{"id":74671,"date":"2026-05-03T22:11:09","date_gmt":"2026-05-03T22:11:09","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/74671\/"},"modified":"2026-05-03T22:11:09","modified_gmt":"2026-05-03T22:11:09","slug":"zelezny-ct-napojena-na-prazskou-kavarnu-85-novinaru-liberalove","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/74671\/","title":{"rendered":"\u017delezn\u00fd: \u010cT napojen\u00e1 na \u201epra\u017eskou kav\u00e1rnu\u201c. 85 % novin\u00e1\u0159\u016f liber\u00e1lov\u00e9"},"content":{"rendered":"<p>&#13;<br \/>\n\tVladim\u00edr \u017delezn\u00fd, televizn\u00ed veter\u00e1n, kter\u00fd st\u00e1l u zrodu \u010ceskoslovensk\u00e9 televize u\u017e jako osmilet\u00fd chlapec v roce 1953 a pozd\u011bji zakl\u00e1dal komer\u010dn\u00ed TV Nova, se v <a href=\"https:\/\/www.youtube.com\/watch?v=9PKjRKzPzDw\" target=\"_blank\" rel=\"nofollow noopener\">rozhovoru s Petrem H\u00e1jkem na Protiproudu<\/a> zamyslel nad podstatou \u201eve\u0159ejnopr\u00e1vnosti\u201c. Podle n\u011bj sou\u010dasn\u00fd spor o koncesion\u00e1\u0159sk\u00e9 poplatky nen\u00ed o ve\u0159ejn\u00e9 slu\u017eb\u011b, ale p\u0159edev\u0161\u00edm o pen\u011bz\u00edch a moci.<\/p>\n<p>\u201eOd pen\u011bz k pen\u011bz\u016fm,\u201c p\u0159ipom\u00edn\u00e1 \u017delezn\u00fd s odkazem na Moli\u00e8ra. Vzpom\u00edn\u00e1 na prvn\u00ed vys\u00edl\u00e1n\u00ed v M\u011b\u0161\u0165ansk\u00e9 besed\u011b, kdy herec Filipovsk\u00fd k\u0159i\u010del slavnou repliku \u201eM\u00e9 pen\u00edze, m\u00e9 pen\u00edze!\u201c z Lakomce. \u201eT\u00edm de facto p\u0159edur\u010dil t\u00e9ma dne\u0161n\u00edho pov\u00edd\u00e1n\u00ed,\u201c \u0159\u00edk\u00e1 \u017delezn\u00fd. \u201eVe\u0159ejnopr\u00e1vn\u00ed televize u n\u00e1s za\u010d\u00ednala o pen\u011bz\u00edch. A dodnes se to kolem nich to\u010d\u00ed.\u201c<\/p>\n<p>Koncesion\u00e1\u0159sk\u00e9 poplatky existovaly u\u017e v roce 1953, tehdy \u0161lo o 50 korun ro\u010dn\u011b za p\u0159ij\u00edma\u010d. Dnes podle \u017delezn\u00e9ho funguj\u00ed jako skryt\u00e1 da\u0148. \u201eSt\u00e1t stejn\u011b vyb\u00edr\u00e1 tu da\u0148. Tenhle zvl\u00e1\u0161tn\u00ed mechanismus jen zast\u00edr\u00e1 jej\u00ed podstatu. Tv\u00e1\u0159\u00ed se to, jako by si lid\u00e9 televizi platili dobrovoln\u011b, ale ve skute\u010dnosti je to povinn\u00e9 a p\u0159\u00edsn\u011b vym\u00e1han\u00e9,\u201c \u0159\u00edk\u00e1. \u201eJe to tedy tot\u00e9\u017e jako da\u0148.\u201c<\/p>\n<p>Pen\u00edze podle n\u011bj hr\u00e1ly kl\u00ed\u010dovou roli od za\u010d\u00e1tku jeho kari\u00e9ry. \u201eZa\u010d\u00ednal jsem jako produk\u010dn\u00ed, staral jsem se o rozpo\u010dty, vypl\u00e1cel lidi. A vid\u00edme dodnes, \u017ee pen\u00edze jsou na prvn\u00edm m\u00edst\u011b.\u201c<\/p>\n<p>Co vlastn\u011b znamen\u00e1 \u201eve\u0159ejnopr\u00e1vnost\u201c? \u017delezn\u00fd p\u0159ipom\u00edn\u00e1 americkou Public Broadcasting Service (PBS), kter\u00e1 vznikla jako vzd\u011bl\u00e1vac\u00ed platforma zam\u011b\u0159en\u00e1 na t\u00e9mata, do nich\u017e by komer\u010dn\u00ed televize ne\u0161ly \u2013 jazykov\u00e9 bari\u00e9ry, integrace nebo v\u011bda. Kl\u00ed\u010dov\u00e9 je podle n\u011bj financov\u00e1n\u00ed: PBS stoj\u00ed p\u0159ev\u00e1\u017en\u011b na dobrovoln\u00fdch p\u0159\u00edsp\u011bvc\u00edch, nikoli na povinn\u00fdch poplatc\u00edch.<\/p>\n<p>    Anketa<\/p>\n<p>Chcete, aby vypukla st\u00e1vka v \u010cT?