{"id":74979,"date":"2026-05-04T09:08:08","date_gmt":"2026-05-04T09:08:08","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/74979\/"},"modified":"2026-05-04T09:08:08","modified_gmt":"2026-05-04T09:08:08","slug":"prodejce-designovych-hracek-ma-miliony-od-investora-a-miri-s-nimi-do-sveta","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/74979\/","title":{"rendered":"Prodejce designov\u00fdch hra\u010dek m\u00e1 miliony od investora a\u00a0m\u00ed\u0159\u00ed s\u00a0nimi do sv\u011bta"},"content":{"rendered":"<p class=\"e_bW\">Za\u010d\u00ednali jako mal\u00e1 rodinn\u00e1 firma a\u00a0dnes maj\u00ed obrat 300\u00a0milion\u016f, designov\u00fd n\u00e1bytek a\u00a0udr\u017eiteln\u00e9 hra\u010dky prod\u00e1vaj\u00ed v\u00a0p\u011bti st\u00e1tech a\u00a0s nov\u00fdm investorem m\u00ed\u0159\u00ed za dal\u0161\u00edmi c\u00edli a\u00a0na dal\u0161\u00ed trhy. Zn\u00e1m\u00fd \u010desk\u00fd v\u00fdrobce Montessori hra\u010dek a\u00a0d\u011btsk\u00e9ho n\u00e1bytku hl\u00e1s\u00ed spojen\u00ed s\u00a0fondem Genesis Growth equity Fond I.<\/p>\n<p class=\"e_bW\">Podrobnosti k\u00a0investici ob\u011b strany nesd\u011bluj\u00ed, podle informac\u00ed Seznam Zpr\u00e1v ale fond Genesis Growth z\u00edskal ve firm\u011b majoritu, za kterou zaplatil p\u0159es sto milion\u016f korun.<\/p>\n<p class=\"e_bW\">\u201eV Elis design n\u00e1s zaujala podnikavost vti\u0161t\u011bn\u00e1 v\u00a0DNA firmy a\u00a0skv\u011bl\u00fd mana\u017eersk\u00fd t\u00fdm, kter\u00fd dok\u00e1zal postavit \u0161k\u00e1lovateln\u00fd model i\u00a0v turbulentn\u00ed dob\u011b pro e-commerce. Kombinace chytr\u00fdch produkt\u016f a\u00a0drav\u00e9ho v\u00fdkonn\u00e9ho veden\u00ed je ide\u00e1ln\u00edm z\u00e1kladem pro pokra\u010dov\u00e1n\u00ed tohoto \u00fasp\u011b\u0161n\u00e9ho p\u0159\u00edb\u011bhu,\u201c uv\u00e1d\u00ed Ond\u0159ej Pernica, investi\u010dn\u00ed \u0159editel Genesis Growth. Pro Genesis fond jde o\u00a0\u010dtrn\u00e1ctou realizovanou investici.<\/p>\n<p class=\"e_bW\">Podle informac\u00ed SZ s\u00a0transakc\u00ed majitel\u016fm radila spole\u010dnost Redbaenk, ta v\u0161ak na dotazy nereagovala. <\/p>\n<p>N\u00e1bytek nebyl, tak ho vyrobili sami<\/p>\n<p class=\"e_bW\">Elis Design zalo\u017eil v\u00a0roce 2015\u00a0Ale\u0161 Novotn\u00fd s\u00a0man\u017eelkou Veronikou pot\u00e9, co nemohli sehnat hezk\u00fd n\u00e1bytek do d\u011btsk\u00e9ho pokoje sv\u00e9 dcery. Od po\u010d\u00e1tku vsadili na sladk\u00e9 t\u00f3ny, p\u0159\u00edrodn\u00ed materi\u00e1ly a\u00a0atraktivn\u00ed design. Dnes firma krom\u011b \u010ceska a\u00a0Slovenska p\u016fsob\u00ed tak\u00e9 v\u00a0Ma\u010farsku, N\u011bmecku, Rakousku a\u00a0Chorvatsku. S\u00a0nov\u00fdm investorem v\u00a0z\u00e1dech zam\u00ed\u0159\u00ed na Balk\u00e1n, hlavn\u011b na Rumunsko a\u00a0Slovinsko, kde je e-commerce m\u00e9n\u011b rozvinut\u00e1 ne\u017e ve st\u0159edn\u00ed Evrop\u011b a\u00a0tedy i\u00a0men\u0161\u00ed konkurence.