{"id":74733,"date":"2026-05-04T03:51:11","date_gmt":"2026-05-04T03:51:11","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/74733\/"},"modified":"2026-05-04T03:51:11","modified_gmt":"2026-05-04T03:51:11","slug":"supermarkety-dal-kouzli-s-cenovkami-u-slev","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/74733\/","title":{"rendered":"Supermarkety d\u00e1l kouzl\u00ed s\u00a0cenovkami u\u00a0slev"},"content":{"rendered":"

Nap\u0159\u00edklad v\u00a0supermarketu Billa l\u00e1kali v\u00a0minul\u00fdch t\u00fddnech na ara\u0161\u00eddov\u00fd olej v\u00a0akci za cenu 169,90\u00a0koruny, s\u00a0avizovanou slevou 15\u00a0procent oproti cen\u011b \u201ed\u0159\u00edve\u201c 199,90\u00a0K\u010d.<\/p>\n

U\u017e t\u0159i roky p\u0159itom plat\u00ed z\u00e1kladn\u00ed pravidlo slev podle z\u00e1kona o\u00a0ochran\u011b spot\u0159ebitele. To ukl\u00e1d\u00e1 obchodn\u00edkovi uv\u00e1d\u011bt nejni\u017e\u0161\u00ed cenu, za kterou zbo\u017e\u00ed prod\u00e1val v\u00a0obdob\u00ed 30\u00a0dn\u016f p\u0159ed zlevn\u011bn\u00edm, a\u00a0z t\u00e9to ceny tak\u00e9 slevu po\u010d\u00edtat. Poru\u0161uje tedy supermarket pravidla?<\/p>\n

Ze samotn\u00e9 cenovky to jasn\u00e9 nen\u00ed. Podle mluv\u010d\u00edho \u010cesk\u00e9 obchodn\u00ed inspekce Franti\u0161ka Kotrby mohou p\u0159\u00edpady inspekto\u0159i posuzovat jen proveden\u00edm kontroly na m\u00edst\u011b.<\/p>\n

<\/a><\/p>\n

\u201ePokud byla cena 199,90\u00a0K\u010d v\u00a0p\u0159\u00edpad\u011b v\u00fdrobku ara\u0161\u00eddov\u00fd olej skute\u010dn\u011b cenou nejni\u017e\u0161\u00ed za posledn\u00edch 30\u00a0dn\u016f p\u0159ed poskytnut\u00edm slevy, pak by uveden\u00e1 cenovka byla form\u00e1ln\u011b v\u00a0po\u0159\u00e1dku. Nen\u00ed toti\u017e explicitn\u011b nutn\u00e9 na cenovce v\u00fdslovn\u011b uv\u00e1d\u011bt informaci, \u017ee se jedn\u00e1 o\u00a0nejni\u017e\u0161\u00ed cenu za posledn\u00edch 30\u00a0dn\u00ed, podstatn\u00e9 je, aby tomu tak skute\u010dn\u011b bylo,\u201c \u0159ekl Kotrba Novink\u00e1m.<\/p>\n

U dal\u0161\u00edch produkt\u016f l\u00e1k\u00e1 Billa k\u00a0n\u00e1kupu \u010dervenou cenovkou s\u00a0n\u00e1pisem \u201ena\u0161e cena\u201c. Tady p\u0159edchoz\u00ed cenovka b\u00fdt nemus\u00ed.<\/p>\n

\u201e\u010cesk\u00e1 obchodn\u00ed inspekce zast\u00e1v\u00e1 konstantn\u00ed n\u00e1zor, \u017ee ozn\u00e1men\u00ed tohoto typu nen\u00ed ozn\u00e1men\u00edm o\u00a0slev\u011b. V\u00a0tomto p\u0159\u00edpad\u011b se z\u00e1kon o\u00a0ochran\u011b spot\u0159ebitele neaplikuje,\u201c dodal Kotrba.<\/p>\n

Foto: Novinky<\/p>\n

Takto vypadala v\u00a0dubnu ak\u010dn\u00ed nab\u00eddka v\u00a0jednom ze supermarket\u016f Billa. <\/p>\n

Jak Novink\u00e1m potvrdil i\u00a0advok\u00e1t a\u00a0p\u0159edseda Sdru\u017een\u00ed obrany spot\u0159ebitel\u016f Ond\u0159ej Zelenka, stanovisko inspekce odpov\u00edd\u00e1 aktu\u00e1ln\u00edmu pr\u00e1vn\u00edmu v\u00fdkladu.<\/p>\n

