{"id":70428,"date":"2026-04-29T14:59:09","date_gmt":"2026-04-29T14:59:09","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/70428\/"},"modified":"2026-04-29T14:59:09","modified_gmt":"2026-04-29T14:59:09","slug":"sportovani-pred-televizi-zase-tahne-jednorozec-zwift-koupil-ceske-rouvy","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/70428\/","title":{"rendered":"Sportov\u00e1n\u00ed p\u0159ed televiz\u00ed zase t\u00e1hne. Jednoro\u017eec Zwift koupil \u010desk\u00e9 Rouvy"},"content":{"rendered":"<p class=\"e_bW\">\u010cesk\u00fd startup Rouvy dos\u00e1hl po dev\u00edti letech r\u016fstu dal\u0161\u00edho miln\u00edku. Vimperskou firmu kupuje americk\u00e1 spole\u010dnosti Zwift, kter\u00e1 je glob\u00e1ln\u00edm l\u00eddrem v\u00a0oblasti sportovn\u00edch technologi\u00ed a\u00a0z\u00e1rove\u0148 nejv\u011bt\u0161\u00edm konkurentem tuzemsk\u00e9 firmy.<\/p>\n<p class=\"e_bW\">Dosavadn\u00ed majoritn\u00ed vlastn\u00edk, investi\u010dn\u00ed skupina Pale Fire Capital, v\u00a0r\u00e1mci transakce z\u00edsk\u00e1v\u00e1 ve Zwift v\u00fdznamn\u00fd pod\u00edl. Hodnota transakce nebyla zve\u0159ejn\u011bna.<\/p>\n<p class=\"e_bW\">V roce 2017\u00a0zah\u00e1jili brat\u0159i Samkov\u00e9 v\u00a0jiho\u010desk\u00e9m Vimperku projekt, kter\u00fd nab\u00edz\u00ed jezdc\u016fm mo\u017enost vyrazit na cyklotrena\u017e\u00e9ru na realistick\u00e9 trasy d\u00edky p\u0159ipojen\u00e9 obrazovce. Aplikaci Rouvy dnes pou\u017e\u00edv\u00e1 v\u00edce ne\u017e t\u0159i sta tis\u00edc jezdc\u016f. Firma si zachov\u00e1 vlastn\u00ed zna\u010dku i\u00a0st\u00e1vaj\u00edc\u00ed t\u00fdm v\u00a0\u010dele s\u00a0Petrem Samkem coby CEO a\u00a0Ji\u0159\u00edm Samkem v\u00a0pozici \u0159editele v\u00fdvoje.<\/p>\n<p class=\"e_bW\">\u201eTato akvizice p\u0159esn\u011b odr\u00e1\u017e\u00ed, v\u00a0co jsme od prvn\u00edho dne v\u011b\u0159ili, a\u00a0to \u017ee Rouvy je produkt, kter\u00fd p\u0159in\u00e1\u0161\u00ed do sv\u011bta sportu z\u00e1sadn\u00ed inovace a\u00a0i d\u00edky obrovsk\u00e9mu nasazen\u00ed Petra, Ji\u0159\u00edho a\u00a0jejich t\u00fdmu bude schopn\u00fd je prosadit na glob\u00e1ln\u00edm h\u0159i\u0161ti,\u201c uvedl partner Pale Fire Capital Du\u0161an \u0160enkypl.<\/p>\n<p>Na kole doma<\/p>\n<p class=\"e_bW\">\u201eP\u0159\u00edb\u011bh Rouvy je vlastn\u011b ikonick\u00fdm p\u0159\u00edkladem toho, jak m\u016f\u017ee \u010desk\u00e1 firma vyr\u016fst v\u00a0celosv\u011btov\u011b sebev\u011bdom\u00e9ho hr\u00e1\u010de. Jsem r\u00e1d, \u017ee na\u0161e stopa zde nekon\u010d\u00ed a\u00a0spole\u010dn\u011b s\u00a0t\u00fdmem Rouvy a\u00a0Zwiftu posouv\u00e1me celou misi na je\u0161t\u011b vy\u0161\u0161\u00ed \u00farove\u0148,\u201c dod\u00e1v\u00e1 \u0160enkypl.<\/p>\n<p class=\"e_bW\">Zat\u00edmco Zwift vyu\u017e\u00edv\u00e1 principy online her k\u00a0vytv\u00e1\u0159en\u00ed bohat\u00fdch 3D sv\u011bt\u016f pro cyklistick\u00e9 i\u00a0b\u011b\u017eeck\u00e9 trena\u017e\u00e9ry, Rouvy stav\u00ed na realistick\u00e9m z\u00e1\u017eitku z\u00a0j\u00edzdy po skute\u010dn\u00fdch tras\u00e1ch. Spojen\u00ed obou firem tak propojuje dva odli\u0161n\u00e9 p\u0159\u00edstupy k\u00a0indoorov\u00e9mu sportu.