<\/p>\n<p>hlasovalo: 12588 lid\u00ed<\/p>\n<p>V \u010desk\u00e9m prost\u0159ed\u00ed podle n\u011bj do\u0161lo k posunu bez jasn\u00e9 zm\u011bny pravidel. \u201eP\u016fvodn\u011b otev\u0159en\u00e1 televize plynule p\u0159erostla v takzvanou ve\u0159ejnopr\u00e1vn\u00ed instituci,\u201c \u0159\u00edk\u00e1. V\u00fdsledek? \u201eVe\u0159ejnopr\u00e1vn\u00ed je p\u0159edev\u0161\u00edm to zast\u0159en\u00e9 vyb\u00edr\u00e1n\u00ed pen\u011bz. Jinak tam toho moc nenajdete.\u201c Smysl by podle n\u011bj d\u00e1valo p\u0159edev\u0161\u00edm kvalitn\u00ed vzd\u011bl\u00e1vac\u00ed vys\u00edl\u00e1n\u00ed pro d\u011bti, o kter\u00e9 komer\u010dn\u00ed stanice nemaj\u00ed z\u00e1jem, proto\u017ee \u201ed\u011bti nedisponuj\u00ed pen\u011bzi\u201c.<\/p>\n<p>Jako funk\u010dn\u00ed model uv\u00e1d\u00ed n\u011bmeckou ZDF, kter\u00e1 m\u00e1 dv\u011b jasn\u011b odd\u011blen\u00e9 rady. Televizn\u00ed rada (Fernsehrat) \u0159e\u0161\u00ed obsah a zastupuje spole\u010dnost, zat\u00edmco spr\u00e1vn\u00ed rada (Verwaltungsrat) kontroluje finance. \u201eVelmi d\u016fkladn\u011b hodnot\u00ed hospoda\u0159en\u00ed za ka\u017ed\u00fd po\u0159ad. Pt\u00e1 se: Pro\u010d ten po\u0159ad? Pro\u010d za tyhle pen\u00edze?\u201c popisuje \u017delezn\u00fd. Pr\u00e1v\u011b tento typ kontroly podle n\u011bj v \u010cesku chyb\u00ed.<\/p>\n<p>Kriticky se stav\u00ed i k programu \u010cesk\u00e9 televize. Po\u0159ad StarDance ozna\u010duje za symbol posunu k z\u00e1bav\u011b na \u00fakor ve\u0159ejn\u00e9 slu\u017eby. \u201eNeum\u00edm si p\u0159edstavit, \u017ee by ve\u0159ejnopr\u00e1vn\u00ed televize v N\u011bmecku m\u011bla po\u0159ad s anglick\u00fdm komer\u010dn\u00edm n\u00e1zvem,\u201c \u0159\u00edk\u00e1. Podle n\u011bj se \u010cT sna\u017e\u00ed soupe\u0159it s komer\u010dn\u00edmi stanicemi, m\u00edsto aby plnila vlastn\u00ed roli.<\/p>\n<p>Probl\u00e9m vid\u00ed i ve sponzoringu, kter\u00fd ozna\u010duje za \u201enejnebezpe\u010dn\u011bj\u0161\u00ed hra\u010dku\u201c. Podle n\u011bj \u010dasto p\u0159ech\u00e1z\u00ed v dlouhou skrytou reklamu a deformuje trh. \u201eUb\u00edr\u00e1 to p\u0159\u00edjmy komer\u010dn\u00edm televiz\u00edm a pok\u0159ivuje prost\u0159ed\u00ed,\u201c dod\u00e1v\u00e1.<\/p>\n<p>Jako p\u0159\u00edklad neefektivn\u00edho hospoda\u0159en\u00ed uv\u00e1d\u00ed po\u0159ad \u010cern\u00e9 ovce, kter\u00fd podle n\u011bj vych\u00e1z\u00ed z form\u00e1tu Novy Ob\u010dansk\u00e9 judo. \u201eStejn\u00fd po\u010det v\u00fdjezd\u016f, stejn\u00fd po\u010det report\u00e1\u017e\u00ed, ale n\u00e1klady byly dva a\u017e t\u0159ikr\u00e1t vy\u0161\u0161\u00ed,\u201c tvrd\u00ed.<\/p>\n<p>\u017delezn\u00fd z\u00e1rove\u0148 nab\u00edz\u00ed konkr\u00e9tn\u00ed doporu\u010den\u00ed: vytvo\u0159it skute\u010dn\u011b funk\u010dn\u00ed spr\u00e1vn\u00ed radu slo\u017eenou z ekonom\u016f a odborn\u00edk\u016f, jasn\u011b definovat, co je ve\u0159ejn\u00e1 slu\u017eba, a zv\u00e1\u017eit zm\u011bnu financov\u00e1n\u00ed, nap\u0159\u00edklad dobrovoln\u00e9 poplatky nebo model \u201eplat\u00ed jen ten, kdo se d\u00edv\u00e1\u201c.<\/p>\n<p>Podle n\u011bj je nutn\u00e9 p\u0159iznat i zm\u011bnu doby. \u201eInternet p\u0159evzal \u0159adu funkc\u00ed ve\u0159ejnopr\u00e1vn\u00ed televize,\u201c \u0159\u00edk\u00e1. Televize by se podle n\u011bj m\u011bla soust\u0159edit p\u0159edev\u0161\u00edm na zpravodajstv\u00ed. I tam ale vid\u00ed probl\u00e9m: \u201eOdhaduji, \u017ee 85 procent novin\u00e1\u0159\u016f jsou liber\u00e1lov\u00e9,\u201c uvedl s t\u00edm, \u017ee zpravodajstv\u00ed \u010cT je podle n\u011bj napojen\u00e9 na \u201epra\u017eskou kav\u00e1rnu\u201c.