{"id":70862,"date":"2026-04-30T01:31:16","date_gmt":"2026-04-30T01:31:16","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/70862\/"},"modified":"2026-04-30T01:31:16","modified_gmt":"2026-04-30T01:31:16","slug":"zakazali-mi-v-e-shopu-agenta-jak-zacinaji-pracovat-ai-boti-kteri-nakoupi-misto-nas","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/70862\/","title":{"rendered":"\u201eZak\u00e1zali mi v\u00a0e-shopu agenta\u201c. Jak za\u010d\u00ednaj\u00ed pracovat AI boti, kte\u0159\u00ed nakoup\u00ed m\u00edsto n\u00e1s"},"content":{"rendered":"

Ale nept\u00e1 se ho na specifika konkr\u00e9tn\u00edho v\u00fdrobku, spolu ho vyb\u00edraj\u00ed od za\u010d\u00e1tku. \u201e\u0158ekn\u011bme, \u017ee chci telefon s\u00a0Androidem, vyhovuje mi, bez n\u011bjak\u00fdch t\u011bch nadstaveb. A\u00a0je\u0161t\u011b nem\u00e1m \u00fapln\u011b r\u00e1d \u010d\u00ednsk\u00e9 v\u011bci, tak\u017ee kdy\u017e to jde, r\u00e1d bych si koupil telefon s\u00a0\u010dist\u00fdm Androidem, kter\u00fd nen\u00ed \u010d\u00ednsk\u00fd. To u\u017e nen\u00ed jednoduch\u00e9 zad\u00e1n\u00ed. Hledal jsem ho s\u00a0jedn\u00edm modelem, kter\u00fd mi doporu\u010dil telefon. No a proto\u017ee r\u00e1d nakupuji na Alze, cht\u011bl jsem v\u011bd\u011bt, kolik stoj\u00ed konkr\u00e9tn\u011b tam, jak\u00e9 modely tam maj\u00ed, a a\u0165 je porovn\u00e1,“ popisuje svou ned\u00e1vnou zku\u0161enost. Model AI mu doporu\u010dil konkr\u00e9tn\u00ed model, Prokop si cht\u011bl je\u0161t\u011b ov\u011b\u0159it, jak\u00e9 modely s\u00a0jak\u00fdmi cenami a p\u0159\u00edpadn\u011b v\u00a0jak\u00fdch barv\u00e1ch maj\u00ed aktu\u00e1ln\u011b na Alze skladem, a na Alzu ho poslal se kouknout. \u201eProto\u017ee kdy\u017e u\u017e jsem tomu v\u011bnoval tu pr\u00e1ci, tak v\u011bt\u0161inou si to chci koupit hned,\u201c \u0159\u00edk\u00e1. Nepovedlo se. \u201eVypad\u00e1 to, \u017ee Alza je dal\u0161\u00ed web, kter\u00fd se rozhodl blokovat Claudovi p\u0159\u00edstup, co\u017e bour\u00e1 m\u016fj n\u00e1kupn\u00ed sc\u00e9n\u00e1\u0159, kter\u00fd jsem za posledn\u00ed p\u016flrok pou\u017eil u\u017e mo\u017en\u00e1 p\u011btkr\u00e1t: Najdi na Alze v\u0161e pot\u0159ebn\u00e9 k\u00a0tomu, co jsme te\u010f prob\u00edrali, a dej mi seznam URL, odkud to m\u016f\u017eou rovnou nah\u00e1zet do ko\u0161\u00edku,\u201c popisuje.<\/p>\n

Alza<\/a> na dotaz Lupy reagovala s\u00a0t\u00edm, \u017ee na konkr\u00e9tn\u00ed p\u0159\u00edpad narazila a situaci rychle vy\u0159e\u0161ila \u00fapravou konfigurace. \u201eNa\u0161\u00edm c\u00edlem rozhodn\u011b nen\u00ed blokovat z\u00e1kazn\u00edky, kte\u0159\u00ed vyu\u017e\u00edvaj\u00ed AI n\u00e1stroje,\u201c ujas\u0148uje PR mana\u017eerka obchodu Eli\u0161ka \u010ce\u0159ovsk\u00e1. P\u0159\u00edpad ale dob\u0159e ilustruje, v\u00a0jak nep\u0159ehledn\u00e9m stadiu te\u010f um\u011bl\u00e1 inteligence v\u00a0e-commerce\u00a0je.<\/p>\n

