{"id":75101,"date":"2026-05-04T10:46:10","date_gmt":"2026-05-04T10:46:10","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/75101\/"},"modified":"2026-05-04T10:46:10","modified_gmt":"2026-05-04T10:46:10","slug":"do-ceska-se-vali-nejdrazsi-cinske-auto-rolls-royce-vychodu-si-vymodlil-mao-ce-tung-aktualne-cz","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/75101\/","title":{"rendered":"Do \u010ceska se val\u00ed nejdra\u017e\u0161\u00ed \u010d\u00ednsk\u00e9 auto. „Rolls-Royce v\u00fdchodu“ si vymodlil Mao Ce-tung \u2013 Aktu\u00e1ln\u011b.cz"},"content":{"rendered":"

P\u0159\u00edzvisko \u201em\u011bsto automobil\u016f\u201c nos\u00ed t\u0159eba Detroit nebo v \u010cesku Mlad\u00e1 Boleslav. A v \u010c\u00edn\u011b se tak \u0159\u00edk\u00e1 dev\u00edtimilionov\u00e9mu \u010cchang-\u010dchunu, proto\u017ee v n\u011bm s\u00eddl\u00ed st\u00e1tn\u00ed automobilka FAW; jeden z nejstar\u0161\u00edch a nejd\u016fle\u017eit\u011bj\u0161\u00edch v\u00fdrobc\u016f v \u0159\u00ed\u0161i st\u0159edu. A pokud se vyd\u00e1te na prohl\u00eddku studen\u00fdmi poryvy v\u011btru na konci dubna su\u017eovan\u00e9ho m\u011bsta, vid\u011bt je to doslova na ka\u017ed\u00e9m rohu.<\/p>\n

Souvisej\u00edc\u00ed<\/p>\n

\"Na\"Na\"Na<\/p>\n

32 fotografi\u00edProhl\u00e9dnout si 32 fotografi\u00ed<\/p>\n

Hlavn\u011b m\u00edstn\u00ed taxik\u00e1\u0159i prakticky bez v\u00fdjimky pou\u017e\u00edvaj\u00ed elektrick\u00e9 sedany Hongqi E-QM5, m\u00edstn\u00ed smet\u00e1nka se zase voz\u00ed v luxusn\u00edch limuz\u00edn\u00e1ch stejn\u00e9 zna\u010dky, kter\u00e1 je pomysln\u00fdm vrcholem mamut\u00edho koncernu. Ten tak\u00e9 \u010dile spolupracuje s Volkswagenem nebo Toyotou.<\/p>\n

Asi byste nena\u0161li v \u010c\u00edn\u011b zna\u010dku, kter\u00e1 je v\u00edce \u010d\u00ednsk\u00e1 ne\u017e pr\u00e1v\u011b Hongqi. Jej\u00ed jm\u00e9no toti\u017e v p\u0159ekladu znamen\u00e1 \u201erud\u00e1 vlajka\u201c a dlouhou dobu se v jej\u00edch modelech vozili jen vrcholn\u00ed p\u0159edstavitel\u00e9 \u010d\u00ednsk\u00e9ho komunistick\u00e9ho re\u017eimu v\u010detn\u011b Mao Ce-tunga.<\/p>\n

Prvn\u00ed auto Hongqi ofici\u00e1ln\u011b p\u0159edstavilo v roce 1958 a n\u00e1sleduj\u00edc\u00ed dek\u00e1dy byly pro zna\u010dku velmi turbulentn\u00ed. P\u016fvodn\u011b \u010d\u00ednsk\u00e1 p\u00fdcha upadla v 80. letech v politickou nemilost a n\u011bjakou dobu dokonce v\u016fbec auta nevyr\u00e1b\u011bla. N\u00e1sledn\u011b se pl\u00e1cala v ne\u00fasp\u011b\u0161n\u00fdch licen\u010dn\u00edch modelech a zp\u011bt na v\u00fdslun\u00ed se za\u010dala dr\u00e1pat a\u017e po n\u00e1stupu Si \u0164in-pchinga v roce 2012. Ten v r\u00e1mci sv\u00e9 nacionalistick\u00e9 politiky ud\u011blal z Hongqi po t\u0159ech dek\u00e1d\u00e1ch op\u011bt ofici\u00e1ln\u00ed auto \u010d\u00ednsk\u00e9ho prezidenta a st\u00e1tu obecn\u011b.<\/p>\n

