{"id":74607,"date":"2026-05-03T20:14:22","date_gmt":"2026-05-03T20:14:22","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/74607\/"},"modified":"2026-05-03T20:14:22","modified_gmt":"2026-05-03T20:14:22","slug":"teple-zimy-si-vybiraji-dan-skiarealy-si-pripravily-rekordni-sumu","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/74607\/","title":{"rendered":"Tepl\u00e9 zimy si vyb\u00edraj\u00ed da\u0148, skiare\u00e1ly si p\u0159ipravily rekordn\u00ed sumu"},"content":{"rendered":"<p>Tuzemsk\u00e1 horsk\u00e1 st\u0159ediska startuj\u00ed sezonu. Co zn\u00ed na za\u010d\u00e1tku kv\u011btna jako trochu zvl\u00e1\u0161tn\u00ed zpr\u00e1va, je ve skute\u010dnosti nutnost\u00ed, k n\u00ed\u017e se provozovatel\u00e9 musej\u00ed uchylovat. Se zm\u011bnou klimatu jsou toti\u017e jejich are\u00e1ly st\u00e1le pod\u00a0<a href=\"https:\/\/www.e15.cz\/clanek\/nazory-a-analyzy\/nize-polozene-lyzarske-arealy-v-evrope-hromadne-krachuji-proc-ne-ty-ceske-1420895\" rel=\"nofollow noopener\" target=\"_blank\">v\u011bt\u0161\u00edm tlakem<\/a>\u00a0vyd\u011bl\u00e1vat i mimo zimu. Pr\u00e1v\u011b te\u010f tedy do hor ofici\u00e1ln\u011b p\u0159i\u0161lo l\u00e9to, na n\u011b\u017e si hor\u0161t\u00ed byznysmeni p\u0159ipravili rekordn\u00ed investice v objemu 1,1 miliardy korun.\u00a0\u00a0<\/p>\n<p>Jde o rekordn\u00ed sumu zejm\u00e9na d\u00edky v\u00fdstavb\u011b modern\u00edho wellness na\u00a0<a href=\"https:\/\/www.e15.cz\/magazin\/sneznik-miliardova-investice-do-turistickeho-ruchu-976604\" rel=\"nofollow noopener\" target=\"_blank\">Doln\u00ed Morav\u011b<\/a>,\u00a0ale investovalo se i na mnoha jin\u00fdch m\u00edstech. Buduj\u00ed a roz\u0161i\u0159uj\u00ed se bike traily a skill centra, vznikaj\u00ed nov\u00e9 bobov\u00e9 dr\u00e1hy, nau\u010dn\u00e9 stezky, vylep\u0161uj\u00ed se a stav\u00ed dal\u0161\u00ed atrakce pro d\u011bti.\u00a0<\/p>\n<p>Co se po\u010das\u00ed t\u00fdk\u00e1: bude jen tepleji. Nejnov\u011bj\u0161\u00ed data p\u0159inesla zpr\u00e1va o\u00a0<a href=\"https:\/\/www.e15.cz\/byznys\/prumysl-a-energetika\/evropa-se-otepluje-nahralo-to-solarum-ukazuji-nejnovejsi-klimaticka-data-1432428\" rel=\"nofollow noopener\" target=\"_blank\">stavu klimatu<\/a>\u00a0v Evrop\u011b za rok 2025, kterou vypracovalo Evropsk\u00e9 st\u0159edisko pro st\u0159edn\u011bdob\u00e9 p\u0159edpov\u011bdi po\u010das\u00ed a Sv\u011btov\u00e1 meteorologick\u00e1 organizace. Podle n\u00ed zaznamenalo v posledn\u00ed dek\u00e1d\u011b alespo\u0148 95 % \u00fazem\u00ed Evropy nadpr\u016fm\u011brn\u00e9 ro\u010dn\u00ed teploty.\u00a0<\/p>\n<p><a class=\"article-card__image\" data-ac-image=\"\" href=\"https:\/\/www.e15.cz\/byznys\/hory-maji-plno-jen-kartami-tam-hoste-utratili-uz-pres-pul-miliardy-1430744\" title=\"Hory maj\u00ed plno, jen kartami tam host\u00e9 utratili u\u017e p\u0159es p\u016fl miliardy\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" alt=\"Hory maj\u00ed plno, jen kartami tam host\u00e9 utratili u\u017e p\u0159es p\u016fl miliardy\" title=\"Hory maj\u00ed plno, jen kartami tam host\u00e9 utratili u\u017e p\u0159es p\u016fl miliardy\" class=\"\" data-magazine=\"\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/05\/9740192.jpg\" loading=\"lazy\" style=\"aspect-ratio: 328 \/ 184\"\/><\/a><a class=\"article-card__title-link