{"id":69158,"date":"2026-04-28T13:09:23","date_gmt":"2026-04-28T13:09:23","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/69158\/"},"modified":"2026-04-28T13:09:23","modified_gmt":"2026-04-28T13:09:23","slug":"realitni-skupina-remax-meni-majitele-kupuje-ji-platforma-real-brokerage","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/69158\/","title":{"rendered":"Realitn\u00ed skupina REMAX m\u011bn\u00ed majitele, kupuje ji platforma Real Brokerage"},"content":{"rendered":"Spole\u010dnosti Real Brokerage Inc. a REMAX Holdings ozn\u00e1mily uzav\u0159en\u00ed definitivn\u00ed dohody o akvizici. C\u00edlem transakce je propojen\u00ed glob\u00e1ln\u00ed fran\u0161\u00edzov\u00e9 s\u00edt\u011b s modern\u00ed technologickou platformou. Vznikne tak nov\u00e1 holdingov\u00e1 struktura Real REMAX Group.<\/p>\n
Akvizice, jej\u00ed\u017e dokon\u010den\u00ed se o\u010dek\u00e1v\u00e1 ve druh\u00e9 polovin\u011b roku 2026, oce\u0148uje skupinu REMAX na p\u0159ibli\u017en\u011b 880 milion\u016f dolar\u016f (zhruba sedmin\u00e1sobek EBITDA za rok 2025). Nov\u011b vznikaj\u00edc\u00ed uskupen\u00ed bude zast\u0159e\u0161ovat p\u0159es 180 tis\u00edc realitn\u00edch profesion\u00e1l\u016f ve v\u00edce ne\u017e 120 zem\u00edch sv\u011bta. Ob\u011b zna\u010dky si prozat\u00edm ponechaj\u00ed svou identitu. REMAX bude nad\u00e1le fungovat jako fran\u0161\u00edzov\u00e1 s\u00ed\u0165, zat\u00edmco Real jako technologicky orientovan\u00e1 makl\u00e9\u0159sk\u00e1 spole\u010dnost.<\/p>\n
Technologick\u00e1 integrace a provozn\u00ed zm\u011bny<\/p>\n
Hlavn\u00edm motivem transakce je snaha spojit rozs\u00e1hlou infrastrukturu REMAXu s digit\u00e1ln\u00ed platformou Realu, kter\u00e1 vyu\u017e\u00edv\u00e1 vlastn\u00ed software a prvky um\u011bl\u00e9 inteligence. Podle veden\u00ed obou firem by toto spojen\u00ed m\u011blo v\u00e9st k vy\u0161\u0161\u00ed efektivit\u011b provozu a \u0161ir\u0161\u00ed nab\u00eddce n\u00e1stroj\u016f pro koncov\u00e9 makl\u00e9\u0159e i fran\u0161\u00edzanty.<\/p>\n
\u201eTato akvizice je d\u016fle\u017eit\u00fdm krokem na na\u0161\u00ed cest\u011b k vybudov\u00e1n\u00ed technologick\u00e9 platformy, kter\u00e1 posiluje realitn\u00ed profesion\u00e1ly a zlep\u0161uje z\u00e1kaznickou zku\u0161enost,\u201c \u0159ekl Tamir Poleg, gener\u00e1ln\u00ed \u0159editel spole\u010dnosti Real.<\/p>\n
Podobn\u011b se vyj\u00e1d\u0159il i gener\u00e1ln\u00ed \u0159editel REMAX Holdings Erik Carlson: \u201eReal p\u0159in\u00e1\u0161\u00ed diferencovan\u00e9, \u0161pi\u010dkov\u00e9 technologie, o kter\u00fdch v\u011b\u0159\u00edme, \u017ee povedou k v\u011bt\u0161\u00edmu v\u00fdb\u011bru, vy\u0161\u0161\u00ed produktivit\u011b a roz\u0161\u00ed\u0159en\u00e9 podpo\u0159e na\u0161\u00ed s\u00edt\u011b.\u201c<\/p>\n
