![\"\"](\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/05\/veronika-arichteva.jpeg\")
<\/a>\u010cty\u0159i roky star\u00fd kostlivec ve sk\u0159\u00edni<\/p>\nDo cel\u00e9 situace te\u010f vnesla nov\u00e9 sv\u011btlo sama Ornella, kter\u00e1 se ke skand\u00e1lu vyj\u00e1d\u0159ila ve sv\u00e9m nov\u00e9m videoform\u00e1tu. Podle jej\u00edch slov jde o\u00a0obrovsk\u00e9 nedopat\u0159en\u00ed a\u00a0chybu lidsk\u00e9ho faktoru. Video, kter\u00e9 zp\u016fsobilo takov\u00fd poprask, je toti\u017e \u00fadajn\u011b \u010dty\u0159i roky star\u00e9 a\u00a0na ve\u0159ejnost se dostalo omylem jen na kr\u00e1tkou hodinu. Ornella zd\u016fraz\u0148uje, \u017ee tehdej\u0161\u00ed situace je d\u00e1vno vy\u0159e\u0161en\u00e1 a\u00a0rozhodn\u011b neodr\u00e1\u017e\u00ed sou\u010dasnou atmosf\u00e9ru v\u00a0jejich dom\u00e1cnosti.<\/p>\n
Rovn\u011b\u017e r\u00e1zn\u011b odm\u00edtla spekulace, \u017ee by \u0161lo o\u00a0promy\u0161lenou marketingovou kampa\u0148 pro jej\u00ed nov\u00fd projekt. \u201eJen bl\u00e1zen by si mohl myslet, \u017ee by tohle video m\u011blo slou\u017eit jako kampa\u0148, kter\u00e1 vylo\u017een\u011b po\u0161kozuje moje jm\u00e9no a\u00a0jm\u00e9no m\u00e9 rodiny,\u201c uvedla viditeln\u011b vy\u010derpan\u00e1 influencerka. Cel\u00fd incident ozna\u010duje za c\u00edlen\u00fd lyn\u010d, kter\u00fd nejv\u00edce odn\u00e1\u0161ej\u00ed jejich d\u011bti.<\/p>\n
![](\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/05\/ornella-koktova-josef-kokta.jpeg\")
Foto: Nextfoto (placen\u00e1 licence)<\/p>\n
Ornella Koktov\u00e1 s\u00a0Josefem Koktou v\u00a0roce 2023<\/p>\n
Ornella v\u00a0r\u00e1ji a\u00a0kritika na tal\u00ed\u0159i<\/p>\n
Zat\u00edmco se Josef doma pot\u00fdkal s\u00a0n\u00e1sledky sv\u00e9ho digit\u00e1ln\u00edho p\u0159e\u0161lapu, Ornella se ocitla v\u00a0nez\u00e1vid\u011bn\u00edhodn\u00e9 situaci. Na jednu stranu slunn\u00e9 pl\u00e1\u017ee a\u00a0pracovn\u00ed povinnosti, na stranu druhou mobil vybuchuj\u00edc\u00ed pod n\u00e1porem nen\u00e1vistn\u00fdch zpr\u00e1v. Jej\u00ed reakce v\u0161ak mnoh\u00e9 p\u0159ekvapila. I\u00a0kdy\u017e se pozd\u011bji st\u00e1hla do \u00fastran\u00ed, jej\u00ed prvn\u00ed kroky v\u00a0Tunisku, kdy sd\u00edlela z\u00e1b\u011bry od baz\u00e9nu, p\u016fsobily v\u00a0kontrastu s\u00a0dom\u00e1c\u00edm dramatem a\u017e surrealisticky.<\/p>\n
Kdy\u017e si nav\u00edc zapnula \u017eiv\u00e9 vys\u00edl\u00e1n\u00ed, p\u0159\u00edli\u0161 tomu nepomohla. Jej\u00ed slova rozhodn\u011b nep\u016fsobila kaj\u00edcn\u011b. \u201eN\u011bkdo mi \u0159ekne, \u017ee m\u011b sledoval. N\u011bkoho m\u00e1te r\u00e1di, sledujete ho cel\u00e9 roky a\u00a0pak v\u00e1s zm\u011bn\u00ed minutov\u00e9 video? V\u00e1\u017en\u011b v\u00e1m p\u0159ipad\u00e1, \u017ee na\u0161e d\u011bti jsou t\u00fdran\u00e9?