<\/p>\n<p><a data-dot=\"mol-article-card-media\" aria-hidden=\"true\" tabindex=\"-1\" href=\"https:\/\/www.seznamzpravy.cz\/clanek\/ekonomika-firmy-pad-akcii-o-90-procent-nadejny-vyrobce-fitness-stroju-po-pandemii-zivori-202488\" class=\"e_n f_l0\" rel=\"nofollow noopener\" target=\"_blank\"><img fetchpriority=\"high\" height=\"1324\"   width=\"2353\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/04\/screen-shot-2022-05-12-at-5-43-20-pm.webp.jpeg\" loading=\"eager\" decoding=\"sync\" class=\"e_aa e_Z\"\/><\/a><\/p>\n<p class=\"e_bW\">\u201eM\u00e1me velk\u00fd respekt k\u00a0tomu, \u010deho Rouvy dos\u00e1hlo. Vybudovalo skv\u011bl\u00fd produkt a\u00a0roz\u0161\u00ed\u0159ilo svou glob\u00e1ln\u00ed komunitu d\u00edky jedine\u010dn\u00e9mu z\u00e1\u017eitku z\u00a0re\u00e1ln\u00e9ho videa. Odli\u0161nost Rouvy je d\u016fkazem, \u017ee spole\u010dn\u011b m\u016f\u017eeme b\u00fdt je\u0161t\u011b siln\u011bj\u0161\u00ed, a\u00a0t\u011b\u0161\u00edm se, jak tato spolupr\u00e1ce urychl\u00ed na\u0161e posl\u00e1n\u00ed p\u0159iv\u00e9st v\u00edce lid\u00ed k\u00a0pohybu,\u201c \u0159\u00edk\u00e1 spoluzakladatel a\u00a0gener\u00e1ln\u00ed \u0159editel Zwift Eric Min.<\/p>\n<p class=\"e_bW\">Z\u00e1jem o\u00a0sportov\u00e1n\u00ed doma p\u0159itom podle Mina znovu v\u00fdrazn\u011b roste. \u201eZa posledn\u00ed rok jsme zaznamenali nejrychlej\u0161\u00ed r\u016fst indoorov\u00e9ho trhu od doby covidu. St\u00e1le v\u00edce lid\u00ed p\u0159ich\u00e1z\u00ed k\u00a0cyklistice poprv\u00e9 pr\u00e1v\u011b p\u0159es indoorov\u00fd tr\u00e9nink. Hledaj\u00ed aktivitu, kter\u00e1 podporuje jejich aktivn\u00ed \u017eivotn\u00ed styl a\u00a0dlouhodob\u00e9 zdrav\u00ed,\u201c uzav\u00edr\u00e1 Min.<\/p>\n<p>Konsolidace cyklist\u016f<\/p>\n<p class=\"e_bW\">Zwift je fitness platforma, kter\u00e1 stav\u00ed na oblib\u011b po\u010d\u00edta\u010dov\u00fdch her a\u00a0vybudovala v\u00edce ne\u017e milionovou glob\u00e1ln\u00ed komunitu jezdc\u016f. Zalo\u017eena byla v\u00a0roce 2014\u00a0v\u00a0Kalifornii a\u00a0dnes se valuac\u00ed \u0159ad\u00ed mezi technologick\u00e9 \u201ejednoro\u017ece\u201c. Mezi jej\u00ed v\u00fdznamn\u00e9 investory pat\u0159\u00ed mimo jin\u00e9 KKR nebo Permira a\u00a0nov\u011b i\u00a0Pale Fire Capital.<\/p>\n<p class=\"e_bW\">Rouvy nab\u00edz\u00ed tis\u00edce tras z\u00a0cel\u00e9ho sv\u011bta. U\u017eivatel\u00e9 vyu\u017e\u00edvaj\u00ed skupinov\u00e9 j\u00edzdy, z\u00e1vody \u010di tr\u00e9ninkov\u00e9 pl\u00e1ny. Je sou\u010d\u00e1st\u00ed skupiny Rouvy Group, kter\u00e1 zahrnuje platformy Rouvy, FulGaz a\u00a0BKOOL. Pale Fire Capital do Rouvy coby v\u011bt\u0161inov\u00fd vlastn\u00edk vstoupil v\u00a0roce 2021.<\/p>\n<p class=\"e_bW\">Loni Rouvy ozn\u00e1mila akvizici sv\u00e9ho p\u0159\u00edm\u00e9ho konkurenta, \u0161pan\u011blsk\u00e9 platformy Bkool, kter\u00e1 m\u00e1 silnou u\u017eivatelskou z\u00e1kladnu ve \u0160pan\u011blsku, Francii a\u00a0D\u00e1nsku. P\u00e1r m\u011bs\u00edc\u016f p\u0159edt\u00edm p\u0159evzala australskou platformu FulGaz s\u00a020\u00a0tis\u00edci plat\u00edc\u00edmi z\u00e1kazn\u00edky.<\/p>\n","protected":false},"excerpt":{"rendered":"\u010cesk\u00fd startup Rouvy dos\u00e1hl po dev\u00edti letech r\u016fstu dal\u0161\u00edho miln\u00edku. Vimperskou firmu kupuje americk\u00e1 spole\u010dnosti Zwift, kter\u00e1 je&hellip;\n","protected":false},"author":2,"featured_media":70429,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[67,68,4967,7890,7889,7472,23420],"class_list":{"0":"post-70428","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-business","9":"tag-byznys","10":"tag-cyklistika","11":"tag-dusan-senkypl","12":"tag-jan-barta","13":"tag-pale-fire-capital","14":"tag-rouvy"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116488592824697536","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/70428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=70428"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/70428\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/70429"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=70428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=70428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=70428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}