\u201eZ\u00e1kon neukl\u00e1d\u00e1 povinnost v\u00fdslovn\u011b na cenovce uv\u00e1d\u011bt nejni\u017e\u0161\u00ed cenu za posledn\u00edch 30\u00a0dn\u00ed, ale stanov\u00ed, z\u00a0jak\u00e9 ceny mus\u00ed b\u00fdt sleva fakticky po\u010d\u00edt\u00e1na. Jin\u00fdmi slovy, nen\u00ed rozhoduj\u00edc\u00ed forma, ale obsah,\u201c potvrdil Zelenka.<\/p>\n

Milionov\u00e9 pokuty \u0159et\u011bzce nebol\u00ed<\/p>\n

Sou\u010dasn\u011b toto pravidlo ov\u0161em komplikuje kontroln\u00ed \u010dinnost. \u201eInspekce mus\u00ed zp\u011btn\u011b dohled\u00e1vat cenovou historii konkr\u00e9tn\u00edho v\u00fdrobku, co\u017e je v\u00fdrazn\u011b n\u00e1ro\u010dn\u011bj\u0161\u00ed na dokazov\u00e1n\u00ed. A\u00a0pr\u00e1v\u011b v\u00a0t\u011bchto situac\u00edch se v\u00a0praxi \u010dast\u011bji objevuj\u00ed pochyben\u00ed, typicky kdy\u017e je jako d\u0159\u00edv\u011bj\u0161\u00ed nebo p\u0159e\u0161krtnut\u00e1 cena pou\u017eita jin\u00e1 ne\u017e skute\u010dn\u011b nejni\u017e\u0161\u00ed za posledn\u00edch 30\u00a0dn\u00ed,\u201c dodal.<\/p>\n

Anketa<\/p>\n

Rozum\u00edte tomu, jak \u0159et\u011bzce ozna\u010duj\u00ed slevy?<\/p>\n

V z\u00e1sad\u011b ano, ale ob\u010das jsem zmaten\u00fd\/zmaten\u00e1<\/p>\n

Nerozum\u00edm tomu skoro v\u016fbec<\/p>\n

Celkem
\n\t\t\t\thlasovalo
\n\t\t\t\t158
\n\t\t\t\t\u010dten\u00e1\u0159\u016f.<\/p>\n

Pokud obchodn\u00edk transparentn\u011b pracuje s\u00a0pravidlem 30\u00a0dn\u00ed, b\u00fdv\u00e1 to podle n\u011bj \u010dasto sign\u00e1l, \u017ee m\u00e1 procesy nastaven\u00e9 korektn\u011b. Naopak v\u00e1gn\u00ed ozna\u010den\u00ed d\u00e1vaj\u00ed v\u011bt\u0161\u00ed prostor k\u00a0manipulaci a\u00a0spot\u0159ebitel si spr\u00e1vnost slevy prakticky nem\u00e1 jak ov\u011b\u0159it.<\/p>\n

Jin\u00fd postup vol\u00ed u\u00a0slev nap\u0159\u00edklad Penny Market. Ten b\u011bhem dubna l\u00e1kal na Coca-Colu s\u00a0\u010dervenou cenovkou za 32,90\u00a0koruny. Mal\u00fdm p\u00edsmem je zm\u00edn\u011bn\u00e1 nejni\u017e\u0161\u00ed cena za posledn\u00edch 30\u00a0dn\u00ed, kter\u00e1 byla 29,90\u00a0K\u010d. V\u00a0tomto p\u0159\u00edpad\u011b tedy zbo\u017e\u00ed podle standardn\u00edho v\u00fdpo\u010dtu slevy naopak m\u00edrn\u011b zdra\u017eilo. <\/p>\n

U\u00a0\u0159ady dal\u0161\u00edch \u010derven\u00fdch cenovek byla p\u0159edchoz\u00ed cena p\u0159esn\u011b stejn\u00e1 jako ta aktu\u00e1ln\u00ed. \u010cerven\u00e1 cenovka ov\u0161em z\u00e1kazn\u00edky i\u00a0tak l\u00e1k\u00e1. Jsou toti\u017e u\u017e l\u00e9ta zvykl\u00ed, \u017ee na rozd\u00edl od b\u00edl\u00fdch cenovek b\u00fdv\u00e1 barevn\u011b zna\u010den\u00e9 zbo\u017e\u00ed v\u00a0akci.<\/p>\n

\u201eSamotn\u00e1 barva bez dal\u0161\u00edho nemus\u00ed automaticky znamenat slevovou akci. Pokud ale v\u00a0kontextu prodejny, nap\u0159\u00edklad ust\u00e1len\u00e9 praxe a\u00a0marketingu \u010di let\u00e1k\u016f, \u010derven\u00e1 cenovka u\u00a0spot\u0159ebitele vyvol\u00e1v\u00e1 o\u010dek\u00e1v\u00e1n\u00ed slevy, m\u016f\u017ee se op\u011bt dostat do roviny klam\u00e1n\u00ed,\u201c uvedl Zelenka. <\/p>\n

