{"id":77134,"date":"2026-05-06T09:21:09","date_gmt":"2026-05-06T09:21:09","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/77134\/"},"modified":"2026-05-06T09:21:09","modified_gmt":"2026-05-06T09:21:09","slug":"apple-zaplati-majitelum-iphonu-miliardy-jako-odskodneni-za-ai","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/77134\/","title":{"rendered":"Apple zaplat\u00ed majitel\u016fm iPhon\u016f miliardy jako od\u0161kodn\u011bn\u00ed za AI"},"content":{"rendered":"

Spor se t\u00fdk\u00e1 p\u0159edev\u0161\u00edm funkc\u00ed ozna\u010dovan\u00fdch jako Apple Intelligence, tedy nov\u00e9 AI platformy Applu, kter\u00e1 m\u011bla p\u0159in\u00e9st v\u00fdrazn\u011b chyt\u0159ej\u0161\u00ed Siri a\u00a0dal\u0161\u00ed pokro\u010dil\u00e9 mo\u017enosti pro iPhony 15\u00a0a\u00a016.<\/p>\n

Podle \u017ealoby Apple ve sv\u00fdch marketingov\u00fdch materi\u00e1lech prezentoval funkce, kter\u00e9 v\u00a0dob\u011b propagace nebyly dostupn\u00e9. Pr\u00e1vn\u00edci z\u00e1kazn\u00edk\u016f tvrd\u00ed, \u017ee spole\u010dnost \u201epropagovala AI schopnosti, kter\u00e9 tehdy neexistovaly, neexistuj\u00ed ani nyn\u00ed a\u00a0mo\u017en\u00e1 nebudou existovat je\u0161t\u011b dva nebo v\u00edce let\u201c. P\u0159esto je Apple podle nich prezentoval jako \u201epr\u016flomovou inovaci\u201c.<\/p>\n

Apple pochyben\u00ed nep\u0159iznal, na vyrovn\u00e1n\u00ed ale p\u0159istoupil. Podle mluv\u010d\u00ed firmy se \u017ealoba t\u00fdkala pouze \u201edostupnosti dvou dodate\u010dn\u00fdch funkc\u00ed\u201c z\u00a0\u0161ir\u0161\u00edho bal\u00edku Apple Intelligence.<\/p>\n

<\/a><\/p>\n

\u201eTuto z\u00e1le\u017eitost jsme vy\u0159e\u0161ili, abychom se mohli d\u00e1l soust\u0159edit na to, co um\u00edme nejl\u00e9pe\u00a0\u2014 poskytovat na\u0161im u\u017eivatel\u016fm nejinovativn\u011bj\u0161\u00ed produkty a\u00a0slu\u017eby,\u201c uvedla spole\u010dnost podle serveru BBC<\/a>.<\/p>\n

Na finan\u010dn\u00ed kompenzaci maj\u00ed n\u00e1rok lid\u00e9 ve Spojen\u00fdch st\u00e1tech, kte\u0159\u00ed si mezi \u010dervnem 2024\u00a0a\u00a0b\u0159eznem 2025\u00a0koupili iPhone 15\u00a0nebo iPhone 16.\u00a0V\u00fd\u0161e vyplacen\u00e9 \u010d\u00e1stky se bude pohybovat mezi 25\u00a0a\u00a095\u00a0dolary, tedy v\u00a0p\u0159epo\u010dtu mezi 520\u00a0a\u00a01950\u00a0korunami.<\/p>\n

Nov\u00e1 generace Siri<\/p>\n

Jedn\u00edm z\u00a0hlavn\u00edch bod\u016f sporu byla tak\u00e9 o\u010dek\u00e1v\u00e1n\u00ed kolem nov\u00e9 generace hlasov\u00e9 asistentky Siri. Apple ji prezentoval jako v\u00fdrazn\u011b schopn\u011bj\u0161\u00ed syst\u00e9m, kter\u00fd m\u011bl prom\u011bnit dosavadn\u00ed \u201eomezen\u00e9 hlasov\u00e9 rozhran\u00ed v\u00a0plnohodnotn\u00e9ho osobn\u00edho AI asistenta\u201c.<\/p>\n

Podle pr\u00e1vn\u00edk\u016f se ale sliby nenaplnily. \u201eiPhone 16\u00a0byl z\u00e1kazn\u00edk\u016fm dod\u00e1n bez Apple Intelligence a\u00a0vylep\u0161en\u00e1 Siri nikdy nep\u0159i\u0161la,\u201c uvedli v\u00a0\u017ealob\u011b.<\/p>\n

