{"id":6946,"date":"2026-02-25T09:09:10","date_gmt":"2026-02-25T09:09:10","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/6946\/"},"modified":"2026-02-25T09:09:10","modified_gmt":"2026-02-25T09:09:10","slug":"volkswagen-propada-skoda-a-cinske-znacky-zari-nezajem-o-spalovaci-motory-nahrazuji-elektromobily","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/6946\/","title":{"rendered":"Volkswagen propad\u00e1, \u0160koda a \u010d\u00ednsk\u00e9 zna\u010dky z\u00e1\u0159\u00ed. Nez\u00e1jem o spalovac\u00ed motory nahrazuj\u00ed elektromobily"},"content":{"rendered":"

Rok 2026 neza\u010dal pro v\u011bt\u0161inu zaveden\u00fdch zna\u010dek v\u016fbec dob\u0159e. Evropsk\u00fd trh s nov\u00fdmi osobn\u00edmi automobily se jako celek v lednu propadl relativn\u011b v\u00fdrazn\u011b o 3,5 procenta. K z\u00e1kazn\u00edk\u016fm v EU, Velk\u00e9 Brit\u00e1nii a zem\u00edch EFTA (Island, Lichten\u0161tejnsko, Norsko a \u0160v\u00fdcarsko) tak doputovalo 961 tis\u00edc voz\u016f.\u00a0<\/p>\n

Nap\u0159\u00edklad v N\u011bmecku a Francii byl pokles t\u00e9m\u011b\u0159 sedmiprocentn\u00ed, na \u0159ad\u011b v\u00fdznamn\u00fdch trh\u016f je\u0161t\u011b mohutn\u011bj\u0161\u00ed. Prodejci na takov\u00e9 pohyby nejsou z posledn\u00ed doby zvykl\u00ed \u2013 v samotn\u00e9 EU trh poklesl v\u016fbec poprv\u00e9 od lo\u0148sk\u00e9ho \u010dervna. Pozoruhodn\u00fdch trend\u016f v\u0161ak nab\u00eddly lednov\u00e9 statistiky Evropsk\u00e9ho sdru\u017een\u00ed v\u00fdrobc\u016f automobil\u016f (ACEA) mnohem v\u00edce.\u00a0<\/p>\n

Volkswagen v krizi, \u0160koda Auto v r\u00e1\u017ei<\/p>\n

Vstup do nov\u00e9ho roku nepot\u011b\u0161il management nejv\u011bt\u0161\u00edho evropsk\u00e9ho koncernu Volkswagen. Jeho hlavn\u00ed zna\u010dka VW sice z\u016fstala jedni\u010dkou na kontinentu, prodeje se j\u00ed ale propadly o v\u00edce ne\u017e jeden\u00e1ct procent, tedy o t\u0159in\u00e1ct tis\u00edc voz\u016f. V\u00fdrazn\u011b si pohor\u0161ily tak\u00e9 zna\u010dky Cupra \u010di Seat.\u00a0<\/p>\n

Na n\u00e1ro\u010dn\u00e9m trhu naopak op\u011bt zaz\u00e1\u0159ila \u0160koda Auto. Prodeje zvedla o deset procent na 65 tis\u00edc voz\u016f. Byla tak druhou nejprod\u00e1van\u011bj\u0161\u00ed zna\u010dkou v EU. D\u00e1l naopak pokra\u010duje krize Porsche, kter\u00e9 oproti lo\u0148sk\u00e9mu lednu udalo o p\u011bt set voz\u016f m\u00e9n\u011b \u2013 7,5 tis\u00edce.\u00a0\u00a0<\/p>\n

\u201eLetos m\u00e1me jasn\u00e9 zam\u011b\u0159en\u00ed: chceme \u0159\u00eddit popt\u00e1vku a nab\u00eddku v souladu s na\u0161\u00ed strategi\u00ed \u201ahodnota p\u0159ed objemem\u2018. Z\u00e1rove\u0148 pl\u00e1nujeme objemy v\u00fdroby pro rok 2026 realisticky, s ohledem na ukon\u010dov\u00e1n\u00ed v\u00fdroby model\u016f 718 a Macan se spalovac\u00edm motorem,\u201c avizoval pl\u00e1ny Porsche Matthias Becker, \u010dlen p\u0159edstavenstva zodpov\u011bdn\u00fd za prodej a marketing.\u00a0<\/p>\n