<\/p>\n<p class=\"e_bW\">\u201eHlavn\u00edm spou\u0161t\u011b\u010dem pro vstup investora byla kombinace dvou v\u011bc\u00ed &#8211; ambic\u00ed a\u00a0na\u010dasov\u00e1n\u00ed. Firma se dostala do f\u00e1ze, kdy m\u00e1 funk\u010dn\u00ed model, siln\u00fd brand a\u00a0stabiln\u00ed r\u016fst, ale z\u00e1rove\u0148 jsme c\u00edtili, \u017ee dal\u0161\u00ed f\u00e1ze, zejm\u00e9na zahrani\u010dn\u00ed expanze a\u00a0technologick\u00fdch rozvoj u\u017e vy\u017eaduje jinou \u00farove\u0148 kapit\u00e1lu i\u00a0zku\u0161enost\u00ed,\u201c vysv\u011btluje gener\u00e1ln\u00ed \u0159editel Elis Design Jan K\u0159ivka, podle kter\u00e9ho m\u016f\u017ee s\u00a0nov\u00fdm investorem firma r\u016fst p\u0159ibli\u017en\u011b o\u00a050\u00a0a\u017e 70\u00a0procent rychleji oproti r\u016fstu organick\u00e9mu.<\/p>\n<p><a data-dot=\"mol-article-card-media\" aria-hidden=\"true\" tabindex=\"-1\" href=\"https:\/\/www.seznamzpravy.cz\/clanek\/ekonomika-byznys-trendy-analyzy-hrackari-narazili-na-novy-zdroj-penez-prodavaji-sve-zbozi-dospelym-292958\" class=\"e_n f_l0\" rel=\"nofollow noopener\" target=\"_blank\"><img fetchpriority=\"high\" height=\"2304\"   width=\"4096\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/05\/stitch.jpeg\" loading=\"eager\" decoding=\"sync\" class=\"e_aa e_Z\"\/><\/a><\/p>\n<p class=\"e_bW\">Cel\u00fd proces trval 13\u00a0m\u011bs\u00edc\u016f a\u00a0osloveno bylo v\u00edce investor\u016f a\u00a0fond\u016f, se kter\u00fdmi veden\u00ed firmy vedlo paraleln\u00ed jedn\u00e1n\u00ed. \u201ePro n\u00e1s nebyla kl\u00ed\u010dov\u00e1 jen v\u00fd\u0161e investice, ale hlavn\u011b kvalita partnera, jeho p\u0159\u00edstup a\u00a0schopnost rozum\u011bt na\u0161emu byznysu. Genesis Growth n\u00e1s p\u0159esv\u011bd\u010dil kombinac\u00ed pragmatick\u00e9ho p\u0159\u00edstupu, zku\u0161enost\u00ed s\u00a0r\u016fstov\u00fdmi firmami a\u00a0schopnost\u00ed p\u0159em\u00fd\u0161let dlouhodob\u011b,\u201c dod\u00e1v\u00e1 K\u0159ivka.<\/p>\n<p>Nov\u00e9 trhy i\u00a0nov\u00e9 produkty <\/p>\n<p class=\"e_bW\">Investice bude sm\u011b\u0159ovat p\u0159edev\u0161\u00edm do logistiky, kde chce firma zefektivnit a\u00a0zrychlit expedici a\u00a0do technologi\u00ed, aby byl e-shop schopn\u00fd \u0161kolovan\u00ed nap\u0159\u00ed\u010d trhy. Veden\u00ed ale tak\u00e9 pl\u00e1nuje roz\u0161\u00ed\u0159it svoji nab\u00eddku zbo\u017e\u00ed.