat d\u016fsledn\u011bji, aby bylo mo\u017en\u00e9 p\u0159esn\u011bji rozhodovat, kam investovat v\u00edce a co m\u00e1 naopak men\u0161\u00ed efekt.\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"Nov\u00fd \u0159editel VZP Ivan Du\u0161kov.\" title=\"Nov\u00fd \u0159editel VZP Ivan Du\u0161kov.\" class=\"lazyload \" data-magazine=\"\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/02\/9759314.jpg\" style=\"aspect-ratio: auto\"\/>Nov\u00fd \u0159editel VZP Ivan Du\u0161kov. | Zdroj: e15 Michaela Szkanderov\u00e1<\/p>\n<p>Do toho vstupuje i specifikum \u010desk\u00e9ho syst\u00e9mu zdravotn\u00edch poji\u0161\u0165oven. Du\u0161kov ho ozna\u010duje za \u201ekvazipoji\u0161\u0165ovensk\u00fd\u201c: poji\u0161\u0165ovny si podle n\u011bj fakticky nekonkuruj\u00ed klasick\u00fdm zp\u016fsobem a jedn\u00edm z m\u00e1la viditeln\u00fdch konkuren\u010dn\u00edch n\u00e1stroj\u016f z\u016fst\u00e1vaj\u00ed pr\u00e1v\u011b fondy prevence. To vytv\u00e1\u0159\u00ed tlak dr\u017eet i popul\u00e1rn\u00ed p\u0159\u00edsp\u011bvky, kter\u00e9 nemus\u00ed m\u00edt z hlediska dlouhodob\u00e9ho zdrav\u00ed nejvy\u0161\u0161\u00ed efekt.\u00a0<\/p>\n<p>V rozhovoru popisuje, \u017ee i relativn\u011b mal\u00fd p\u0159\u00edsp\u011bvek m\u016f\u017ee u \u010d\u00e1sti klient\u016f rozhodnout o p\u0159echodu jinam, p\u0159esto\u017ee z pohledu kvality a dostupnosti p\u00e9\u010de jsou d\u016fle\u017eit\u011bj\u0161\u00ed jin\u00e9 parametry. Pr\u00e1v\u011b proto by podle n\u011bj d\u00e1valo smysl, aby se poji\u0161\u0165ovny v kl\u00ed\u010dov\u00fdch preventivn\u00edch opat\u0159en\u00edch pohybovaly v\u00edce spole\u010dn\u011b a nehr\u00e1lo se jen na kr\u00e1tkodob\u00e9 p\u0159etahov\u00e1n\u00ed klient\u016f.\u00a0<\/p>\n<p>Rozpo\u010det na prevenci je v\u0161ak sv\u00e1zan\u00fd s rozpo\u010dtem zdravotn\u00edho fondu, z n\u011bho\u017e se hrad\u00ed l\u00e9\u010dba, a Du\u0161kov odm\u00edt\u00e1 p\u0159edstavu jednor\u00e1zov\u00e9 revoluce. Politicky i prakticky je podle n\u011bj sch\u016fdn\u011bj\u0161\u00ed postupovat \u201esegment po segmentu\u201c a spou\u0161t\u011bt pilotn\u00ed programy. Zmi\u0148uje onkologii, du\u0161evn\u00ed zdrav\u00ed, ale i strukturu nemocni\u010dn\u00ed p\u00e9\u010de nebo l\u016f\u017ekov\u00e9ho fondu. Sou\u010dasn\u00fd syst\u00e9m podle n\u011bj v sob\u011b nese neefektivity, kter\u00e9 je mo\u017en\u00e9 odkr\u00fdvat postupn\u011b.\u00a0<\/p>\n<p>Jako jeden z p\u0159\u00edklad\u016f, jak pos\u00edlit efektivitu cel\u00e9ho syst\u00e9mu, Du\u0161kov uv\u00e1d\u00ed dom\u00e1c\u00ed p\u00e9\u010di tam, kde je medic\u00ednsky vhodn\u00e1. Pacientovi se podle n\u011bj m\u016f\u017ee da\u0159it l\u00e9pe v dom\u00e1c\u00edm prost\u0159ed\u00ed a z\u00e1rove\u0148 jde \u010dasto o levn\u011bj\u0161\u00ed model ne\u017e hospitalizace.\u00a0<\/p>\n<p>Dal\u0161\u00ed oblast\u00ed jsou asistivn\u00ed technologie a um\u011bl\u00e1 inteligence v diagnostice. Du\u0161kov mluv\u00ed nap\u0159\u00edklad o \u010dten\u00ed mamograf\u016f: dnes AI podle n\u011bj \u010dasto funguje jako druh\u00e9 \u010dten\u00ed \u010di kontrola, ale o\u010dek\u00e1v\u00e1, \u017ee se role m\u016f\u017ee v budoucnu obr\u00e1tit a lidsk\u00fd expert bude sp\u00ed\u0161 jen dohl\u00ed\u017eet a kontrolovat v\u00fdsledek. Nevid\u00ed to jako ohro\u017een\u00ed syst\u00e9mu, ale jako jednu z cest, jak reagovat na nedostatek kapacit i tlak na efektivitu.\u00a0<\/p>\n<p>FLOW:L\u00e9\u010dba, ne zkratka. L\u00e9ka\u0159 Machytka shodil 17\u00a0kilo a\u00a0h\u00e1j\u00ed stamilionov\u00e9 v\u00fddaje \u010cech\u016f za l\u00e9ky typu Ozempic.