To nicm\u00e9n\u011b automobilce nesta\u010dilo a v roce 2018 p\u0159edstavila novou strategii. Nab\u00eddka se ze st\u00e1tnick\u00fdch aut roz\u0161\u00ed\u0159ila sm\u011brem dol\u016f a z Hongqi se stala sice st\u00e1le luxusn\u00ed, ale na masov\u00fd trh zam\u011b\u0159en\u00e1 automobilka. Spolu s t\u00edm se veden\u00ed povedlo ulovit jako jedn\u00e9 z prvn\u00edch \u010d\u00ednsk\u00fdch automobilek velk\u00e9 design\u00e9rsk\u00e9 jm\u00e9no: rozkv\u011bt rud\u00e9 vlajky p\u0159i\u0161el designov\u011b \u0159\u00eddit Giles Taylor, kter\u00fd p\u0159edt\u00edm navrhoval mimo jin\u00e9 modely Rolls-Royce.<\/p>\n

Historie automobilky Hongqi<\/p>\n

Zna\u010dka Hongqi vznikla v roce 1958 na pozad\u00ed Velk\u00e9ho skoku vp\u0159ed: ofici\u00e1ln\u00ed politiky industrializace na p\u0159elomu 50. a 60. let, kter\u00e1 m\u011bla z \u010c\u00edny ud\u011blat pr\u016fmyslovou velmoc, ale ve v\u00fdsledku p\u0159inesla jen velk\u00fd hladomor. Koncern FAW se ka\u017edop\u00e1dn\u011b v l\u00e9t\u011b 1958 zav\u00e1zal, \u017ee b\u011bhem m\u011bs\u00edce vyrob\u00ed auto luxusn\u011bj\u0161\u00ed a spolehliv\u011bj\u0161\u00ed, ne\u017e byl v\u016fbec prvn\u00ed \u010d\u00ednsk\u00fd osobn\u00ed v\u016fz Dongfeng CA71. Ten tehdy tak\u00e9 vyrobil koncern FAW.<\/p>\n

Prvn\u00ed Hongqi se jmenovalo CA72 a vzniklo za 33 dn\u00ed hlavn\u011b d\u00edky tomu, \u017ee in\u017een\u00fd\u0159i rozebrali jeden z americk\u00fdch model\u016f Imperial z roku 1955 a podle tohoto vzoru postavili vlastn\u00ed auto. Dokonce s osmiv\u00e1lcov\u00fdm motorem, takt\u00e9\u017e \u201einspirovan\u00fd\u201c jednotkou americk\u00e9ho v\u00fdrobce. N\u00e1sledovala otev\u0159en\u00e1 p\u0159ehl\u00eddkov\u00e1 verze a s\u00e9riov\u00e1 verze po dlouh\u00e9m testov\u00e1n\u00ed p\u0159ijela b\u011bhem roku 1959.<\/p>\n

A pro\u010d vlastn\u011b jm\u00e9no Hongqi, tedy rud\u00e1 vlajka? \u00dadajn\u011b proto, \u017ee p\u0159i navrhov\u00e1n\u00ed a v\u00fdrob\u011b prvn\u00edho vozu pracovn\u00edci m\u00e1vali (metaforicky) rudou vlajkou my\u0161lenek Mao Ce-tunga. Prvn\u00ed auta m\u011bla na p\u0159edn\u00edch blatn\u00edc\u00edch p\u011bt mal\u00fdch rud\u00fdch vlajek symbolizuj\u00edc\u00edch pracovn\u00edky, farm\u00e1\u0159e, studenty, drobn\u00e9 prodejce a voj\u00e1ky, pozd\u011bji vyvinut\u00e1 luxusn\u011bj\u0161\u00ed verze se t\u0159emi \u0159adami sedadel m\u011bla mal\u00e9 rud\u00e9 vlajky t\u0159i. Ty reprezentovaly pil\u00ed\u0159e tehdej\u0161\u00ed politick\u00e9 filozofie Mao Ce-tunga v\u010detn\u011b Velk\u00e9ho skoku vp\u0159ed nebo Lidov\u00e9 komuny.<\/p>\n

