{"id":71643,"date":"2026-04-30T16:35:12","date_gmt":"2026-04-30T16:35:12","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/71643\/"},"modified":"2026-04-30T16:35:12","modified_gmt":"2026-04-30T16:35:12","slug":"podnikatel-dedek-chce-prava-extraligy-nabizi-obri-sumu-na-15-let","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/71643\/","title":{"rendered":"Podnikatel D\u011bdek chce pr\u00e1va extraligy. Nab\u00edz\u00ed ob\u0159\u00ed sumu na 15\u00a0let"},"content":{"rendered":"

Redakce Seznam Zpr\u00e1v se dostala k\u00a0nab\u00eddce Petra D\u011bdka<\/a>, kterou je\u0161t\u011b p\u0159ed fin\u00e1le extraligy <\/a>poslal na hokejov\u00fd svaz<\/a> a\u00a0na veden\u00ed sout\u011b\u017ee. Tvrd\u00ed tam, \u017ee se chce se svoj\u00ed spole\u010dnost\u00ed Relmost znovu zapojit do tendru o\u00a0marketingov\u00e1 pr\u00e1va extraligy.<\/p>\n

<\/a><\/p>\n

P\u0159ich\u00e1z\u00ed s\u00a0nab\u00eddkou a\u017e 500\u00a0milion\u016f ro\u010dn\u011b pro extraligu s\u00a0t\u00edm, \u017ee po ka\u017ed\u00fdch p\u011bti letech by suma v\u017edy vysko\u010dila o\u00a020\u00a0milion\u016f. V\u00a0sou\u010dasnosti si kluby ro\u010dn\u011b d\u011bl\u00ed zhruba 200\u00a0milion\u016f. D\u011bdek chce nav\u00edc platit i\u00a0100\u00a0milion\u016f \u010cesk\u00e9mu hokeji za svazovou \u010d\u00e1st extraligov\u00fdch pr\u00e1v ve stejn\u00e9m principu – po p\u011bti letech by se \u010d\u00e1stka o\u00a020\u00a0milion\u016f navy\u0161ovala. Celkem tak navrhuje a\u017e 7,8\u00a0miliardy pro extraligu a\u00a0v sou\u010dtu s\u00a0pen\u011bzi pro svaz celkov\u011b 9,6\u00a0miliardy na 15\u00a0let.<\/p>\n

\u201ePane redaktore, te\u010f ur\u010dit\u011b nic komentovat nebudu, nezlobte se. Nejd\u0159\u00edv bych cht\u011bl mluvit s\u00a0veden\u00edm extraligy a\u00a0se svazem. Do t\u00e9 doby nem\u00e1 smysl se k\u00a0ni\u010demu vyjad\u0159ovat,\u201c odv\u011btil na dotaz Seznam Zpr\u00e1v D\u011bdek a\u00a0zav\u011bsil.<\/p>\n

Pro extraligov\u00e9 kluby se jedn\u00e1 o\u00a0stabiln\u00ed zdroj p\u0159\u00edjm\u016f. Nyn\u00ed dost\u00e1vaj\u00ed od spole\u010dnosti BPA 14\u00a0milion\u016f ro\u010dn\u011b (celkov\u011b za p\u011bt let m\u00e1 j\u00edt o\u00a01,11\u00a0miliardy – ro\u010dn\u00ed p\u0159\u00edsp\u011bvek + jednor\u00e1zov\u00fd bonus \u010dty\u0159i\u00a0miliony pro ka\u017ed\u00e9ho na startu pln\u011bn\u00ed + 3,5\u00a0milionu ro\u010dn\u011b pro nejlep\u0161\u00ed \u010dty\u0159i t\u00fdmy) a\u00a0smlouva vypr\u0161\u00ed za dva roky. Sou\u010dasn\u00e1 \u010d\u00e1stka m\u016f\u017ee obsahovat i\u00a0nezve\u0159ejn\u011bn\u00e9 bonusy.<\/p>\n

Podle D\u011bdkova n\u00e1vrhu by kluby mohly dost\u00e1vat nov\u011b i\u00a035,7\u00a0milionu. Konkr\u00e9tn\u00ed podm\u00ednky pln\u011bn\u00ed by ov\u0161em podle jeho zpr\u00e1vy byly p\u0159edm\u011btem jedn\u00e1n\u00ed.<\/p>\n

