{"id":76464,"date":"2026-05-05T14:09:18","date_gmt":"2026-05-05T14:09:18","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/76464\/"},"modified":"2026-05-05T14:09:18","modified_gmt":"2026-05-05T14:09:18","slug":"vw-je-tak-zoufaly-ze-chce-ted-delat-to-same-za-co-pred-jeste-pred-dvema-lety-zaloval-vlastniho-dealera-a-nutil-ho-sesrotovat-vlastni-auta","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/76464\/","title":{"rendered":"VW je tak zoufal\u00fd, \u017ee chce te\u010f d\u011blat to sam\u00e9, za co p\u0159ed je\u0161t\u011b p\u0159ed dv\u011bma lety \u017ealoval vlastn\u00edho dealera a nutil ho se\u0161rotovat vlastn\u00ed auta"},"content":{"rendered":"

VW je tak zoufal\u00fd, \u017ee chce te\u010f d\u011blat to sam\u00e9, za co p\u0159ed je\u0161t\u011b p\u0159ed dv\u011bma lety \u017ealoval vlastn\u00edho dealera a nutil ho se\u0161rotovat vlastn\u00ed auta <\/p>\n

v\u010dera | Petr Prokopec<\/a><\/p>\n

\"VW<\/a><\/p>\n

<\/a> \/ <\/p>\n

Foto: Volkswagen<\/p>\n

A nen\u00ed to \u017e\u00e1dn\u00e1 spekulace ze z\u00e1kulis\u00ed, je to z\u00e1m\u011br p\u0159edstaven\u00fd nejvy\u0161\u0161\u00edm \u0161\u00e9fem koncernu Blumem p\u0159i ohl\u00e1\u0161en\u00ed kvart\u00e1ln\u00edch v\u00fdsledk\u016f. Co bylo je\u0161t\u011b p\u0159ed dv\u011bma roky skoro hrdeln\u00edm zlo\u010dinem dealer\u016f, je dnes sp\u00e1sonosn\u00fd krok pro samotnou firmu.<\/p>\n

Dle jednoho zn\u00e1m\u00e9ho p\u0159\u00edslov\u00ed se tonouc\u00ed i st\u00e9bla chyt\u00e1. Volkswagen se po letech mizern\u00fdch strategick\u00fdch rozhodnut\u00ed zd\u00e1 b\u00fdt v podobn\u00e9 situaci, a tak se neboj\u00ed ani s\u00e1hnout po st\u00e9blu v podob\u011b \u0159e\u0161en\u00ed, kter\u00e9mu p\u0159ed p\u00e1r l\u00e9ty zkusit vdechnout \u017eivot jeden z jeho vlastn\u00edch dealer\u016f. A se zlou se pot\u00e1zal.<\/p>\n

Abychom nemluvili jen obecn\u011b, vra\u0165me se do \u00fanora 2024. Tehdy vy\u0161lo najevo, \u017ee n\u011bmeck\u00fd prodejce nakoupil v \u010c\u00edn\u011b dvaadvacet kus\u016f modelu ID.6<\/a>, kter\u00fd se v Evrop\u011b ani neprod\u00e1val. A n\u00e1sledn\u011b se jej rozhodl prodat u sebe doma. N\u011bco takov\u00e9ho by automobilce na prvn\u00ed pohled nem\u011blo vadit, nebo\u0165 bude m\u00edt 22 prodej\u016f nav\u00edc, ke v\u0161emu j\u00ed milovan\u00fdch elektrick\u00fdch. Jen\u017ee dealer j\u00ed tak trochu lezl do zel\u00ed, nebo\u0165 tu cht\u011bla prod\u00e1vat jin\u00e9 modely. A cena \u010d\u00ednsk\u00e9ho ID.6 byla p\u0159es jist\u011b n\u00e1kladn\u00fd individu\u00e1ln\u00ed dovoz atraktivn\u011bj\u0161\u00ed ne\u017e u m\u00edstn\u00edho ID.4.<\/p>\n

Automobilka tak cel\u00fd p\u0159\u00edpad dala k soudu, kter\u00fd nakonec rozhodl v jej\u00ed prosp\u011bch<\/a>. M\u00edsto aby tedy dealer vyd\u011blal a zv\u00fd\u0161il z\u00e1jem o elektromobily VW, \u010delil naopak obrovsk\u00fdm n\u00e1klad\u016fm, nebo\u0165 auta tu prodat nesm\u011bl a v Evrop\u011b s nimi mohl nalo\u017eit jen tak, \u017ee je po\u0161le do \u0161rotu. O to bizarn\u011bji zn\u00ed, \u017ee automobilka nyn\u00ed zva\u017euje, \u017ee by za\u010dala d\u011blat p\u0159esn\u011b to, co on – tedy dov\u00e1\u017eet sv\u00e1 auta vyroben\u00e1 v \u010c\u00edn\u011b a ur\u010den\u00e1 p\u016fvodn\u011b pouze pro tento trh do Evropy, a za\u010d\u00edt na nich vyd\u011bl\u00e1vat.<\/p>\n

