{"id":69017,"date":"2026-04-28T11:09:14","date_gmt":"2026-04-28T11:09:14","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/69017\/"},"modified":"2026-04-28T11:09:14","modified_gmt":"2026-04-28T11:09:14","slug":"penize-maji-dotlacit-cechy-na-preventivni-prohlidky-system-tak-usetri","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/69017\/","title":{"rendered":"Pen\u00edze maj\u00ed dotla\u010dit \u010cechy na preventivn\u00ed prohl\u00eddky. Syst\u00e9m tak u\u0161et\u0159\u00ed"},"content":{"rendered":"<p class=\"e_bW\">Vl\u00e1da chce, aby se lid\u00e9 v\u00edce v\u011bnovali sv\u00e9mu zdrav\u00ed a\u00a0dbali na prevenci. Jak ale vyplynulo z\u00a0debaty, kterou v\u00a0\u00fater\u00fd svolaly Seznam Zpr\u00e1vy, jednoduch\u00e9 \u0159e\u0161en\u00ed vlastn\u011b neexistuje. Ministerstvo zdravotnictv\u00ed s\u00e1z\u00ed na kombinaci v\u00edce krok\u016f, mezi kter\u00e9 pat\u0159\u00ed p\u0159edev\u0161\u00edm finan\u010dn\u00ed motivace pacient\u016f, v\u011bt\u0161\u00ed zapojen\u00ed praktick\u00fdch l\u00e9ka\u0159\u016f a\u00a0tak\u00e9 systematick\u00e9 odstra\u0148ov\u00e1n\u00ed bari\u00e9r v\u00a0p\u0159\u00edstupu k\u00a0p\u00e9\u010di jako takov\u00e9. P\u0159edev\u0161\u00edm pak k\u00a0preventivn\u00edm vy\u0161et\u0159en\u00edm.<\/p>\n<p class=\"e_bW\">\u00da\u010del je jasn\u00fd, prevence, tedy v\u010dasn\u00e9 odhalen\u00ed nemoci je mnohem levn\u011bj\u0161\u00ed ne\u017e pozd\u011bj\u0161\u00ed l\u00e9\u010dba v\u00a0nemocnici.<\/p>\n<p class=\"e_bW\">Podle ministra zdravotnictv\u00ed Adama Vojt\u011bcha (ANO) bychom za \u00fa\u010dast na zdravotn\u00ed prevenci mohli z\u00edskat finan\u010dn\u00ed p\u0159\u00edsp\u011bvek v\u00a0\u0159\u00e1du tis\u00edc\u016f korun.  <\/p>\n<p class=\"e_bW\">\u201eZva\u017eujeme, \u017ee by to nebyla fixn\u00ed \u010d\u00e1stka, ale n\u011bjak\u00e9 rozmez\u00ed. Mohl by to b\u00fdt n\u00e1stroj konkurence mezi poji\u0161\u0165ovnami,\u201c \u0159ekl Vojt\u011bch v\u00a0\u00fatern\u00ed debat\u011b Seznam Zpr\u00e1v. <\/p>\n<p class=\"e_bW\">Podle sociologa Daniela Prokopa zku\u0161enosti ze zahrani\u010d\u00ed ukazuj\u00ed, \u017ee finan\u010dn\u00ed odm\u011bny mohou m\u00edt efekt, ale jen za ur\u010dit\u00fdch podm\u00ednek. \u201eZahrani\u010dn\u00ed studie ukazuj\u00ed, \u017ee to m\u016f\u017ee fungovat, nen\u00ed to ale zaru\u010den\u011b z\u00e1zra\u010dn\u00e9 \u0159e\u0161en\u00ed,\u201c upozor\u0148uje. Kl\u00ed\u010dem je podle n\u011bj jednoduchost.<\/p>\n<p class=\"e_bW\">\u201eTakov\u00e9 ty programy typu, \u017ee kdy\u017e jdete k\u00a0praktikovi, tak m\u00e1te dent\u00e1ln\u00ed hygienu zdarma nebo m\u00e1te l\u00edstky na plave\u010d\u00e1k, ale mus\u00edte si o\u00a0n\u011b slo\u017eit\u011b za\u017e\u00e1dat u\u00a0poji\u0161\u0165ovny, to prost\u011b nefunguje. Mus\u00ed to b\u00fdt obecn\u00fd benefit, velmi jednoduch\u00fd. Ale ani tak se ned\u00e1 p\u0159ece\u0148ovat,\u201c m\u00edn\u00ed Prokop.