line-limit-3\" data-ac-title=\"\" href=\"https:\/\/www.e15.cz\/byznys\/hory-maji-plno-jen-kartami-tam-hoste-utratili-uz-pres-pul-miliardy-1430744\" title=\"Hory maj\u00ed plno, jen kartami tam host\u00e9 utratili u\u017e p\u0159es p\u016fl miliardy\" rel=\"nofollow noopener\" target=\"_blank\">Hory maj\u00ed plno, jen kartami tam host\u00e9 utratili u\u017e p\u0159es p\u016fl miliardy<\/a><\/p>\n<p>Konkr\u00e9tn\u011b v \u010cesku se od roku 2020 zmen\u0161ila rozloha oblast\u00ed, kter\u00e9 za\u017e\u00edvaj\u00ed alespo\u0148 14 po sob\u011b jdouc\u00edch mraziv\u00fdch dn\u016f (dny s minim\u00e1ln\u00ed teplotou 0 \u00b0C nebo ni\u017e\u0161\u00ed), b\u011bhem zimy bylo zaznamen\u00e1no m\u00e9n\u011b dn\u00ed se sn\u011bhovou pokr\u00fdvkou, ne\u017e je pr\u016fm\u011br, a v\u011bt\u0161ina \u00fazem\u00ed tak\u00e9 vyk\u00e1zala podpr\u016fm\u011brn\u00fd po\u010det dn\u00ed se \u201esiln\u00fdm chladov\u00fdm stresem\u201c.\u00a0<\/p>\n<p>Pro provozovatele horsk\u00fdch are\u00e1l\u016f to je\u0161t\u011b neznamen\u00e1 ekonomick\u00e9 pot\u00ed\u017ee, je to ale\u00a0<a href=\"https:\/\/www.e15.cz\/reportaze\/jeste-to-vydrzime-inovace-a-lepsi-sluzby-maji-zachranit-ceske-hory-bez-snehu-1420473\" rel=\"nofollow noopener\" target=\"_blank\">jasn\u00fd sign\u00e1l,<\/a>\u00a0co je v p\u0159\u00ed\u0161t\u00edch letech \u010dek\u00e1. Koneckonc\u016f kdy\u017e o letn\u00edch investic\u00edch hovo\u0159il pro e15 majitel TMR <a href=\"https:\/\/www.e15.cz\/byznys\/zima-skonci-nad-planem-je-cas-investovat-veli-horsky-byznysmen-rattaj-1430792\" rel=\"nofollow noopener\" target=\"_blank\">Igor Rattaj<\/a>,\u00a0oteplov\u00e1n\u00ed nepova\u017eoval za hlavn\u00ed d\u016fvod investic skupiny. \u201eD\u016fvod, pro\u010d se v\u011bnujeme rozvoji letn\u00edch aktivit, je mnohem prozai\u010dt\u011bj\u0161\u00ed. P\u0159em\u00fd\u0161l\u00edme ekonomicky. Kdy\u017e m\u00e1te jednou ve st\u0159edisku vybudovanou komplexn\u00ed infrastrukturu, je \u0161koda vyu\u017e\u00edvat ji jen v zim\u011b na t\u0159i \u010dty\u0159i m\u011bs\u00edce. Jsme obchodn\u00edci s voln\u00fdm \u010dasem, proto je pro n\u00e1s d\u016fle\u017eit\u00e9 m\u00edt p\u0159ipravenou nab\u00eddku tak, aby k n\u00e1m klienti mohli chodit odpo\u010d\u00edvat po cel\u00fd rok,\u201c \u0159ekl.\u00a0<\/p>\n<p>Skupina slovensk\u00e9ho miliard\u00e1\u0159e provozuje v \u010cesku nap\u0159\u00edklad are\u00e1l ve \u0160pindlerov\u011b Ml\u00fdn\u011b nebo na Je\u0161t\u011bdu.\u00a0<\/p>\n<p><a class=\"article-card__image\" data-ac-image=\"\" href=\"https:\/\/www.e15.cz\/byznys\/obchod-a-sluzby\/na-upati-krkonos-buji-polske-hotelove-imperium-cesky-horsky-byznys-to-nuti-ke-zmenam-1430235\" title=\"Na \u00fapat\u00ed Krkono\u0161 buj\u00ed polsk\u00e9 hotelov\u00e9 imp\u00e9rium, \u010desk\u00fd horsk\u00fd byznys to nut\u00ed ke zm\u011bn\u00e1m\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" alt=\"Na \u00fapat\u00ed Krkono\u0161 buj\u00ed polsk\u00e9 hotelov\u00e9 imp\u00e9rium, \u010desk\u00fd horsk\u00fd byznys to nut\u00ed ke zm\u011bn\u00e1m\" title=\"Na \u00fapat\u00ed Krkono\u0161 buj\u00ed polsk\u00e9 hotelov\u00e9 imp\u00e9rium, \u010desk\u00fd horsk\u00fd byznys to nut\u00ed ke