{"id":67169,"date":"2026-04-26T16:09:10","date_gmt":"2026-04-26T16:09:10","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/67169\/"},"modified":"2026-04-26T16:09:10","modified_gmt":"2026-04-26T16:09:10","slug":"ceska-mana-chce-vyrabet-v-usa-duvodem-jsou-i-trumpova-cla","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/67169\/","title":{"rendered":"\u010cesk\u00e1 Mana chce vyr\u00e1b\u011bt v\u00a0USA, d\u016fvodem jsou i\u00a0Trumpova cla"},"content":{"rendered":"

\u010cesk\u00fd pr\u016fkopn\u00edk v\u00a0segmentu funk\u010dn\u00ed v\u00fd\u017eivy Mana chce ve Spojen\u00fdch st\u00e1tech spustit lok\u00e1ln\u00ed v\u00fdrobu. D\u016fvodem je drah\u00e1 logistika i\u00a0celn\u00ed politika sou\u010dasn\u00e9 americk\u00e9 administrativy, \u0159ekl Seznam Zpr\u00e1v\u00e1m majitel spole\u010dnosti Heaven Labs Jakub Krej\u010d\u00edk.<\/p>\n

Firma m\u00e1 v\u00a0sou\u010dasnosti sv\u016fj jedin\u00fd v\u00fdrobn\u00ed z\u00e1vod v\u00a0Modletic\u00edch u\u00a0Prahy. P\u0159\u00edtomnost na americk\u00e9m trhu za\u010dala omezovat po roce 2023, proto\u017ee j\u00ed vysko\u010dily logistick\u00e9 i\u00a0surovinov\u00e9 n\u00e1klady a\u00a0byznys v\u00a0z\u00e1mo\u0159\u00ed p\u0159estal d\u00e1vat ekonomick\u00fd smysl. Te\u010f je zde zhruba na desetin\u011b p\u016fvodn\u00edch prodej\u016f.<\/p>\n

\u201eV posledn\u00ed dob\u011b doch\u00e1z\u00ed k\u00a0ratifikaci velk\u00e9 celn\u00ed dohody mezi Evropou a\u00a0USA, kdy p\u0159ech\u00e1z\u00edme na plo\u0161n\u00fd tarif 15\u00a0procent. Lekce pro n\u00e1s je v\u00a0tomto p\u0159\u00edpad\u011b v\u00a0tom, \u017ee je pot\u0159eba v\u00a0USA vyr\u00e1b\u011bt lok\u00e1ln\u011b,\u201c sd\u011blil Krej\u010d\u00edk a\u00a0dodal: \u201eV tuto chv\u00edli p\u0159ipravujeme lok\u00e1ln\u00ed v\u00fdrobu v\u00a0USA. Lokalita je nav\u00e1z\u00e1na na aktivity m\u00e9 druh\u00e9 spole\u010dnosti Rocket Lunch, kter\u00e1 spolupracuje na projektech pro NASA a\u00a0s\u00eddl\u00ed v\u00a0Austinu, Texasu. S\u00a0v\u00fdrobou budeme m\u00ed\u0159it do stejn\u00e9 lokace.\u201c<\/p>\n

Pr\u00e1vn\u011b a\u00a0produktov\u011b je u\u017e podle n\u011bj vstup do USA p\u0159ipraven\u00fd. Te\u010f se \u0159e\u0161\u00ed m\u00edsto v\u00fdroby, logistika, v\u00fdrobn\u00ed hala a\u00a0m\u00edstn\u00ed management. V\u00fdroba se m\u00e1 spustit pravd\u011bpodobn\u011b v\u00a0roce 2027\u00a0a\u00a0\u010dasem m\u00e1 kapacitou p\u0159ekonat modletick\u00fd z\u00e1vod.<\/p>\n

<\/a><\/p>\n

V USA chce usp\u011bt i\u00a0se svou produktovou novinkou Mark 10, tedy n\u00e1pojem v\u00a0pr\u00e1\u0161ku, k\u00a0jeho\u017e v\u00fdvoji spole\u010dnost zu\u017eitkovala v\u00fdsledky pr\u00e1ce na potravin\u00e1\u0159sk\u00fdch inovac\u00edch p\u0159i sv\u00e9 \u00fa\u010dasti v\u00a0programu NASA. C\u00edlem je vyvinout j\u00eddlo, kter\u00e9 obstoj\u00ed v\u00a0extr\u00e9mn\u00edch podm\u00ednk\u00e1ch dlouh\u00fdch vesm\u00edrn\u00fdch mis\u00ed\u00a0– s\u00a0minim\u00e1ln\u00edmi n\u00e1roky na prostor, logistiku a\u00a0zdroje, ale z\u00e1rove\u0148 s\u00a0dostate\u010dnou nutri\u010dn\u00ed hodnotou pro pos\u00e1dku.<\/p>\n