Pro REMAX jde o z\u00e1sadn\u00ed p\u0159elom po v\u00edce ne\u017e pades\u00e1ti letech fungov\u00e1n\u00ed. Spoluzakladatel spole\u010dnosti Dave Liniger k prodeji uvedl: \u201eKdy\u017e jsme s Gail v roce 1973 zalo\u017eili spole\u010dnost REMAX, vybudovali jsme spole\u010dnost pro podnikatele s obchodn\u00edm zam\u011b\u0159en\u00edm. Te\u010f je ten spr\u00e1vn\u00fd \u010das a Real je naprosto t\u00edm spr\u00e1vn\u00fdm partnerem, kter\u00fd posune REMAX do budoucnosti.\u201c<\/p>\n
Dopady na \u010desk\u00fd trh<\/p>\n
Zm\u011bna vlastn\u00edka na glob\u00e1ln\u00ed \u00farovni se dotkne i region\u00e1ln\u00edch zastoupen\u00ed. Podle Davida Krajn\u00e9ho, kter\u00fd dr\u017e\u00ed licence pro \u010cesko, Slovensko a Ukrajinu, je kl\u00ed\u010dov\u00fdm p\u0159\u00ednosem p\u0159edev\u0161\u00edm digit\u00e1ln\u00ed infrastruktura.<\/p>\n
\u201eTato transakce je jedn\u00edm z nejv\u00fdznamn\u011bj\u0161\u00edch moment\u016f v historii REMAX a cel\u00e9ho realitn\u00edho trhu a jej\u00ed dopady poc\u00edt\u00edme naplno i u n\u00e1s. Budoucnost nebude pat\u0159it ani samotn\u00e9 tradici, ani samotn\u00e9 technologii. Vyhraj\u00ed ti, kdo dok\u00e1\u017e\u00ed oboj\u00ed skute\u010dn\u011b spojit. Real p\u0159in\u00e1\u0161\u00ed p\u0159esn\u011b to, co pot\u0159ebujeme pro dal\u0161\u00ed dek\u00e1du: rychlost, digit\u00e1ln\u00ed infrastrukturu a inteligentn\u00ed n\u00e1stroje pro r\u016fst,\u201c \u0159ekl Krajn\u00fd.<\/p>\n
Pro lok\u00e1ln\u00ed makl\u00e9\u0159e by m\u011bla integrace v praxi znamenat p\u0159\u00edstup k nov\u00fdm softwarov\u00fdm n\u00e1stroj\u016fm pro spr\u00e1vu klient\u016f a podporu prodeje. P\u0159echod pod novou holdingovou strukturu podl\u00e9h\u00e1 schv\u00e1len\u00ed akcion\u00e1\u0159\u016f a regulatorn\u00edch org\u00e1n\u016f.<\/p>\n
![\"CPI](\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/04\/9688128.jpg\" "\\"CPI")
<\/a>CPI upevnila pozici v Bratislav\u011b. V\u00edtkova skupina ovl\u00e1dla kancel\u00e1\u0159sk\u00fd komplex za stovky milion\u016f<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Spole\u010dnosti Real Brokerage Inc. a REMAX Holdings ozn\u00e1mily uzav\u0159en\u00ed definitivn\u00ed dohody o akvizici. C\u00edlem transakce je propojen\u00ed glob\u00e1ln\u00ed…\n","protected":false},"author":2,"featured_media":69159,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[23102,98,99,45,7148,110],"class_list":{"0":"post-69158","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-praha","8":"tag-brazilsky-real","9":"tag-prague","10":"tag-praha","11":"tag-slovensko","12":"tag-transakce","13":"tag-ukrajina"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116482497952024450","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/69158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=69158"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/69158\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/69159"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=69158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=69158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=69158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}