\u2026 Jako hal\u00f3? Co si to v\u016fbec dovolujete? Nic jsem neud\u011blala\u2026 a\u00a0jsem lyn\u010dovan\u00e1, jako bych v\u00e1m vyp\u00e1lila domy. Jste v\u016fbec norm\u00e1ln\u00ed? Mn\u011b to tedy nep\u0159ijde. Nejhor\u0161\u00ed jsou \u00fatoky, lyn\u010de, matky na matku\u2026 Kdybyste v\u011bd\u011bli, kolik v\u011bc\u00ed v\u00edm na n\u011bkter\u00e9 matky moralistky, kter\u00e9 se vyj\u00e1d\u0159ily, ale nikdy jsem je nevyt\u00e1hla,\u201c \u0159ekla<\/a> ve videu, kter\u00e9 n\u00e1sledn\u011b smazala.<\/p>\n Nyn\u00ed p\u0159izn\u00e1v\u00e1, \u017ee je naprosto zdecimovan\u00e1 a\u00a0vy\u010derpan\u00e1. Lid\u00e9 j\u00ed i\u00a0rodin\u011b pr\u00fd p\u0159ej\u00ed finan\u010dn\u00ed likvidaci a\u00a0soci\u00e1ln\u00ed s\u00edt\u011b se zm\u011bnily v\u00a0bitevn\u00ed pole. Strach o\u00a0d\u011bti za\u0161el tak daleko, \u017ee Ornella dokonce zva\u017euje, zda v\u016fbec pustit nejstar\u0161\u00edho syna do \u0161koly. \u201eJsme semknut\u00e1 rodina a\u00a0dr\u017e\u00edme p\u0159i sob\u011b. Ob\u010das jsme hlu\u010dn\u00ed jako Italov\u00e9 nebo \u0160pan\u011bl\u00e9, ale m\u00e1me se r\u00e1di,\u201c vzk\u00e1zala sv\u00fdm p\u0159\u00edznivc\u016fm z \u201ebezpe\u010dn\u00e9 z\u00f3ny\u201c sv\u00e9 nov\u00e9 platformy. Video se ale neobjevilo jen jako placen\u00fd obsah, ale bylo zve\u0159ejn\u011bn\u00e9 i\u00a0zdarma na YouTube. Nejsp\u00ed\u0161e proto, \u017ee t\u011bch, kte\u0159\u00ed \u010dekali na prvn\u00ed slova Ornelly, bylo v\u00edce ne\u017e dost. A\u00a0tak\u00e9 Koktov\u00e1 po\u017e\u00e1dala novin\u00e1\u0159e, aby v\u00a0souvislosti s\u00a0kauzou nezve\u0159ej\u0148ovali tv\u00e1\u0159e jejich d\u011bt\u00ed Quentina, Svena a\u00a0Lili.<\/p>\n Kdy\u017e \u201eomyl\u201c zm\u011bn\u00ed pravidla hry<\/p>\n Jen\u017ee cel\u00e1 situace nen\u00ed jen o\u00a0star\u00e9m videu, kter\u00e9 pr\u00fd n\u00e1hodou spat\u0159ilo sv\u011btlo sv\u011bta. Jde i\u00a0o po\u0161kozen\u00ed rodinn\u00e9 zna\u010dky, kter\u00e1 roky fungovala natolik, \u017ee si ned\u00e1vno Ornella po\u0159\u00eddila d\u016fm v\u00a0lukrativn\u00ed pra\u017esk\u00e9 \u010d\u00e1sti za v\u00edce ne\u017e 20\u00a0milion\u016f. Vybudovala dv\u011b firmy, s\u00a0Ag\u00e1tou Hanychovou m\u011bly \u00fasp\u011b\u0161n\u00fd podcast. Te\u010f se zd\u00e1 b\u00fdt v\u0161e jinak. Objevuj\u00ed se prvn\u00ed zpr\u00e1vy o\u00a0tom, \u017ee n\u011bkte\u0159\u00ed obchodn\u00ed partne\u0159i za\u010d\u00ednaj\u00ed od spoluprac\u00ed s\u00a0Koktov\u00fdmi d\u00e1vat ruce pry\u010d. Pro rodinu, jej\u00ed\u017e rozpo\u010det stoj\u00ed na po\u010dtu zhl\u00e9dnut\u00ed a\u00a0kliknut\u00ed, je to varovn\u00fd sign\u00e1l nejvy\u0161\u0161\u00edho kalibru.<\/p>\n Nezb\u00fdv\u00e1 ne\u017e \u010dekat, zda se Koktov\u00fdm poda\u0159\u00ed tuhle krizi ust\u00e1t. Josefovo \u201evys\u00edl\u00e1n\u00ed\u201c nastavilo zrcadlo, ve kter\u00e9m se neodr\u00e1\u017e\u00ed jen jedna italsk\u00e1 dom\u00e1cnost, ale i\u00a0cel\u00e1 kultura influencer\u016f, kte\u0159\u00ed ob\u010das zapom\u00ednaj\u00ed, \u017ee mezi \u201esd\u00edlet\u201c a\u00a0\u201ep\u0159e\u017e\u00edt\u201c je velmi tenk\u00e1 hranice. Mo\u017en\u00e1 je \u010das odlo\u017eit telefony, vypnout kamery a\u00a0zkusit si prost\u011b jen promluvit. Bez