Podle mnoh\u00fdch AI boti v\u00fdznamn\u011b m\u011bn\u00ed internetov\u00e9 obchodov\u00e1n\u00ed. Jan \u0160merhovsk\u00fd, kter\u00fd v\u00a0Google Cloud<\/a> vede nasazov\u00e1n\u00ed generativn\u00ed AI ve st\u0159edoevropsk\u00e9m regionu, popisuje, jak se m\u011bn\u00ed samotn\u00e1 logika n\u00e1kupn\u00edho procesu. \u201eP\u0159ech\u00e1z\u00edme od nakupov\u00e1n\u00ed zalo\u017een\u00e9ho na instrukc\u00edch\u00a0\u2013 kde klik\u00e1te p\u0159es nekone\u010dn\u00e9 filtry\u00a0\u2013 k\u00a0v\u00fdsledk\u016fm zalo\u017een\u00fdm na z\u00e1m\u011bru,\u201c p\u0159ipodob\u0148uje. \u201eP\u0159edstavte si to takto: m\u00edsto vyhled\u00e1v\u00e1n\u00ed \u201eturistick\u00fdch bot\u201c z\u00e1kazn\u00edk agentovi \u0159ekne: \u201aP\u0159\u00ed\u0161t\u00ed v\u00edkend jedu do Krkono\u0161 a pot\u0159ebuji v\u00fdbavu pro sv\u00e9 d\u011bti.\u2018 Agent pak neuk\u00e1\u017ee jen seznam; vyhodnot\u00ed po\u010das\u00ed, ter\u00e9n i\u00a0velikosti a rovnou sestav\u00ed ko\u0161\u00edk,\u201c vysv\u011btluje.<\/p>\n

Ztracen\u00e1 objedn\u00e1vka za p\u011bt tis\u00edc<\/p>\n

V\u00a0e-commerce maj\u00ed boti v\u00fdznamn\u00e9 slovo, a nen\u00ed to jen ot\u00e1zka posledn\u00edch let a roz\u0161i\u0159ov\u00e1n\u00ed um\u011bl\u00e9 inteligence. Kdy\u017e jsme popisovali stav na trhu, \u0159ada odborn\u00edk\u016f a \u010d\u00edsel ukazovala navy\u0161ov\u00e1n\u00ed n\u00e1v\u0161t\u011bvnosti o\u00a0des\u00edtky procent, ve sv\u011bt\u011b e-commerce maj\u00ed tvo\u0159it v\u00edce ne\u017e polovi\u010dn\u00ed n\u00e1v\u0161t\u011bvnost. Velk\u00e1 \u010d\u00e1st e-shop\u016f proti nim ale bojuje, proto\u017ee jejich brouzd\u00e1n\u00ed pro n\u011b znamen\u00e1 p\u0159edev\u0161\u00edm vy\u0161\u0161\u00ed n\u00e1klady.<\/p>\n

Ale druh\u00fd Prokop\u016fv z\u00e1\u017eitek ukazuje to, \u017ee n\u011bkter\u00e9 firmy se svoji nep\u0159\u00edstupnost\u00ed k\u00a0um\u011bl\u00e9 inteligenci u\u017e te\u010f z\u00a0trhu samy vy\u0159azuj\u00ed.<\/p>\n

Kdy\u017e cht\u011bl toti\u017e upgradovat dom\u00e1c\u00ed syst\u00e9m m\u011b\u0159en\u00ed teploty napojen\u00fd na Home Assistant, po hodin\u011b rozhovoru s\u00a0chatbotem Claude sestavil \u201ekusovn\u00edk\u201c\u00a0\u2013 \u0161est r\u016fzn\u00fdch produkt\u016f, n\u011bkter\u00e9 v\u00edckr\u00e1t. Pak vyslal agentovi po\u017eadavek, aby mu sestavil seznam tak, aby v\u0161e \u0161lo koupit na Alze, ide\u00e1ln\u011b jako p\u0159\u00edm\u00e9 URL adresy, kter\u00e9 sta\u010d\u00ed postupn\u011b p\u0159idat do ko\u0161\u00edku. Ani to se nepoda\u0159ilo.<\/p>\n

