{"id":70067,"date":"2026-04-29T09:14:15","date_gmt":"2026-04-29T09:14:15","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/70067\/"},"modified":"2026-04-29T09:14:15","modified_gmt":"2026-04-29T09:14:15","slug":"dve-vlny-zdrazeni-na-trzistich-zeme-eu-od-leta-spusti-nove-clo","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/70067\/","title":{"rendered":"Dv\u011b vlny zdra\u017een\u00ed na tr\u017ei\u0161t\u00edch. Zem\u011b EU od l\u00e9ta spust\u00ed nov\u00e9 clo"},"content":{"rendered":"

Evropsk\u00e9 prodejce bude od \u010dervence chr\u00e1nit nov\u00fd celn\u00ed poplatek ve v\u00fd\u0161i t\u0159\u00ed eur, tedy p\u0159ibli\u017en\u011b 73\u00a0korun. Je reakc\u00ed na strm\u00fd n\u00e1r\u016fst objemu z\u00e1silek s\u00a0hodnotou do 150\u00a0eur, kter\u00fd p\u0159i\u0161el s\u00a0evropskou expanz\u00ed asijsk\u00fdch online tr\u017ei\u0161\u0165.<\/p>\n

Celn\u00edci mluv\u00ed o \u201ev\u00fdrazn\u00e9m, a\u017e drastick\u00e9m n\u00e1r\u016fstu e-commerce z\u00e1silek\u201c ze t\u0159et\u00edch zem\u00ed. \u010casov\u011b se kryje s\u00a0p\u0159\u00edchodem \u010d\u00ednsk\u00e9ho tr\u017ei\u0161t\u011b Temu na \u010desk\u00fd trh na za\u010d\u00e1tku roku 2024, odkdy tento hr\u00e1\u010d masivn\u011b investuje do reklamy a\u00a0nab\u00edz\u00ed zbo\u017e\u00ed za ceny, kter\u00fdm m\u00edstn\u00ed podnikatel\u00e9 t\u011b\u017eko konkuruj\u00ed. N\u011bkdy i\u00a0s dopravou zdarma u\u00a0zbo\u017e\u00ed, kter\u00e9 putuje tis\u00edce kilometr\u016f.<\/p>\n

Z\u00e1silky ze t\u0159et\u00edch zem\u00ed m\u00ed\u0159\u00ed do \u010ceska v\u00a0objemech, kter\u00e9 celn\u00edci nemaj\u00ed \u0161anci zkontrolovat. Ze t\u0159\u00ed milion\u016f bal\u00ed\u010dk\u016f v\u00a0roce 2023, kdy se v\u00a0\u010cesk\u00e9 republice zabydloval \u010d\u00ednsk\u00fd dravec s\u00a0levnou m\u00f3dou Shein, jejich po\u010det vystoupal na 23\u00a0milion\u016f kus\u016f v\u00a0roce 2024.\u00a0V\u00a0roce 2025\u00a0po\u010det bal\u00edk\u016f, u\u00a0nich\u017e se dosud neplat\u00ed clo, vzrostl na 105\u00a0milion\u016f. Celn\u00ed spr\u00e1va uv\u00e1d\u00ed, \u017ee 95\u00a0procent tohoto objemu poch\u00e1z\u00ed z\u00a0\u010c\u00edny.<\/p>\n

Tak\u00e9 letos s\u00edl\u00ed popularita n\u00e1kup\u016f levn\u00e9ho zbo\u017e\u00ed ve t\u0159et\u00edch zem\u00edch. B\u011bhem prvn\u00edch t\u0159\u00ed m\u011bs\u00edc\u016f p\u0159i\u0161lo do \u010ceska t\u00e9m\u011b\u0159 57\u00a0milion\u016f z\u00e1silek, tedy odhadem minim\u00e1ln\u011b stovky kamion\u016f.<\/p>\n

Reforma \u00fapln\u011b zru\u0161\u00ed v\u00fdjimku<\/p>\n

Zaveden\u00ed poplatku ve v\u00fd\u0161i t\u0159\u00ed\u00a0eur je p\u0159echodn\u00fdm krokem p\u0159ed spu\u0161t\u011bn\u00edm nov\u00e9 celn\u00ed reformy v\u00a0roce 2028, kter\u00e1 by m\u011bla zcela odbourat sou\u010dasnou celn\u00ed v\u00fdjimku \u201ede minimis\u201c pro zbo\u017e\u00ed s\u00a0hodnotou do 150\u00a0eur.<\/p>\n

