Ofici\u00e1ln\u00ed cesta k n\u00e1kupu bot, kter\u00e9 pobl\u00e1znily b\u011b\u017eeck\u00fd sv\u011bt, vede v\u00fdhradn\u011b p\u0159es aplikaci Adidas – tu jsme si st\u00e1hli a zaregistrovali se do n\u00ed. Ani tak si ale boty s cenovkou 12 599 korun nelze zakoupit oby\u010dejn\u00fdm kliknut\u00edm na tla\u010d\u00edtko. Je nutn\u00e9 se do 30. dubna do 9:30 hodin r\u00e1no p\u0159ihl\u00e1sit do losov\u00e1n\u00ed, kter\u00e9 prob\u011bhne o p\u016fl hodiny pozd\u011bji. Firma n\u00e1sledn\u011b vybere ty, kte\u0159\u00ed si boty budou moci koupit. <\/p>\n
\u201e\u00dasp\u011b\u0161n\u00fdm \u00fa\u010dastn\u00edk\u016fm bude objedn\u00e1vka doru\u010dena automaticky,\u201c uv\u00e1d\u00ed aplikace Adidas. Firma u\u017e ale neuv\u00e1d\u00ed, kolik z\u00e1jemc\u016f se k bot\u00e1m skute\u010dn\u011b dostane. Hlavn\u00ed vlnu prodeje toti\u017e chyst\u00e1 a\u017e na podzim. Adidas u\u017e v pond\u011bl\u00ed uvolnil omezen\u00e9 mno\u017estv\u00ed p\u00e1r\u016f, kter\u00e9 v r\u00e1mci p\u0159edprodeje zmizely b\u011bhem n\u011bkolika minut.<\/p>\n
Druhou mo\u017enost\u00ed je tak n\u00e1kup p\u0159es p\u0159eprodejn\u00ed platformy – kde ale ceny \u0161plhaj\u00ed je\u0161t\u011b v\u00fd\u0161. Nap\u0159\u00edklad na americk\u00e9m webu StockX, zam\u011b\u0159en\u00e9m na p\u0159eprodej obuvi, se p\u00e1nsk\u00e1 velikost 44 prodala a\u017e za 3147 dolar\u016f (v\u00edce ne\u017e 65 tis\u00edc korun). <\/p>\n
K dispozici byly i \u201elevn\u011bj\u0161\u00ed\u201c kusy kolem 780 dolar\u016f (zhruba 16 tis\u00edc korun), ale pr\u016fm\u011brn\u00e1 cena prodan\u00fdch kus\u016f se k \u00fatern\u00edmu dopoledni pohybovala kolem 1373 dolar\u016f, tedy v\u00edce ne\u017e 28 tis\u00edc korun. Tyto \u010d\u00e1stky nav\u00edc nezahrnuj\u00ed poplatky platform\u011b ani po\u0161tovn\u00e9, tak\u017ee kone\u010dn\u00e1 cena je je\u0161t\u011b vy\u0161\u0161\u00ed.<\/p>\n
Leh\u010d\u00ed ne\u017e m\u00fddlo \u010di smartphone<\/p>\n
Adidas Adizero Adios Pro Evo 3 v\u00e1\u017e\u00ed pouh\u00fdch 97 gram\u016f – m\u00e9n\u011b ne\u017e chytr\u00fd telefon, mal\u00e9 jablko nebo kostka m\u00fddla. \u201eNa t\u00e9to \u00farovni z\u00e1le\u017e\u00ed na ka\u017ed\u00e9m detailu – m\u011b\u0159ili jsme v\u011bci a\u017e na nanogramy,\u201c popsal v\u00fdvoj Patrick Nava z Adidasu. \u201eByl to dlouh\u00fd proces, ale vedl k n\u011b\u010demu, co podle n\u00e1s skute\u010dn\u011b m\u011bn\u00ed pocit ze z\u00e1vodn\u00ed boty.\u201c <\/p>\n
M\u00edsto klasick\u00e9 karbonov\u00e9 desky vyu\u017e\u00edv\u00e1 model technologii, kter\u00e1 \u201eobaluje\u201c mezipode\u0161ev a sni\u017euje hmotnost. Nov\u00e1 p\u011bna je nav\u00edc zhruba o polovinu leh\u010d\u00ed ne\u017e u p\u0159edchoz\u00ed verze a svr\u0161ek p\u0159ipom\u00edn\u00e1 materi\u00e1l z kitesurfingov\u00fdch plachet.<\/p>\n
V dob\u011b, kdy se b\u011b\u017eeck\u00fd sv\u011bt soust\u0159ed\u00ed na takzvan\u00e9 \u201emarginal gains\u201c, tedy drobn\u00e1 zlep\u0161en\u00ed v\u00fdkonu, jde o z\u00e1sadn\u00ed posun. Podle Saweho jde o nejlep\u0161\u00ed boty, jak\u00e9 kdy m\u011bl: \u201eJsou velmi lehk\u00e9 a stabiln\u00ed.\u201c<\/p>\n