<\/p>\n<p class=\"e_bW\">\u0158editelka zdravotnick\u00e9 skupiny EUC, nejv\u011bt\u0161\u00edho poskytovatele ambulantn\u00ed p\u00e9\u010de v\u00a0\u010cesku, Jana Thomas C\u00edlkov\u00e1 ale vid\u00ed v\u00a0pozitivn\u00ed motivaci potenci\u00e1l. \u201eV\u011bt\u0161inou ta pozitivn\u00ed motivace funguje v\u00edc ne\u017e postihov\u00e1n\u00ed.\u201c A\u00a0z\u00e1rove\u0148 upozor\u0148uje, \u017ee penalizace za ne\u00fa\u010dast na prevenci by byla legislativn\u011b problematick\u00e1. Na finan\u010dn\u00edm odm\u011b\u0148ov\u00e1n\u00ed vzorn\u00fdch pacient\u016f, kter\u00e9 m\u00e1 j\u00edt podle n\u00e1vrhu ministra z\u00a0prost\u0159edk\u016f zdravotn\u00edch poji\u0161\u0165oven, vid\u00ed i\u00a0dal\u0161\u00ed p\u0159\u00ednos. D\u016fle\u017eitou roli by podle n\u00ed mohlo sehr\u00e1t zv\u00fd\u0161en\u00ed konkurence mezi zdravotn\u00edmi poji\u0161\u0165ovnami, co\u017e by m\u011blo pos\u00edlit jejich aktivitu pr\u00e1v\u011b v\u00a0prevenci.<\/p>\n<p><a data-dot=\"mol-article-card-media\" aria-hidden=\"true\" tabindex=\"-1\" href=\"https:\/\/www.seznamzpravy.cz\/clanek\/ekonomika-firmy-tisice-korun-navic-vojtech-navrhne-aby-pojistovny-motivovaly-k-prevenci-304920\" class=\"e_n f_l0\" rel=\"nofollow noopener\" target=\"_blank\"><img fetchpriority=\"high\" height=\"2304\"   width=\"4096\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/04\/1777374553_784_ceska-elita.mpo.jpeg\" loading=\"eager\" decoding=\"sync\" class=\"e_aa e_Z\"\/><\/a><\/p>\n<p class=\"e_bW\">Je\u0161t\u011b v\u011bt\u0161\u00ed efekt ne\u017e finan\u010dn\u00ed motivace pacient\u016f m\u016f\u017ee m\u00edt podle Daniela Prokopa motivace praktick\u00fdch l\u00e9ka\u0159\u016f. Pr\u00e1v\u011b oni toti\u017e hraj\u00ed z\u00e1sadn\u00ed roli v\u00a0doporu\u010dov\u00e1n\u00ed screening\u016f \u010di o\u010dkov\u00e1n\u00ed. <\/p>\n<p class=\"e_bW\">\u201eDneska maj\u00ed tak velkou kapita\u010dn\u00ed platbu, \u017ee nejsou dostate\u010dn\u011b motivovan\u00ed tu prevenci maximalizovat,\u201c \u0159\u00edk\u00e1 sociolog.<\/p>\n<p class=\"e_bW\">\u017de se bez aktivn\u00edho zapojen\u00ed l\u00e9ka\u0159\u016f syst\u00e9m nepohne, souhlas\u00ed i\u00a0C\u00edlkov\u00e1: \u201ePraktick\u00fdm l\u00e9ka\u0159\u016fm mus\u00edme vym\u00fd\u0161let programy, kde budou ur\u010dit\u00e9 bonusy pr\u00e1v\u011b za v\u00fdsledky, za proo\u010dkovanost, za preventivn\u00ed p\u00e9\u010di.