{"id":70645,"date":"2026-04-29T18:37:11","date_gmt":"2026-04-29T18:37:11","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/70645\/"},"modified":"2026-04-29T18:37:11","modified_gmt":"2026-04-29T18:37:11","slug":"dalsi-cupruv-nemecky-zasek-vytahl-k-zisku-krachujici-firmu","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/70645\/","title":{"rendered":"Dal\u0161\u00ed \u010cupr\u016fv n\u011bmeck\u00fd z\u00e1sek. Vyt\u00e1hl k zisku krachuj\u00edc\u00ed firmu"},"content":{"rendered":"

P\u0159\u00edb\u011bh o tom, jak \u010de\u0161t\u00ed investo\u0159i v \u010dele s Tom\u00e1\u0161em \u010cuprem<\/a>\u00a0zachra\u0148uj\u00ed z pot\u00ed\u017e\u00ed tradi\u010dn\u00ed bavorskou firmu, m\u00e1 sv\u016fj happy end. V\u00fdrobce kojeneck\u00e9 bio v\u00fd\u017eivy T\u00f6pfer se vyhoupl do \u010dern\u00fdch \u010d\u00edsel. Sou\u010d\u00e1st\u00ed transformace byla i jeho migrace na \u010desk\u00fd trh p\u0159es dal\u0161\u00ed aktivity Tom\u00e1\u0161e \u010cupra \u2013 platformy Pilulka<\/a> a Rohl\u00edk.\u00a0<\/p>\n

V\u011b\u0159itel\u00e9 T\u00f6pferu schv\u00e1lili vstup \u010cech\u016f v roce 2024. Vedle TCF Capital Tom\u00e1\u0161e \u010cupra to znamenalo i zapojen\u00ed jm\u00e9na, o kter\u00e9m teprve bude na trhu sly\u0161et \u2013 je\u0161t\u011b ani ne t\u0159icetilet\u00e9ho Tomislava Proch\u00e1zky.\u00a0<\/p>\n

\"Rohl\u00edk\"Rohl\u00edk<\/a>Rohl\u00edk porazil Amazon. Letos chceme ovl\u00e1dnout N\u011bmecko, \u0159\u00edk\u00e1 \u010cupr\u016fv mana\u017eer Olin Nov\u00e1k<\/a><\/p>\n

Zp\u011bt ale k za\u010d\u00e1tk\u016fm vstupu obou mu\u017e\u016f do mise v tradi\u010dn\u00ed bavorsk\u00e9 firm\u011b. Ta m\u011bla samoz\u0159ejm\u011b sv\u00e1 specifika. Spoluinvesto\u0159i se zav\u00e1zali zachovat v\u00fdrobn\u00ed z\u00e1vod v bavorsk\u00e9m Dietmannsriedu, udr\u017eet ze 170 pracovn\u00edch m\u00edst alespo\u0148 dv\u011b t\u0159etiny a vlo\u017eit do firmy \u010derstv\u00fd kapit\u00e1l. P\u0159isl\u00edbili rovn\u011b\u017e vyu\u017e\u00edt sv\u00fdch zku\u0161enost\u00ed s mezin\u00e1rodn\u00edm marketingem, e-commerce a reorganizac\u00ed v\u00fdroby, zv\u00fd\u0161it tr\u017eby a efektivitu a vr\u00e1tit firmu do zisku.\u00a0<\/p>\n

Sta\u010dil k tomu m\u00e9n\u011b ne\u017e rok. Rostouc\u00ed prodeje finan\u010dn\u011b obrozen\u00e9 firmy dnes p\u0159ibli\u017euj\u00ed v\u00fdrobu k jej\u00ed maxim\u00e1ln\u00ed kapacit\u011b. Investo\u0159i tak zva\u017euj\u00ed mo\u017enost roz\u0161\u00ed\u0159it v\u00fdrobn\u00ed linky. Letos T\u00f6pfer c\u00edl\u00ed na 50 milion\u016f eur v tr\u017eb\u00e1ch a kladnou EBITDA v jednotk\u00e1ch milion\u016f eur.\u00a0<\/p>\n

\u201eT\u00f6pfer nesrazila \u0161patn\u00e1 kvalita, ale vn\u011bj\u0161\u00ed \u0161oky \u2013 zdra\u017een\u00ed energi\u00ed, omezen\u00fd p\u0159\u00edstup k modern\u00edm technologi\u00edm, nedostate\u010dn\u00e1 distribuce. P\u0159esv\u011bd\u010dili jsme n\u011bmeck\u00e9 zam\u011bstnance, \u017ee modern\u00ed zp\u016fsob \u0159\u00edzen\u00ed spole\u010dnosti m\u016f\u017ee podpo\u0159it tradi\u010dn\u00ed kvalitu v\u00fdroby, na kter\u00e9 T\u00f6pfer v\u017edy stav\u011bl,\u201c \u0159\u00edk\u00e1 Adam Ju\u0159ica, CEO TCF Capital.\u00a0<\/p>\n

