{"id":76682,"date":"2026-05-05T18:43:09","date_gmt":"2026-05-05T18:43:09","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/76682\/"},"modified":"2026-05-05T18:43:09","modified_gmt":"2026-05-05T18:43:09","slug":"zlaty-strednik-o-cenu-soutezi-pred-dve-ste-firem","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/76682\/","title":{"rendered":"Zlat\u00fd st\u0159edn\u00edk: o cenu sout\u011b\u017e\u00ed p\u0159ed dv\u011b st\u011b firem"},"content":{"rendered":"

V projektech je letos jasn\u011b patrn\u00fd n\u00e1stup um\u011bl\u00e9 inteligence, kterou t\u00fdmy integrovaly do proces\u016f i kreativn\u00ed vrstvy kampan\u00ed, \u0159\u00edkaj\u00ed po\u0159adatel\u00e9 oborov\u00e9 sout\u011b\u017ee Zlat\u00fd st\u0159edn\u00edk. <\/p>\n

Oborov\u00e1 sout\u011b\u017e Zlat\u00fd st\u0159edn\u00edk, kter\u00e1 hodnot\u00ed komunika\u010dn\u00ed projekty a firemn\u00ed m\u00e9dia v \u010cesku a na Slovensku, uzav\u0159ela p\u0159ihla\u0161ov\u00e1n\u00ed do sv\u00e9ho 24. ro\u010dn\u00edku. Odborn\u00e1\u00a0porota\u00a0bude v p\u0159\u00ed\u0161t\u00edch t\u00fddnech posuzovat celkem 650 p\u0159ihl\u00e1\u0161ek, kter\u00e9 do sout\u011b\u017ee zaslalo 221 subjekt\u016f. Nejsiln\u011bj\u0161\u00ed konkurence bude letos v kategori\u00edch Integrovan\u00e1 kampa\u0148, Kreativn\u00ed idea, Eventy a Spole\u010densk\u00e1 odpov\u011bdnost, udr\u017eitelnost a ESG. Zv\u00fd\u0161en\u00fd z\u00e1jem byl o Podcasty a tak\u00e9 o novou kategorii Vyu\u017eit\u00ed um\u011bl\u00e9 inteligence. Shortlisty s finalisty budou zve\u0159ejn\u011bny 25. \u010dervna a v\u00edt\u011bzov\u00e9 budou vyhl\u00e1\u0161eni na slavnostn\u00edm galave\u010deru 10. z\u00e1\u0159\u00ed v pra\u017esk\u00e9 Empire Hall ve Slovansk\u00e9m dom\u011b, informovala ASCOPA, kter\u00e1 sout\u011b\u017e po\u0159\u00e1d\u00e1. Newstream.cz je medi\u00e1ln\u00edm partnerem akce.\u00a0<\/p>\n

Nejv\u011bt\u0161\u00ed po\u010det projekt\u016f, celkem 46, shodn\u011b eviduj\u00ed kategorie Integrovan\u00e1 kampa\u0148 a Kreativn\u00ed idea. Tento trend odr\u00e1\u017e\u00ed pot\u0159ebu zna\u010dek propojovat obsah a kan\u00e1ly do jednoho smyslupln\u00e9ho celku s d\u016frazem na origin\u00e1ln\u00ed\u00a0exekuci\u00a0a cel\u00fd kontext. Skokanem roku jsou Podcasty, co\u017e potvrzuje vzestupnou tendenci konzumace audia v marketingov\u00e9m mixu, a v\u00fdrazn\u00fd z\u00e1jem zaznamenala tak\u00e9 oborov\u00e1 kategorie\u00a0Sport, z\u00e1bava, um\u011bn\u00ed, m\u00e9dia, cestovn\u00ed ruch a gastronomie.\u00a0\u00a0<\/p>\n

\u201ePo\u010det p\u0159ihl\u00e1\u0161ek potvrzuje roli sout\u011b\u017ee jako barometru kvality na trhu. V projektech je letos jasn\u011b patrn\u00fd n\u00e1stup um\u011bl\u00e9 inteligence, kterou t\u00fdmy integrovaly do proces\u016f i kreativn\u00ed vrstvy kampan\u00ed. Na druhou stranu je velmi zaj\u00edmav\u00e9 sledovat, \u017ee vedle technologick\u00fdch inovac\u00ed st\u00e1le existuje velk\u00e9 mno\u017estv\u00ed projekt\u016f, kter\u00e9 nespol\u00e9haj\u00ed na AI, ale na svou vlastn\u00ed n\u00e1paditost a kreativitu. Pr\u00e1v\u011b tento balanc mezi technologiemi a n\u00e1pady bude pro poroty letos kl\u00ed\u010dov\u00fd,\u201c\u00a0uv\u00e1d\u00ed k aktu\u00e1ln\u00edm trend\u016fm Petra Ad\u00e1mkov\u00e1, p\u0159edsedkyn\u011b V\u00fdkonn\u00e9ho v\u00fdboru\u00a0ASCOPA.\u00a0<\/p>\n