Na vesm\u00edrnou misi se zat\u00edm produkty Mana nevydaly, podle Krej\u010d\u00edka je pro firmu tento v\u00fdvojov\u00fd program samostatn\u011b ztr\u00e1tov\u00fd, nicm\u00e9n\u011b m\u00e1 velk\u00fd p\u0159\u00ednos pro v\u00fdrobu ostatn\u00edch potravin. \u201eBez programu pro NASA by na\u0161e nov\u00e9 produkty nevznikly,\u201c \u0159\u00edk\u00e1.<\/p>\n

Mana je aktivn\u00ed v\u00a0segmentu \u201ekompletn\u00ed\u201c \u010di funk\u010dn\u00ed v\u00fd\u017eivy, kter\u00e1 m\u016f\u017ee nahradit b\u011b\u017en\u00e9 j\u00eddlo. Nekonkuruje v\u0161ak u\u017e jen mal\u00fdm foodtech zna\u010dk\u00e1m. V\u00a0posledn\u00ed dob\u011b na toto pole vstupuj\u00ed velk\u00e9 potravin\u00e1\u0159sk\u00e9 koncerny jako Danone a\u00a0Nestl\u00e9. Danone letos p\u0159evzala britskou spole\u010dnost Huel, pat\u0159\u00edc\u00ed mezi etablovan\u00e9 hr\u00e1\u010de v\u00a0oboru. Prod\u00e1v\u00e1 nutri\u010dn\u011b kompletn\u00ed pr\u00e1\u0161ky nebo ready-to-drink n\u00e1poje.<\/p>\n

Mana ve vesm\u00edru<\/p>\n

Nejbl\u00ed\u017e se Mana k\u00a0vesm\u00edru dostala v\u00a0roce 2021, kdy t\u00fdm kolem Heaven Labs usp\u011bl v\u00a0sout\u011b\u017ei NASA s\u00a0n\u00e1vrhem syst\u00e9mu, kter\u00fd m\u00e1 z\u00a0dehydrovan\u00fdch sm\u011bs\u00ed p\u0159ipravovat j\u00eddlo pro dlouh\u00e9 mise. Ne\u0161lo tedy o\u00a0to, \u017ee by u\u017e Mana let\u011bla k\u00a0astronaut\u016fm, ale o\u00a0v\u00fdvoj technologie pro budoucnost. Firma nav\u00edc tvrd\u00ed, \u017ee \u010d\u00e1st tohoto know-how u\u017e vyu\u017eila i\u00a0v nov\u00fdch produktech na Zemi, t\u0159eba u\u00a0Hotmealu a\u00a0nov\u011bj\u0161\u00edch receptur.<\/p>\n

Pro Heaven Labs je zat\u00edm byznysov\u011b nejzaj\u00edmav\u011bj\u0161\u00ed \u010desk\u00fd trh, kter\u00fd v\u00a0minul\u00fdch letech v\u00a0tr\u017eb\u00e1ch p\u0159edstavoval v\u00edce ne\u017e 140\u00a0milion\u016f korun. Potraviny Mana, tedy n\u00e1poje v\u00a0pr\u00e1\u0161ku, retailov\u00e1 balen\u00ed n\u00e1poj\u016f nebo dehydrovan\u00e1 hlavn\u00ed j\u00eddla, kter\u00e1 se zalij\u00ed horkou vodou, se dod\u00e1vaj\u00ed do cel\u00e9 Evropsk\u00e9 unie. Nejzaj\u00edmav\u011bj\u0161\u00ed jsou podle Krej\u010d\u00edka n\u011bmecky mluv\u00edc\u00ed trhy a\u00a0Velk\u00e1 Brit\u00e1nie.<\/p>\n

Maloobchod po post-covidov\u00e9m \u00fatlumu nyn\u00ed p\u0159edstavuje kolem 25\u00a0procent celkov\u00fdch tr\u017eeb. Manu prod\u00e1vaj\u00ed prakticky v\u0161echny obchodn\u00ed \u0159et\u011bzce krom\u011b diskont\u016f.<\/p>\n