Cel\u00e1 kauza z\u00e1rove\u0148 ukazuje rostouc\u00ed tlak na velk\u00e9 technologick\u00e9 firmy v\u00a0oblasti um\u011bl\u00e9 inteligence. Apple se podle \u017ealoby sna\u017eil dr\u017eet krok s\u00a0konkurenty, mezi kter\u00e9 pat\u0159\u00ed nap\u0159\u00edklad spole\u010dnosti OpenAI nebo Anthropic.<\/p>\n

Kritika v\u00a0posledn\u00edch letech sm\u011b\u0159ovala i\u00a0na \u0161\u00e9fa Applu Tima Cooka, kter\u00e9mu \u010d\u00e1st odborn\u00edk\u016f vy\u010d\u00edt\u00e1 pomalej\u0161\u00ed tempo inovac\u00ed.<\/p>\n

Cook jako \u0161\u00e9f kon\u010d\u00ed<\/p>\n

Cook minul\u00fd m\u011bs\u00edc ozn\u00e1mil<\/a>, \u017ee po 15\u00a0letech opust\u00ed k\u0159eslo \u0161\u00e9fa Applu. Od 1.\u00a0z\u00e1\u0159\u00ed ho vyst\u0159\u00edd\u00e1 John Ternus, kter\u00fd byl dosud odpov\u011bdn\u00fd za hardware.<\/p>\n

Cook stoj\u00ed v\u00a0\u010dele Applu od roku 2011, kdy nav\u00e1zal na odkaz spoluzakladatele Steva Jobse. B\u011bhem jeho \u00e9ry se spole\u010dnost d\u00e1l rozv\u00edjela jako jeden z\u00a0l\u00eddr\u016f technologick\u00e9ho sv\u011bta\u00a0\u2013 od po\u010d\u00edta\u010d\u016f Mac p\u0159es iPady a\u017e po iPhony \u010di chytr\u00e9 hodinky Apple Watch.<\/p>\n

\u201eB\u00fdt gener\u00e1ln\u00edm \u0159editelem spole\u010dnosti Apple a\u00a0dostat d\u016fv\u011bru v\u00e9st takovou mimo\u0159\u00e1dnou spole\u010dnost bylo nejv\u011bt\u0161\u00ed poctou m\u00e9ho \u017eivota,\u201c uvedl Cook. V\u00a0nov\u00e9 roli se m\u00e1 soust\u0159edit mimo jin\u00e9 na strategick\u00e1 jedn\u00e1n\u00ed s\u00a0politick\u00fdmi l\u00eddry po cel\u00e9m sv\u011bt\u011b.<\/p>\n

Firmu Apple zalo\u017eili Steve Jobs, Steve Wozniak a\u00a0Ronald Gerald Wayne v\u00a0roce 1976\u00a0v\u00a0oby\u010dejn\u00e9 gar\u00e1\u017ei sv\u00fdch rodi\u010d\u016f. Od po\u010d\u00e1tku p\u016fsobil Steve Jobs jako duchovn\u00ed v\u016fdce cel\u00e9 firmy. Wozniak se staral p\u0159edev\u0161\u00edm o\u00a0technick\u00e9 n\u00e1vrhy a\u00a0konstrukci jednotliv\u00fdch produkt\u016f.<\/p>\n

Foto: Kevin Lamarque, \u010cTK\/AP<\/p>\n

\u0160\u00e9f Applu Tim Cook<\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Spor se t\u00fdk\u00e1 p\u0159edev\u0161\u00edm funkc\u00ed ozna\u010dovan\u00fdch jako Apple Intelligence, tedy nov\u00e9 AI platformy Applu, kter\u00e1 m\u011bla p\u0159in\u00e9st v\u00fdrazn\u011b…\n","protected":false},"author":2,"featured_media":77135,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[127,17,21,24866,129,16,258,18,19,22,126,113,20],"class_list":{"0":"post-77134","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-zpravy","8":"tag-apple","9":"tag-headlines","10":"tag-hlavni-udalosti","11":"tag-hromadna-zaloba","12":"tag-iphone","13":"tag-news","14":"tag-soud","15":"tag-top-news","16":"tag-top-stories","17":"tag-udalosti-dne","18":"tag-umela-inteligence-ai","19":"tag-usa","20":"tag-zpravy"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116526899872307782","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/77134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=77134"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/77134\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/77135"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=77134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=77134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=77134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}