div\u00e1k\u016f a\u00a0bez reklamn\u00edch p\u0159est\u00e1vek. Proto\u017ee jestli spole\u010dnost n\u011bco neodpou\u0161t\u00ed, je to hrub\u00e9 chov\u00e1n\u00ed k\u00a0d\u011btem. Po show \u0160tiky Ornella roky pracovala na tom, aby nebyla jen postavi\u010dkou z\u00a0bizarn\u00ed show, kter\u00e1 se p\u0159ed kamerami h\u00e1dala se svou matkou Monikou Binias do posledn\u00edch sil. Te\u010f jako by se zd\u00e1lo, \u017ee ani v\u00a0jejich dom\u00e1cnosti nen\u00ed klid obvykl\u00fd.<\/p>\n Ornella Koktov\u00e1, za svobodna \u0160tikov\u00e1, jako blond\u00fdnka<\/p>\n Kdo tohle zachr\u00e1n\u00ed?<\/p>\n A\u010dkoliv byl Josef Kokta d\u0159\u00edve pova\u017eov\u00e1n za marketingov\u00e9ho kr\u00e1le a\u00a0dok\u00e1zal vym\u00fd\u0161let kampan\u011b, kter\u00e9 braly dech, tentokr\u00e1t to vypad\u00e1, jako by se spolu s\u00a0b\u00fdvalou man\u017eelkou ztr\u00e1celi v\u00a0tom, jak se k\u00a0cel\u00e9 situaci postavit. Mo\u017en\u00e1 jsou skv\u011bl\u00ed mana\u017ee\u0159i, ale krizov\u00e1 komunikace z\u0159ejm\u011b nepat\u0159\u00ed mezi jejich siln\u00e9 str\u00e1nky.<\/p>\n Te\u010f bude z\u00e1le\u017eet na tom, jestli jim fanou\u0161ci dok\u00e1\u017eou odpustit a\u00a0zna\u010dka Ornella Koktov\u00e1 pojede d\u00e1l, nebo se jejich p\u0159\u00edb\u011bh jednou objev\u00ed v\u00a0u\u010debnic\u00edch marketingu jako uk\u00e1zka toho, jak rychle se daj\u00ed zni\u010dit roky budovan\u00e9 vztahy. Proto\u017ee pr\u00e1v\u011b na d\u016fv\u011b\u0159e stoj\u00ed influencer marketing nejv\u00edc a\u00a0tu je velmi t\u011b\u017ek\u00e9 z\u00edskat zp\u00e1tky. A\u00a0nebo ve\u0159ejnost za p\u00e1r t\u00fddn\u016f \u00fapln\u011b zapomene?<\/p>\n","protected":false},"excerpt":{"rendered":"V\u0161echno to za\u010dalo jako klasick\u00fd pracovn\u00ed t\u00fdden modern\u00ed influencerky. Ornella Koktov\u00e1 sbalila kufry, nasedla do letadla sm\u011br Tunisko…\n","protected":false},"author":2,"featured_media":76318,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[79,1224,1998,9809,192,2707,649,80],"class_list":{"0":"post-76317","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-zabava","8":"tag-entertainment","9":"tag-josef-kokta","10":"tag-ornella-koktova","11":"tag-ornella-stikova","12":"tag-showbyznys","13":"tag-skandal","14":"tag-spolecnost","15":"tag-zabava"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116521894142887903","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/76317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=76317"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/76317\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/76318"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=76317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=76317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=76317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![](\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/05\/ornella-koktova.png\")
Foto: Nextfoto \/ placen\u00e1 licence \/ autorsk\u00e1 kol\u00e1\u017e<\/p>\n