zm\u011bn\u00e1m\" class=\"\" data-magazine=\"\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/05\/9724196.jpg\" loading=\"lazy\" style=\"aspect-ratio: 328 \/ 184\"\/><\/a><a class=\"article-card__title-link line-limit-3\" data-ac-title=\"\" href=\"https:\/\/www.e15.cz\/byznys\/obchod-a-sluzby\/na-upati-krkonos-buji-polske-hotelove-imperium-cesky-horsky-byznys-to-nuti-ke-zmenam-1430235\" title=\"Na \u00fapat\u00ed Krkono\u0161 buj\u00ed polsk\u00e9 hotelov\u00e9 imp\u00e9rium, \u010desk\u00fd horsk\u00fd byznys to nut\u00ed ke zm\u011bn\u00e1m\" rel=\"nofollow noopener\" target=\"_blank\">Na \u00fapat\u00ed Krkono\u0161 buj\u00ed polsk\u00e9 hotelov\u00e9 imp\u00e9rium, \u010desk\u00fd horsk\u00fd byznys to nut\u00ed ke zm\u011bn\u00e1m<\/a><\/p>\n<p>K nejv\u011bt\u0161\u00edm investic\u00edm na \u010desk\u00fdch hor\u00e1ch v hodnot\u011b jedn\u00e9 miliardy pat\u0159\u00ed nov\u00fd rozs\u00e1hl\u00fd komplex Melori aqua &amp; spa na Doln\u00ed Morav\u011b, kter\u00fd zahrnuje vodn\u00ed sv\u011bt v\u010detn\u011b t\u0159\u00ed tobog\u00e1n\u016f s d\u00e9lkou v\u00edce ne\u017e 90 metr\u016f, vnit\u0159n\u00ed i venkovn\u00ed saunov\u00fd sv\u011bt, wellness a fitness centrum.\u00a0<\/p>\n<p>T\u0159eba v Rokytnici nad Jizerou byli st\u0159\u00eddm\u011bj\u0161\u00ed: investovali do v\u00fdstavby nov\u00e9 modern\u00ed bobov\u00e9 dr\u00e1hy o d\u00e9lce 1,6 km s p\u0159ev\u00fd\u0161en\u00edm 270 metr\u016f. Jej\u00ed otev\u0159en\u00ed se pl\u00e1nuje na 1. \u010dervence 2026 a v n\u00e1sleduj\u00edc\u00edch m\u011bs\u00edc\u00edch na to nav\u00e1\u017eou dal\u0161\u00ed dopl\u0148kov\u00e9 projekty v gastronomii, stavba d\u011btsk\u00fdch h\u0159i\u0161\u0165 a volno\u010dasov\u00fdch aktivit pro rodiny s d\u011btmi.\u00a0<\/p>\n<p>A kup\u0159\u00edkladu zn\u00e1m\u00e9 Lipno p\u0159id\u00e1v\u00e1 karavanov\u00e1 st\u00e1n\u00ed pro obytn\u00e1 auta na centr\u00e1ln\u00edm parkovi\u0161ti. Dal\u0161\u00ed st\u0159ediska na l\u00e9to rekonstruuj\u00ed stravovac\u00ed za\u0159\u00edzen\u00ed (nap\u0159\u00edklad Mon\u00ednec nebo V\u00edtkovice).\u00a0<\/p>\n<p><a class=\"article-card__image\" data-ac-image=\"\" href=\"https:\/\/www.e15.cz\/byznys\/kdo-ovlada-ceske-hory-tuzemska-byznysova-elita-do-nich-chce-v-pristich-letech-investovat-miliardy-1428986\" title=\"Kdo ovl\u00e1d\u00e1 \u010desk\u00e9 hory? Tuzemsk\u00e1 byznysov\u00e1 elita do nich chce v p\u0159\u00ed\u0161t\u00edch letech investovat miliardy\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" alt=\"Kdo ovl\u00e1d\u00e1 \u010desk\u00e9 hory? Tuzemsk\u00e1 byznysov\u00e1 elita do nich chce v p\u0159\u00ed\u0161t\u00edch letech investovat miliardy\" title=\"Kdo ovl\u00e1d\u00e1 \u010desk\u00e9 hory? Tuzemsk\u00e1 byznysov\u00e1 elita do nich chce v p\u0159\u00ed\u0161t\u00edch letech investovat miliardy\" class=\"\" data-magazine=\"\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/05\/9282385.jpg\" loading=\"lazy\" style=\"aspect-ratio: 328 \/ 184\"\/><\/a><a class=\"article-card__title-link line-limit-3\" data-ac-title=\"\" href=\"https:\/\/www.e15.cz\/byznys\/kdo-ovlada-ceske-hory-tuzemska-byznysova-elita-do-nich-chce-v-pristich-letech-investovat-miliardy-1428986\" title=\"Kdo ovl\u00e1d\u00e1 \u010desk\u00e9 hory? Tuzemsk\u00e1 byznysov\u00e1 elita do nich chce v p\u0159\u00ed\u0161t\u00edch letech investovat