Nakoupil snad jinde? \u201eN\u011bjak m\u011b to otr\u00e1vilo a od t\u00e9 doby jsem nez\u00edskal energii k\u00a0tomu, abych se do toho znovu pustil,\u201c popisuje Prokop s\u00a0dov\u011btkem, \u017ee obchod p\u0159i\u0161el o\u00a0objedn\u00e1vku v\u00a0hodnot\u011b zhruba p\u011bti tis\u00edc korun. \u201eAle kolika lidem nar\u00e1z se to v\u00a0tu chv\u00edli mohlo st\u00e1t?\u201c t\u00e1\u017ee se s\u00a0odkazem na mo\u017en\u00fd fin\u00e1ln\u00ed finan\u010dn\u00ed\u00a0dopad.<\/p>\n

V\u00ed, \u017ee je s\u00e1m sp\u00ed\u0161 v\u00fdjimka. Odhaduje, \u017ee v\u011bt\u0161ina lid\u00ed dnes chatbota pou\u017e\u00edv\u00e1 k\u00a0v\u00fdb\u011bru produktu, a pak si dan\u00e9 zbo\u017e\u00ed jde koupit sama, tedy pomysln\u011b fyzicky vstoup\u00ed do internetov\u00e9ho obchodu. P\u0159\u00edm\u00e9 agentn\u00ed dokon\u010den\u00ed n\u00e1kupu, kdy AI nejen porad\u00ed, ale rovnou sestav\u00ed ko\u0161\u00edk nebo objedn\u00e1vku ode\u0161le, je st\u00e1le okrajov\u00fd sc\u00e9n\u00e1\u0159. \u201eAle bude to \u010d\u00edm d\u00e1l \u010dast\u011bj\u0161\u00ed,\u201c mysl\u00ed\u00a0si.<\/p>\n

\u0160merhovsk\u00fd odm\u00edt\u00e1 r\u00e1movat takovou agentn\u00ed e-commerce jako vzd\u00e1lenou budoucnost. \u201eJsme p\u0159\u00edmo uprost\u0159ed toho procesu,\u201c \u0159\u00edk\u00e1 a odkazuje na p\u0159edpov\u011b\u010f Gartneru: do konce roku 2026\u00a0bude 40\u00a0% podnikov\u00fdch aplikac\u00ed vyu\u017e\u00edvat AI agenty zam\u011b\u0159en\u00e9 na konkr\u00e9tn\u00ed \u00fakoly, co\u017e je obrovsk\u00fd skok oproti necel\u00fdm 5\u00a0% p\u0159ed pouh\u00fdm rokem. Pro B2B segment Gartner p\u0159edpov\u00edd\u00e1, \u017ee do roku 2028\u00a0bude 90\u00a0% n\u00e1kup\u016f zprost\u0159edkov\u00e1no agenty, p\u0159i\u010dem\u017e skrze agentn\u00ed burzy prote\u010de 15\u00a0bilion\u016f dolar\u016f.<\/p>\n

Pro \u010desk\u00fd trh \u0160merhovsk\u00fd odhaduje, \u017ee agentn\u00ed e-commerce se stane konkuren\u010dn\u00edm standardem pro \u0161pi\u010dkov\u00e9 \u010desk\u00e9 maloobchodn\u00edky do poloviny roku 2027.\u00a0Podle dat toti\u017e u\u017e beztak 48\u00a0% \u010desk\u00fdch firem systematicky vyu\u017e\u00edv\u00e1 generativn\u00ed AI, co\u017e je v\u00fdrazn\u011b nad pr\u016fm\u011brem EU, kter\u00fd \u010din\u00ed 37\u00a0%.<\/p>\n

Roboti s\u00a0r\u016fznou agendou<\/p>\n

Ne ka\u017ed\u00fd bot, kter\u00fd dnes nav\u0161t\u00edv\u00ed e-shop, m\u00e1 stejn\u00fd \u00fakol. Prokop, kter\u00fd se t\u00e9matem systematicky zab\u00fdv\u00e1 pro sv\u00e9 klienty, popisuje t\u0159i z\u00e1kladn\u00ed typy, je\u017e velk\u00e9 AI slu\u017eby, tedy OpenAI, Anthropic \u010di Google, vys\u00edlaj\u00ed na\u00a0web.<\/p>\n