\"Hongqi<\/p>\n

Hongqi CA770 se vyr\u00e1b\u011blo jen s drobn\u00fdmi zm\u011bnami mezi lety 1966 a 1981. Vyu\u017e\u00edvali ho \u010d\u00edn\u0161t\u00ed politici v \u010dele s Mao Ce-tungem a\u017e do jeho smrti.Foto: Jan Matou\u0161ek<\/p>\n

N\u00e1sleduj\u00edc\u00ed dek\u00e1dy byly automobily Hongqi s prakticky nem\u011bnn\u00fdm hranat\u00fdm designem zt\u011blesn\u011bn\u00edm \u010d\u00ednsk\u00e9ho luxusu a ofici\u00e1ln\u00edm n\u00e1rodn\u00edm autem. Kv\u016fli Kulturn\u00ed revoluci i symbolick\u00e9mu statusu \u201eauta p\u0159edsedy Maa\u201c (Hongqi vezlo i jeho ostatky po smrti v roce 1976) nicm\u00e9n\u011b postr\u00e1dalo tolik pot\u0159ebn\u00e9 modernizace. <\/p>\n

A tak po\u010d\u00e1tkem 80. let padly zastaral\u00e9 modely s vysokou spot\u0159ebou, \u0161patnou spolehlivost\u00ed a vysok\u00fdmi n\u00e1klady na prakticky kusovou v\u00fdrobu v nemilost tehdej\u0161\u00edch komunistick\u00fdch pohlav\u00e1r\u016f. Nepomohly ani ekonomick\u00e9 reformy a p\u0159ibli\u017eov\u00e1n\u00ed \u010c\u00edny Z\u00e1padu. Politici tak m\u00edsto po Hongqi s\u00e1hli po mercedesech a dal\u0161\u00edch luxusn\u00edch autech z dovozu a produkce aut \u201erud\u00e9 vlajky\u201c za\u010d\u00e1tkem 80. let skon\u010dila.<\/p>\n

Zp\u00e1tky se Hongqi na automobilovou mapu vr\u00e1tilo v roce 1996 (v\u00fdvoj sice b\u011bhem 80. a 90. let pokra\u010doval, ale nevy\u00fastil v \u017e\u00e1dn\u00e9 s\u00e9riov\u00e9 auto) s licen\u010dn\u00edm Audi 100, kter\u00e9 zaznamenalo relativn\u00ed prodejn\u00ed \u00fasp\u011bch. To n\u00e1sleduj\u00edc\u00ed generace sedan\u016f vych\u00e1zej\u00edc\u00edch z Lincolnu Town Car a Toyoty Crown Majesta nikoliv. Deset let po znovuzrozen\u00ed bylo Hongqi op\u011bt v probl\u00e9mech a nakonec se rozhodlo vr\u00e1tit ke ko\u0159en\u016fm.<\/p>\n

Cesta nakupov\u00e1n\u00ed licen\u010dn\u00edch model\u016f r\u016fzn\u00fdch zna\u010dek skon\u010dila a Hongqi vyvinulo nejen op\u011bt po mnoha letech vlastn\u00ed luxusn\u00ed limuz\u00ednu, ale p\u0159edev\u0161\u00edm i vlastn\u00ed dvan\u00e1ctiv\u00e1lcov\u00fd motor. Koncept HQE z roku 2009 byl v\u016fbec prvn\u00edm \u010d\u00ednsk\u00fdm dvan\u00e1ctiv\u00e1lcov\u00fdm autem, kter\u00fd se n\u00e1sledn\u011b vyvinul v s\u00e9riov\u00e9 modely L7 a L9. Automobilce pomohl i n\u00e1stup prezidenta Si \u0164in-pchinga v roce 2012, kter\u00fd se rozhodl hr\u00e1t na nacionalistickou notu a z Hongqi se op\u011bt stalo ofici\u00e1ln\u00ed auto \u010d\u00ednsk\u00e9ho prezidenta. <\/p>\n

Definitivn\u00ed renesance pak p\u0159i\u0161la v roce 2018 s anga\u017eov\u00e1n\u00edm design\u00e9ra Gilese Tailora z Rolls-Roycu i rozhodnut\u00edm st\u00e1t se masovou automobilkou.<\/p>\n

