{"id":71723,"date":"2026-04-30T18:16:13","date_gmt":"2026-04-30T18:16:13","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/71723\/"},"modified":"2026-04-30T18:16:13","modified_gmt":"2026-04-30T18:16:13","slug":"ceskou-cyklistickou-aplikaci-rouvy-kupuji-americane","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/71723\/","title":{"rendered":"\u010ceskou cyklistickou aplikaci Rouvy kupuj\u00ed Ameri\u010dan\u00e9"},"content":{"rendered":"

St\u00e1j\u00a0Pale Fire Capital<\/a>\u00a0investor\u016f Jana Barty a Du\u0161ana \u0160enkypla prod\u00e1v\u00e1 sv\u00e9ho v\u00fdrazn\u00e9ho \u201ez\u00e1vodn\u00edho jezdce\u201c. Popul\u00e1rn\u00ed platformu pro virtu\u00e1ln\u00ed cyklistiku Rouvy kupuje americk\u00e1 platforma Zwift. Vrchol\u00ed tak t\u00e9m\u011b\u0159 poh\u00e1dkov\u00fd p\u0159\u00edb\u011bh, kter\u00fd za\u010dal ve Vimperku u bratr\u016f Petra a Ji\u0159\u00edho Samkov\u00fdch. Pro \u010desk\u00fd technologick\u00fd byznys jde o dal\u0161\u00ed d\u016fkaz, \u017ee i z region\u00e1ln\u00edho projektu m\u016f\u017ee vyr\u016fst glob\u00e1ln\u011b relevantn\u00ed hr\u00e1\u010d.\u00a0<\/p>\n

\u201eToto je d\u016fle\u017eit\u00fd okam\u017eik pro Zwift i Rouvy. M\u00e1me obrovsk\u00fd respekt k tomu, \u010deho Rouvy dos\u00e1hlo, k v\u00fdvoji fantastick\u00e9ho produktu a k r\u016fstu sv\u00e9 glob\u00e1ln\u00ed komunity,\u201c komentoval spoluzakladatel a \u0161\u00e9f Zwiftu Eric Min.\u00a0<\/p>\n

\"N\u00e1kup<\/a>N\u00e1kup a rychl\u00fd konec. \u010cesk\u00e1 Rouvy zav\u00edr\u00e1 po akvizici sv\u00e9ho \u0161pan\u011blsk\u00e9ho konkurenta<\/a><\/p>\n

Ob\u011b spole\u010dnosti p\u0159itom zd\u016fraz\u0148uj\u00ed, \u017ee si zachovaj\u00ed samostatn\u00fd provoz i vlastn\u00ed produkty. Rouvy tak z\u016fstane nez\u00e1vislou zna\u010dkou, nov\u011b ale z\u00edsk\u00e1 p\u0159\u00edstup k hardwarov\u00e9mu ekosyst\u00e9mu Zwiftu. Ten m\u00e1 sehr\u00e1t kl\u00ed\u010dovou roli p\u0159i dal\u0161\u00edm r\u016fstu. Zwift z\u00e1rove\u0148 potvrdil, \u017ee jeho hlavn\u00ed produkt \u2013 chytr\u00e9 trena\u017e\u00e9ry a r\u00e1my \u2013 bude nov\u011b pln\u011b kompatibiln\u00ed s aplikac\u00ed \u010desk\u00e9 firmy, co\u017e m\u00e1 v\u00fdrazn\u011b usnadnit vstup nov\u00fdm u\u017eivatel\u016fm Rouvy.\u00a0<\/p>\n

Letn\u00ed koup\u011b konkurenta<\/p>\n

Akvizice p\u0159ich\u00e1z\u00ed jen n\u011bkolik m\u011bs\u00edc\u016f po jin\u00e9m v\u00fdrazn\u00e9m kroku \u010desk\u00e9 spole\u010dnosti. V l\u00e9t\u011b 2025 Rouvy koupilo \u0161pan\u011blsk\u00e9ho konkurenta Bkool. \u0160lo o akvizici, kter\u00e1 tehdy v\u00fdrazn\u011b rezonovala startupovou sc\u00e9nou. O to v\u011bt\u0161\u00ed p\u0159ekvapen\u00ed p\u0159i\u0161lo pot\u00e9, co se veden\u00ed rozhodlo platformu definitivn\u011b\u00a0vypnout<\/a>.\u00a0<\/p>\n

\u201eN\u011bkter\u00e9 informace z\u00edsk\u00e1te p\u0159ed uzav\u0159en\u00edm obchodu v r\u00e1mci due diligence, ale a\u017e b\u011b\u017en\u00fd provoz v\u00e1m naplno uk\u00e1\u017ee, jak na tom firma je,\u201c vysv\u011btloval tehdy \u0161\u00e9f Rouvy Petr Samek. Podle n\u011bj by \u010dasov\u00e1 i finan\u010dn\u00ed investice do opravy technick\u00fdch probl\u00e9m\u016f Bkoolu ned\u00e1vala ekonomick\u00fd smysl. Firma proto vsadila na vlastn\u00ed technologii a nab\u00eddla u\u017eivatel\u016fm migraci na svou platformu za stejn\u00fdch podm\u00ednek.\u00a0<\/p>\n