Lze p\u0159edpokl\u00e1dat, \u017ee ke spln\u011bn\u00ed \u201ek\u00e1p\u00e9\u00ed\u010dek\u201c, tedy hlavn\u00edch m\u011b\u0159iteln\u00fdch c\u00edl\u016f, m\u00e1 daleko tak\u00e9 skupina Renault. Odbyt se j\u00ed propadl o patn\u00e1ct procent, obzvl\u00e1\u0161t\u011b \u0161patn\u011b si vedla Dacia. Bolestn\u00fd propad z 49 na 32 tis\u00edc voz\u016f vysv\u011btluje \u00fadajn\u00fdmi probl\u00e9my s v\u00fdrobou a logistikou i p\u0159echodem na dra\u017e\u0161\u00ed hybridn\u00ed pohonn\u00e9 jednotky. Nep\u0159\u00edjemn\u00fdch dvacet procent \u201edol\u016f\u201c sv\u00edt\u00ed tak\u00e9 u Hyundai s 33 tis\u00edci udan\u00fdmi kusy.\u00a0<\/p>\n

Evrop\u0161t\u00ed z\u00e1kazn\u00edci d\u00e1l neberou na milost Teslu, kter\u00e1 si pohor\u0161ila t\u0159in\u00e1ct\u00fd m\u011bs\u00edc v \u0159ad\u011b, tentokr\u00e1t z deseti na osm tis\u00edc voz\u016f. V\u00fdrazn\u011b tak zaostala za nejedn\u00edm \u010d\u00ednsk\u00fdm konkurentem, viz n\u00ed\u017ee v \u010dl\u00e1nku. \u201eDouf\u00e1me, \u017ee v Evrop\u011b dostaneme povolen\u00ed k pln\u011b autonomn\u00edmu \u0159\u00edzen\u00ed (Full Self-Driving) snad v \u00fanoru,\u201c pojmenoval spolumajitel automobilky Elon Musk mo\u017en\u00fd \u201ebooster\u201c prodej\u016f na star\u00e9m kontinentu.\u00a0<\/p>\n

Pozitivn\u00edch v\u00fdjimek nebylo mnoho, p\u0159esto se na trhu na\u0161ly \u2013 nap\u0159\u00edklad koncern Stellantis. Jeho zna\u010dka Fiat t\u011b\u017eila z uveden\u00ed modelu Grande Panda, tak\u00e9 Opel a Citro\u00ebn dos\u00e1hly dvoucifern\u00e9ho r\u016fstu prodej\u016f. Spokojenost patrn\u011b panuje tak\u00e9 v prosklen\u00fdch kancel\u00e1\u0159\u00edch \u010d\u00ednsk\u00fdch zna\u010dek, kter\u00e9 t\u00e9m\u011b\u0159 zdvojn\u00e1sobily sv\u00e9 prodeje Evropan\u016fm na sedmdes\u00e1t tis\u00edc voz\u016f. Podobn\u00fdm tempem bobtnal i jejich tr\u017en\u00ed pod\u00edl na v\u00edce ne\u017e sedm procent.\u00a0<\/p>\n

Loni v lednu sedm tis\u00edc, letos osmn\u00e1ct. Tak zrychluje odbyt BYD, kter\u00e1 sb\u00edr\u00e1 body hlavn\u011b v segmentu plug-in hybrid\u016f i \u010dist\u011b elektrick\u00fdch voz\u016f. V\u011bt\u0161inu voz\u016f do Evropy dov\u00e1\u017e\u00ed z \u010d\u00ednsk\u00fdch, p\u0159\u00edpadn\u011b thajsk\u00fdch tov\u00e1ren. Postupn\u011b ale rozj\u00ed\u017ed\u00ed produkci tak\u00e9 v ma\u010farsk\u00e9m z\u00e1vodu. Do budoucna chce z\u00e1sobovat Evropany v\u00fdhradn\u011b vozy se \u0161templem \u201emade in EU\u201c, aby se vyhnula dovozn\u00edm cl\u016fm. Pos\u00edlil i \u010d\u00ednsk\u00fd partner evropsko-americk\u00e9ho koncernu Stellantis Leapmotor, mimo jin\u00e9 d\u00edky elektrick\u00e9mu mikrovozidlu do m\u011bsta T03. Nap\u0159\u00edklad v \u010cesku ho nab\u00edz\u00ed spole\u010dnost Havex v ak\u010dn\u00ed cen\u011b za 450 tis\u00edc korun.\u00a0<\/p>\n

\"Nov\u00e9<\/a>Nov\u00e9 auto na \u00fav\u011br zdarma? Slevov\u00e9 eldor\u00e1do nen\u00ed pro ka\u017ed\u00e9ho a\u00a0m\u016f\u017ee se prodra\u017eit<\/a><\/p>\n