A tak prodeje z p\u011bti tis\u00edc aut v roce 2017 vyst\u0159elily a\u017e k lo\u0148sk\u00fdm 460 tis\u00edc\u016fm. Krom\u011b \u010c\u00edny toti\u017e Hongqi zam\u00ed\u0159ilo i na dal\u0161\u00ed trhy v Asii, na St\u0159edn\u00edm v\u00fdchod\u011b nebo v Evrop\u011b: od lo\u0148sk\u00e9ho roku se modely ofici\u00e1ln\u011b dov\u00e1\u017eej\u00ed i do \u010ceska. Nejlevn\u011bj\u0161\u00ed je kompaktn\u00ed benzinov\u00e9 SUV HS3 za 864 900 korun, nejdra\u017e\u0161\u00ed naopak velk\u00e9 elektrick\u00e9 SUV E-HS9 za bezm\u00e1la t\u0159i miliony korun.<\/p>\n

Ned\u00e1vn\u00fd prudk\u00fd rozvoj automobilky Hongqi je dob\u0159e patrn\u00fd v jej\u00edm v\u00fdvojov\u00e9m a technick\u00e9m st\u0159edisku. V\u0161echno vypad\u00e1 nov\u011b a modern\u011b, a\u010dkoliv po\u0159izov\u00e1n\u00ed fotek je tady zak\u00e1zan\u00e9. Neli\u0161\u00ed se to ale od toho, na co jsme zvykl\u00ed z evropsk\u00fdch automobilek. A\u017e opulentn\u011b pak p\u016fsob\u00ed s\u00eddlo FAW, mate\u0159sk\u00e9ho koncernu Hongqi, kter\u00e9 je p\u00e1r minut j\u00edzdy od v\u00fdvojov\u00e9ho centra.<\/p>\n

Bohat\u00e9 prosklen\u00ed, v\u0161ude mramor a s n\u00edm m\u00edrn\u011b kontrastuj\u00edc\u00ed propagandistick\u00e9 komunistick\u00e9 n\u00e1pisy. St\u0159edobodem budovy je pak \u201epromen\u00e1da Si \u0164in-pchinga\u201c. Tak se pr\u00fd \u0159\u00edk\u00e1 atriu, kde se \u010d\u00ednsk\u00fd prezident proch\u00e1zel p\u0159i n\u00e1v\u0161t\u011bv\u011b zna\u010dky v roce 2020. Na strop\u011b jako p\u0159ipom\u00ednka vis\u00ed obrovsk\u00e9 plak\u00e1ty s jeho cit\u00e1ty, v\u00fdstavka aut tak\u00e9 z\u0159ejm\u011b pamatuje n\u00e1v\u0161t\u011bvu nejvy\u0161\u0161\u00edho p\u0159edstavitele vl\u00e1dnouc\u00edho re\u017eimu.<\/p>\n

\u010c\u00ednsk\u00fd luxus m\u00ed\u0159\u00ed i do \u010ceska<\/p>\n

Zaj\u00edmav\u011bj\u0161\u00ed je proto v\u00fdstavka v\u011bnovan\u00e1 \u0159ad\u011b Golden Sunflower, tak se toti\u017e jmenuje \u0159ada nejluxusn\u011bj\u0161\u00edch model\u016f Hongqi, kter\u00e9 opravdu mohou n\u00e9st jinak trochu nadnesen\u00fd p\u0159\u00eddomek \u201e\u010d\u00ednsk\u00fd Rolls-Royce\u201c. Plat\u00ed to p\u0159edev\u0161\u00edm o modelu Guoli s d\u00e9lkou \u0161est metr\u016f a p\u0159epl\u0148ovan\u00fdm benzinov\u00fdm osmiv\u00e1lcem pod kapotou. Moc dra\u017e\u0161\u00edch aut v \u010c\u00edn\u011b nekoup\u00edte, v p\u0159epo\u010dtu stoj\u00ed p\u0159es 21 milion\u016f korun.<\/p>\n

Po\u0159\u00e1d je to toti\u017e ofici\u00e1ln\u00ed st\u00e1tnick\u00e9 auto, je proto nasnad\u011b, \u017ee v n\u011bm m\u016f\u017ee jezdit \u00fapln\u011b ka\u017ed\u00fd. V \u010c\u00edn\u011b je model Guoli \u00fadajn\u011b pova\u017eovan\u00fd za je\u0161t\u011b v\u011bt\u0161\u00ed luxus ne\u017e Rolls-Royce. Kdy\u017e proto nev\u00edte co s pen\u011bzi, koup\u00edte si limuz\u00ednu s tvary odkazuj\u00edc\u00edmi se k \u00fapln\u011b prvn\u00edm model\u016fm Hongqi. Loni se jich prodalo 54.<\/p>\n