Prvn\u00ed sb\u00edr\u00e1 data pro tr\u00e9nink model\u016f. Proch\u00e1z\u00ed cel\u00fd internet a je ze v\u0161ech t\u0159\u00ed pro e-shopy nejv\u00edc zat\u011b\u017euj\u00edc\u00ed. Druh\u00fd typ nastupuje ve chv\u00edli, kdy se u\u017eivatel zept\u00e1 na n\u011bco aktu\u00e1ln\u00edho\u00a0\u2013 model si jde ov\u011b\u0159it informaci p\u0159\u00edmo na webu. T\u0159et\u00ed pak jedn\u00e1 p\u0159\u00edmo v\u00a0zastoupen\u00ed u\u017eivatele.<\/p>\n

\u201eTo je p\u0159esn\u011b to, kdy j\u00e1 mu \u0159eknu\u00a0\u2013 B\u011b\u017e na Alzu a tam zjisti tohle,\u201c popisuje Prokop. Tento t\u0159et\u00ed typ se identifikuje jin\u00fdm user agentem. Ale spr\u00e1vn\u011b ho rozpoznat a reagovat na n\u011bj vy\u017eaduje znalost a pe\u010dlivost, a n\u011bkdy ani to nesta\u010d\u00ed. \u201eAI boti mohou operovat i\u00a0p\u0159es b\u011b\u017en\u00fd prohl\u00ed\u017ee\u010d a tv\u00e1\u0159it se jako koncov\u00fd u\u017eivatel, tak\u017ee jim fakticky v\u00a0p\u0159\u00edstupu zabr\u00e1nit nejde,\u201c \u0159\u00edk\u00e1 V\u00e1clav Sv\u00e1tek z\u00a0\u010cMIS<\/a>. Jako v\u00fdsledek e-shopy ob\u010das zablokuj\u00ed p\u0159esn\u011b toho robota, kter\u00e9ho by m\u011bly pustit d\u00e1l.<\/p>\n

N\u00e1kup zat\u00edm postaru<\/p>\n

\u00dapln\u011b samostatn\u011b v\u00a0\u010cesku nicm\u00e9n\u011b agenti nenakupuj\u00ed. \u201eChatGPT spustil na konci roku 2025\u00a0funkci shopping research, kter\u00e1 doporu\u010duje produkty a odkazuje na e-shopy, ale n\u00e1kup dokon\u010duje z\u00e1kazn\u00edk s\u00e1m. OpenAI sice testovala i\u00a0p\u0159\u00edm\u00fd n\u00e1kup v\u00a0r\u00e1mci ChatGPT, ale letos zku\u0161ebn\u00ed provoz skon\u010dil kv\u016fli omezen\u00e9 nab\u00eddce a zastar\u00e1vaj\u00edc\u00edm informac\u00edm o\u00a0cen\u00e1ch a dostupnosti. Podobn\u011b jsou na tom i\u00a0\u0159e\u0161en\u00ed od Googlu, kter\u00fd taky pot\u0159ebuj\u00ed fin\u00e1ln\u00ed potvrzen\u00ed u\u017eivatele,\u201c \u0159\u00edk\u00e1 Ond\u0159ej Zapletal.<\/p>\n

Z\u00a0druh\u00e9 strany hovo\u0159\u00ed \u0160merhovsk\u00fd o\u00a0hotov\u00e9m n\u00e1kupn\u00edm agentovi s\u00a0uva\u017eov\u00e1n\u00edm, multimodalitou a schopnost\u00ed prov\u00e1d\u011bn\u00ed akc\u00ed. \u201eAgent funguje jako expert. Nap\u0159\u00edklad pokud z\u00e1kazn\u00edk \u0159ekne: \u201eHled\u00e1m sametovou pohovku v\u00a0smaragdov\u011b zelen\u00e9, kter\u00e1 dok\u00e1\u017ee odolat zv\u00ed\u0159ec\u00edm chlup\u016fm, ale mus\u00ed b\u00fdt krat\u0161\u00ed ne\u017e 90\u00a0palc\u016f,\u201c agent m\u016f\u017ee filtrovat podle konkr\u00e9tn\u00edch hodnocen\u00ed odolnosti materi\u00e1lu, porovn\u00e1v\u00e1 p\u0159esn\u00e9 rozm\u011bry s\u00a0omezen\u00edmi m\u00edstnosti, a to v\u0161e p\u0159i zachov\u00e1n\u00ed rozpo\u010dtu z\u00e1kazn\u00edka, popisuje\u00a0ho.<\/p>\n

