{"id":78122,"date":"2026-05-07T06:15:18","date_gmt":"2026-05-07T06:15:18","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/78122\/"},"modified":"2026-05-07T06:15:18","modified_gmt":"2026-05-07T06:15:18","slug":"velka-zmena-v-ceskych-obchodech-tato-cedulka-u-zbozi-znamena-ze-za-nej-vyrazne-preplacite-i-kdyz-se-tvari-jako-zlevnene","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/78122\/","title":{"rendered":"Velk\u00e1 zm\u011bna v \u010desk\u00fdch obchodech: Tato cedulka u zbo\u017e\u00ed znamen\u00e1, \u017ee za n\u011bj v\u00fdrazn\u011b p\u0159epl\u00e1c\u00edte, i kdy\u017e se tv\u00e1\u0159\u00ed jako zlevn\u011bn\u00e9"},"content":{"rendered":"<p>Zat\u00edmco pro majitele obchod\u016f se jedn\u00e1 p\u0159edev\u0161\u00edm o\u00a0nav\u00fd\u0161en\u00ed<br \/>\nbyrokratick\u00e9 z\u00e1t\u011b\u017ee, pro z\u00e1kazn\u00edky znamenaj\u00ed nov\u011b zaveden\u00e1<br \/>\nlegislativn\u00ed opat\u0159en\u00ed sp\u00ed\u0161e zna\u010dn\u00e9 v\u00fdhody. Budou m\u00edt d\u00edky nim mo\u017enost<br \/>\nsn\u00e1ze \u010dinit informovan\u00e1 rozhodnut\u00ed a zejm\u00e9na v\u00a0dlouhodob\u00e9m horizontu<br \/>\nu\u0161et\u0159it tis\u00edce korun. Ne v\u0161ichni obchodn\u00edci v\u0161ak z\u00e1kony stoprocentn\u011b<br \/>\ndodr\u017euj\u00ed, a tak ji\u017e musela zakro\u010dit i\u00a0\u010cesk\u00e1 obchodn\u00ed inspekce. Ta za<br \/>\nnedodr\u017een\u00ed nov\u00fdch opat\u0159en\u00ed rozdala ji\u017e statis\u00edcov\u00e9 pokuty.\u00a0<\/p>\n<p>Tato novela p\u0159inesla do \u010desk\u00fdch prodejen p\u0159evratn\u00e9\u00a0zm\u011bny<\/p>\n<p>Dne 6.\u00a01.\u00a02023 nabyla \u00fa\u010dinnosti novela z\u00e1kona \u010d. 374\/2022<br \/>\nSb., jej\u00edm\u017e prost\u0159ednictv\u00edm se m\u011bn\u00ed\u00a0z\u00e1kon \u010d. 634\/1992<br \/>\nSb. o\u00a0ochran\u011b spot\u0159ebitele a d\u00e1le pak z\u00e1kon \u010d. 89\/2012<br \/>\nSb. (ob\u010dansk\u00fd z\u00e1kon\u00edk). Vzhledem k\u00a0povaze tohoto legislativn\u00edho<br \/>\nopat\u0159en\u00ed se mu n\u011bkdy p\u0159ezd\u00edv\u00e1 rovn\u011b\u017e \u201eochrana proti fale\u0161n\u00fdm<br \/>\nslev\u00e1m\u201c.\u00a0<\/p>\n<p>K\u00a0\u010d\u00e1sti zm\u011bn do\u0161lo mimo jin\u00e9 v\u00a0d\u016fsledku p\u0159ijet\u00ed sm\u011brnice<br \/>\nEvropsk\u00e9ho parlamentu a Rady (EU) 2019\/2161.\u00a0<\/p>\n<p>Novela se zasadila p\u0159edev\u0161\u00edm o\u00a0to, \u017ee jsou obchodn\u00edci nov\u011b povinn\u00ed<br \/>\nvypo\u010d\u00edt\u00e1vat slevy jinak, ne\u017e tomu bylo v\u00a0minulosti.\u00a0<\/p>\n<p><a data-fancybox=\"gallery\" href=\"https:\/\/energozrouti.cz\/storage-webp\/1\/Utb4SINwdljvzLdH9sG8HQWJWj0mcVKe46xBVsJ9nHeQaOAkcXVj0EVuyAyYnRdtJm2s5364X60jxcS2vwZ9HnAvjo7EBg1haSLA_big.webp\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n            <img decoding=\"async\" loading=\"lazy\" class=\"img-responsive\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/05\/Utb4SINwdljvzLdH9sG8HQWJWj0mcVKe46xBVsJ9nHeQaOAkcXVj0EVuyAyYnRdtJm2s5364X60jxcS2vwZ9HnAvjo7EBg1haSLA.webp\" title=\"Na zaveden\u00ed zm\u011bn m\u00e1 pod\u00edl i EU. \"\/><br \/>\n            <\/a>Na zaveden\u00ed zm\u011bn m\u00e1 pod\u00edl i EU.<br \/>\n            , &#8230;<\/p>\n<p>Jak\u00e9 povinnosti obchodn\u00edk\u016fm n\u00e1le\u017e\u00ed v\u00a0d\u016fsledku zaveden\u00ed<br \/>\nzm\u011bn?