Boty, kter\u00e9 vyhr\u00e1vaj\u00ed<\/p>\n
Model firma p\u0159edstavila pouh\u00e9 dva dny p\u0159ed lond\u00fdnsk\u00fdm maratonem, na n\u011bm\u017e ke\u0148sk\u00fd b\u011b\u017eec Sabastian Sawe v t\u011bchto bot\u00e1ch protnul c\u00edlovou p\u00e1sku v \u010dase 1:59:30 a posunul hranice mo\u017en\u00e9ho. Nebyl v\u0161ak jedin\u00fd, kdo je obul. B\u011b\u017eel v nich i Etiopan Yomif Kejelcha, kter\u00fd skon\u010dil druh\u00fd s \u010dasem 1:59:41 a stal se teprve druh\u00fdm mu\u017eem historie, kter\u00fd se dostal pod dv\u011b hodiny. Mezi \u017eenami pak Etiopanka Tigst Assefa v t\u011bchto bot\u00e1ch posunula vlastn\u00ed sv\u011btov\u00fd rekord na 2:15:41. <\/p>\n
Je\u0161t\u011b p\u0159ed n\u011bkolika lety dominovala trhu zna\u010dka Nike. Kdy\u017e ke\u0148sk\u00fd b\u011b\u017eec Eliud Kipchoge v roce 2019 prolomil dvouhodinovou hranici v prototypech Alphafly (v\u00fdkon v\u0161ak nebyl uzn\u00e1n jako ofici\u00e1ln\u00ed rekord, proto\u017ee ne\u0161lo o otev\u0159en\u00fd z\u00e1vod), bylo jasno. A kdy\u017e Kelvin Kiptum v Chicagu v roce 2023 vytvo\u0159il rekord v modelu Alphafly 3, n\u00e1skok se zd\u00e1l neot\u0159esiteln\u00fd.<\/p>\n
Jen\u017ee stejn\u011b jako v b\u011bhu plat\u00ed, \u017ee hranice jsou od toho, aby se posouvaly. Potvrzuj\u00ed to i akcie Adidasu, kter\u00e9 v pond\u011bl\u00ed po Saweov\u011b v\u00edt\u011bzstv\u00ed pos\u00edlily. Na frankfurtsk\u00e9 burze si b\u011bhem odpoledne p\u0159ipisovaly t\u00e9m\u011b\u0159 dv\u011b procenta, pozd\u011bji r\u016fst zpomalil zhruba na 1,4 procenta a obchodovaly se kolem 138 eur za akcii.<\/p>\n
Video: Nen\u00ed to ve srovn\u00e1n\u00ed s b\u011b\u017eeck\u00fdmi botami takov\u00fd rozd\u00edl, kdy\u017e se b\u011b\u017e\u00ed pomalu, \u0159\u00edk\u00e1 Nikolaos Mach, kter\u00fd zvl\u00e1dl trasu maratonu v \u010dase 3 hodiny 40 minut<\/p>\n
Zdroje: BBC<\/a>, StockX<\/a>, CNN<\/a>, Scientific American<\/a>, Adidas<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Ofici\u00e1ln\u00ed cesta k n\u00e1kupu bot, kter\u00e9 pobl\u00e1znily b\u011b\u017eeck\u00fd sv\u011bt, vede v\u00fdhradn\u011b p\u0159es aplikaci Adidas – tu jsme si…\n","protected":false},"author":2,"featured_media":69141,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[4475,7812,13934,74,73,78,75,77,76],"class_list":{"0":"post-69140","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-veda-a-technika","8":"tag-adidas","9":"tag-marathon","10":"tag-maraton","11":"tag-science","12":"tag-science-technology","13":"tag-technika","14":"tag-technology","15":"tag-veda","16":"tag-veda-a-technika"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116482438824456491","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/69140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=69140"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/69140\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/69141"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=69140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=69140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=69140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}