Slibuje, \u017ee pokud z\u00e1kazn\u00edk vyfot\u00ed rukou psan\u00fd recept, agent je schopn\u00fd p\u0159e\u010d\u00edst jej a ingredience vlo\u017eit do ko\u0161\u00edku. \u201eN\u00e1\u0161 pilotn\u00ed partner Macy’s\u00a0nasadil tohoto agenta pro 100\u00a0% sv\u00e9 n\u00e1v\u0161t\u011bvnosti. V\u00fdsledky ukazuj\u00ed, \u017ee z\u00e1kazn\u00edci vyu\u017e\u00edvaj\u00edc\u00ed agenta utr\u00e1cej\u00ed v\u00a0pr\u016fm\u011bru o\u00a0400\u00a0% v\u00edce (4,75\u00d7 n\u00e1r\u016fst \u00fatrat), proto\u017ee syst\u00e9m dok\u00e1\u017ee n\u00e1kup i\u00a0s\u00e1m bezpe\u010dn\u011b dokon\u010dit skrze takzvan\u00fd agentic checkout,\u201cp\u0159ibli\u017euje.<\/p>\n

\u201eZ\u00e1vis\u00ed na typu obchodu, o\u00a0kter\u00fd se jedn\u00e1, ale v\u00a0prost\u0159ed\u00ed e-commerce sf\u00e9ry je nyn\u00ed mo\u017en\u00e9 n\u00e1kup zrealizovat relativn\u011b jednodu\u0161e pomoc\u00ed autonomn\u00edch AI agent\u016f. Je v\u0161ak nutn\u00e9 br\u00e1t v\u00edc ne\u017e kdy jindy z\u0159etel na bezpe\u010dnost zejm\u00e9na p\u0159i p\u0159\u00edstupu k\u00a0bankovn\u00edm \u00fadaj\u016fm a transakc\u00edm samotn\u00fdm,\u201c komentuje Sv\u00e1tek.<\/p>\n

N\u011bkter\u00e9 e-shopy \u0159e\u0161\u00ed blokace p\u0159\u00edpad od p\u0159\u00edpadu. Jinde se agentn\u00edmu nakupov\u00e1n\u00ed u\u017e dnes otev\u00edraj\u00ed. Obchod Rohl\u00edk<\/a> spustil MCP server, tedy rozhran\u00ed, p\u0159es kter\u00e9 m\u016f\u017ee AI agent nejen proch\u00e1zet nab\u00eddku, ale p\u0159\u00edmo vytvo\u0159it objedn\u00e1vku, zaplatit ji a potvrdit doru\u010den\u00ed. Prokop to pova\u017euje za p\u0159irozen\u00fd prvn\u00ed use case: \u201eTam lidi d\u011blaj\u00ed opakovan\u00e9, velmi podobn\u00e9 n\u00e1kupy, tak\u017ee je v\u00a0podstat\u011b nemus\u00ed ani vid\u011bt,\u201c mysl\u00ed\u00a0si.<\/p>\n

Podobnou logikou vn\u00edm\u00e1 vstupenky nebo technick\u00e9 sou\u010d\u00e1stky, tedy kategorie, kde z\u00e1kazn\u00edk stejn\u011b nic neporovn\u00e1v\u00e1 pohledem a rozhodnut\u00ed padlo je\u0161t\u011b p\u0159ed n\u00e1kupem. U\u00a0elektroniky, mobilu a dal\u0161\u00edho spot\u0159ebn\u00edho zbo\u017e\u00ed to tak zat\u00edm nen\u00ed. \u201eAsi takov\u00fd bl\u00e1zen zat\u00edm nejsem, abych za 15\u00a0tis\u00edc koupil mobil, kter\u00fd v\u016fbec neuvid\u00edm, jenom proto, \u017ee mi ho doporu\u010dila AI a rovnou je schopn\u00e1 mi jej i\u00a0koupit,\u201c \u0159\u00edk\u00e1 Prokop.<\/p>\n