\u201ePo covidu byl retail ztr\u00e1tov\u00fd, na\u0161e vstupy extr\u00e9mn\u011b stouply. Dnes naopak roste a\u00a0tvo\u0159\u00ed u\u017e \u010dtvrtinu obratu,\u201c uvedl zakladatel firmy s\u00a0t\u00edm, \u017ee obrat k\u00a0lep\u0161\u00edmu p\u0159ineslo rozhodnut\u00ed zajistit distribuci produkt\u016f vlastn\u00edmi silami a\u00a0o\u017eiven\u00ed popt\u00e1vky spot\u0159ebitel\u016f. Z\u00e1sadn\u00edm prodejn\u00edm kan\u00e1lem je internet.<\/p>\n

<\/a><\/p>\n

V\u00fdrobce se loni potichu st\u00e1hl z\u00a0kategorie rostlinn\u00fdch burger\u016f. Sv\u016fj ManaBurger vyr\u00e1b\u011bl od roku 2020.\u00a0P\u0159i uveden\u00ed rozjel p\u0159edprodeje v\u00a0\u010cesku, N\u011bmecku, Rakousku a\u00a0ve \u0160v\u00fdcarsku a\u00a0krom\u011b obchod\u016f pl\u00e1noval dostat produkt do restaurac\u00ed a\u00a0rozv\u00e1\u017ekov\u00fdch slu\u017eeb. V\u00a0prvn\u00edch m\u011bs\u00edc\u00edch se burger prod\u00e1val nap\u0159\u00edklad p\u0159es online supermarket Ko\u0161\u00edk, pozd\u011bji se dostal do s\u00edt\u011b ob\u010derstven\u00ed Burrito Loco. Mana za\u010d\u00e1tkem roku 2021\u00a0uv\u00e1d\u011bla, \u017ee prodala p\u0159es 183\u00a0tis\u00edc kus\u016f.<\/p>\n

\u201eLoni jsme skon\u010dili v\u00fdrobu, kter\u00e1 byla velmi n\u00e1ro\u010dn\u00e1 a\u00a0drah\u00e1, proto\u017ee vy\u017eadovala odd\u011blenou mokrou v\u00fdrobu, n\u00e1ro\u010dnou mikrobiologii, okam\u017eit\u00e9 \u0161okov\u00e9 chlazen\u00ed i\u00a0transport zmrazen\u00fdch produkt\u016f do t\u0159\u00ed dn\u016f po cel\u00e9m sv\u011bt\u011b,\u201c uvedl Krej\u010d\u00edk.<\/p>\n

Do cel\u00e9 kategorie p\u0159ed lety glob\u00e1ln\u011b vstupovala \u0159ada hr\u00e1\u010d\u016f, v\u010detn\u011b americk\u00e9 spole\u010dnosti Beyond Meat, ale prodeje nakonec v\u00fdrazn\u011b zaostaly za p\u016fvodn\u00edmi o\u010dek\u00e1v\u00e1n\u00edmi.<\/p>\n

Heaven Labs se nyn\u00ed sna\u017e\u00ed si\u00a0\u010d\u00e1st surovin zajistit sama. U\u017e dnes m\u00e1 prototyp hydroponicky p\u011bstovan\u00fdch plodin a\u00a0venkovn\u00ed experiment\u00e1ln\u00ed pole u\u00a0Trutnova. C\u00edlem je nau\u010dit se izolovat rostlinn\u00e9 proteiny a\u00a0\u010dasem pokr\u00fdt aspo\u0148 \u010d\u00e1st vlastn\u00ed pot\u0159eby.<\/p>\n","protected":false},"excerpt":{"rendered":"\u010cesk\u00fd pr\u016fkopn\u00edk v\u00a0segmentu funk\u010dn\u00ed v\u00fd\u017eivy Mana chce ve Spojen\u00fdch st\u00e1tech spustit lok\u00e1ln\u00ed v\u00fdrobu. D\u016fvodem je drah\u00e1 logistika i\u00a0celn\u00ed…\n","protected":false},"author":2,"featured_media":67170,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[67,68,22607,850,597],"class_list":{"0":"post-67169","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-business","9":"tag-byznys","10":"tag-heaven-labs","11":"tag-potraviny","12":"tag-zdravi"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116471880888246181","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/67169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=67169"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/67169\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/67170"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=67169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=67169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=67169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}