Agentura Relmost, kter\u00e1 pat\u0159\u00ed majiteli Dynama Pardubice, se do tendru zapojila u\u017e minule. V\u00a0roce 2021\u00a0si extraligov\u00e9 kluby ale zvolily pokra\u010dov\u00e1n\u00ed spolupr\u00e1ce s\u00a0agenturou BPA, kter\u00e1 plat\u00ed do konce sezony 2027\/28.<\/p>\n

Hokejov\u00e1 sout\u011b\u017e (d\u0159\u00edve svaz) si vybrala firmu, kter\u00e1 j\u00ed zaplatila p\u0159edem domluven\u00fd obnos za reklamn\u00ed plochy na dresech, na led\u011b, n\u00e1zvu cel\u00e9 ligy a\u00a0za vys\u00edlac\u00ed pr\u00e1va. P\u0159ed p\u011bti lety byly kolem v\u00fdb\u011bru poprv\u00e9 velk\u00e9 tlaky, proto\u017ee spole\u010dnost BPA m\u011bla v\u00a0podob\u011b Relmostu prvn\u00edho v\u00e1\u017en\u00e9ho konkurenta.<\/p>\n

Tentokr\u00e1t chce extraliga postupovat jinak. Raz\u00ed cestu, \u017ee pot\u0159ebuje jednotliv\u00e9 bal\u00ed\u010dky pr\u00e1v prod\u00e1vat sama. \u201eBudeme prod\u00e1vat pr\u00e1va, kter\u00e1 souvis\u00ed s\u00a0extraligou,\u201c potvrdil v\u00a0lednu v\u00a0podcastu Bomby k\u00a0ty\u010di prezident extraligy Jan T\u016fma.<\/p>\n

\u201ePracujeme na parametrech v\u00fdb\u011brov\u00e9ho \u0159\u00edzen\u00ed. M\u00e1me ho rozd\u011blen\u00e9 do ur\u010dit\u00fdch bal\u00ed\u010dk\u016f. Poprv\u00e9 v\u00a0historii budeme pr\u00e1va obchodovat p\u0159\u00edmo my,\u201c p\u0159idal T\u016fma. To znamen\u00e1, \u017ee by liga m\u011bla m\u00edt vlastn\u00ed apar\u00e1t, kter\u00fd se postar\u00e1 o\u00a0prodej v\u0161ech druh\u016f vys\u00edlac\u00edch pr\u00e1v.<\/p>\n

Foto: Profimedia.cz<\/p>\n

Majitel Dynama Pardubice Petr D\u011bdek znovu usiluje o\u00a0pr\u00e1va k\u00a0extralize.<\/p>\n

Pokud se to stane, extralize stoupnou v\u00fddaje. Na druhou stranu by nap\u0159\u00edklad za televizn\u00ed pr\u00e1va mohla inkasovat p\u0159\u00edmo maxim\u00e1ln\u00ed mo\u017enou \u010d\u00e1stku. Te\u010f je cena neve\u0159ejnou informac\u00ed, proto\u017ee si ji vyjedn\u00e1v\u00e1 spole\u010dnost (v tomto p\u0159\u00edpad\u011b BPA), kter\u00e1 odv\u00e1d\u00ed extralize p\u0159edem domluvenou sumu. Bere na sebe tak riziko, \u017ee m\u016f\u017ee od partner\u016f i\u00a0vys\u00edlatel\u016f vybrat men\u0161\u00ed pen\u00edze, ale sou\u010dasn\u011b je to i\u00a0mo\u017enost vyd\u011blat v\u00fdrazn\u011b v\u00edc ne\u017e re\u00e1ln\u011b hokejov\u00e9 sout\u011b\u017ei plat\u00ed.<\/p>\n

Jestli extraliga napln\u00ed pl\u00e1n, kter\u00fd T\u016fma avizoval, prod\u00e1vala by si n\u00e1zev sout\u011b\u017ee sama, spole\u010dnou plochu na dresech i\u00a0na led\u011b rovn\u011b\u017e. Obchodovala by pak i\u00a0s jednotliv\u00fdmi bal\u00ed\u010dky vys\u00edlac\u00edch pr\u00e1v.<\/p>\n

V takovou chv\u00edli by se do ka\u017ed\u00e9 skupiny zvl\u00e1\u0161\u0165 mohla p\u0159ihl\u00e1sit jak BPA, tak Relmost anebo kdokoli jin\u00fd. Ov\u0161em n\u00e1vrh Petra D\u011bdka se st\u00e1\u010d\u00ed k\u00a0za\u017eit\u00e9 praxi, kterou extraliga chce opustit.<\/p>\n