Um\u011bt s\u00a0AI mluvit strukturovan\u011b<\/p>\n

S\u00a0t\u00edm, a\u017e se boti zji\u0161\u0165uj\u00edc\u00ed informace na e-shopech p\u0159em\u011bn\u00ed na nakupuj\u00edc\u00ed agenty, bude pot\u0159eba zm\u011bn v\u00a0technologi\u00edch v\u00a0e-commerce. Pokud agenti budou vyhled\u00e1vat, klikat a p\u0159id\u00e1vat do ko\u0161\u00edku, jde o\u00a0z\u00e1t\u011b\u017e a probl\u00e9m, na kter\u00fd podle Ond\u0159eje Zapletala ze spole\u010dnosti Etnetera Core<\/a> v\u011bt\u0161ina e-shop\u016f nen\u00ed p\u0159ipravena. Na \u00farovni crawlingu je\u0161t\u011b mohou reagovat blokov\u00e1n\u00edm konkr\u00e9tn\u00edch user-agent\u016f.<\/p>\n

\u201eNa \u00farovni agentn\u00edho n\u00e1kupu je to slo\u017eit\u011bj\u0161\u00ed. \u010c\u00e1st e-shop\u016f pravd\u011bpodobn\u011b s\u00e1hne po CAPTCHA a detekci nestandardn\u00edho chov\u00e1n\u00ed, zbytek se m\u016f\u017ee rozhodnout j\u00edt naopak agent\u016fm naproti a postavit na tom byznys model, nap\u0159\u00edklad p\u0159es API nebo dedikovan\u00fd kan\u00e1l pro agentn\u00ed n\u00e1kupy. Ob\u011b cesty d\u00e1vaj\u00ed smysl v\u00a0z\u00e1vislosti na tom, co e-shop prod\u00e1v\u00e1 a kdo jsou jeho z\u00e1kazn\u00edci,\u201c mysl\u00ed si Zapletal.<\/p>\n

Nav\u00edc, aby agentn\u00ed nakupov\u00e1n\u00ed fungovalo spolehliv\u011b a ve velk\u00e9m m\u011b\u0159\u00edtku, nesta\u010d\u00ed, aby e-shop AI robota prost\u011b nevyhodil. Pot\u0159ebuje s\u00a0n\u00edm um\u011bt mluvit strukturovan\u011b. K\u00a0tomu vznikaj\u00ed nov\u00e9 standardy\u00a0\u2013 OpenAI a Stripe spustily Agentic Commerce Protocol, Google n\u00e1sledoval s\u00a0Universal Commerce Protocol.<\/p>\n

Technicky to ale nen\u00ed n\u011bco, co by \u0161lo jednodu\u0161e p\u0159ilepit na st\u00e1vaj\u00edc\u00ed infrastrukturu. \u201eNem\u016f\u017eete m\u00edt chytr\u00e9ho agenta, pokud jsou va\u0161e data uv\u00edzl\u00e1 ve star\u00fdch, izolovan\u00fdch silech,\u201c upozor\u0148uje \u0160merhovsk\u00fd. Spolupr\u00e1ce v\u00a0tomto sm\u011bru podle n\u011bj znamen\u00e1 p\u0159esun cel\u00e9 datov\u00e9 p\u00e1te\u0159e firmy do prost\u0159ed\u00ed, kde m\u00e1 AI k\u00a0dispozici jedin\u00fd konzistentn\u00ed zdroj pravdy.<\/p>\n

\"AI<\/a><\/p>\n

Jak se e-shopy m\u016f\u017eou zal\u00edbit AI?<\/p>\n

\u201eZ\u00e1kladem je m\u00edt dobr\u00e9 SEO, kter\u00e9 v\u00e1\u0161 web p\u0159iprav\u00ed na to, aby byl boty dob\u0159e indexovateln\u00fd. Potom se \u010dasto soust\u0159ed\u00edme na to, aby samotn\u00fd web obsahoval informace v\u00a0takov\u00e9 form\u011b, kter\u00e1 je pro AI n\u00e1stroje zaj\u00edmav\u00e1. Ned\u00edlnou sou\u010d\u00e1st\u00ed je tak\u00e9 pr\u00e1ce s\u00a0obsahem mimo v\u00e1\u0161 web, kde si AI modely \u010dasto ov\u011b\u0159uj\u00ed informace, kter\u00e9 u\u00a0v\u00e1s najdou, a to t\u0159eba na diskuzn\u00edch f\u00f3rech nebo soci\u00e1ln\u00edch s\u00edt\u00edch.\u201c<\/p>\n