Nov\u00fd poplatek se od \u010dervence bude uplat\u0148ovat u\u00a0v\u0161ech neobchodn\u00edch z\u00e1silek v\u00a0\u010desk\u00e9 m\u011bn\u011b, za ka\u017edou polo\u017eku celn\u00edho sazebn\u00edku. Nikoliv tedy jednotn\u011b za bal\u00ed\u010dek, kde je schov\u00e1no v\u00edce druh\u016f zbo\u017e\u00ed, ale samostatn\u011b za ka\u017edou kategorii zbo\u017e\u00ed v\u00a0dan\u00e9m bal\u00edku, vysv\u011btluje Celn\u00ed spr\u00e1va.<\/p>\n

\u201ePokud si p\u0159\u00edjemce objedn\u00e1 obal na mobil, boty a\u00a0oble\u010den\u00ed, kter\u00e9 se za\u0159azuj\u00ed do t\u0159\u00ed r\u016fzn\u00fdch polo\u017eek celn\u00edho sazebn\u00edku, tak zaplat\u00ed k\u00a0po\u0159izovac\u00ed cen\u011b je\u0161t\u011b t\u0159ikr\u00e1t t\u0159i eura, da\u0148 z\u00a0p\u0159idan\u00e9 hodnoty a\u00a0v p\u0159\u00edpad\u011b zastoupen\u00ed v\u00a0celn\u00edm \u0159\u00edzen\u00ed i\u00a0tuto \u010d\u00e1stku dopravci \u010di z\u00e1stupci za jeho slu\u017eby,\u201c popsala mluv\u010d\u00ed Celn\u00ed spr\u00e1vy Hana \u0160taffov\u00e1.<\/p>\n

<\/a><\/p>\n

Z\u00e1kazn\u00edk si za zbo\u017e\u00ed nejsp\u00ed\u0161 p\u0159iplat\u00ed, nen\u00ed v\u0161ak jasn\u00e9, zda tr\u017ei\u0161t\u011b prom\u00edtnou celn\u00ed poplatek do ceny zbo\u017e\u00ed v\u00a0pln\u00e9 m\u00ed\u0159e. U\u00a0velk\u00fdch platforem typu Temu, Shein \u010di AliExpress, kter\u00e9 jsou sou\u010d\u00e1st\u00ed inkasn\u00edho re\u017eimu IOSS, v\u00a0r\u00e1mci n\u011bho\u017e odv\u00e1d\u00ed DPH p\u0159i vstupu do EU, se p\u0159edpokl\u00e1d\u00e1, \u017ee zbo\u017e\u00ed nebude procl\u00edvat \u010desk\u00fd z\u00e1kazn\u00edk, ale p\u0159\u00edmo tr\u017ei\u0161t\u011b.<\/p>\n

\u201eOdhadujeme, \u017ee se mno\u017estv\u00ed z\u00e1silek p\u0159edev\u0161\u00edm z\u00a0Asie m\u00edrn\u011b sn\u00ed\u017e\u00ed. Nejde n\u00e1m o\u00a0zamezen\u00ed dovozu, ale p\u0159edev\u0161\u00edm o\u00a0narovn\u00e1n\u00ed podm\u00ednek na trhu, tedy aby obchodn\u00edci z\u00a0t\u0159et\u00edch zem\u00ed museli dodr\u017eovat pravidla jako obchodn\u00edci z\u00a0\u010cR,\u201c \u0159\u00edk\u00e1 Jitka Dvo\u0159\u00e1kov\u00e1, b\u00fdval\u00e1 dlouholet\u00e1 \u0159editelka e-shopu CZC.cz a\u00a0nyn\u00ed \u0161\u00e9fka konzulta\u010dn\u00ed firmy Decentia.<\/p>\n

Dra\u017e\u0161\u00ed n\u00e1kupy na tr\u017ei\u0161t\u00edch<\/p>\n

Celn\u00ed spr\u00e1va po\u010d\u00edt\u00e1 s\u00a0t\u00edm, \u017ee se po zaveden\u00ed poplatku zp\u0159\u00edsn\u00ed kontroly. Dnes st\u00edh\u00e1 zkontrolovat jen zlomek dod\u00e1vek. Drtiv\u00e1 v\u011bt\u0161ina jich p\u0159ich\u00e1z\u00ed na mezin\u00e1rodn\u00ed po\u0161tu v\u00a0Praze, zhruba 0,6\u00a0procenta na leti\u0161t\u011b v\u00a0Mo\u0161nov\u011b, \u010d\u00e1st m\u00ed\u0159\u00ed i\u00a0na Leti\u0161t\u011b V\u00e1clava Havla.<\/p>\n