Relmost nab\u00edz\u00ed celkovou sumu s\u00a0t\u00edm, \u017ee si bal\u00ed\u010dky pak patrn\u011b poskl\u00e1d\u00e1 s\u00e1m a\u00a0extralize zaplat\u00ed 500\u00a0milion\u016f (v\u010detn\u011b stomilionov\u00e9ho bonusu) ro\u010dn\u011b.<\/p>\n

\u201eV p\u0159\u00edpad\u011b z\u00e1jmu navrhuji osobn\u00ed jedn\u00e1n\u00ed v\u00a0nejbli\u017e\u0161\u00edm mo\u017en\u00e9m term\u00ednu, na kter\u00e9m v\u00e1m nab\u00eddku detailn\u011b p\u0159edstav\u00edme a\u00a0projedn\u00e1me jej\u00ed konkr\u00e9tn\u00ed parametry,\u201c stoj\u00ed v\u00a0mailu, kter\u00fd ob\u011bma subjekt\u016fm zaslal Petr D\u011bdek.<\/p>\n

100\u00a0milion\u016f pro svaz<\/p>\n

Samotnou kapitolou jsou pen\u00edze, kter\u00e9 m\u00e1 dostat hokejov\u00fd svaz za \u010d\u00e1st sv\u00fdch extraligov\u00fdch pr\u00e1v. Dote\u010f se o\u00a0sum\u011b za svazov\u00e1 pr\u00e1va nikdy nemluvilo a\u00a0hokejov\u00fd svaz tady neregistroval \u017e\u00e1dn\u00fd zisk.<\/p>\n

Podle D\u011bdkova n\u00e1vrhu by mohl. \u201eAno, zpr\u00e1vu od spole\u010dnosti Petra D\u011bdka jsme taky dostali,\u201c potvrdil Seznam Zpr\u00e1v\u00e1m prezident \u010cesk\u00e9ho hokeje Alois Hadamczik, \u017ee registruje sumu 100\u00a0milion\u016f ro\u010dn\u011b.<\/p>\n

Samoz\u0159ejm\u011b v\u0161echno mus\u00ed prov\u011b\u0159it pr\u00e1vn\u00edci, aby posoudili konkr\u00e9tn\u00ed parametry. Pokud by nab\u00eddka Petra D\u011bdka d\u00e1vala pro hokej smysl a\u00a0byla pro n\u00e1\u0161 sport spr\u00e1vn\u00e1, mus\u00edme se o\u00a0n\u00ed bavit.<\/p>\n

Alois Hadamczik, prezident \u010cesk\u00e9ho hokeje<\/p>\n

Obchodov\u00e1n\u00ed marketingov\u00fdch a\u00a0vys\u00edlac\u00edch pr\u00e1v je \u010dist\u011b v\u00a0rukou extraligy. Ov\u0161em ta zase mus\u00ed m\u00edt spole\u010dnou linii se svazem. Pro fungov\u00e1n\u00ed nejvy\u0161\u0161\u00ed \u010desk\u00e9 sout\u011b\u017ee i\u00a0rozvoj ni\u017e\u0161\u00edch a\u00a0ml\u00e1de\u017enick\u00fdch sout\u011b\u017e\u00ed v\u00a0zemi se oba subjekty pot\u0159ebuj\u00ed. Svaz nyn\u00ed podle sou\u010dasn\u00e9 smlouvy p\u0159ev\u00e1d\u00ed svoji \u010d\u00e1st pr\u00e1v nejvy\u0161\u0161\u00ed hokejov\u00e9 sout\u011b\u017ee na Asociaci profesion\u00e1ln\u00edch klub\u016f, kter\u00e1 \u0159\u00edd\u00ed extraligu.<\/p>\n

Je to v\u00fdrazn\u00fd rozd\u00edl t\u0159eba oproti NHL, kter\u00e1 nen\u00ed nijak z\u00e1visl\u00e1 na organizac\u00edch USA Hockey a\u00a0Hockey Canada. Tam je klub fran\u0161\u00edzou, kter\u00e1 se s\u00a0nik\u00fdm dal\u0161\u00edm nemus\u00ed bavit. Liga si hokejov\u00e1 pravidla, i\u00a0v\u0161echny obchodn\u00ed parametry ur\u010duje \u00fapln\u011b sama.<\/p>\n