<\/p>\n<p>Debata o financov\u00e1n\u00ed ve\u0159ejnopr\u00e1vn\u00edch m\u00e9di\u00ed p\u0159itom d\u00e1l pokra\u010duje. Vl\u00e1da navrhuje od roku 2027 zru\u0161it koncesion\u00e1\u0159sk\u00e9 poplatky a nahradit je financov\u00e1n\u00edm ze st\u00e1tn\u00edho rozpo\u010dtu. \u010cesk\u00e1 televize by m\u011bla dost\u00e1vat 5,7 miliardy korun ro\u010dn\u011b, \u010cesk\u00fd rozhlas zhruba dv\u011b miliardy.<\/p>\n<p>Kritici varuj\u00ed p\u0159ed politick\u00fdm tlakem a mo\u017en\u00fdm poru\u0161en\u00edm evropsk\u00fdch pravidel medi\u00e1ln\u00ed svobody. \u017delezn\u00fd ale vid\u00ed v navrhovan\u00e9 zm\u011bn\u011b p\u0159\u00edle\u017eitost. \u201eHlavn\u00ed boj je o zpravodajstv\u00ed a publicistiku. A za v\u0161\u00edm hledej pen\u00edze,\u201c uzav\u00edr\u00e1.<\/p>\n<p>Podle n\u011bj sou\u010dasn\u00fd model vznikl v jin\u00e9 dob\u011b. \u201eFungoval v p\u0159edinternetov\u00e9 \u00e9\u0159e,\u201c \u0159\u00edk\u00e1. Dnes ve\u0159ejnopr\u00e1vn\u00ed m\u00e9dia \u010del\u00ed konkurenci streamovac\u00edch platforem, fragmentaci publika i n\u00e1stupu um\u011bl\u00e9 inteligence. Zat\u00edmco n\u011bkter\u00e9 evropsk\u00e9 zem\u011b reaguj\u00ed reformami a ze\u0161t\u00edhlov\u00e1n\u00edm, v \u010cesku se podle n\u011bj zat\u00edm vede p\u0159edev\u0161\u00edm politick\u00fd a ve\u0159ejn\u00fd spor.<\/p>\n<p>&#13;<\/p>\n<p>    Psali jsme:<\/p>\n<p>Zdroje:<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=9PKjRKzPzDw<\/p>\n<p>        L\u00edbil se V\u00e1m tento \u010dl\u00e1nek?<\/p>\n<p>Nez\u00e1vislost na\u0161\u00ed redakce m\u016f\u017eete podpo\u0159it pen\u011b\u017eit\u00fdm darem v jak\u00e9koliv v\u00fd\u0161i bankovn\u00edm p\u0159evodem na \u00fa\u010det:<\/p>\n<p class=\"fs-3 fw-bolder mb-2\">131-981500247\/0100<\/p>\n<p class=\"mb-0 small\">QR k\u00f3d obsahuje \u00fadaje k platb\u011b, v\u00fd\u0161i \u010d\u00e1stky si ur\u010dete sami.<\/p>\n<p>        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/04\/1776232930_980_qr-platba.jpg\" alt=\"QR k\u00f3d pro platbu\" width=\"250\" height=\"250\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"&#13; Vladim\u00edr \u017delezn\u00fd, televizn\u00ed veter\u00e1n, kter\u00fd st\u00e1l u zrodu \u010ceskoslovensk\u00e9 televize u\u017e jako osmilet\u00fd chlapec v roce 1953&hellip;\n","protected":false},"author":2,"featured_media":74672,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[19989,43,737,42,41,40,12933,24238,24239,24237,1262],"class_list":{"0":"post-74671","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cesko","8":"tag-ard","9":"tag-ceska-republika","10":"tag-ceska-televize","11":"tag-cesko","12":"tag-czech-republic","13":"tag-czechia","14":"tag-pbs","15":"tag-petr-hajek","16":"tag-protiproud","17":"tag-vladimir-zelezny","18":"tag-zdf"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116512940567892559","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/74671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=74671"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/74671\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/74672"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=74671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=74671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=74671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}