{"id":71100,"date":"2026-04-30T07:39:11","date_gmt":"2026-04-30T07:39:11","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/71100\/"},"modified":"2026-04-30T07:39:11","modified_gmt":"2026-04-30T07:39:11","slug":"velke-plany-s-e-shopem-velka-ztrata-billa-prodelala-pres-300-milionu","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/71100\/","title":{"rendered":"Velk\u00e9 pl\u00e1ny s\u00a0e-shopem, velk\u00e1 ztr\u00e1ta. Billa prod\u011blala p\u0159es 300\u00a0milion\u016f"},"content":{"rendered":"

Tuzemsk\u00fd obchodn\u00ed \u0159et\u011bzec Billa v\u00a0roce 2024\u00a0meziro\u010dn\u011b nav\u00fd\u0161il tr\u017eby o\u00a07,5\u00a0procenta, z\u00a035,2\u00a0miliardy na 37,8\u00a0miliardy korun. P\u0159esto\u017ee zrychlil tempo, rok uzav\u0159el se ztr\u00e1tou 357\u00a0milion\u016f korun.<\/p>\n

Ztr\u00e1tu p\u0159i\u010d\u00edt\u00e1 velk\u00fdm investic\u00edm v\u010detn\u011b ambici\u00f3zn\u00edho rozjezdu e-shopu, kter\u00fd se m\u011bl podle p\u016fvodn\u00edho o\u010dek\u00e1v\u00e1n\u00ed st\u00e1t dvojkou trhu po spole\u010dnosti Rohl\u00edk.cz. K\u00a0tomu v\u0161ak nedo\u0161lo, pl\u00e1novan\u00e1 expanze nabrala zpo\u017ed\u011bn\u00ed a\u00a0v roce 2025\u00a0Billa provoz internetov\u00e9ho obchodu ukon\u010dila.<\/p>\n

Billa<\/p>\n

Tr\u017eby: 37,77\u00a0miliardy korun (+7,5\u00a0procenta, 2023: 35,15\u00a0miliardy korun)<\/p>\n

Hospod\u00e1\u0159sk\u00fd v\u00fdsledek 2024:\u00a0\u2013356,98\u00a0milionu korun<\/p>\n

Investice: 1,8\u00a0miliardy korun<\/p>\n

\u201eRok 2024\u00a0byl charakteristick\u00fd vysokou investi\u010dn\u00ed aktivitou spole\u010dnosti, a\u00a0to zejm\u00e9na v\u00a0souvislosti s\u00a0pokra\u010duj\u00edc\u00ed expanz\u00ed prodejn\u00ed s\u00edt\u011b, rozvojem digit\u00e1ln\u00edch slu\u017eeb v\u010detn\u011b e-shopu a\u00a0dal\u0161\u00edch prodejn\u00edch kan\u00e1l\u016f,\u201c komentovala mluv\u010d\u00ed \u0159et\u011bzce Dana Brat\u00e1nkov\u00e1 v\u00fdsledky, kter\u00e9 maj\u00ed Seznam Zpr\u00e1vy Byznys<\/a> k\u00a0dispozici.<\/p>\n

Kv\u016fli v\u00fdrazn\u00fdm investic\u00edm do rozvoje e-shopu byl ztr\u00e1tov\u00fd tak\u00e9 rok 2025. \u201eZtr\u00e1ta za lo\u0148sk\u00fd rok kop\u00edruje v\u00fdsledky p\u0159edchoz\u00edch let,\u201c p\u0159ibl\u00ed\u017eila mluv\u010d\u00ed.<\/p>\n

U\u017e v\u00a0roce 2023, kdy Billa e-shop rozj\u00ed\u017ed\u011bla, prod\u011blala 63\u00a0milion\u016f korun. Za necel\u00e9 t\u0159i roky tedy investice do online obchodu p\u0159ipravily firmu o\u00a0v\u00edce ne\u017e p\u016fl miliardy korun.<\/p>\n