Z\u00e1stupci e-shop\u016f nov\u00e9 clo v\u00edtaj\u00ed, tak\u00e9 podle nich povede ke zdra\u017een\u00ed zbo\u017e\u00ed. \u201eJe kl\u00ed\u010dov\u00e9, aby v\u0161ichni podnikatel\u00e9 m\u011bli stejn\u00e9 podm\u00ednky pro svoji \u010dinnost. Ignorov\u00e1n\u00ed dan\u00ed a\u00a0poplatk\u016f, um\u011bl\u00e9 sni\u017eov\u00e1n\u00ed cen bal\u00ed\u010dk\u016f a\u00a0dal\u0161\u00ed nepravosti samoz\u0159ejm\u011b vytv\u00e1\u0159\u00ed naprosto pok\u0159iven\u00e9 prost\u0159ed\u00ed,\u201c \u0159\u00edk\u00e1 p\u0159edseda Asociace pro elektronickou komerci Jan Vety\u0161ka.<\/p>\n

E-shopy i\u00a0unijn\u00ed \u00fa\u0159ady del\u0161\u00ed dobu upozor\u0148uj\u00ed na to, \u017ee prodejci registrovan\u00ed na asijsk\u00fdch internetov\u00fdch tr\u017ei\u0161t\u00edch \u010dasto nedodr\u017euj\u00ed m\u00edstn\u00ed z\u00e1kony a\u00a0zbo\u017e\u00ed pravideln\u011b propad\u00e1 ve spot\u0159ebitelsk\u00fdch testech.<\/p>\n

Nebezpe\u010dn\u00e9 v\u00fdrobky na tr\u017ei\u0161t\u00edch<\/p>\n

P\u0159\u00edklady ze spot\u0159ebitelsk\u00fdch test\u016f. V\u00a0EU jich vzniklo mnohem v\u00edc.<\/p>\n

Test Greenpeace Germany (2025):
\n56\u00a0kus\u016f testovan\u00e9ho oble\u010den\u00ed ze Sheinu, 18\u00a0v\u00fdrobk\u016f p\u0159ekro\u010dilo limity EU pro nebezpe\u010dn\u00e9 chemik\u00e1lie. \u0160lo mimo jin\u00e9 o\u00a0ftal\u00e1ty a\u00a0PFAS, tedy l\u00e1tky spojovan\u00e9 s\u00a0riziky pro zdrav\u00ed a\u00a0\u017eivotn\u00ed prost\u0159ed\u00ed.<\/p>\n

Test spot\u0159ebitelsk\u00fdch organizac\u00ed z\u00a0N\u011bmecka, Francie, D\u00e1nska a\u00a0Belgie (2025):
\n162\u00a0v\u00fdrobk\u016f z\u00a0Temu a\u00a0Sheinu\u00a0\u2013 d\u011btsk\u00e9 hra\u010dky, USB nab\u00edje\u010dky a\u00a0bi\u017euterie. V\u00edce ne\u017e 60\u00a0procent testovan\u00fdch produkt\u016f m\u011blo z\u00e1vady, nejhor\u0161\u00edmi kategoriemi byly v\u00fdrobky pro mal\u00e9 d\u011bti a\u00a0USB nab\u00edje\u010dky.<\/p>\n

Test Euroconsumers \/ Testachats-Testaankoop (2025):
\nU\u00a0Temu nevyhov\u011bly t\u00e9m\u011b\u0159 dv\u011b t\u0159etiny testovan\u00fdch v\u00fdrobk\u016f, u\u00a0Sheinu 73\u00a0procent. Nejv\u00edce probl\u00e9m\u016f bylo u\u00a0d\u011btsk\u00fdch v\u00fdrobk\u016f a\u00a0elektroniky; u\u00a0\u0161perk\u016f ze Sheinu se na\u0161el p\u0159\u00edv\u011bsek tvo\u0159en\u00fd z\u00a0v\u00edce ne\u017e 85\u00a0procent kadmiem, vysoce toxick\u00fdm t\u011b\u017ek\u00fdm kovem.<\/p>\n

Test Forbrugerr\u00e5det T\u00e6nk, D\u00e1nsko (2025):
\nJeden\u00e1ct\u00a0p\u00e1r\u016f bot z\u00a0Temu, dev\u011bt\u00a0nevyhov\u011blo. Nejhor\u0161\u00ed p\u0159\u00edklad: mokas\u00edny s\u00a0ftal\u00e1ty v\u00a0podr\u00e1\u017ece v\u00a0objemu a\u017e 17\u00a0procent, zat\u00edmco limit EU je 0,1\u00a0procenta.<\/p>\n