miliardy\" rel=\"nofollow noopener\" target=\"_blank\">Kdo ovl\u00e1d\u00e1 \u010desk\u00e9 hory? Tuzemsk\u00e1 byznysov\u00e1 elita do nich chce v p\u0159\u00ed\u0161t\u00edch letech investovat miliardy<\/a><\/p>\n<p>\u201eSt\u0159edobodem letn\u00edch hor jsou i nad\u00e1le atrakce nav\u00e1zan\u00e9 na lanov\u00e9 dr\u00e1hy \u2013 vyhl\u00eddky, stezky, h\u0159i\u0161t\u011b, d\u011btsk\u00e9 parky, bobov\u00e9 dr\u00e1hy apod. St\u00e1le vyu\u017e\u00edvan\u011bj\u0161\u00ed jsou lanovky u cyklist\u016f, a to nejen pro n\u00e1sledn\u00e9 sjezdy po trailech, ale i jako dopravn\u00ed mezistupe\u0148 k b\u011b\u017en\u00e9 cyklistice po hor\u00e1ch. V\u00edce ne\u017e polovina lanovek u n\u00e1s funguje i v letn\u00edm provozu a mnoho z nich p\u0159epravuje i kola,\u201c \u0159\u00edk\u00e1 Libor Knot, \u0159editel Asociace horsk\u00fdch st\u0159edisek \u010cR.\u00a0<\/p>\n<p>U horsk\u00fdch st\u0159edisek zam\u011b\u0159en\u00fdch v l\u00e9t\u011b na cyklisty se podle asociace na lanovk\u00e1ch p\u0159epravuje 50\u201385 procent cyklist\u016f. Tomu vych\u00e1zej\u00ed st\u0159ediska vst\u0159\u00edc a vylep\u0161uj\u00ed nab\u00eddku z\u00e1\u017eitk\u016f i pro cyklisty. Letos p\u0159ibudou nov\u00e1 bike skill centra (nap\u0159\u00edklad v Lipn\u011b, Doln\u00ed Morav\u011b, Benecku), nov\u00e9 nebo roz\u0161\u00ed\u0159en\u00e9 traily (nap\u0159\u00edklad Benecko, Doln\u00ed Morava, Tanvaldsk\u00fd \u0160pi\u010d\u00e1k), v p\u016fj\u010dovn\u00e1ch se obnovuje nab\u00eddka kol k zap\u016fj\u010den\u00ed (Tanvaldsk\u00fd \u0160pi\u010d\u00e1k), \u010dasto s roz\u0161\u00ed\u0159en\u00edm nab\u00eddky o nov\u00e9 typy (gravel kola na Lipn\u011b nebo elektrokola a ter\u00e9nn\u00ed kolob\u011b\u017eky na Zadov\u011b). Tanvaldsk\u00fd \u0160pi\u010d\u00e1k tak\u00e9 spou\u0161t\u00ed novou lanovku i s dr\u017e\u00e1ky na p\u0159epravu kol.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Tuzemsk\u00e1 horsk\u00e1 st\u0159ediska startuj\u00ed sezonu. Co zn\u00ed na za\u010d\u00e1tku kv\u011btna jako trochu zvl\u00e1\u0161tn\u00ed zpr\u00e1va, je ve skute\u010dnosti nutnost\u00ed,&hellip;\n","protected":false},"author":2,"featured_media":74608,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[43,42,41,40,24232,106,2103,24231,69,20719,13179,23687,7725,23240,8634],"class_list":{"0":"post-74607","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cesko","8":"tag-ceska-republika","9":"tag-cesko","10":"tag-czech-republic","11":"tag-czechia","12":"tag-dolni-morava","13":"tag-evropa","14":"tag-hory","15":"tag-igor-rattaj","16":"tag-investice","17":"tag-lanova-draha","18":"tag-leto","19":"tag-lipno-nad-vltavou","20":"tag-spindleruv-mlyn","21":"tag-svetova-meteorologicka-organizace","22":"tag-tanvaldsky-spicak"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116512480491537647","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/74607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=74607"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/74607\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/74608"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=74607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=74607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=74607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}