<\/a><\/p>\n

Rozhodnut\u00ed o\u00a0uzav\u0159en\u00ed \u010desk\u00e9ho e-shopu p\u0159i\u0161lo shora z\u00a0n\u011bmeck\u00e9 centr\u00e1ly v\u00a0dob\u011b, kdy se z\u00e1rove\u0148 uzav\u0159el rakousk\u00fd e-shop. Podle dob\u0159e obezn\u00e1men\u00e9ho zdroje, kter\u00fd necht\u011bl zve\u0159ejnit jm\u00e9no, \u0161lo o\u00a0p\u0159ekvapiv\u00e9 rozhodnut\u00ed, kter\u00e9 zam\u011bstnance \u0161okovalo. \u201eS Rakouskem se logicky zav\u0159ela tak\u00e9 \u010cesk\u00e1 republika, proto\u017ee ve\u0161ker\u00fd v\u00fdvoj a\u00a0podpora byly v\u00a0Rakousku. Investi\u010dn\u011b to bylo hodn\u011b n\u00e1ro\u010dn\u00e9, ale s\u00a0t\u00edm se po\u010d\u00edtalo. V\u00a0pl\u00e1nu bylo utratit miliardy korun do expanze,\u201c \u0159ekl.<\/p>\n

\u0158et\u011bzec cht\u011bl pokr\u00fdt dod\u00e1vkami celou zemi do konce roku 2025\u00a0a\u00a0z\u00e1rove\u0148 rychle p\u0159edehnat konkuren\u010dn\u00ed Ko\u0161\u00edk.cz. E-shop v\u0161ak za t\u00e9m\u011b\u0159 dva a\u00a0p\u016fl roku sv\u00e9ho provozu stihl z\u00e1sobovat jen Prahu, \u010d\u00e1st st\u0159edn\u00edch \u010cech, Brno a\u00a0okol\u00ed. Plo\u0161n\u00e1 expanze byla pomalej\u0161\u00ed, ne\u017e se p\u016fvodn\u011b p\u0159edpokl\u00e1dalo.<\/p>\n

\u201eOnline trh s\u00a0potravinami meziro\u010dn\u011b rostl o\u00a0des\u00edtky procent, tak\u017ee perspektiva tam byla. Te\u010f s\u00a0odchodem Billy a\u00a0Alberta poroste n\u011bkdo jin\u00fd,\u201c \u0159ekl zdroj.<\/p>\n

<\/a><\/p>\n

Albert sv\u016fj e-shop zav\u0159el k\u00a023.\u00a0prosinci 2025\u00a0a\u00a0z\u00e1kazn\u00edky odkazuje na objedn\u00e1vky p\u0159es partnery Wolt a\u00a0Foodora. Podobn\u00fd model zvolila Billa. Z\u00e1kazn\u00edci si zbo\u017e\u00ed objedn\u00e1vaj\u00ed p\u0159es aplikace extern\u00edch rozv\u00e1\u017ekov\u00fdch slu\u017eeb. Pro \u0159et\u011bzce je tato expanze levn\u011bj\u0161\u00ed a\u00a0rychlej\u0161\u00ed, na druhou stranu v\u0161ak m\u00e9n\u011b ziskov\u00e1 a\u00a0nar\u00e1\u017e\u00ed na limity v\u00a0doru\u010dovac\u00ed kapacit\u011b a\u00a0\u0161\u00ed\u0159i sortimentu.<\/p>\n

\u010cesk\u00fd trh s\u00a0online prodejem potravin se dynamicky m\u011bn\u00ed. Na jedn\u00e9 stran\u011b jsou zaveden\u00ed hr\u00e1\u010di Rohl\u00edk, Ko\u0161\u00edk a\u00a0Tesco s\u00a0vlastn\u00ed logistikou, jim\u017e konkuruje Albert, Billa a\u00a0Globus, kte\u0159\u00ed se spol\u00e9haj\u00ed na extern\u00ed partnery. Globus, kter\u00fd rozv\u00e1\u017e\u00ed n\u00e1kupy nad 1000\u00a0korun prost\u0159ednictv\u00edm dopravce Dodo, nicm\u00e9n\u011b buduje vlastn\u00ed online prodejn\u00ed platformu Globus online.<\/p>\n