Ond\u0159ej Zapletal, Senior Business Analyst Etnetera Core<\/p>\n

\u201ePokud e-shop nem\u00e1 kvalitn\u011b strukturovan\u00e1 data, agent ho jednodu\u0161e p\u0159esko\u010d\u00ed a doporu\u010d\u00ed konkurenci, kter\u00e1 je m\u00e1. Chov\u00e1 se v\u00a0tomto trochu jako \u010dlov\u011bk\u00a0\u2013 nebude se tr\u00e1pit na nep\u0159ehledn\u00e9m webu, kdy\u017e m\u016f\u017ee j\u00edt na n\u011bjak\u00fd mnohem p\u0159\u00edjemn\u011bj\u0161\u00ed.\u201c\u00a0
\n<\/p>\n

Gejza Nagy, zakladatel Luigi`s\u00a0Box<\/p>\n

Zapletal \u0159\u00edk\u00e1, \u017ee cel\u00fd n\u00e1kupn\u00ed proces od v\u00fdb\u011bru p\u0159es porovn\u00e1n\u00ed a\u017e po platbu technicky mo\u017en\u00fd je a existuj\u00ed prvn\u00ed p\u0159\u00edklady. Zmi\u0148uje, \u017ee chatbot Rossi, kter\u00e9ho firma vyvinula pro drogerie Rossmann, dok\u00e1\u017ee z\u00e1kazn\u00edkovi doporu\u010dit produkt p\u0159\u00edmo v\u00a0konverzaci. \u201eM\u00e1 to ale i\u00a0svoje limity. Cel\u00fd n\u00e1kupn\u00ed proces od v\u00fdb\u011bru p\u0159es porovn\u00e1n\u00ed a\u017e po platbu zat\u00edm nar\u00e1\u017e\u00ed na integraci s\u00a0platebn\u00edmi syst\u00e9my, ov\u011b\u0159ov\u00e1n\u00ed identity a v\u00a0neposledn\u00ed \u0159ad\u011b na ochotu e-shop\u016f takov\u00fd p\u0159\u00edstup v\u016fbec umo\u017enit. Z\u00e1sadn\u00ed je tak\u00e9 ot\u00e1zka odpov\u011bdnosti. Kdy\u017e agent ud\u011bl\u00e1 chybu v\u00a0objedn\u00e1vce, kdo za to nese odpov\u011bdnost? Tohle regulatorn\u011b ani prakticky je\u0161t\u011b nen\u00ed do\u0159e\u0161eno,\u201c\u00a0\u0159\u00edk\u00e1.<\/p>\n

Praktick\u00fd dopad protokol\u016f je p\u0159itom v\u00fdrazn\u00fd i\u00a0z\u00a0pohledu infrastruktury a jde p\u0159\u00edmo vst\u0159\u00edc e-shop\u016fm, kter\u00e9 se ob\u00e1vaj\u00ed z\u00e1t\u011b\u017ee. B\u011b\u017en\u00e1 produktov\u00e1 str\u00e1nka p\u0159enese 2\u20135 MB dat: HTML, CSS, skripty, obr\u00e1zky. Agent design nepot\u0159ebuje. P\u0159es protokol si vy\u017e\u00e1d\u00e1 jen \u010dist\u00e1 data o\u00a0n\u00e1zvu, cen\u011b a dostupnosti ve form\u00e1tu JSON\u00a0\u2013 tedy 10\u201350 KB. Komunikace p\u0159es ACP nebo UCP tak m\u00e1 u\u0161et\u0159it v\u00edce ne\u017e 90\u00a0% p\u0159enesen\u00fdch dat a z\u00e1rove\u0148 d\u00e1t e-shop\u016fm n\u00e1stroj, jak agenty \u0159\u00eddit: p\u0159id\u011blovat jim prioritu nebo omezit po\u010det po\u017eadavk\u016f za sekundu.<\/p>\n","protected":false},"excerpt":{"rendered":"Ale nept\u00e1 se ho na specifika konkr\u00e9tn\u00edho v\u00fdrobku, spolu ho vyb\u00edraj\u00ed od za\u010d\u00e1tku. \u201e\u0158ekn\u011bme, \u017ee chci telefon s\u00a0Androidem,…\n","protected":false},"author":2,"featured_media":70863,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[67,68],"class_list":{"0":"post-70862","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-business","9":"tag-byznys"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116491077865793354","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/70862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=70862"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/70862\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/70863"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=70862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=70862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=70862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}