{"id":7741,"date":"2026-02-26T00:52:13","date_gmt":"2026-02-26T00:52:13","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/7741\/"},"modified":"2026-02-26T00:52:13","modified_gmt":"2026-02-26T00:52:13","slug":"temu-nici-dodavatele-alzy-musi-propoustet","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/7741\/","title":{"rendered":"Temu ni\u010d\u00ed dodavatele Alzy. Mus\u00ed propou\u0161t\u011bt"},"content":{"rendered":"

Le\u017e\u00ed vedle sebe dv\u011b nab\u00edje\u010dky na smartphony. Ob\u011b jsou men\u0161\u00edch rozm\u011br\u016f, ob\u011b nab\u00edzej\u00ed v\u00fdkon 30 watt\u016f. Na prvn\u00ed pohled se mohou zd\u00e1t snadno zam\u011bniteln\u00e9, re\u00e1ln\u011b se ale nemohou v\u00edce li\u0161it. Jedna nab\u00edje\u010dka spl\u0148uje p\u0159\u00edsn\u00e9 evropsk\u00e9 standardy, neobsahuje nadlimitn\u00ed mno\u017estv\u00ed olova \u010di rtuti, skl\u00e1d\u00e1 se z recyklovan\u00fdch materi\u00e1l\u016f, elektromagneticky neru\u0161\u00ed elektroniku v okol\u00ed. Z\u00e1kazn\u00edk m\u00e1 ale pov\u011bt\u0161inou jasno: s\u00e1hne po levn\u011bj\u0161\u00edm p\u0159\u00edstroji, o kter\u00e9m v\u0161ak nez\u0159\u00eddkakdy v\u00ed, \u017ee m\u016f\u017ee po\u0161kodit nejen jeho smartphone za des\u00edtky tis\u00edc, ale i jeho vlastn\u00ed zdrav\u00ed. Zat\u00edmco na jedn\u00e9 nab\u00edje\u010dce toti\u017e vis\u00ed cenovka 399 korun, druh\u00e1 l\u00e1k\u00e1 na polovi\u010dn\u00ed l\u00e1ci.\u00a0<\/p>\n

A \u00fasp\u011b\u0161n\u011b. Prost\u0159ednictv\u00edm \u010d\u00ednsk\u00fdch tr\u017ei\u0161\u0165 Temu \u010di Shein p\u0159ist\u00e1vaj\u00ed nab\u00edje\u010dky na ostravsk\u00e9m leti\u0161ti Mo\u0161nov den co den. Nejen Z\u00e1silkovna je pak dost\u00e1v\u00e1 do c\u00edle. A\u010dkoliv letadlo sp\u00e1l\u00ed des\u00edtky tis\u00edc litr\u016f kerosinu, aby p\u0159epravilo zbo\u017e\u00ed z v\u00fdchodn\u00ed Asie do Evropy, z\u00e1kazn\u00edk m\u00e1 dopravu zdarma.\u00a0<\/p>\n

\"Zahrani\u010dn\u00ed<\/a>Zahrani\u010dn\u00ed online tr\u017ei\u0161t\u011b versus \u010desk\u00e9 e-shopy. V hlavn\u00ed roli nerovn\u00e9 podm\u00ednky<\/a><\/p>\n

\u201eLid\u00e9 hlasovali pen\u011b\u017eenkou pro fejky,\u201c okomentovali z\u00e1nik sv\u00e9 rodinn\u00e9 firmy man\u017eel\u00e9 Kavkovi. Na Temu toti\u017e bylo mo\u017en\u00e9 po\u0159\u00eddit napodobeniny jejich deskov\u00fdch her za zlomek ceny, tedy za des\u00edtky korun. Vydavatelstv\u00ed 4 Kavky, kter\u00e9 b\u011bhem p\u011bti let vyvinulo dv\u011b des\u00edtky her a prodalo jich patn\u00e1ct tis\u00edc kus\u016f, nen\u00ed zdaleka jedin\u00fdm \u010desk\u00fdm podnikem, jeho\u017e existenci ohro\u017euje \u010dasto nekal\u00e1 konkurence. N\u00e1ro\u010dn\u00fd souboj sv\u00e1d\u00ed t\u0159eba i jiho\u010desk\u00e1 firma roku 2025 Fixed.zone, s jej\u00edmi\u017e akciemi lze obchodovat na trhu START pra\u017esk\u00e9 burzy.\u00a0<\/p>\n