Do roku 2030 pl\u00e1nuje T\u00f6pfer \u010dty\u0159n\u00e1sobn\u011b roz\u0161\u00ed\u0159it svou z\u00e1kaznickou z\u00e1kladnu a dod\u00e1vat produkty po cel\u00e9m sv\u011bt\u011b. Cesta k tomuto c\u00edli vede p\u0159es r\u016fst na st\u00e1vaj\u00edc\u00edch trz\u00edch a vstup do nov\u00fdch zem\u00ed, zejm\u00e9na p\u0159es online prodeje. Jedn\u00edm z nov\u00fdch trh\u016f, na kter\u00fd T\u00f6pfer pod nov\u00fdmi vlastn\u00edky vstupuje, je pr\u00e1v\u011b i \u010cesk\u00e1 republika, pota\u017emo skupina Rohlik Group. \u010cupr\u016fv online hr\u00e1\u010d v distribuci potravin, s obratem p\u0159es 1,3 miliardy eur a z\u00e1kazn\u00edky v p\u011bti zem\u00edch, otev\u00edr\u00e1 T\u00f6pferu dve\u0159e k milion\u016fm lid\u00ed, co\u017e byl tak\u00e9 jeden z argument\u016f, na kter\u00fd v\u011b\u0159itel\u00e9 sly\u0161eli.\u00a0<\/p>\n

\"\u010cesk\u00fd<\/a>\u010cesk\u00fd v\u00fdrobce elektrodod\u00e1vek pro \u010cupr\u016fv Rohl\u00edk zl\u00e1kal investora, na jeho\u017e d\u00edlech stav\u00ed \u0160koda Auto <\/a><\/p>\n

Pr\u00e1ci p\u0159\u00edmo na m\u00edst\u011b m\u011bla pak TPAG Tomislava Proch\u00e1zky. \u201eP\u0159\u00edmo v tov\u00e1rn\u011b jsme \u0159\u00eddili zm\u011bny ve v\u00fdrob\u011b, od pl\u00e1nov\u00e1n\u00ed v\u00fdrobn\u00edch cykl\u016f p\u0159es \u0159\u00edzen\u00ed z\u00e1sob a\u017e po logistiku. Identifikovali jsme ztr\u00e1tov\u00e9 produkty, zefektivnili intern\u00ed procesy a provedli strategick\u00e9 intervence v n\u00e1kupech. To byla tri\u00e1da z\u00e1kladn\u00edch opat\u0159en\u00ed, kter\u00e1 nav\u00fd\u0161ila hrubou mar\u017ei T\u00f6pferu o t\u00e9m\u011b\u0159 10 procent oproti stavu p\u0159ed transformac\u00ed,\u201c shrnuje Proch\u00e1zka.\u00a0<\/p>\n

Jeho jm\u00e9no stoj\u00ed mimochodem tak\u00e9 za projektem 3D sv\u011bteln\u00fdch reklam v tunelech pra\u017esk\u00e9ho metra. My\u0161lenku projektu p\u0159inesl z Asie, v \u010cesku ji dot\u00e1hl k evropsk\u00fdm standard\u016fm a z\u00edskal p\u0159\u00edze\u0148 skupiny J&T, konkr\u00e9tn\u011b fondu J&T Arch a Du\u0161ana Palcra, pro investice k zahrani\u010dn\u00ed expanzi sv\u00e9 firmy European Digital Industries.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"P\u0159\u00edb\u011bh o tom, jak \u010de\u0161t\u00ed investo\u0159i v \u010dele s Tom\u00e1\u0161em \u010cuprem\u00a0zachra\u0148uj\u00ed z pot\u00ed\u017e\u00ed tradi\u010dn\u00ed bavorskou firmu, m\u00e1 sv\u016fj…\n","protected":false},"author":2,"featured_media":70646,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[3425,67,68,42,2943,23460,2939,2275,2132],"class_list":{"0":"post-70645","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-asie","9":"tag-business","10":"tag-byznys","11":"tag-cesko","12":"tag-dusan-palcr","13":"tag-european-digital-industries","14":"tag-jt","15":"tag-tomas-cupr","16":"tag-vyroba"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116489449809185171","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/70645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=70645"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/70645\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/70646"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=70645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=70645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=70645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}