Ze sedmi nejv\u011bt\u0161\u00edch obchodn\u00edch \u0159et\u011bzc\u016f s\u00a0potravinami z\u016fst\u00e1v\u00e1 v\u00a0kamenn\u00e9m retailu jen Penny. Lidl p\u0159ed lety vystav\u011bl e-shop pro spot\u0159ebn\u00ed zbo\u017e\u00ed a\u00a0sestersk\u00fd Kaufland p\u0159ivedl do \u010ceska sv\u00e9 tr\u017ei\u0161t\u011b.<\/p>\n

Billa se nam\u00edsto investic do vlastn\u00ed e-commerce infrastruktury ve velmi konkuren\u010dn\u00edm prostoru v\u00edc zam\u011b\u0159\u00ed na rozvoj a\u00a0modernizaci sv\u00e9 prodejn\u00ed s\u00edt\u011b. V\u00a0\u010cesku pl\u00e1nuje otev\u00edrat p\u0159ibli\u017en\u011b 15\u00a0prodejen ro\u010dn\u011b. V\u00a0roce 2026\u00a0m\u011bl \u0159et\u011bzec v\u00a0\u010cesku 275\u00a0prodejen a\u00a06686\u00a0zam\u011bstnanc\u016f.<\/p>\n

<\/a><\/p>\n

Maloobchodn\u00ed s\u00ed\u0165, kter\u00e1 spad\u00e1 do n\u011bmeck\u00e9 skupiny Rewe, v\u00a0roce 2024\u00a0investovala t\u00e9m\u011b\u0159 1,8\u00a0miliardy korun. Krom\u011b v\u00fdstavby infrastruktury e-shopu otev\u0159ela 14\u00a0nov\u00fdch kamenn\u00fdch prodejen a\u00a040\u00a0dal\u0161\u00edch zrekonstruovala.<\/p>\n

Expanze a\u00a0provoz firmy byly v\u00fdrazn\u011b op\u0159en\u00e9 o\u00a0financov\u00e1n\u00ed od mate\u0159sk\u00e9 skupiny Rewe z\u00a0N\u011bmecka, od n\u00ed\u017e m\u011bla \u00fav\u011br p\u0159es 3,1\u00a0miliardy korun. Meziro\u010dn\u011b narostl o\u00a0398\u00a0milion\u016f korun.<\/p>\n

Spole\u010dnost podle v\u00fdro\u010dn\u00ed zpr\u00e1vy d\u00e1l investuje do fotovoltaick\u00fdch elektr\u00e1ren, aby sn\u00ed\u017eila spot\u0159ebu elekt\u0159iny. Fotovoltaiku m\u00e1 na 13\u00a0prodejn\u00e1ch a\u00a0na skladu v\u00a0Modletic\u00edch. Z\u00e1rove\u0148 dokon\u010dila instalaci digit\u00e1ln\u00edch cenovek na v\u0161ech prodejn\u00e1ch.<\/p>\n","protected":false},"excerpt":{"rendered":"Tuzemsk\u00fd obchodn\u00ed \u0159et\u011bzec Billa v\u00a0roce 2024\u00a0meziro\u010dn\u011b nav\u00fd\u0161il tr\u017eby o\u00a07,5\u00a0procenta, z\u00a035,2\u00a0miliardy na 37,8\u00a0miliardy korun. P\u0159esto\u017ee zrychlil tempo, rok uzav\u0159el…\n","protected":false},"author":2,"featured_media":71101,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[8424,67,68,4226],"class_list":{"0":"post-71100","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-billa","9":"tag-business","10":"tag-byznys","11":"tag-obchodni-retezce"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116492524996252998","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/71100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=71100"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/71100\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/71101"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=71100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=71100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=71100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}