<\/p>\n<p class=\"e_bW\">Od \u010dist\u011b Montessori pom\u016fcek, se kter\u00fdmi firmy za\u010d\u00ednala, se dnes posouv\u00e1 k\u00a0\u0161ir\u0161\u00edmu konceptu rozvoje senzorick\u00fdch schopnost\u00ed d\u011bt\u00ed. C\u00edlem je nab\u00edzet alternativu k\u00a0dne\u0161n\u00edm \u201ep\u0159ehoblovan\u00e9mu\u201c sv\u011btu. \u201eNa\u0161\u00ed ambic\u00ed nen\u00ed b\u00fdt jen dal\u0161\u00ed e-commerce hr\u00e1\u010d. Chceme budovat silnou evropskou zna\u010dku, kter\u00e9 rodi\u010de d\u016fv\u011b\u0159uj\u00ed,\u201c dod\u00e1v\u00e1 K\u0159ivka.<\/p>\n<p class=\"e_bW\">Krom\u011b  Elis Design p\u016fsob\u00ed v\u00a0\u010cesku tak\u00e9 dal\u0161\u00ed firmy specializuj\u00edc\u00ed se na v\u00fdrobu speci\u00e1ln\u00edch d\u011btsk\u00fdch hra\u010dek nebo n\u00e1bytku.<\/p>\n<p class=\"e_bW\">Benlemi\u00a0\u00a0\u2013 \u010cesk\u00fd v\u00fdrobce specializuj\u00edc\u00ed se na designov\u00fd n\u00e1bytek z\u00a0masivn\u00edho d\u0159eva. Krom\u011b ikonick\u00fdch dome\u010dkov\u00fdch postel\u00ed vyr\u00e1b\u00ed tak\u00e9 Montessori houpa\u010dky, prol\u00e9za\u010dky a\u00a0dal\u0161\u00ed pohybov\u00e9 a\u00a0didaktick\u00e9 hra\u010dky.<\/p>\n<p class=\"e_bW\">BaaVi\u00a0\u2013 Rodinn\u00e1 truhl\u00e1\u0159sk\u00e1 firma z\u00a0Karl\u0161tejna. Vyr\u00e1b\u00ed d\u0159ev\u011bn\u00e9 pohybov\u00e9 hra\u010dky, balan\u010dn\u00ed prkna a\u00a0z\u00e1rove\u0148 drobn\u00fd d\u011btsk\u00fd n\u00e1bytek a\u00a0dopl\u0148ky.<\/p>\n<p class=\"e_bW\">MonToy\u00a0\u2013 Men\u0161\u00ed \u010desk\u00e1 rodinn\u00e1 firma zam\u011b\u0159en\u00e1 na d\u0159ev\u011bn\u00fd n\u00e1bytek, dopl\u0148ky a\u00a0didaktick\u00e9 pom\u016fcky pro d\u011bti, kter\u00e9 vych\u00e1zej\u00ed z\u00a0princip\u016f Montessori a\u00a0Waldorfsk\u00e9 pedagogiky.<\/p>\n","protected":false},"excerpt":{"rendered":"Za\u010d\u00ednali jako mal\u00e1 rodinn\u00e1 firma a\u00a0dnes maj\u00ed obrat 300\u00a0milion\u016f, designov\u00fd n\u00e1bytek a\u00a0udr\u017eiteln\u00e9 hra\u010dky prod\u00e1vaj\u00ed v\u00a0p\u011bti st\u00e1tech a\u00a0s nov\u00fdm&hellip;\n","protected":false},"author":2,"featured_media":74980,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[154,5827,43,42,41,40,3074,2351,4319],"class_list":{"0":"post-74979","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cesko","8":"tag-akvizice","9":"tag-balkan","10":"tag-ceska-republika","11":"tag-cesko","12":"tag-czech-republic","13":"tag-czechia","14":"tag-drevo","15":"tag-hracky","16":"tag-nabytek"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116515524186661259","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/74979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=74979"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/74979\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/74980"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=74979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=74979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=74979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}