V prvn\u00edm \u010dtvrtlet\u00ed rozdala \u010cesk\u00e1 obchodn\u00ed inspekce za poru\u0161ov\u00e1n\u00ed z\u00e1kona na ochranu spot\u0159ebitele \u0159et\u011bzc\u016fm pravomocn\u00e9 pokuty za v\u00edce ne\u017e osm milion\u016f korun. Skoro polovinu t\u00e9to sumy zaplat\u00ed Kaufland, n\u00e1sleduj\u00ed Penny Market a\u00a0Albert. Ve srovn\u00e1n\u00ed s\u00a0miliardov\u00fdmi tr\u017ebami a\u00a0zisky \u0159et\u011bzc\u016f ov\u0161em nen\u00ed v\u00fd\u0161e pokut p\u0159\u00edli\u0161 bolestiv\u00e1.<\/p>\n

Nejvy\u0161\u0161\u00ed pokuty od krajsk\u00fdch inspektor\u00e1t\u016f padaly typicky za situace, kdy\u017e skute\u010dn\u00e1 nejni\u017e\u0161\u00ed cena za posledn\u00edch 30\u00a0dn\u00ed byla jin\u00e1, obvykle ni\u017e\u0161\u00ed, ne\u017e \u0159et\u011bzec uv\u00e1d\u011bl. V\u00a0takov\u00fdch p\u0159\u00edpadech nesed\u00ed ani procentu\u00e1ln\u00ed v\u00fd\u0161e slevy. <\/p>\n

Podle potravinov\u00e9ho ombudsmana Jind\u0159icha Fialky u\u00a0slevov\u00fdch akc\u00ed mnohdy o\u00a0\u017e\u00e1dnou slevu nejde.<\/p>\n

\u201ePokud m\u00e1m kupovat zbo\u017e\u00ed, kter\u00e9 je t\u0159i \u010dtvrt\u011b roku ve slevov\u00e9 akci, to obdob\u00ed, kdy nen\u00ed v\u00a0akci, je cenov\u00e1 p\u0159ir\u00e1\u017eka. Spot\u0159ebitel pak u\u017e nezn\u00e1 re\u00e1lnou cenu,\u201c komentoval Fialka.<\/p>\n

Dodal, \u017ee rozhodn\u011b nen\u00ed jeho ambic\u00ed ani pravomoc\u00ed slevov\u00e9 akce ru\u0161it. Chce se ale bavit o\u00a0p\u0159\u00edpadn\u00e9m zp\u0159\u00edsn\u011bn\u00ed pravidel nastaven\u00ed slev jak s\u00a0inspekc\u00ed, tak s\u00a0ministerstvy pr\u016fmyslu a\u00a0obchodu i\u00a0financ\u00ed. Konkr\u00e9tn\u011bj\u0161\u00ed ale nebyl.<\/p>\n

\u201eObchodn\u00edci dob\u0159e v\u011bd\u00ed, jak maj\u00ed oslovit sv\u00e9 z\u00e1kazn\u00edky, a\u00a0nepot\u0159ebuj\u00ed \u017e\u00e1dn\u00fd v\u00fdbor pro ve\u0159ejn\u00e9 blaho, kter\u00fd bude obchodn\u00ed strategii rozhodovat za n\u011b,\u201c \u0159ekl Novink\u00e1m Tom\u00e1\u0161 Prouza, prezident Svazu obchodu a\u00a0cestovn\u00edho ruchu. <\/p>\n

Snahy zak\u00e1zat nebo v\u00fdrazn\u011b omezit slevy by podle n\u011bj nep\u0159\u00edzniv\u011b dopadly na nejzraniteln\u011bj\u0161\u00ed skupiny z\u00e1kazn\u00edk\u016f a\u00a0zvedly by pr\u016fm\u011brnou cenu z\u00e1kladn\u00edch potravin.<\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Nap\u0159\u00edklad v\u00a0supermarketu Billa l\u00e1kali v\u00a0minul\u00fdch t\u00fddnech na ara\u0161\u00eddov\u00fd olej v\u00a0akci za cenu 169,90\u00a0koruny, s\u00a0avizovanou slevou 15\u00a0procent oproti cen\u011b…\n","protected":false},"author":2,"featured_media":74734,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[8424,67,68,21800,4435,4226,14874,1516],"class_list":{"0":"post-74733","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-billa","9":"tag-business","10":"tag-byznys","11":"tag-ceska-obchodni-inspekce-coi","12":"tag-kauzy","13":"tag-obchodni-retezce","14":"tag-penny-market","15":"tag-sleva"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116514277560925207","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/74733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=74733"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/74733\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/74734"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=74733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=74733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=74733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}