Jen\u017ee avantgardn\u00ed model za obrovsk\u00e9 pen\u00edze nen\u00ed pro ka\u017ed\u00e9ho, proto m\u00e1 \u0159ada Golden Sunflower je\u0161t\u011b dal\u0161\u00ed t\u0159i modely. A necel\u00fdch 5,4 metru dlouh\u00fd sedan Guoya u\u017e by mohl zaj\u00edmat i \u010desk\u00e9 z\u00e1kazn\u00edky. Firma Plastonic, kter\u00e1 u\u017e dov\u00e1\u017e\u00ed i dal\u0161\u00ed modely Hongqi, toti\u017e pl\u00e1nuje pr\u00e1v\u011b tento model p\u0159iv\u00e9zt na \u010desk\u00fd a slovensk\u00fd trh.<\/p>\n

Bude to jasn\u011b nejdra\u017e\u0161\u00ed \u010d\u00ednsk\u00e9 auto v \u010cesku: cena m\u00e1 dosahovat 300 tis\u00edc eur bez dan\u011b, tedy p\u0159es sedm milion\u016f korun. M\u011bl by to b\u00fdt u\u017e jednou zm\u00edn\u011bn\u00fd ekvivalent Rolls-Roycu, proto tak\u00e9 v Praze vznikne specifick\u00fd showroom zam\u011b\u0159en\u00fd pouze na model \u0159ady Golden Sunflower. Z\u00e1stupci dovozce po\u010d\u00edtaj\u00ed s t\u00edm, \u017ee nep\u016fjde o masovou z\u00e1le\u017eitost, jde sp\u00ed\u0161e o pos\u00edlen\u00ed image Hongqi a z\u00e1rove\u0148 jej\u00ed zaps\u00e1n\u00ed do \u0161ir\u0161\u00edho pov\u011bdom\u00ed z\u00e1kazn\u00edk\u016f. <\/p>\n

Ostatn\u011b ani v \u010c\u00edn\u011b se Guoya neprod\u00e1v\u00e1 ve vysok\u00fdch po\u010dtech. Loni to bylo 192 kus\u016f za auto, kter\u00e9 se na dom\u00e1c\u00edm trhu prod\u00e1v\u00e1 za ceny od v p\u0159epo\u010dtu asi 4,3 milionu korun.<\/p>\n

Do \u010ceska se dostane auto, kter\u00e9 bude m\u00edt nejen maxim\u00e1ln\u00ed mo\u017enou komfortn\u00ed a bezpe\u010dnostn\u00ed v\u00fdbavu, ale pod kapotou tak\u00e9 hybridn\u00ed p\u0159epl\u0148ovan\u00fd benzinov\u00fd \u010dty\u0159litrov\u00fd osmiv\u00e1lec. Ten nab\u00edz\u00ed celkem 430 kW a 800 Nm, skrze osmistup\u0148ov\u00fd automat jsou pak poh\u00e1n\u011bn\u00e1 v\u0161echna kola. Standardem je vzduchov\u00fd podvozek i nat\u00e1\u010den\u00ed zadn\u00ed n\u00e1pravy pod \u00fahlem a\u017e 9 stup\u0148\u016f.<\/p>\n

Krom\u011b dvojice limuz\u00edn nab\u00edz\u00ed divize Golden Sunflower je\u0161t\u011b velk\u00e9 SUV Guoyao a minibus Guoyue. Ani jedno se nicm\u00e9n\u011b do \u010ceska dov\u00e1\u017eet nebude.<\/p>\n","protected":false},"excerpt":{"rendered":"P\u0159\u00edzvisko \u201em\u011bsto automobil\u016f\u201c nos\u00ed t\u0159eba Detroit nebo v \u010cesku Mlad\u00e1 Boleslav. A v \u010c\u00edn\u011b se tak \u0159\u00edk\u00e1 dev\u00edtimilionov\u00e9mu…\n","protected":false},"author":2,"featured_media":75102,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[698,67,68,202,24070],"class_list":{"0":"post-75101","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-auto","9":"tag-business","10":"tag-byznys","11":"tag-cina","12":"tag-hongqi"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116515909526012433","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/75101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=75101"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/75101\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/75102"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=75101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=75101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=75101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}