\u00a0<\/p>\n<p>Obchodn\u00edci jsou nyn\u00ed nuceni informace o\u00a0v\u00fd\u0161i slevy vyvozovat<br \/>\nz\u00a0nejni\u017e\u0161\u00ed ceny, za kterou zbo\u017e\u00ed prod\u00e1vali v\u00a0uplynul\u00fdch 30\u00a0dnech<br \/>\np\u0159ed poskytnut\u00edm dan\u00e9 slevy. Tento \u00fadaj by m\u011bl b\u00fdt jasn\u011b<br \/>\nuveden nap\u0159\u00edklad na cedulce informuj\u00edc\u00ed o\u00a0cen\u011b, kter\u00e1 se u\u00a0zbo\u017e\u00ed<br \/>\nnach\u00e1z\u00ed.\u00a0<\/p>\n<p>Hovo\u0159\u00ed o\u00a0tom konkr\u00e9tn\u011b \u00a7 12a z\u00e1kona \u010d. 634\/1992 Sb.,<br \/>\ntedy z\u00e1kona o\u00a0ochran\u011b spot\u0159ebitele.\u00a0<\/p>\n<p>\u201eTato \u00faprava se vztahuje i\u00a0na ozn\u00e1men\u00ed o\u00a0plo\u0161n\u00e9 slev\u011b na<br \/>\nv\u0161echny v\u00fdrobky v\u00a0nab\u00eddce prod\u00e1vaj\u00edc\u00edho, pokud tato ozn\u00e1men\u00ed obsahuj\u00ed<br \/>\nkonkr\u00e9tn\u00ed m\u011b\u0159itelnou v\u00fd\u0161i slevy, nap\u0159\u00edklad \u201adnes 20% sleva na v\u0161e\u2018,<br \/>\n\u201adnes 20% sleva na v\u00e1no\u010dn\u00ed v\u00fdzdobu\u2018 aj.,\u201c je uvedeno p\u0159\u00edmo<br \/>\nv\u00a0dopl\u0148kov\u00e9 zpr\u00e1v\u011b p\u0159ijat\u00e9ho legislativn\u00edho opat\u0159en\u00ed.\u00a0<\/p>\n<p>Pokud se obchodn\u00edk rozhodne slevu navy\u0161ovat postupn\u011b,<br \/>\nn\u00e1le\u017e\u00ed mu mo\u017enost ji uv\u00e1d\u011bt i\u00a0z\u00a0ceny v\u00a0dob\u011b 30\u00a0dn\u016f p\u0159ed prvn\u00edm<br \/>\nposkytnut\u00edm slevy. Aby byl nicm\u00e9n\u011b tento postup v\u00a0souladu se z\u00e1konem, ke<br \/>\nzvy\u0161ov\u00e1n\u00ed slevy by m\u011blo doch\u00e1zet pr\u016fb\u011b\u017en\u011b bez<br \/>\np\u0159eru\u0161en\u00ed, a to pouze po p\u0159im\u011b\u0159enou dobu.\u00a0<\/p>\n<p>Co to znamen\u00e1 pro z\u00e1kazn\u00edky?\u00a0<\/p>\n<p>D\u00edky zaveden\u00fdm zm\u011bn\u00e1m by se z\u00e1kazn\u00edci nem\u011bli st\u00e1vat \u201eob\u011b\u0165mi\u201c<br \/>\nr\u016fzn\u00fdch \u201efale\u0161n\u00fdch slev\u201c, kdy obchodn\u00edk vych\u00e1z\u00ed naopak z\u00a0historicky<br \/>\nnejvy\u0161\u0161\u00edch cen nebo jin\u00fdch \u00fadaj\u016f, kter\u00e9 mohou p\u016fsobit klamav\u00fdm<br \/>\ndojmem.\u00a0<\/p>\n<p>Krom\u011b toho si pak budou moci jasn\u011b porovnat, zda je pro n\u011b koup\u011b<br \/>\nzlevn\u011bn\u00e9ho zbo\u017e\u00ed v\u00a0sou\u010dasn\u00e9 chv\u00edli v\u00fdhodn\u00e1, \u010di nikoliv. V\u00a0d\u016fsledku<br \/>\ntoho mohou p\u0159i ka\u017ed\u00e9m n\u00e1kupu <a href=\"https:\/\/energozrouti.cz\/clanek\/cez-solarni-energie-zvyhodneni\" rel=\"nofollow noopener\" target=\"_blank\">u\u0161et\u0159it<\/a>.\u00a0<\/p>\n<p><a data-fancybox=\"gallery\" href=\"https:\/\/energozrouti.cz\/storage-webp\/2\/klcoUIJrdNa2gYL4DxQ81Brlw966pSbjbzTzT1VePTcjiOXHoDKeZ09evlCXyqcph6r2IahmfjVQH7GATDTcz6bp6BJMDGXVHVek_big.webp\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n            <img decoding=\"async\" loading=\"lazy\" class=\"img-responsive\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/05\/klcoUIJrdNa2gYL4DxQ81Brlw966pSbjbzTzT1VePTcjiOXHoDKeZ09evlCXyqcph6r2IahmfjVQH7GATDTcz6bp6BJMDGXVHVek.webp\" title=\"D\u00edky zm\u011bn\u00e1m mohou z\u00e1kazn\u00edci \u010dinit informovan\u011bj\u0161\u00ed rozhodnut\u00ed. \"\/><br \/>\n            <\/a>D\u00edky zm\u011bn\u00e1m mohou z\u00e1kazn\u00edci \u010dinit informovan\u011bj\u0161\u00ed rozhodnut\u00ed.