Vysokou \u00farove\u0148 obsazenosti si udr\u017euj\u00ed tak\u00e9 kategorie Spole\u010densk\u00e1 odpov\u011bdnost, udr\u017eitelnost a ESG se 44 p\u0159ihl\u00e1\u0161kami a Eventy, do kter\u00fdch dorazilo 42 projekt\u016f. Stabiln\u00ed z\u00e1jem o tyto discipl\u00edny dopl\u0148uje pozornost v\u011bnovan\u00e1 nov\u00e9 hlavn\u00ed kategorii Vyu\u017eit\u00ed um\u011bl\u00e9 inteligence, co\u017e potvrzuje, \u017ee strategick\u00e9 budov\u00e1n\u00ed reputace i autentick\u00fd pro\u017eitek firmy dopl\u0148uj\u00ed o modern\u00ed technologick\u00e9 n\u00e1stroje. Soub\u011b\u017en\u011b s t\u00edm roste d\u016fraz na prokazateln\u00fd dopad komunikace, co\u017e se letos odrazilo i v upraven\u00e9 struktu\u0159e p\u0159ihl\u00e1\u0161ek.\u00a0<\/p>\n

Jde i o efektivitu<\/p>\n

\u201eN\u00e1roky na m\u011b\u0159en\u00ed v\u00fdsledk\u016f se posunuly, u\u017e nejde jen o reportov\u00e1n\u00ed medi\u00e1ln\u00edch z\u00e1sah\u016f, ale o prokazov\u00e1n\u00ed re\u00e1ln\u00e9ho dopadu na byznys nebo zm\u011bnu postoj\u016f. Proto jsme v p\u0159ihl\u00e1\u0161k\u00e1ch pos\u00edlili d\u016fraz na analytickou \u010d\u00e1st a modern\u00ed metriky. Chceme, aby Zlat\u00fd st\u0159edn\u00edk ocenil ty, kte\u0159\u00ed um\u00ed data nejen sb\u00edrat, ale hlavn\u011b s nimi kontextu\u00e1ln\u011b pracovat a obh\u00e1jit efektivitu sv\u00fdch investic,\u201c\u00a0dopl\u0148uje k leto\u0161n\u00edm novink\u00e1m Lucie Dosed\u011blov\u00e1, v\u00fdkonn\u00e1 \u0159editelka ASCOPA.\u00a0\u00a0<\/p>\n

\t\t\"Zlat\u00fd<\/p>\n

\t\tUm\u011bl\u00e1 inteligence m\u011bn\u00ed kampan\u011b. Zlat\u00fd st\u0159edn\u00edk bude d\u00e1vat cenu za AI
\n\t\tMoney<\/a><\/p>\n

Dal\u0161\u00ed ro\u010dn\u00edk, ji\u017e \u010dty\u0159iadvac\u00e1t\u00fd, komunika\u010dn\u00ed sout\u011b\u017ee Zlat\u00fd st\u0159edn\u00edk za\u010dal sb\u00edrat p\u0159ihl\u00e1\u0161ky do nov\u00e9ho kola. Zohledn\u00ed se data a AI. <\/p>\n

nst<\/p>\n

\tP\u0159e\u010d\u00edst \u010dl\u00e1nek<\/a><\/p>\n

Slovensk\u00e9 firmy a agentury do sout\u011b\u017ee vyslaly 125 projekt\u016f, \u010d\u00edm\u017e potvrzuj\u00ed roli Zlat\u00e9ho st\u0159edn\u00edku jako platformy pro srovn\u00e1n\u00ed obou trh\u016f. Kvalitu v\u0161ech p\u0159ihl\u00e1\u0161ek bude v n\u011bkolika kolech posuzovat t\u00e9m\u011b\u0159 160 porotc\u016f slo\u017een\u00fdch z \u010desk\u00fdch a slovensk\u00fdch profesion\u00e1l\u016f v oblasti PR, marketingu a\u00a0komunikace.\u00a0<\/p>\n