Z n\u00edzk\u00fdch po\u010dt\u016f rychle rostou i \u010d\u00ednsk\u00e9 zna\u010dky Jaecoo a Omoda spadaj\u00edc\u00ed do \u201erodiny\u201c Chery. I ty se postupn\u011b za\u010d\u00ednaj\u00ed dvo\u0159it mimo jin\u00e9 \u010desk\u00fdm z\u00e1kazn\u00edk\u016fm a nevedou si u nich v\u016fbec \u0161patn\u011b \u2013 jen v lednu si zaregistrovaly 69 voz\u016f Jaecoo a 88 voz\u016f Omoda. Pro srovn\u00e1n\u00ed: v tuzemsku mnohem zn\u00e1m\u011bj\u0161\u00ed zna\u010dky Tesla \u010di Mazda udaly v lednu 102 a 116 voz\u016f.\u00a0<\/p>\n

Nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edm \u201e\u010c\u00ed\u0148anem\u201c v Evrop\u011b v\u0161ak byl v lednu st\u00e1tem vlastn\u011bn\u00fd SAIC Motor, a to d\u00edky zna\u010dce MG. Udal p\u0159es devaten\u00e1ct tis\u00edc voz\u016f, by\u0165 si po dlouh\u00e9 dob\u011b m\u00edrn\u011b pohor\u0161il. Rozd\u00edly v prodej\u00edch mezi \u010d\u00ednsk\u00fdmi zna\u010dkami se nicm\u00e9n\u011b zten\u010duj\u00ed, vz\u00e1jemn\u00e1 konkurence s\u00edl\u00ed.\u00a0<\/p>\n

D\u00e1l se v\u00fdznamn\u011b prom\u011b\u0148uje tak\u00e9 slo\u017een\u00ed prod\u00e1van\u00fdch automobil\u016f dle jejich pohon\u016f. Spalovac\u00ed motory jsou na \u00fastupu, elektrifikovan\u00e9 automobily rostou. \u010c\u00e1ste\u010dn\u011b proto, \u017ee je automobilky v nab\u00eddk\u00e1ch zv\u00fdhod\u0148uj\u00ed, aby naplnily zp\u0159\u00eds\u0148uj\u00edc\u00ed emisn\u00ed c\u00edle a vyhnuly se pokut\u00e1m. Z\u00e1rove\u0148 prudce narostl dovoz plug-in hybrid\u016f do Evropy z Asie, v \u010c\u00edn\u011b vyr\u00e1b\u011bj\u00edc\u00ed automobilky se d\u00edky tomu vyhnou zv\u00fd\u0161en\u00fdm dovozn\u00edm cl\u016fm, kter\u00e9 m\u00ed\u0159\u00ed na \u010dist\u011b elektrick\u00e9 vozy.\u00a0<\/p>\n

I proto v EU, Velk\u00e9 Brit\u00e1nii a zem\u00edch EFTA p\u0159ipadal v lednu nejv\u011bt\u0161\u00ed pod\u00edl \u2013 38 procent \u2013 na vozy s hybridn\u00edm pohonem. Dvaadvacet procent tvo\u0159ily benz\u00ednov\u00e9 vozy, dvacet procent ty \u010dist\u011b elektrick\u00e9. Ka\u017ed\u00fd des\u00e1t\u00fd byl plug-in hybrid, pod\u00edl nafty se zten\u010dil na pouh\u00fdch sedm procent.\u00a0<\/p>\n

Plug-in hybrid\u016f se tak u\u017e prod\u00e1v\u00e1 skoro stejn\u011b jako dieselov\u00fdch voz\u016f \u2013 98 vs. 106 tis\u00edc. \u201ePotvrzuje se trend, \u017ee plug-in hybridy st\u00e1le v\u00edce p\u0159eb\u00edraj\u00ed roli dieselov\u00fdch voz\u016f, zejm\u00e9na v segmentu fleetov\u00fdch a firemn\u00edch voz\u016f,\u201c konstatuje port\u00e1l Automobilwoche.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Rok 2026 neza\u010dal pro v\u011bt\u0161inu zaveden\u00fdch zna\u010dek v\u016fbec dob\u0159e. Evropsk\u00fd trh s nov\u00fdmi osobn\u00edmi automobily se jako celek…\n","protected":false},"author":2,"featured_media":6947,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[1102,67,68,2217,2075,2229,4801,1456,317,4802,1351],"class_list":{"0":"post-6946","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-baterie","9":"tag-business","10":"tag-byznys","11":"tag-dacia","12":"tag-elektromobily","13":"tag-koncern","14":"tag-motory","15":"tag-renault","16":"tag-skoda-auto","17":"tag-spalovaci-motory","18":"tag-volkswagen"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/6946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=6946"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/6946\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/6947"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=6946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=6946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=6946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}