<br \/>\n            , &#8230;<\/p>\n<p>P\u0159\u00edklad z\u00a0praxe:<\/p>\n<p>Obchodn\u00edk nab\u00edzel v\u00a0uplynul\u00fdch 30\u00a0dnech sv\u00fdm z\u00e1kazn\u00edk\u016fm ur\u010ditou<br \/>\npolo\u017eku za ceny v\u00a0rozmez\u00ed od 8000\u00a0do 11\u00a0000\u00a0korun. N\u00e1sledn\u011b tuto<br \/>\npolo\u017eku zlevn\u00ed na 5000\u00a0korun, p\u0159i\u010dem\u017e toto zlevn\u011bn\u00ed ozna\u010duje jako<br \/>\nslevu. V\u00a0takov\u00e9m p\u0159\u00edpad\u011b je obchodn\u00edk povinen uv\u00e9st,<br \/>\n\u017ee nejni\u017e\u0161\u00ed cena zbo\u017e\u00ed za 30\u00a0dn\u00ed p\u0159ed slevou \u010dinila 8\u00a0000\u00a0K\u010d.<br \/>\nNem\u016f\u017ee v\u00fd\u0161i slevy vypo\u010d\u00edt\u00e1vat nap\u0159\u00edklad z\u00a0\u010d\u00e1stky 11\u00a0000\u00a0korun,<br \/>\nkter\u00e1 odpov\u00edd\u00e1 naopak nejvy\u0161\u0161\u00ed cen\u011b zbo\u017e\u00ed za uplynul\u00fdch<br \/>\n30\u00a0dn\u00ed.\u00a0<\/p>\n<p>Ne v\u0161ichni obchodn\u00edci opat\u0159en\u00ed dodr\u017euj\u00ed<\/p>\n<p>Jen za prvn\u00ed pololet\u00ed po zaveden\u00ed zm\u011bn provedla \u010cesk\u00e1 obchodn\u00ed<br \/>\ninspekce v\u00edce ne\u017e 1\u00a0142\u00a0kontrol. Hned<br \/>\nu\u00a0456\u00a0z\u00a0nich odhalila poru\u0161en\u00ed nov\u011b zaveden\u00fdch<br \/>\nlegislativn\u00edch opat\u0159en\u00ed.\u00a0<\/p>\n<p>V\u00fd\u0161e pokut, kterou p\u0159\u00edslu\u0161n\u00edci inspekce obchodn\u00edk\u016fm<br \/>\nud\u011blili, se za dan\u00e9 obdob\u00ed vy\u0161plhala na celkovou hodnotu okolo<br \/>\n563\u00a0500\u00a0korun.\u00a0<\/p>\n<p>\u00dast\u0159edn\u00ed \u0159editel <a href=\"https:\/\/energozrouti.cz\/clanek\/nebezpecne-nabijecky-cina-certifikace\" rel=\"nofollow noopener\" target=\"_blank\">\u010cOI<\/a>, Jan<br \/>\n\u0160t\u011bp\u00e1nek, v\u00a0minulosti upozornil rovn\u011b\u017e na skute\u010dnost, \u017ee po zaveden\u00ed<br \/>\nnovely z\u00e1kona do\u0161lo ke zv\u00fd\u0161en\u00ed po\u010dtu spot\u0159ebitelsk\u00fdch dotaz\u016f<br \/>\na st\u00ed\u017enost\u00ed na nespr\u00e1vn\u00e9 informace<br \/>\no\u00a0slev\u00e1ch.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Zat\u00edmco pro majitele obchod\u016f se jedn\u00e1 p\u0159edev\u0161\u00edm o\u00a0nav\u00fd\u0161en\u00ed byrokratick\u00e9 z\u00e1t\u011b\u017ee, pro z\u00e1kazn\u00edky znamenaj\u00ed nov\u011b zaveden\u00e1 legislativn\u00ed opat\u0159en\u00ed sp\u00ed\u0161e&hellip;\n","protected":false},"author":2,"featured_media":78123,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[67,68,25115,5106,1195],"class_list":{"0":"post-78122","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-business","9":"tag-byznys","10":"tag-cenovka","11":"tag-obchody","12":"tag-zbozi"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116531830745482930","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/78122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=78122"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/78122\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/78123"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=78122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=78122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=78122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}