{"id":709,"date":"2026-02-18T18:35:09","date_gmt":"2026-02-18T18:35:09","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/709\/"},"modified":"2026-02-18T18:35:09","modified_gmt":"2026-02-18T18:35:09","slug":"spotreba-alkoholu-v-cesku-klesa-dari-se-sumivym-vinum-co-nestoupaji-do-hlavy","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/709\/","title":{"rendered":"Spot\u0159eba alkoholu v\u00a0\u010cesku kles\u00e1. Da\u0159\u00ed se \u0161umiv\u00fdm v\u00edn\u016fm, co nestoupaj\u00ed do hlavy"},"content":{"rendered":"

\u201eU kategorie piva a\u00a0cider\u016f klesl pod\u00edl objedn\u00e1vek zhruba z\u00a020\u00a0procent v\u00a0roce 2020\u00a0na p\u0159ibli\u017en\u011b 12\u00a0procent v\u00a0roce 2025,\u201c potvrdila Hana Krev\u0148\u00e1kov\u00e1 zastupuj\u00edc\u00ed\u00a0internetov\u00e9ho prodejce Rohl\u00edk. <\/p>\n

Podle n\u00ed to neznamen\u00e1, \u017ee z\u00e1kazn\u00edci alkohol z\u00a0n\u00e1kup\u016f vy\u0159azuj\u00ed, ale vol\u00ed ho\u00a0sp\u00ed\u0161 podle p\u0159\u00edle\u017eitosti ne\u017e automaticky p\u0159i ka\u017ed\u00e9m n\u00e1kupu.<\/p>\n

Spot\u0159eba alkoholu kles\u00e1 u\u017e n\u011bkolik let. Ukazuj\u00ed to data \u010cesk\u00e9ho statistick\u00e9ho \u00fa\u0159adu. Zat\u00edmco v\u00a0roce 2019\u00a0p\u0159ipadalo na jednu dosp\u011blou osobu za rok 173\u00a0litr\u016f \u010dist\u00e9ho alkoholu, v\u00a0roce 2024\u00a0to bylo 156\u00a0litr\u016f. <\/p>\n

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Nejv\u011bt\u0161\u00ed pod\u00edl st\u00e1le tvo\u0159\u00ed pivo s\u00a0konzumac\u00ed p\u0159ibli\u017en\u011b 130\u00a0litr\u016f na osobu za rok, ale i\u00a0u n\u011bj je patrn\u00fd pokles. Spot\u0159eba v\u00edna z\u016fst\u00e1v\u00e1 relativn\u011b stabiln\u00ed – kolem 19\u00a0litr\u016f na osobu ro\u010dn\u011b. To spot\u0159eba lihovin kles\u00e1 v\u00fdrazn\u011b rychleji a\u00a0je na \u0161esti litrech na osobu za rok.<\/p>\n

Lednov\u00e1 p\u0159edsevzet\u00ed a\u00a0jin\u00e9 zp\u016fsoby u\u00a0mlad\u00fdch lid\u00ed<\/p>\n

Kampa\u0148 Suchej \u00fanor vyz\u00fdv\u00e1 ve\u0159ejnost, aby si b\u011bhem \u00fanora dala pauzu od alkoholu a\u00a0otestovala sv\u016fj vztah k\u00a0pit\u00ed. Obchodn\u00edci zkraje roku trend ni\u017e\u0161\u00ed spot\u0159eby potvrzuj\u00ed, ale nespojuj\u00ed to vylo\u017een\u011b s\u00a0touto osv\u011btou.<\/p>\n

T\u0159eba v\u00a0\u0159et\u011bzci Globus pozoruj\u00ed men\u0161\u00ed n\u00e1kupy alkoholu sp\u00ed\u0161 v\u00a0lednu. \u201e\u0158ada z\u00e1kazn\u00edk\u016f zahajuje rok s\u00a0p\u0159edsevzet\u00edm omezit tuto spot\u0159ebu,\u201c poznamenala mluv\u010d\u00ed \u0159et\u011bzce Aneta Turnovsk\u00e1. <\/p>\n