\"Investo\u0159i<\/a>Investo\u0159i Barta a\u00a0\u0160enkypl si pl\u00e1cli s\u00a0Ironmanem. Jejich cyklistick\u00e9 Rouvy m\u00e1 s\u00a0po\u0159adateli z\u00e1vodu p\u011btiletou smlouvu<\/a><\/p>\n

Rouvy si z akvizice ponechalo \u010d\u00e1st tamn\u00edho v\u00fdvojov\u00e9ho t\u00fdmu i n\u011bkter\u00e9 technologick\u00e9 prvky, kter\u00e9 za\u010dlenilo do vlastn\u00edho softwaru. U\u017e tehdy firma operovala s p\u0159ibli\u017en\u011b 270 tis\u00edci aktivn\u00edmi u\u017eivateli, zapo\u010d\u00edt\u00e1na byla i jej\u00ed prvn\u00ed akvizice \u2013 australsk\u00fd FulGaz. Pr\u00e1v\u011b s\u00e9rie t\u011bchto krok\u016f uk\u00e1zala, \u017ee \u010desk\u00e1 firma za\u010d\u00edn\u00e1 hr\u00e1t roli konsolid\u00e1tora trhu.\u00a0<\/p>\n

Nyn\u011bj\u0161\u00ed vstup Zwiftu p\u0159edstavuje dal\u0161\u00ed \u00farove\u0148. Ob\u011b platformy se dosud profilovaly odli\u0161n\u011b. Zwift postavil sv\u016fj \u00fasp\u011bch na gamifikaci a virtu\u00e1ln\u00edch sv\u011btech p\u0159ipom\u00ednaj\u00edc\u00edch po\u010d\u00edta\u010dov\u00e9 hry. Rouvy naopak vsadilo na realismus \u2013 propojen\u00ed skute\u010dn\u00fdch videoz\u00e1znam\u016f tras s fyzik\u00e1ln\u00ed simulac\u00ed j\u00edzdy. \u201eJsem na Rouvy a na\u0161i komunitu opravdu hrd\u00fd. Toto je siln\u00e9 potvrzen\u00ed toho, co jsme s na\u0161\u00edm t\u00fdmem vybudovali,\u201c uvedl po ozn\u00e1men\u00ed transakce Petr Samek.\u00a0<\/p>\n

P\u0159\u00edb\u011bh firmy za\u010dal velmi nen\u00e1padn\u011b. U\u017e v roce 2006 \u0159e\u0161ili brat\u0159i Samkovi jako studenti sportovn\u00edho gymn\u00e1zia ve Vimperku, jak si zpest\u0159it zimn\u00ed p\u0159\u00edpravu na cyklistick\u00fdch v\u00e1lc\u00edch. Nuda b\u011bhem indoor tr\u00e9ninku vedla k n\u00e1padu propojit video s GPS daty a profilem trat\u011b.\u00a0<\/p>\n

\"USA<\/a>USA \u0161\u00edl\u00ed po dlouhov\u011bkosti, objem trhu vysko\u010d\u00ed a\u017e ke dv\u011bma bilion\u016fm dolar\u016f<\/a><\/p>\n

Z experimentu vznikl produkt, z produktu startup a ze startupu glob\u00e1ln\u00ed firma. Zakladatel\u00e9 p\u0159itom od za\u010d\u00e1tku nec\u00edlili na \u010desk\u00fd trh. Prvn\u00ed velk\u00e9 p\u0159\u00edle\u017eitosti hledali ve Spojen\u00fdch st\u00e1tech a Brit\u00e1nii, kde byl rozvinut\u011bj\u0161\u00ed trh chytr\u00fdch trena\u017e\u00e9r\u016f i ochota platit za digit\u00e1ln\u00ed tr\u00e9ninkov\u00e9 slu\u017eby.\u00a0<\/p>\n

Do firmy v roce 2021 vstoupila investi\u010dn\u00ed skupina Pale Fire Capital investor\u016f Jana Barty a Du\u0161ana \u0160enkypla, kter\u00e1 koupila v\u011bt\u0161inov\u00fd pod\u00edl. Podle tehdej\u0161\u00edch odhad\u016f trhu mohla hodnota transakce dos\u00e1hnout ni\u017e\u0161\u00edch stovek milion\u016f korun. Cena t\u00e9 sou\u010dasn\u00e9 nebyla zve\u0159ejn\u011bna.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"St\u00e1j\u00a0Pale Fire Capital\u00a0investor\u016f Jana Barty a Du\u0161ana \u0160enkypla prod\u00e1v\u00e1 sv\u00e9ho v\u00fdrazn\u00e9ho \u201ez\u00e1vodn\u00edho jezdce\u201c. Popul\u00e1rn\u00ed platformu pro virtu\u00e1ln\u00ed cyklistiku…\n","protected":false},"author":2,"featured_media":71724,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[7890,23667,7889,23665,7472,23666,1732,94,93,113,23664],"class_list":{"0":"post-71723","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sport","8":"tag-dusan-senkypl","9":"tag-eric-min","10":"tag-jan-barta","11":"tag-jiri-samek","12":"tag-pale-fire-capital","13":"tag-petr-samek","14":"tag-spojene-kralovstvi","15":"tag-sport","16":"tag-sports","17":"tag-usa","18":"tag-vimperk"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116495035952707942","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/71723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=71723"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/71723\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/71724"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=71723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=71723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=71723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}