\u201c<\/p>\n<p>Odstra\u0148ov\u00e1n\u00ed bari\u00e9r: nej\u00fa\u010dinn\u011bj\u0161\u00ed opat\u0159en\u00ed<\/p>\n<p class=\"e_bW\">Za v\u016fbec nejefektivn\u011bj\u0161\u00ed opat\u0159en\u00ed pova\u017euj\u00ed odborn\u00edci odstra\u0148ov\u00e1n\u00ed p\u0159ek\u00e1\u017eek v\u00a0p\u0159\u00edstupu k\u00a0prevenci. T\u011bch existuje cel\u00e1 \u0159ada a\u00a0typick\u00fdm p\u0159\u00edkladem je screening rakoviny tlust\u00e9ho st\u0159eva, kde \u0159ada pacient\u016f odpadne kv\u016fli slo\u017eit\u00e9mu objedn\u00e1v\u00e1n\u00ed. \u201eSpousta lid\u00ed se pak zasekne. A\u00a0p\u0159esto\u017ee to maj\u00ed indikov\u00e1no, na vy\u0161et\u0159en\u00ed ani nedojdou,\u201c zazn\u011blo tak\u00e9 v\u00a0debat\u011b.<\/p>\n<p class=\"e_bW\">Ministr zdravotnictv\u00ed Adam Vojt\u011bch k\u00a0tomu uvedl: \u201eChceme, aby screeningy byly v\u00edce p\u0159\u00edstupn\u00e9. Budeme roz\u0161i\u0159ovat kompetence zdravotn\u00edk\u016fm, bav\u00edme se o\u00a0samoodb\u011brov\u00fdch sad\u00e1ch\u2026 V\u00edme, \u017ee v\u00a0zahrani\u010d\u00ed to funguje. A\u00a0zp\u016fsob\u016f, jak sni\u017eovat \u0161patnou dostupnost preventivn\u00ed p\u00e9\u010de, je cel\u00e1 \u0159ada. Mus\u00edme je vyu\u017e\u00edt.\u201c<\/p>\n<p><img height=\"2732\"   width=\"4096\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/04\/1777374554_261_ceska-elita.mpo.jpeg\" loading=\"eager\" decoding=\"sync\" class=\"e_aa e_Z\"\/>Foto: Renata Mat\u011bjkov\u00e1\/Seznam Zpr\u00e1vy, Seznam Zpr\u00e1vy<\/p>\n<p class=\"e_bW\">Pr\u016fzkumy ukazuj\u00ed, \u017ee velkou roli v\u00a0tom, jak \u010dasto chod\u00edme k\u00a0l\u00e9ka\u0159i, pokud nejsme akutn\u011b nemocn\u00ed, hraje prost\u011b jednoduchost objedn\u00e1n\u00ed. Praktickou zku\u0161enost shrnul jeden z\u00a0\u00fa\u010dastn\u00edk\u016f. <\/p>\n<p class=\"e_bW\">\u201eK jednomu bylo stra\u0161n\u011b t\u011b\u017ek\u00e9 se objednat, tak\u017ee jsem tam ani nechodil\u2026 te\u010f m\u00e1m praktika, kde si to za\u0161krtnu, je tam patn\u00e1ctiminutov\u00fd slot a\u00a0v\u00edc u\u017e ne\u010dek\u00e1m.\u201c<\/p>\n<p>Prevence jako investice<\/p>\n<p class=\"e_bW\">Do syst\u00e9mu prevence mohou v\u00fdznamn\u011b vstoupit i\u00a0zam\u011bstnavatel\u00e9. Pot\u0159ebuj\u00ed ale jasn\u00e9 ekonomick\u00e9 argumenty. \u201eKa\u017ed\u00fd ten jednotliv\u00fd krok mus\u00ed b\u00fdt n\u00e1kladov\u011b efektivn\u00ed,\u201c vysv\u011btluje Jakub Dvo\u0159\u00e1\u010dek z\u00a0Pluxee. Firmy podle n\u011bj mus\u00ed m\u00edt k\u00a0dispozici data, kter\u00e1 jim uk\u00e1\u017eou, \u017ee investice do zdrav\u00ed zam\u011bstnanc\u016f se vrac\u00ed\u00a0\u2013 nap\u0159\u00edklad v\u00a0ni\u017e\u0161\u00ed nemocnosti a\u00a0vy\u0161\u0161\u00ed produktivit\u011b.