Temu, Shein a dopad na ni\u017e\u0161\u00ed tr\u017eby<\/p>\n

Podnik s dvacetiletou histori\u00ed vyv\u00edj\u00ed, navrhuje a z men\u0161\u00ed \u010d\u00e1sti i s\u00e1m vyr\u00e1b\u00ed odoln\u00e9 p\u0159\u00edslu\u0161enstv\u00ed pro telefony, tablety a dal\u0161\u00ed chytr\u00e1 za\u0159\u00edzen\u00ed: kryty, pouzdra, f\u00f3lie, ochrann\u00e1 skla, dr\u017e\u00e1ky i zm\u00edn\u011bn\u00e9 nab\u00edje\u010dky. Ro\u010dn\u011b jich prod\u00e1 miliony kus\u016f, obvykle prost\u0159ednictv\u00edm obchod\u016f Alza nebo Datart. M\u00edsto pl\u00e1novan\u00e9 expanze, j\u00ed\u017e pod\u0159\u00eddil ve\u0161kerou obchodn\u00ed strategii, naopak sl\u00e1bne.\u00a0<\/p>\n

Fixed.zone loni klesly tr\u017eby meziro\u010dn\u011b asi o desetinu na zhruba 400 milion\u016f korun, uv\u00e1d\u00ed gener\u00e1ln\u00ed \u0159editel spole\u010dnosti Jan Moravec. \u201eOdhaduji, \u017ee n\u00e1s Temu p\u0159ipravilo asi o t\u0159etinu byznysu,\u201c \u0159\u00edk\u00e1 na dotaz e15. Firma proto loni propustila ka\u017ed\u00e9ho p\u00e1t\u00e9ho zam\u011bstnance, tedy 21 osob, a do\u010dasn\u011b zastavila rozvojov\u00e9 projekty i v\u00fdvoj. \u0160vadleny v prost\u011bjovsk\u00e9 d\u00edln\u011b nyn\u00ed dokon\u010duj\u00ed posledn\u00ed pouzdra z k\u016f\u017ee, nov\u00e9 objedn\u00e1vky u\u017e ale spole\u010dnost nep\u0159ij\u00edm\u00e1. \u201eN\u011bkte\u0159\u00ed na\u0161i konkurenti jsou na tom je\u0161t\u011b h\u016f\u0159e a rad\u011bji se p\u0159eorientov\u00e1vaj\u00ed do jin\u00fdch komodit,\u201c dod\u00e1v\u00e1 Moravec.\u00a0<\/p>\n

\"\u010c\u00ednsk\u00e1<\/a>\u010c\u00ednsk\u00e1 tr\u017ei\u0161t\u011b zaplavuj\u00ed trh levn\u00fdm zbo\u017e\u00edm, ale nedodr\u017euj\u00ed pravidla, \u0159\u00edk\u00e1 Frechen z\u00a0polsk\u00e9ho Allegra<\/a><\/p>\n

I produkty Fixed.zone jsou v\u011bt\u0161inou vyr\u00e1b\u011bny v \u010d\u00ednsk\u00fdch tov\u00e1rn\u00e1ch, \u010desk\u00e1 firma je v\u0161ak designuje. Rozd\u00edl oproti konkurenci spo\u010d\u00edv\u00e1 v kvalit\u011b zbo\u017e\u00ed. \u201eObchodn\u00ed model Temu drt\u00ed n\u00e1s a paradoxn\u011b i ty \u010d\u00ednsk\u00e9 producenty, kte\u0159\u00ed necht\u011bj\u00ed vyr\u00e1b\u011bt jen z nejhor\u0161\u00edch materi\u00e1l\u016f,\u201c \u0159\u00edk\u00e1 Moravec. \u201eTemu m\u00e1 extr\u00e9mn\u011b \u00fa\u010dinn\u00fd marketing i zp\u016fsob prezentov\u00e1n\u00ed zbo\u017e\u00ed, \u010dasto to jsou neleg\u00e1ln\u00ed kola \u0161t\u011bst\u00ed a podobn\u011b. Mlad\u00ed i star\u0161\u00ed lid\u00e9 se na tomto nakupov\u00e1n\u00ed st\u00e1vaj\u00ed z\u00e1visl\u00ed. Poprv\u00e9 v \u017eivot\u011b za\u017e\u00edvaj\u00ed pocit, kdy si mohou po\u0159\u00eddit, co cht\u011bj\u00ed, by\u0165 to nepot\u0159ebuj\u00ed. Nakupuj\u00ed jak opil\u00ed milion\u00e1\u0159i,\u201c dod\u00e1v\u00e1 Moravec.\u00a0<\/p>\n