\u201eCo hodl\u00e1me prov\u011b\u0159it, je, zda n\u011bjak\u00e9 \u010d\u00ednsk\u00e9 produkty nejsou vhodn\u00e9 pro evropsk\u00e9 trhy, zvl\u00e1\u0161t\u011b pak v segmentech, ve kter\u00fdch aktu\u00e1ln\u011b nefigurujeme,\u201c uvedl k z\u00e1m\u011br\u016fm VW \u0161\u00e9f cel\u00e9ho koncernu Oliver Blume p\u0159i prezentaci kvart\u00e1ln\u00edch v\u00fdsledk\u016f firmy<\/a>. Z\u00e1rove\u0148 p\u0159iznal, \u017ee k cel\u00e9 v\u011bci bude p\u0159istupov\u00e1no \u201ekrok za krokem\u201c a fin\u00e1ln\u00ed rozhodnut\u00ed o postupu t\u00edmto sm\u011brem zat\u00edm nepadlo. T\u00edm ale vlastn\u011b jen p\u0159ipom\u00edn\u00e1 jednu z kl\u00ed\u010dov\u00fdch slabin cel\u00e9ho sou\u010dasn\u00e9ho VW.<\/p>\n

Jakkoli toti\u017e automobilka posledn\u00ed dobou mluv\u00ed o tom, \u017ee jej\u00ed fungov\u00e1n\u00ed nabere \u201eChina Speed\u201c, je tu zase s k\u0159\u00ed\u017ekem po funuse. O mo\u017en\u00e9m dovozu elektromobil\u016f vyroben\u00fdch v \u010c\u00edn\u011b m\u011bl VW uva\u017eovat u\u017e v dob\u011b, kdy to d\u011blal jej\u00ed dealer. Tehdy byla \u0161ance se tu s takov\u00fdm zbo\u017e\u00edm prosadit t\u0159eba i d\u00edky tomu, \u017ee dovoz nebyl zat\u00ed\u017een dodate\u010dn\u00fdmi cly. Dnes je.<\/p>\n

Z\u00e1jem o elektrick\u00fd pohon nav\u00edc zjevn\u011b vyprch\u00e1v\u00e1 a bez dotac\u00ed a jin\u00fdch mechanism\u016f um\u011bl\u00e9 podpory masivn\u011b kles\u00e1. VW nav\u00edc podobn\u00fd krok nazna\u010doval u\u017e loni, tehdy ale mluvil jen o tom, \u017ee by vlastn\u00ed auta z \u010c\u00edny mohl prod\u00e1vat na St\u0159edn\u00edm v\u00fdchod\u011b. Ji\u017e tehdy jsme ale \u0159\u00edkali, \u017ee Evropa zjevn\u011b bude na \u0159ad\u011b, a to pom\u011brn\u011b brzy. Jen\u017ee automobilka pot\u0159ebovala dal\u0161\u00ed skoro rok na to, aby o takov\u00e9m kroku teprve za\u010dala p\u0159em\u00fd\u0161let.<\/p>\n

V dne\u0161n\u00ed dob\u011b se prost\u011b mus\u00edte rozhodovat rychleji, situace se m\u011bn\u00ed skoro ka\u017ed\u00fdm dnem. VW toho z\u0159eteln\u011b nen\u00ed schopen a p\u016fsob\u00ed a\u017e trochu tragikomicky, \u017ee nyn\u00ed chce d\u011blat to, co mal\u00ed deale\u0159i vymysleli u\u017e d\u00e1vno. Tehdy se ale zmohl jen na to jim to \u201en\u00e1siln\u011b\u201d zakazovat…<\/p>\n

\"VW<\/a>\"VW<\/a>\"VW<\/a>
Auta jako VW ID.Unyx z\u0159ejm\u011b maj\u00ed i evropskou budoucnost. Anebo ne? Ne\u017e se VW pro n\u011bco skute\u010dn\u011b rozhodne, m\u016f\u017ee b\u00fdt zase v\u0161echno jinak… Foto: Volkswagen<\/p>\n

Zdroj: Volkswagen<\/a><\/p>\n

Petr Prokopec<\/a><\/p>\n

\nV\u0161echny \u010dl\u00e1nky na Autoforum.cz jsou koment\u00e1\u0159e vyjad\u0159uj\u00edc\u00ed stanovisko redakce \u010di autora. Vyjma \u010dl\u00e1nk\u016f ozna\u010den\u00fdch jako inzerce nen\u00ed obsah sponzorov\u00e1n ani jinak obdobn\u011b ovlivn\u011bn t\u0159et\u00edmi stranami.<\/p>\n","protected":false},"excerpt":{"rendered":"VW je tak zoufal\u00fd, \u017ee chce te\u010f d\u011blat to sam\u00e9, za co p\u0159ed je\u0161t\u011b p\u0159ed dv\u011bma lety \u017ealoval…\n","protected":false},"author":2,"featured_media":76465,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[67,68,435,181,434,433,436,432,431,437],"class_list":{"0":"post-76464","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-business","9":"tag-byznys","10":"tag-fascinace","11":"tag-novinky","12":"tag-predstaveni","13":"tag-prvni-dojmy","14":"tag-reportaze","15":"tag-srovnavaci-testy-aut","16":"tag-testy-aut","17":"tag-zajimavosti"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116522369973519172","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/76464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=76464"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/76464\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/76465"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=76464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=76464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=76464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}