\u201ePetra D\u011bdka si ur\u010dit\u011b poslechneme,\u201c \u0159\u00edk\u00e1 Hadamczik, \u017ee svaz budou zaj\u00edmat podrobnosti. \u201eS p\u00e9\u010d\u00ed \u0159\u00e1dn\u00e9ho hospod\u00e1\u0159e jsme povinn\u00ed do hokeje dost\u00e1vat co nejv\u00edc pen\u011bz. Ur\u010dit\u011b si p\u0159eju, aby prob\u011bhlo korektn\u00ed v\u00fdb\u011brov\u00e9 \u0159\u00edzen\u00ed. Mus\u00edm uznat, \u017ee fotbal ho naposledy ud\u011blal velmi dob\u0159e a\u00a0transparentn\u011b,\u201c odkazuje prezident svazu na posledn\u00ed prodej pr\u00e1v v\u00a0\u010desk\u00e9m fotbale.<\/p>\n

Audiovizu\u00e1ln\u00ed pr\u00e1va si poprv\u00e9 obchodovala LFA (Ligov\u00e1 fotbalov\u00e1 asociace) sama. Profesion\u00e1ln\u00ed kluby si za n\u011b d\u011bl\u00ed te\u010f historicky nejvy\u0161\u0161\u00ed \u010d\u00e1stku 430\u00a0milion\u016f korun ro\u010dn\u011b.<\/p>\n

\u201eSamoz\u0159ejm\u011b v\u0161echno mus\u00ed prov\u011b\u0159it pr\u00e1vn\u00edci, aby posoudili konkr\u00e9tn\u00ed parametry. Pokud by nab\u00eddka Petra D\u011bdka d\u00e1vala pro hokej smysl a\u00a0byla pro n\u00e1\u0161 sport spr\u00e1vn\u00e1, mus\u00edme se o\u00a0n\u00ed bavit,\u201c p\u0159id\u00e1v\u00e1 Hadamczik.<\/p>\n

V hokeji mus\u00ed ka\u017ed\u00fd krok posv\u011btit v\u017edycky v\u00fdkonn\u00fd v\u00fdbor. Krom\u011b Hadamczika do n\u011bj pat\u0159\u00ed dal\u0161\u00edch deset \u010dlen\u016f. T\u0159i z\u00a0nich (Petr Vosm\u00edk, Ale\u0161 Kmon\u00ed\u010dek a\u00a0Jan T\u016fma) jsou sou\u010d\u00e1st\u00ed i\u00a0p\u0159edstavenstva extraligy.<\/p>\n

Bonus i\u00a0za p\u0159\u00edm\u00fd sestup<\/p>\n

N\u00e1vrh Relmostu obsahuje i\u00a0r\u016fzn\u00e9 detaily. \u010c\u00e1stka 500\u00a0milion\u016f pro extraligu se d\u011bl\u00ed na dv\u011b slo\u017eky\u00a0\u2013 jist\u00fdch 400\u00a0milion\u016f a\u00a0bonus 100\u00a0milion\u016f. Ten extraliga dostane v\u00a0p\u0159\u00edpad\u011b, \u017ee v\u0161echny kluby spln\u00ed podm\u00ednky pro vyplacen\u00ed.<\/p>\n

Bonus se d\u011bl\u00ed na p\u011bt slo\u017eek. Jestli extraliga zavede p\u0159\u00edm\u00fd postup a\u00a0p\u0159\u00edm\u00fd sestup, dostane 10\u00a0milion\u016f. Dosa\u017een\u00ed marketingov\u00fdch c\u00edl\u016f p\u0159inese 30\u00a0milion\u016f, rozvoj \u010desk\u00e9ho hokeje 10\u00a0milion\u016f. Pokud se budou rozv\u00edjet stadiony a\u00a0z\u00e1zem\u00ed odpov\u00eddaj\u00edc\u00edm zp\u016fsobem, znamen\u00e1 to 35\u00a0milion\u016f. Konkr\u00e9tn\u00ed detaily v\u00a0prvn\u00edm n\u00e1vrhu chyb\u00ed.<\/p>\n