\u00danorov\u00e1 akce m\u00e1 podle n\u00ed na n\u00e1kup\u00a0alkoholick\u00fdch n\u00e1poj\u016f sp\u00ed\u0161e mal\u00fd dopad. \u201eV \u00fanoru ale narostly prodeje\u00a0balen\u00fdch vod a\u00a0limon\u00e1d. Kontinu\u00e1ln\u011b rostou tak\u00e9 alternativy k\u00a0alkoholick\u00fdm n\u00e1poj\u016fm, jako jsou nealkoholick\u00e9 giny, rumy, prosecca, v\u00edna i\u00a0piva,\u201c dodala.<\/p>\n

I z\u00e1kazn\u00edci v\u00a0s\u00edti Tesco nakupuj\u00ed m\u00e9n\u011b impulzivn\u011b a\u00a0m\u00e9n\u011b se p\u0159edz\u00e1sobuj\u00ed. \u201e\u0158ada z\u00a0nich se do Such\u00e9ho \u00fanora aktivn\u011b zapojuje. Posilujeme nab\u00eddku nealkoholick\u00fdch v\u00edn, piv \u010di spirit\u016f. Obecn\u011b pozorujeme\u00a0r\u016fst z\u00e1jmu o\u00a0kvalitn\u00ed nealkoholick\u00e9 alternativy,\u201c uvedla mluv\u010d\u00ed Lucie Lou\u010dkov\u00e1.<\/p>\n

Nejrychlej\u0161\u00ed r\u016fst na trhu je vid\u011bt u\u00a0dealkoholizovan\u00fdch variant \u0161umiv\u00fdch v\u00edn. V\u00a0\u010cesku se u\u017e prod\u00e1v\u00e1 v\u00edce ne\u017e jeden a\u00a0p\u016fl\u00a0milionu lahv\u00ed ro\u010dn\u011b. Takzvan\u00e9 zero varianty dnes tvo\u0159\u00ed zhruba osm procent cel\u00e9ho trhu se \u0161umiv\u00fdmi v\u00edny. <\/p>\n

Nejv\u011bt\u0161\u00ed pod\u00edl v\u00a0tomto segmentu dr\u017e\u00ed Bohemia Sekt, jde o\u00a0p\u0159ibli\u017en\u011b 60\u00a0procent trhu. \u201eNealkoholick\u00e1 kategorie \u0161umiv\u00fdch i\u00a0tich\u00fdch v\u00edn se st\u00e1v\u00e1 standardn\u00ed sou\u010d\u00e1st\u00ed nab\u00eddky restaurac\u00ed a\u00a0bar\u016f. Nejde jen o\u00a0prvn\u00ed m\u011bs\u00edce roku, ale o\u00a0celoro\u010dn\u00ed trend,\u201c sd\u011blil marketingov\u00fd \u0159editel Martin Fousek.<\/p>\n

Stagnaci prodej\u016f v\u00edna zaznamenal i\u00a0Franti\u0161ek Bro\u017e z\u00a0obchodu Ko\u0161\u00edk.cz. To je zp\u016fsobeno nejen odklonem mlad\u0161\u00ed generace od alkoholu, ale i\u00a0st\u00e1le pest\u0159ej\u0161\u00ed nab\u00eddkou v\u00a0dealkoholizovan\u00e9m segmentu. <\/p>\n

\u201eB\u011bhem \u00fanora zaznamen\u00e1v\u00e1me m\u00edrn\u00fd n\u00e1r\u016fst prodej\u016f nealkoholick\u00fdch variant \u0161umiv\u00e9ho a\u00a0perliv\u00e9ho v\u00edna. Svoji roli v\u00a0jeho prodej\u00edch sehr\u00e1vaj\u00ed tak\u00e9 valent\u00fdnsk\u00e9 oslavy,\u201c shrnul Bro\u017e.<\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"\u201eU kategorie piva a\u00a0cider\u016f klesl pod\u00edl objedn\u00e1vek zhruba z\u00a020\u00a0procent v\u00a0roce 2020\u00a0na p\u0159ibli\u017en\u011b 12\u00a0procent v\u00a0roce 2025,\u201c potvrdila Hana Krev\u0148\u00e1kov\u00e1…\n","protected":false},"author":2,"featured_media":710,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[879,67,68,880,878],"class_list":["post-709","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-alkohol","tag-business","tag-byznys","tag-nealkoholicke-napoje","tag-suchy-unor"],"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=709"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/709\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/710"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}