<\/p>\n<p class=\"e_bW\">Nab\u00eddka dne\u0161n\u00edch zdravotn\u00edch zam\u011bstnaneck\u00fdch benefit\u016f podle Dvo\u0159\u00e1\u010dka p\u0159\u00edli\u0161 nefunguje.<\/p>\n<p class=\"e_bW\">\u201e\u017de je n\u011bco zadarmo, nic neznamen\u00e1. M\u00e1me zadarmo vakc\u00edny na covid a\u00a0na mnoho jin\u00fdch v\u011bc\u00ed a\u00a0stejn\u011b je proo\u010dkovanost velmi n\u00edzk\u00e1,\u201c posteskl si v\u00a0debat\u011b mana\u017eer spole\u010dnosti, kter\u00e1 je v\u00a0Evrop\u011b l\u00eddrem v\u00a0zam\u011bstnaneck\u00fdch benefitech.<\/p>\n<p class=\"e_bW\">Firmy podle Jakuba Dvo\u0159\u00e1\u010dka pot\u0159ebuj\u00ed c\u00edlen\u011bj\u0161\u00ed n\u00e1stroje, kter\u00e9 umo\u017en\u00ed zam\u011b\u0159it podporu prevence na konkr\u00e9tn\u00ed rizikov\u00e9 skupiny a\u00a0z\u00e1rove\u0148 m\u011b\u0159it jej\u00ed dopady.<\/p>\n<p class=\"e_bW\">Zv\u00fd\u0161en\u00ed \u00fa\u010dasti populace na zdravotn\u00ed prevenci nelze postavit na jedin\u00e9m opat\u0159en\u00ed. Jak shrnul ministr Vojt\u011bch, ur\u010dit\u011b to nen\u00ed o\u00a0jednom z\u00e1zra\u010dn\u00e9m \u0159e\u0161en\u00ed. \u00dasp\u011bch bude z\u00e1viset na kombinaci dob\u0159e nastaven\u00fdch motivac\u00ed, aktivn\u00edho zapojen\u00ed l\u00e9ka\u0159\u016f, a\u00a0p\u0159edev\u0161\u00edm na tom, jak snadn\u00e9 bude pro lidi preventivn\u00ed p\u00e9\u010di skute\u010dn\u011b vyu\u017e\u00edt.<\/p>\n<p class=\"e_bW\">Celou debatu si pus\u0165te v\u00a0\u00favodu tohoto \u010dl\u00e1nku.<\/p>\n","protected":false},"excerpt":{"rendered":"Vl\u00e1da chce, aby se lid\u00e9 v\u00edce v\u011bnovali sv\u00e9mu zdrav\u00ed a\u00a0dbali na prevenci. Jak ale vyplynulo z\u00a0debaty, kterou v\u00a0\u00fater\u00fd&hellip;\n","protected":false},"author":2,"featured_media":69018,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[646,156,43,42,41,40,23051,2216,14075,342],"class_list":{"0":"post-69017","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cesko","8":"tag-adam-vojtech","9":"tag-ceska-elita","10":"tag-ceska-republika","11":"tag-cesko","12":"tag-czech-republic","13":"tag-czechia","14":"tag-euc","15":"tag-prevence","16":"tag-videokonference-b2b","17":"tag-zdravotnictvi"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116482025979679079","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/69017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=69017"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/69017\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/69018"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=69017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=69017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=69017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}