Test Forbrugerr\u00e5det T\u00e6nk, D\u00e1nsko (2025):
\nSedm\u00a0nepromokav\u00fdch bund z\u00a0Temu, \u0161est\u00a0nevyhov\u011blo. Bundy obsahovaly PFAS, takzvan\u00e9 \u201ev\u011b\u010dn\u00e9 chemik\u00e1lie\u201c, zak\u00e1zan\u00e9 v\u00a0EU.<\/p>\n

Test Toy Industries of Europe (2025):
\nTest 70\u00a0hra\u010dek z\u00a0Temu, Sheinu, AliExpressu a\u00a0dal\u0161\u00edch tr\u017ei\u0161\u0165\u00a0\u2013 96\u00a0procent nesplnilo pravidla EU a\u00a086\u00a0procent m\u011blo v\u00e1\u017en\u00e9 bezpe\u010dnostn\u00ed probl\u00e9my. Typov\u011b \u0161lo o\u00a0mal\u00e9 \u010d\u00e1sti s\u00a0rizikem udu\u0161en\u00ed, siln\u00e9 magnety nebo snadno p\u0159\u00edstupn\u00e9 baterie.<\/p>\n

\u201eKdy\u017e se pod\u00edv\u00e1me na fenomen\u00e1ln\u00ed n\u00e1r\u016fst objemu bal\u00edk\u016f, vid\u00edme, jak \u010dasto dovozci \u010di dodavatel\u00e9 z\u00e1silky \u00famysln\u011b rozd\u011bluj\u00ed tak, aby z\u016fstali pod hranic\u00ed 150\u00a0eur a\u00a0vyhnuli se placen\u00ed cla,\u201c obhajoval loni m\u00edstop\u0159edseda Evropsk\u00e9 komise Maro\u0161 \u0160ef\u010dovi\u010d zp\u0159\u00edsn\u011bn\u00ed celn\u00ed politiky.<\/p>\n

<\/a><\/p>\n

Evropsk\u00e1 komise dlouhodob\u011b upozor\u0148uje, \u017ee osvobozen\u00ed z\u00e1silek do 150\u00a0eur bylo siln\u011b zneu\u017e\u00edv\u00e1no podvodn\u00edky a\u00a0\u017ee a\u017e 65\u00a0procent t\u011bchto bal\u00edk\u016f vstupuj\u00edc\u00edch do EU bylo podhodnoceno, aby se vyhnuly clu.<\/p>\n

Nejpozd\u011bji od listopadu nav\u00edc na mal\u00e9 z\u00e1silky dopadne ke cl\u016fm je\u0161t\u011b nov\u00fd manipula\u010dn\u00ed poplatek ve v\u00fd\u0161i n\u011bkolika eur za z\u00e1silku. Jeho fin\u00e1ln\u00ed v\u00fd\u0161e zat\u00edm nen\u00ed pevn\u011b dan\u00e1. D\u0159\u00edve Komise zmi\u0148ovala \u010d\u00e1stku ve v\u00fd\u0161i dvou eur.<\/p>\n

Jeho c\u00edlem je pokr\u00fdt rostouc\u00ed n\u00e1klady celn\u00edch org\u00e1n\u016f na kontrolu miliard bal\u00ed\u010dk\u016f\u00a0\u2013 od zpracov\u00e1n\u00ed dat a\u00a0rizikov\u00e9 anal\u00fdzy a\u017e po fyzick\u00e9 kontroly a\u00a0testov\u00e1n\u00ed nebezpe\u010dn\u00fdch \u010di nevyhovuj\u00edc\u00edch v\u00fdrobk\u016f. Tr\u017ei\u0161t\u011b Shein uvedlo, \u017ee poplatek m\u016f\u017ee zv\u00fd\u0161it ceny pro z\u00e1kazn\u00edky.<\/p>\n","protected":false},"excerpt":{"rendered":"Evropsk\u00e9 prodejce bude od \u010dervence chr\u00e1nit nov\u00fd celn\u00ed poplatek ve v\u00fd\u0161i t\u0159\u00ed eur, tedy p\u0159ibli\u017en\u011b 73\u00a0korun. Je reakc\u00ed…\n","protected":false},"author":2,"featured_media":70068,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[5390,3072,43,42,41,40,5103,3073],"class_list":{"0":"post-70067","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cesko","8":"tag-allegro","9":"tag-aplikace-temu","10":"tag-ceska-republika","11":"tag-cesko","12":"tag-czech-republic","13":"tag-czechia","14":"tag-e-commerce","15":"tag-online-trziste"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116487236249209000","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/70067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=70067"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/70067\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/70068"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=70067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=70067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=70067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}