Evropsk\u00e9 \u0159e\u0161en\u00ed: clo<\/p>\n

Do Spojen\u00fdch st\u00e1t\u016f maj\u00ed \u010d\u00ednsk\u00e1 tr\u017ei\u0161t\u011b dve\u0159e p\u0159iv\u0159en\u00e9 kv\u016fli p\u0159\u00edsn\u00e9 celn\u00ed politice a vysok\u00fdm dovozn\u00edm poplatk\u016fm. O to tvrd\u011bji bojuj\u00ed o evropsk\u00e9ho z\u00e1kazn\u00edka. Do reklamn\u00edho prostoru v on-line sv\u011bt\u011b investuj\u00ed astronomick\u00e9 prost\u0159edky. Jen v roce 2023 vydaly Temu a Shein za t\u00edmto \u00fa\u010delem 1,2, respektive 1,5 miliardy dolar\u016f, napo\u010d\u00edtal port\u00e1l Admetrics. D\u00edky agresivn\u00ed kampani, kter\u00e1 podle odborn\u00edk\u016f mus\u00ed b\u00fdt v\u00fdrazn\u011b ztr\u00e1tov\u00e1, se jejich produkty zobrazuj\u00ed mezi prvn\u00edmi, kter\u00e9 z\u00e1kazn\u00edk spat\u0159\u00ed p\u0159i brouzd\u00e1n\u00ed na Googlu.\u00a0<\/p>\n

Cena reklamn\u00edho prostoru tak v posledn\u00edch letech vyrostla o des\u00edtky procent. \u201eBavili jsme se o tom s kolegou ze Sportisima. Ned\u00e1v\u00e1 n\u00e1m smysl inzerovat za nesmysln\u00e9 \u010d\u00e1stky, investice do proklik\u016f by se nevr\u00e1tily. Bohu\u017eel to brzd\u00ed na\u0161i expanzi do Polska,\u201c dod\u00e1v\u00e1 Moravec. Fixed.zone nicm\u00e9n\u011b souboj nevzd\u00e1v\u00e1, sp\u00ed\u0161e naopak. Zakl\u00e1d\u00e1 platformu Za bezpe\u010dn\u00e9 n\u00e1kupy, kter\u00e1 m\u00e1 sdru\u017eit firmy ohro\u017een\u00e9 \u010d\u00ednsk\u00fdmi tr\u017ei\u0161ti. Samotn\u00fd Fixed chce konkurovat kvalitou, zbo\u017e\u00ed opat\u0159uje t\u0159\u00edletou z\u00e1rukou.\u00a0<\/p>\n

\"EU<\/a>EU pl\u00e1nuje od \u010dervence clo t\u0159i eura na bal\u00edky v hodnot\u011b do 150 eur<\/a><\/p>\n

Omezit dovoz levn\u00fdch produkt\u016f n\u00edzk\u00e9 kvality z \u010c\u00edny hodl\u00e1 Evropsk\u00e1 unie. Od leto\u0161n\u00edho \u010dervence proto budou v\u0161echny p\u0159ich\u00e1zej\u00edc\u00ed bal\u00edky v hodnot\u011b ni\u017e\u0161\u00ed ne\u017e 150 eur (p\u0159es 3600 korun) podl\u00e9hat clu ve v\u00fd\u0161i t\u0159\u00ed eur (73 korun). Doposud byly od cla osvobozeny. Rozhodnut\u00ed ministr\u016f financ\u00ed mus\u00ed je\u0161t\u011b form\u00e1ln\u011b stvrdit Evropsk\u00e1 komise.\u00a0<\/p>\n

Spot\u0159ebitelsk\u00e9 organizace upozor\u0148uj\u00ed, \u017ee v\u00edce ne\u017e polovina testovan\u00fdch produkt\u016f z Temu se ukazuje jako nebezpe\u010dn\u00e1 \u2013 nap\u0159\u00edklad kv\u016fli nadlimitn\u00edmu mno\u017estv\u00ed toxick\u00fdch kov\u016f. Obzvl\u00e1\u0161t\u011b \u0161patn\u011b vych\u00e1zej\u00ed z test\u016f hra\u010dky a elektronika. Jen na Temu p\u0159itom aktivn\u011b obchoduje 92 milion\u016f Evropan\u016f.<\/p>\n

\u010dl\u00e1nek poprv\u00e9 vy\u0161el v lednu 2026, redakce jej aktualizovala<\/p>\n","protected":false},"excerpt":{"rendered":"Le\u017e\u00ed vedle sebe dv\u011b nab\u00edje\u010dky na smartphony. Ob\u011b jsou men\u0161\u00edch rozm\u011br\u016f, ob\u011b nab\u00edzej\u00ed v\u00fdkon 30 watt\u016f. Na prvn\u00ed…\n","protected":false},"author":2,"featured_media":7742,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[5104,67,68,202,5105,5103,5102,5107,5106,662,3849],"class_list":{"0":"post-7741","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-alza","9":"tag-business","10":"tag-byznys","11":"tag-cina","12":"tag-datart","13":"tag-e-commerce","14":"tag-e-shopy","15":"tag-fixed-zone","16":"tag-obchody","17":"tag-shein","18":"tag-temu"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/7741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=7741"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/7741\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/7742"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=7741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=7741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=7741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}