Specifickou podm\u00ednkou je, \u017ee pokud sout\u011b\u017e p\u0159ijme zahrani\u010dn\u00ed klub, dostane dal\u0161\u00edch 15\u00a0milion\u016f.<\/p>\n

hokej<\/a><\/p>\n

Kdyby extraliga nesplnila ani jeden bod z\u00a0bonusov\u00e9 slo\u017eky, tak inkasuje podle n\u00e1vrhu v\u00a0prvn\u00edch p\u011bti letech zm\u00edn\u011bn\u00fdch 400\u00a0milion\u016f. To by znamenalo 28,57\u00a0milionu pro ka\u017ed\u00fd ze \u010dtrn\u00e1cti extraligov\u00fdch celk\u016f. Po p\u011btilet\u00e9m zv\u00fd\u0161en\u00ed o\u00a020\u00a0milion\u016f by suma posko\u010dila o\u00a01,4\u00a0milionu.<\/p>\n

Kdy\u017e se p\u0159ed p\u011bti lety extraliga rozhodla pro BPA, klub\u016fm postupn\u011b za\u010dal vadit i\u00a0eventu\u00e1ln\u00ed st\u0159et z\u00e1jm\u016f Petra D\u011bdka, kter\u00fd by sou\u010dasn\u011b vlastnil klub i\u00a0marketingov\u00e1 pr\u00e1va ligy. \u201eStanovili jsme si co nejtransparentn\u011bji krit\u00e9ria a\u00a0podle odpov\u011bd\u00ed BPA a\u00a0Relmostu jsme se za\u0159\u00eddili,\u201c \u0159ekl tehdy pro iDnes viceprezident APK Prokop Bene\u0161.<\/p>\n

Extraliga tak tehdy k\u00fdvla na spolupr\u00e1ci s\u00a0BPA, i\u00a0kdy\u017e spole\u010dnost nab\u00edzela o\u00a0n\u011bco ni\u017e\u0161\u00ed pen\u00edze (jednor\u00e1zov\u00fd bonus \u010dty\u0159i\u00a0miliony, celkov\u011b 14\u00a0milion\u016f pro klub a\u00a01,5\u00a0milionu pro mistra) ne\u017e Relmost (jednor\u00e1zov\u00fd bonus 12\u00a0milion\u016f, celkov\u011b 16\u00a0milion\u016f pro klub a\u00a03,5\u00a0milionu pro mistra).<\/p>\n

D\u00edky konkuren\u010dn\u00edmu boji BPA vylep\u0161ila svoji p\u016fvodn\u00ed nab\u00eddku. Do roku 2023\u00a0dost\u00e1valy kluby za sv\u00e1 pr\u00e1va 10\u00a0milion\u016f, n\u00e1vrh na prodlou\u017een\u00ed by \u010dinil 12\u00a0milion\u016f, ale nakonec ho BPA zvedla na sou\u010dasn\u00fdch 14\u00a0milion\u016f. \u201eKv\u016fli agresivn\u00edmu jedn\u00e1n\u00ed pana D\u011bdka jsme nakonec podali zna\u010dn\u011b rizikovou nab\u00eddku, a\u00a0to jen d\u00edky ru\u010den\u00ed na\u0161eho majitele spole\u010dnosti Tipsport,\u201c potvrdila tehdy pro iSport.cz \u0161\u00e9fka agentury BPA Jana Obermajerov\u00e1.<\/p>\n

Sou\u010dasn\u00e1 smlouva je postaven\u00e1 na p\u011bt let. Petr D\u011bdek navrhuje nyn\u00ed kontrakt na patn\u00e1ct let. Extralize by v\u00a0souhrnu m\u011bla jeho nab\u00eddka vyn\u00e9st 6,2\u00a0miliardy bez bonus\u016f (s bonusy 7,8\u00a0miliardy) a\u00a0svaz by si m\u011bl p\u0159ij\u00edt na 1,8\u00a0miliardy.<\/p>\n","protected":false},"excerpt":{"rendered":"Redakce Seznam Zpr\u00e1v se dostala k\u00a0nab\u00eddce Petra D\u011bdka, kterou je\u0161t\u011b p\u0159ed fin\u00e1le extraligy poslal na hokejov\u00fd svaz a\u00a0na…\n","protected":false},"author":2,"featured_media":71644,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[4992,29,12718,94,93,2729],"class_list":{"0":"post-71643","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sport","8":"tag-hc-dynamo-pardubice","9":"tag-hokej","10":"tag-petr-dedek","11":"tag-sport","12":"tag-sports","13":"tag-tipsport-extraliga"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116494632553751112","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/71643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=71643"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/71643\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/71644"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=71643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=71643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=71643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}