\u00a0<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/02\/1771978272_366_retina.jpg\" alt=\"Video placeholder\" class=\"gvjp-video-placeholder\"\/><\/p>\n<p>\n\t\t\t\tFlow: Ev\u017een Machytka \u2022 e15\n\t\t\t<\/p>\n<p>P\u0159i pr\u00e1ci studium na Oxfordu<\/p>\n<p>Nov\u00fd \u0161\u00e9f VZP chce podle sv\u00fdch slov ve funkci tak\u00e9 uplatnit znalosti a kontakty, kter\u00e9 z\u00edskal p\u0159i studiu na Oxfordu. B\u011bhem sv\u00e9ho p\u016fsoben\u00ed v managementu VZP vystudoval obor Global Healthcare Leadership. D\u00edky tomu si nejen doplnil vzd\u011bl\u00e1n\u00ed v oblasti zdravotnick\u00e9ho managementu, ale nav\u00e1zal i kontakty s lidmi z klinick\u00e9 praxe, zdravotnick\u00e9ho byznysu, mezin\u00e1rodn\u00edch instituc\u00ed i ve\u0159ejn\u00e9 spr\u00e1vy.\u00a0<\/p>\n<p>Jako jeden z nejcenn\u011bj\u0161\u00edch studijn\u00edch modul\u016f na Oxfordu jmenuje evidence-based healthcare, kter\u00fd ho nau\u010dil l\u00e9pe pracovat s tvrzen\u00edmi a d\u016fkazy p\u0159i zav\u00e1d\u011bn\u00ed nov\u00fdch produkt\u016f a postup\u016f. \u201eKdy\u017e za mnou n\u011bkdo p\u0159ijde, \u017ee m\u00e1 specifick\u00fd produkt a poji\u0161\u0165ovna ho mus\u00ed hned implementovat, m\u00e1m sadu strategi\u00ed a n\u00e1vod\u016f, jak si ov\u011b\u0159it, jestli je to pravda, nebo ne,\u201c popisuje.\u00a0<\/p>\n<p>Dnes se Du\u0161kov ke sv\u00e9mu studiu na Oxfordu vrac\u00ed tak\u00e9 jako k potvrzen\u00ed, \u017ee m\u00e1 smysl u\u010dit se i ve chv\u00edli, kdy je \u010dlov\u011bk v seniorn\u011bj\u0161\u00ed mana\u017eersk\u00e9 pozici. Ne kv\u016fli titulu samotn\u00e9mu, ale kv\u016fli tomu, \u017ee jej to vytrhne z dom\u00e1c\u00ed bubliny, donut\u00ed ho obst\u00e1t v n\u00e1ro\u010dn\u00e9 konkurenci a otev\u0159e mu jin\u00fd pohled na veden\u00ed lid\u00ed i fungov\u00e1n\u00ed zdravotn\u00edch syst\u00e9m\u016f. \u201eTy dimenze se otev\u0159ou \u00fapln\u011b jinam. Je pot\u0159eba se vz\u00e1jemn\u011b motivovat a jenom se neutvrzovat bez reflexe, \u017ee n\u011bco d\u011bl\u00e1me dob\u0159e,\u201c uzav\u00edr\u00e1 Du\u0161kov.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"V pond\u011bl\u00ed byl po rychl\u00e9m p\u00e1du Zde\u0148ka Kab\u00e1tka zvolen spr\u00e1vn\u00ed radou VZP nov\u00fdm \u0159editelem nejv\u011bt\u0161\u00ed \u010desk\u00e9 zdravotn\u00ed poji\u0161\u0165ovny.&hellip;\n","protected":false},"author":2,"featured_media":6658,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[42,338,17,21,4535,2813,16,4534,703,2216,18,19,22,4533,3882,20],"class_list":{"0":"post-6657","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-zpravy","8":"tag-cesko","9":"tag-dansko","10":"tag-headlines","11":"tag-hlavni-udalosti","12":"tag-institut-planovani-a-rozvoje-hl-m-prahy","13":"tag-lecba","14":"tag-news","15":"tag-oxford","16":"tag-penize","17":"tag-prevence","18":"tag-top-news","19":"tag-top-stories","20":"tag-udalosti-dne","21":"tag-vseobecna-zdravotni-pojistovna-ceske-republiky","22":"tag-zdenek-kabatek","23":"tag-zpravy"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/6657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=6657"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/6657\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/6658"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=6657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=6657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=6657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}