{"id":72684,"date":"2026-05-01T16:46:12","date_gmt":"2026-05-01T16:46:12","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/72684\/"},"modified":"2026-05-01T16:46:12","modified_gmt":"2026-05-01T16:46:12","slug":"kik-v-cesku-zavira-prodejny-prvni-ohlasila-vyprodej","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/72684\/","title":{"rendered":"KiK v \u010cesku zav\u00edr\u00e1 prodejny. Prvn\u00ed ohl\u00e1sila v\u00fdprodej"},"content":{"rendered":"

Obl\u00edben\u00fd diskontn\u00ed \u0159et\u011bzec letos v \u010cesku zav\u0159e n\u011bkolik prodejen. Nejde p\u0159itom o plo\u0161n\u00e9 ru\u0161en\u00ed. Firma z\u00e1rove\u0148 pl\u00e1nuje otev\u00edrat nov\u00e9 obchody v atraktivn\u011bj\u0161\u00edch lokalit\u00e1ch, tak\u017ee svou s\u00ed\u0165 sp\u00ed\u0161e upravuje ne\u017e v\u00fdrazn\u011b zmen\u0161uje.<\/p>\n

\u201eOptimalizace prodejn\u00ed s\u00edt\u011b, o kter\u00e9 se nyn\u00ed mluv\u00ed v evropsk\u00e9m kontextu, se \u010desk\u00e9ho a slovensk\u00e9ho trhu dotkne pouze omezen\u011b. V leto\u0161n\u00edm roce pl\u00e1nujeme sn\u00ed\u017een\u00ed po\u010dtu prodejen v \u0159\u00e1du jednotek,\u201c \u0159ekl pro e15 jednatel pro \u010cesko a Slovensko Martin \u0160atn\u00fd.<\/p>\n

Kter\u00fdch konkr\u00e9tn\u00edch m\u00edst se zm\u011bny dotknou, firma zat\u00edm neup\u0159esnila. Prvn\u00ed v\u0161ak KiK zav\u0159el v ned\u011bli 26. dubna. \u0160lo o prodejnu v n\u00e1kupn\u00ed galerii v\u00a0Hradi\u0161\u0165sk\u00e9\u00a0ulici, kter\u00e1 se uzav\u0159ela. P\u0159ed t\u00edm v n\u00ed \u0159et\u011bzec KiK uskute\u010dnil velk\u00fd v\u00fdprodej.\u00a0V\u00a0P\u00edsku nad\u00e1le z\u016fst\u00e1v\u00e1 otev\u0159ena prodejna v\u00a0obchodn\u00edm centrum U\u00a0H\u0159eb\u010dince, kter\u00e1 p\u016fsob\u00ed ve m\u011bst\u011b d\u00e9le.<\/p>\n

\u201eS\u00ed\u0165 prodejen v tuto chv\u00edli st\u00e1le analyzujeme. Z pohledu z\u00e1kazn\u00edk\u016f v\u0161ak jde o minim\u00e1ln\u00ed zm\u011bny a dostupnost na\u0161ich prodejen z\u016fst\u00e1v\u00e1 dlouhodob\u011b stabiln\u00ed,\u201c dod\u00e1v\u00e1 \u0160atn\u00fd.<\/p>\n

V praxi to znamen\u00e1, \u017ee \u0159et\u011bzec m\u016f\u017ee zav\u0159\u00edt m\u00e9n\u011b vyt\u00ed\u017eenou prodejnu a nahradit ji novou v lep\u0161\u00ed lokalit\u011b, \u010dasto v retail parku nebo frekventovan\u011bj\u0161\u00ed \u010d\u00e1sti m\u011bsta. Pro z\u00e1kazn\u00edky by se tak dostupnost nem\u011bla v\u00fdrazn\u011b m\u011bnit.<\/p>\n

Obchodn\u00edm \u0159et\u011bzc\u016fm v \u010cesku roste konkurence<\/p>\n

Za zm\u011bnami stoj\u00ed i \u0161ir\u0161\u00ed v\u00fdvoj v maloobchodu. Z\u00e1kazn\u00edci v\u00edce \u0159e\u0161\u00ed cenu a pohodl\u00ed n\u00e1kupu, z\u00e1rove\u0148 roste konkurence, zejm\u00e9na pr\u00e1v\u011b v retail parc\u00edch. \u0158et\u011bzec proto s\u00ed\u0165 upravuje tak, aby byla efektivn\u011bj\u0161\u00ed.<\/p>\n

KiK m\u00e1 v \u010cesku p\u0159es 230 prodejen. Loni zde utr\u017eil 3,6 miliardy korun, zisk mu ale meziro\u010dn\u011b v\u00fdrazn\u011b klesl na zhruba 118 milion\u016f korun.<\/p>\n

V Evrop\u011b pl\u00e1nuje firma v\u00fdrazn\u011bj\u0161\u00ed z\u00e1sah \u2013 uzav\u0159\u00edt kolem 300 pobo\u010dek a otev\u0159\u00edt zhruba 75 nov\u00fdch. Celkov\u00fd po\u010det obchod\u016f tak klesne. V N\u011bmecku by m\u011blo zaniknout asi 135 prodejen.<\/p>\n

VIDEO: Temu hraje se z\u00e1kazn\u00edky ne\u010distou hru. \u010cek\u00e1 n\u00e1s infla\u010dn\u00ed vlna<\/p>\n

\"Video<\/p>\n

\n\t\t\t\tFLOW: Temu hraje se z\u00e1kazn\u00edky nechutnou hru, na podzim n\u00e1s \u010dek\u00e1 dal\u0161\u00ed infla\u010dn\u00ed vlna, predikuje \u0161\u00e9f Slevomatu Braverman \u2022 e15\n\t\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"Obl\u00edben\u00fd diskontn\u00ed \u0159et\u011bzec letos v \u010cesku zav\u0159e n\u011bkolik prodejen. Nejde p\u0159itom o plo\u0161n\u00e9 ru\u0161en\u00ed. Firma z\u00e1rove\u0148 pl\u00e1nuje otev\u00edrat…\n","protected":false},"author":2,"featured_media":72685,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[43,42,41,40,14864,106,14689,375,849,3029,45],"class_list":{"0":"post-72684","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cesko","8":"tag-ceska-republika","9":"tag-cesko","10":"tag-czech-republic","11":"tag-czechia","12":"tag-diskont","13":"tag-evropa","14":"tag-kik","15":"tag-nemecko","16":"tag-obchod","17":"tag-pisek","18":"tag-slovensko"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116500338233485775","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/72684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=72684"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/72684\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/72685"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=72684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=72684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=72684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}