\u201eSlovensk\u00e9\u00a0projekty\u00a0tvo\u0159\u00ed stabiln\u00ed a velmi silnou sou\u010d\u00e1st sout\u011b\u017ee. Pravideln\u011b do celkov\u00e9ho hodnocen\u00ed vn\u00e1\u0161ej\u00ed odli\u0161nou kreativn\u00ed perspektivu i inspirativn\u00ed p\u0159\u00edstup k lok\u00e1ln\u00edm specifik\u016fm. Pr\u00e1v\u011b tato vz\u00e1jemn\u00e1 konfrontace \u010desk\u00e9 a slovensk\u00e9 \u0161pi\u010dky posouv\u00e1 kvalitu komunikace v obou zem\u00edch,\u201c\u00a0dod\u00e1v\u00e1 Petra Ad\u00e1mkov\u00e1.\u00a0<\/p>\n

V\u0161ichni p\u0159ihla\u0161ovatel\u00e9 bez ohledu na fin\u00e1ln\u00ed um\u00edst\u011bn\u00ed obdr\u017e\u00ed po skon\u010den\u00ed ro\u010dn\u00edku p\u00edsemnou\u00a0zp\u011btnou vazbu od poroty.\u00a0Pr\u00e1v\u011b toto detailn\u00ed hodnocen\u00ed odborn\u00edk\u016f je\u00a0unik\u00e1tn\u00edm specifikem\u00a0Zlat\u00e9ho st\u0159edn\u00edku a slou\u017e\u00ed jako kl\u00ed\u010dov\u00fd podklad pro dal\u0161\u00ed profesn\u00ed rozvoj t\u00fdm\u016f.\u00a0<\/p>\n

Soukrom\u00ed je nov\u00fd luxus. A mo\u017en\u00e1 i nejcenn\u011bj\u0161\u00ed dovednost dne\u0161ka.<\/p>\n

Jarn\u00ed vyd\u00e1n\u00ed magaz\u00ednu Newstream CLUB<\/a> se zam\u011b\u0159uje na t\u00e9ma, kter\u00e9 dnes \u0159e\u0161\u00ed miliard\u00e1\u0159i i b\u011b\u017en\u00ed lid\u00e9 \u2013 jak si uchovat vlastn\u00ed prostor v dob\u011b, kdy jsme neust\u00e1le online. Soukrom\u00e9 kluby, tich\u00e9 byty, digit\u00e1ln\u00ed detox i \u017eivot na o\u010d\u00edch ve\u0159ejnosti.<\/p>\n

V nov\u00e9m \u010d\u00edsle p\u0159in\u00e1\u0161\u00edme rozhovory s Vendulou Pizingerovou, youtuberem Tarym nebo zakladatelem Smarty.cz Petrem Syr\u016f\u010dkem. Nechyb\u00ed inspirace ze sv\u011bta byznysu, stylu ani cestov\u00e1n\u00ed \u2013 a tak\u00e9 konkr\u00e9tn\u00ed tipy, jak si soukrom\u00ed znovu vz\u00edt zp\u011bt.<\/p>\n

Jeden\u00e1ct\u00e9 vyd\u00e1n\u00ed \u010dtvrtletn\u00edku Newstream CLUB je v prodeji na st\u00e1nc\u00edch i v online distribuci Send, kde je mo\u017en\u00e9 titul tak\u00e9 p\u0159edplatit.\u00a0Digit\u00e1ln\u00ed verzi magaz\u00ednu lze zakoupit p\u0159\u00edmo na webu newstream.cz.<\/p>\n

Na dal\u0161\u00ed \u010d\u00edslo magaz\u00ednu se m\u016f\u017eete t\u011b\u0161it v \u010dervnu.<\/p>\n","protected":false},"excerpt":{"rendered":"V projektech je letos jasn\u011b patrn\u00fd n\u00e1stup um\u011bl\u00e9 inteligence, kterou t\u00fdmy integrovaly do proces\u016f i kreativn\u00ed vrstvy kampan\u00ed,…\n","protected":false},"author":2,"featured_media":76683,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[24732,79,8213,2323,945,80,24733],"class_list":{"0":"post-76682","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-zabava","8":"tag-ascopa","9":"tag-entertainment","10":"tag-komunikace","11":"tag-marketing","12":"tag-soutez","13":"tag-zabava","14":"tag-zlaty-strednik"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/76682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=76682"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/76682\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/76683"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=76682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=76682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=76682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}